Women's Market Reports

Find the information you need on female consumers. The Packaged Facts collection of market research reports provides insights into consumer trends, opportunities, and sales and marketing strategies. Specifics on market share, segmentation, size, and growth of the US women's market are also featured. You'll find the latest information on mom's, women and technology, multicultural women, buying patterns, and more.

Title	Published	Price
U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural women of their own generation in  |  more... Buy by the section | Search inside this report	Sep 1, 2009	$3,850.00
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers. The impact  |  more... Buy by the section | Search inside this report	Mar 1, 2009	$3,850.00
The New American Homemaker: A Look at Today's Stay-at-Home Mom Homemakers have long been the mainstay of marketing for consumer goods, and they continue to be the chief shoppers for their families. The traditional mass marketing techniques that once captured moms’ attention (and dollars) have lost much of their effectiveness in recent years, however. It’s no longer enough to buy  |  more... Search inside this report	Sep 1, 2006	$1,400.00
U.S. Market for Women and Technology Products and Services: Trends in Users Demographics, Attitudes and Purchasing Behaviors at Home and Work, The Female buying power in the area of technology is greater today than it has ever been, with women responsible for $55 billion of technology purchases yearly, and with women expected to represent an even larger slice of the technology pie as marketers tap more effectively into this demographic. Already,  |  more... Buy by the section | Search inside this report	Feb 1, 2006	$2,800.00
MarketLooks: U.S. Market for Women and Technology Products and Services MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: U.S. Market for Women and Technology Products and Services Published: February 2006  |  more... Search inside this report	Feb 1, 2006	$399.00
The U.S. Mom Market, 2nd Edition The U.S. Mom Market, 2nd Edition, new Packaged Facts report looks at the most powerful and influential consumer in US Households today … Mom. By looking at demographics, psychographics, marketplace trends and products, the report provides a comprehensive look at marketing to Moms. The first section of the report  |  more... Buy by the section | Search inside this report	Dec 1, 2005	$2,625.00
MarketLooks: U.S. Market for Women's Food and Beverages MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Market for Women's Food And Beverages Published: June 2005  |  more... Search inside this report	Jun 1, 2005	$399.00
The U.S. Market for Women's Food and Beverages Women's health is the buzz word among food and beverage marketers. And why not? There are more women in the world and more older women, older women who are attempting to defy the aging process. Many younger women are also taking a jump start on health and wellness initiatives, and  |  more... Buy by the section | Search inside this report	Jun 1, 2005	$2,250.00
The U.S. Multicultural Women Market This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social  |  more... Buy by the section | Search inside this report	Jul 1, 2004	$2,625.00
MarketLooks: Multicultural Women MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Multicultural Women Market Published: July 2004  |  more... Search inside this report	Jul 1, 2004	$299.00
The U.S. Hispanic Mom Market Hispanic women lead the Mom Market in many ways … growth, birth rates, family size and more. As leaders they are an important segment for marketers to understand. Drawing from proprietary qualitative research this report looks at Latina Moms in the U.S. today and her thoughts on  |  more... Search inside this report	Jun 1, 2004	$1,495.00
U.S. Mom Market: A Ground-Breaking Profile of Mothers as Consumers and Family Decision-Makers Moms today control 80% of a households’ spending. There are more births today than there were 30 years ago. Today’s Mom is on average 27, working and interested in having more than 2 children. She is also a very different consumer than her mother. Generational and macro-environmental factors  |  more... Buy by the section | Search inside this report	Nov 1, 2003	$2,625.00
MarketLooks: The Female Segment of the U.S. Teens Market MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Teens Market Published: July 2002 This Marketlooks includes an overview  |  more... Search inside this report	Aug 1, 2002	$399.00
MarketLooks: The U.S. African American Market: The Women's Segment MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. African American Market Published: January 2002 Each MarketLooks report includes top-level  |  more... Search inside this report	Jan 1, 2002	$399.00
MarketLooks: The U.S. Solo Female Consumer Market MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Solo Female Consumer Market Published: November 2001 Each MarketLooks report includes  |  more... Search inside this report	Nov 1, 2001	$399.00
The Solo Female Consumer Market This Packaged Facts report explores the expanding "solo female" market, defined as never-married female consumers with no children. The number of solo females has grown rapidly in recent years, a trend that is expected to continue as more women choose to delay or forgo marriage as they pursue career  |  more... Buy by the section | Search inside this report	Nov 1, 2001	$1,399.00
MarketLooks: The U.S. Market For Young Adults: The Women's Segment MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need. MarketLooks for market research reports published prior to May 2001  |  more... Search inside this report	Jul 1, 2001	$399.00
The U.S. Market for Women's Athletic Apparel Fitness-oriented boomers and Title IX generation athletes team up to give women's athletic apparel, a market estimated at $23 billion in 2000, strong growth potential within an otherwise flat sporting goods arena. However, marketing to the female athletic apparel consumer is still relatively new. This fully up-to-date report  |  more... Buy by the section | Search inside this report	Jan 1, 2001	$1,399.00
Title	Published	Price