Amazon Strategies and the Amazon Shopper
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Amazon Strategies and the Amazon Shopper
Amazon’s growth has been propelled by a combination of increasing retail category depth and breadth; increasing depth and breadth of its Amazon Prime loyalty program; and technology innovation executed at a scale on par with the likes of Apple and IBM. Buoyed by these drivers, the retail colossus remains on a growth curve ordinarily reserved for much smaller companies: from apparel to prepared foods, more and more major retail categories are under threat from its advances; and with its acquisition of Whole Foods, game-changing multi-channel innovation lies just around the corner.
For participants in markets affected by its growth, understanding Amazon’s value proposition and its evolving relationship with the consumer across retail categories and channels is of paramount importance. Amazon Strategies and the Amazon Shopper provides that insight in four parts: The Amazon Landscape; Amazon Category Analysis: Grocery; Amazon Category Analysis: Pet Products and Supplies; and Amazon Category Analysis: Financial Services.
This Packaged Facts report, Amazon Strategies
Amazon Category Analysis: Grocery
This section focuses on online grocery purchasing trends over time to assess purchase channel (i.e. online and in-store) shifts and preferences according to
Amazon Category Analysis: Pet Products and Supplies
This section focuses on consumer pet products purchasing trends over time to assess purchase channel (i.e. online, in-store and multi-channel) shifts and preferences according to
Amazon Category Analysis: Financial Services
This section focuses on Amazon financial services and payments consumer usage and engagement trends and related consumer usage and engagement strategies, as well as Amazon’s competitive positioning over time. It also assesses future opportunities and ramifications related to its current financial services and payments products as well as those in development. Much attention is paid to the Amazon loyalty and value proposition, its relationship to these financial services and payments products, and their mutual relationship to Amazon Prime.
Amazon Strategies and the Amazon Shopper features demographic analysis that includes 1) household income segmentation of $150K-$249K and $250K+; and 2) geographical analysis by top fourteen designated market area, designated market area by segment, metropolitan area by segment, and county size. Analysis also includes:
- Analysis of the Amazon products and services ecosystem
- The influence of Amazon Prime membership on user engagement
- Total retail and e-commerce sales projected through 2020
- Consumer online shopping preferences
- Online and mobile purchasing trends
- Online and in-store purchasing trends by retail category
- Historical trending of major retailer usage and Amazon user share
- Demographic analysis of Amazon programs and services
- e-Commerce sales and food & beverage e-commerce sales projected through 2020
- Amazon food & beverage e-commerce sales projected through 2020
- Historical trending of food retailer usage and Amazon user share
- Demographic analysis of Amazon food-centric programs
- The role rewards and loyalty play in Amazon’s credit card and ACH debit programs
- Amazon-branded credit card purchase value market size and forecast through 2020
- Consumer interest in possible Amazon financial services products
- Analysis of Amazon’s non-credit card financial services and products, including small business lending, B2B e-commerce, social messaging, online checkout, in-store and multi-channel payments and voice commerce.
- The influence of Amazon credit card possession on Amazon user payment method preferences
- A comparison of online shoppers at five major retailers (Amazon, Walmart, Costco, Sam's Club
andTarget) regarding 1) checking account, savings account and card usage and 2) online payment preferences.
- Consumer online and mobile checkout preferences
- The implications of the Whole Foods acquisition on Amazon’s financial services and payments strategy