Women's Market Reports

(24 Reports)  

Find the information you need on female consumers. The Packaged Facts collection of market research reports provides insights into consumer trends, opportunities, and sales and marketing strategies. Specifics on market share, segmentation, size, and growth of the US women's market are also featured. You'll find the latest information on mom's, women and technology, multicultural women, buying patterns, and more.

Title Publishedsort descending Price
Americans in 2020
Americans in 2020 The fabric of who we are as a nation—from our employment prospects to our family structures—is constantly fraying and being rewoven. We are a graying nation inhabited by Baby Boomers and seniors who are decidedly not just fading away. People are  |  more...
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Oct 31, 2013 $3,850.00
The African-American Consumer Market, 9th Edition
The African-American Consumer Market, 9th Edition With a population of 44 million and buying power over $1 trillion in 2013, African-Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. In the face of daunting economic difficulties,  |  more...
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Dec 27, 2013 $3,995.00
Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends
Each year Moms have a hand in spending nearly $200 billion on food purchased for use at home, and of course food marketers and grocers have long targeted Moms as their essential consumer segment. Even so, marketers need to find new ways to engage today’s tech-immersed foodie Moms, who  |  more...
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Nov 19, 2012 $2,100.00
MarketLooks: The U.S. Market For Young Adults: The Women's Segment
MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need. MarketLooks for market research reports published prior to May 2001  |  more...
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Jul 1, 2001 $399.00
MarketLooks: The U.S. African American Market: The Women's Segment
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. African American Market Published: January 2002  |  more...
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Jan 1, 2002 $399.00
MarketLooks: The U.S. Solo Female Consumer Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Solo Female Consumer Market Published: November 2001  |  more...
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Nov 1, 2001 $399.00
U.S. Mom Market: A Ground-Breaking Profile of Mothers as Consumers and Family Decision-Makers
Moms today control 80% of a households’ spending. There are more births today than there were 30 years ago. Today’s Mom is on average 27, working and interested in having more than 2 children. She is also a very different consumer than her mother. Generational and macro-environmental factors  |  more...
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Nov 1, 2003 $2,625.00
The U.S. Multicultural Women Market
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social  |  more...
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Jul 1, 2004 $2,625.00
MarketLooks: Multicultural Women
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Multicultural Women Market Published:  |  more...
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Jul 1, 2004 $299.00
The U.S. Market for Women's Food and Beverages
Women's health is the buzz word among food and beverage marketers. And why not? There are more women in the world and more older women, older women who are attempting to defy the aging process. Many younger women are also taking a jump start on health and wellness initiatives, and  |  more...
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Jun 1, 2005 $2,250.00
The U.S. Mom Market, 2nd Edition
The U.S. Mom Market, 2nd Edition, new Packaged Facts report looks at the most powerful and influential consumer in US Households today … Mom. By looking at demographics, psychographics, marketplace trends and products, the report provides a comprehensive look at marketing to Moms. The first section of the  |  more...
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Dec 1, 2005 $2,625.00
MarketLooks: U.S. Market for Women and Technology Products and Services
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: U.S. Market for Women and Technology Products and Services Published:  |  more...
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Feb 1, 2006 $399.00
The New American Homemaker: A Look at Today's Stay-at-Home Mom
Homemakers have long been the mainstay of marketing for consumer goods, and they continue to be the chief shoppers for their families. The traditional mass marketing techniques that once captured moms’ attention (and dollars) have lost much of their effectiveness in recent years, however. It’s no longer enough to buy  |  more...
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Sep 1, 2006 $1,400.00
U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural women of their own generation in  |  more...
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Sep 1, 2009 $2,464.00
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged  |  more...
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Apr 1, 2011 $3,080.00
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers. The  |  more...
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Mar 1, 2009 $3,030.00
The U.S. Market for Women's Athletic Apparel
Fitness-oriented boomers and Title IX generation athletes team up to give women's athletic apparel, a market estimated at $23 billion in 2000, strong growth potential within an otherwise flat sporting goods arena. However, marketing to the female athletic apparel consumer is still relatively new. This fully up-to-date report  |  more...
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Jan 1, 2001 $1,399.00
The Solo Female Consumer Market
This Packaged Facts report explores the expanding "solo female" market, defined as never-married female consumers with no children. The number of solo females has grown rapidly in recent years, a trend that is expected to continue as more women choose to delay or forgo marriage as they pursue career  |  more...
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Nov 1, 2001 $1,399.00
MarketLooks: The U.S. Marriage Market: The Engaged and Newlyweds as Consumers of Household Goods
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Marriage Market: The Engaged and Newlyweds as Consumers of Household Goods  |  more...
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Feb 1, 2002 $399.00
MarketLooks: The Female Segment of the U.S. Teens Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Teens Market Published: July 2002  |  more...
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Aug 1, 2002 $399.00
The U.S. Hispanic Mom Market
Hispanic women lead the Mom Market in many ways … growth, birth rates, family size and more. As leaders they are an important segment for marketers to understand. Drawing from proprietary qualitative research this report looks at Latina Moms in the U.S. today and her thoughts on  |  more...
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Jun 1, 2004 $1,495.00
MarketLooks: U.S. Market for Women's Food and Beverages
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Market for Women's Food And Beverages  |  more...
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Jun 1, 2005 $399.00
U.S. Market for Women and Technology Products and Services: Trends in Users Demographics, Attitudes and Purchasing Behaviors at Home and Work, The
Female buying power in the area of technology is greater today than it has ever been, with women responsible for $55 billion of technology purchases yearly, and with women expected to represent an even larger slice of the technology pie as marketers tap more effectively into this demographic. Already,  |  more...
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Feb 1, 2006 $2,800.00
The U.S. Moms Market 2010, 3rd Edition
The U.S. Mom Market has received much discussion over the last 10 years since Packaged Facts first published a comprehensive report on the market. Moms continue to dominate the household dollars and brands continue to try to meet their needs. This report takes a different  |  more...
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Nov 1, 2010 $3,195.00
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Most Popular Research
Americans in 2020
The African-American Consumer Market, 9th Edition
Hispanic Foods and Beverages in the U.S., 5th Edition
Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends
Boomer Wellness: Culinary Trend Mapping Report
Hispanic Food Shoppers in the U.S.
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