Consumer Demographics Market Reports

(219 Reports)  

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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The U.S. Mature Market
This updated report provides detailed insight into the motivations, aspirations and challenges of the nation's 58 million adults who are 55 and older. The report documents the unprecedented growth of this population group, explains the similarities and differences in its three distinct segments and provides detailed coverage of the surprising  |  more...
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Jun 1, 2000       $2,062.50
The U.S. Mature Market
This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age 55-64, 65-79 and 80 and older; estimates of the market's size and projections for  |  more...
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Sep 1, 1998       $2,062.50
The U. S. Health and Natural Foods Market
This fully updated Packaged Facts study analyzes the trends and factors influencing sales in the $11.2 billion health and natural food market. The report covers six product categories: packaged groceries, bulk groceries,  |  more...
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Jun 1, 1998       $2,062.50
The Teens Market
The U.S. population segment of 12-to 19-year olds currently numbers more than 30 million and is projected to reach nearly 34 million by 2005, making teens one of the most lucrative U.S. consumer markets ever. This Packaged Facts study covers today's complex crop of teens from every conceivable angle, covering  |  more...
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Oct 1, 1998       $2,062.50
The U.S. Kids' Foods Market
This report provides a detailed analysis of the $9 billion U.S. children's foods market, including cereals, lunch foods and snacks, beverages, meals and entrees, and ice cream and frozen novelties specifically targeted to kids. Myriad products and trends are covered, including the implications of a growing  |  more...
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Mar 1, 1998       $2,062.50
The Market for Boomers Turning 50
Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who are 50-plus, including: demographics of the market;  |  more...
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Aug 1, 1998       $2,062.50
The U.S. Sports Nutritionals Market
This Packaged Facts study examines the sports supplement industry and trends affecting the market. The report covers six product categories: strength; fat burners/meal replacements/diet; endurance; energy; exercise recovery and supportive nutrition; and exercise injury treatment. It profiles leading companies and describes what types of new products have been  |  more...
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Feb 1, 1999       $2,062.50
The Kids Market
One of Packaged Facts' all- time great bestsellers, The Kids Market has been thoroughly updated in this all-new edition, which pegs kids' spending power at close to $30 billion in 1998. This study's thought- provoking analyses  |  more...
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Nov 1, 1998       $2,062.50
The Affluent Market
This report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections and an examination of advertising strategies and media use. It also offers a complete look at spending patterns, including detailed information on luxury spending categories. According to this report's estimates,  |  more...
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Jul 1, 1998       $2,062.50
The Teens Market
With deep parental pockets and insatiable consumer appetites, teens are a marketer's dream. Today over 31 million teens carry more marketing clout than ever, influencing as much as $200 billion in family spending. In this updated Packaged Facts report readers find the latest data on teens age 12-19, including demographic  |  more...
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Apr 1, 2000       $2,062.50
The Kids' Market
This report analyzes the $166-billion U.S. market for kids' products, which is being transformed by sweeping changes in kids' preferences, strong undercurrents of e-commerce and advanced marketing techniques. The report offers a detailed discussion of kid demographics, market size, growth and composition, kids' behavior as consumers, retail trends and  |  more...
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Mar 1, 2000       $2,062.50
The Gay and Lesbian Market
This completely updated report offers a comprehensive analysis of the gay and lesbian consumer market in the United States. The report begins with an overview of key demographic characteristics of the gay and lesbian population, including income levels and household structure. The report then assesses the current size and projected  |  more...
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Jun 1, 2000       $2,062.50
The U.S. Tweens Market
This Packaged Facts report provides a thorough analysis of the tweens market, which includes more than 23 million young American consumers ages 8 to 14. The report begins with a demographic overview of tweens that includes an analysis of where they live, how much their parents earn, and what  |  more...
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Feb 1, 2001       $2,062.00
Natural Supermarket Pet Department Close-Up: Multi-category Sales, Brand Share, Retailer and Consumer Trends
Pet product marketers ignoring the natural supermarket channel do so at their own peril. For several years the leading natural supermarket chains have been outperforming mainstream grocers as consumers embrace natural and organic products of all kinds. What’s more, as disastrous as the spring 2007 pet food recalls  |  more...
Aug 1, 2008       $2,000.00
Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices
Abstract: Stress is the #1 health concern for Americans, and women especially say that stress has an impact on their lives. As consumers look for ways to relax and rejuvenate, they are increasingly turning to personal therapy sensory devices for affordable stress relief within the comforts of home. This market  |  more...
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Aug 1, 2007       $2,395.00
The U.S. Hispanic Mom Market
Hispanic women lead the Mom Market in many ways … growth, birth rates, family size and more. As leaders they are an important segment for marketers to understand. Drawing from proprietary qualitative research this report looks at Latina Moms in the U.S. today and her thoughts on  |  more...
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Jun 1, 2004       $1,995.00
Revolution in Dayparts: Breakfast in the Foodservice Market
Many Americans love breakfast and say it’s their favorite meal: the only repast of the day that has its own distinctive menu items, characterized by lots of proteins and carbohydrates, some fruits and juices, and hardly any vegetables other than the potato. Competition in the  |  more...
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Dec 1, 2006       $1,995.00
Sandwiches in the U.S.: Foodservice and Retail Market and Trends
What’s new in sandwiches? The question is valid because no food item - not pizza, not steak, spaghetti, ice cream, you name it - so clearly and closely mirrors the national psyche as do sandwiches. Whatever Americans can think of eventually winds up between two slices of bread… or inside  |  more...
Dec 1, 2006       $1,995.00
Market Trends: The Ethnic Male Personal Care Market
After thirty years of anticipation, the men’s grooming market is finally starting to blossom, as men become less self-conscious and more knowledgeable about a range of personal care products. Ethnic men, a force of at least 84 million, are party to the trend, too, and alone yield over $1.4  |  more...
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Jul 1, 2004       $1,995.00
Hispanic Americans and Credit Cards
With slower growth and a saturated market, credit card marketers are increasingly looking to expand their consumer base with new sources of new revenue. At 42.7 million, the Hispanic population in the United States presents tremendous opportunity for credit card marketers to offer products and services. Not only is this  |  more...
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Sep 1, 2006       $1,995.00
Market Trend: Kids' Licensed Foods & Beverages in the U.S.
Since the licensed appearance of Mickey Mouse on a Post Toasties cereal box in 1925, the marketing of kids’ foods has never been quite the same. This is another pivotal time for kids’ food and beverage licensing as marketing to kids is under heavy fire from parents, consumer groups and  |  more...
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Sep 1, 2007       $1,995.00
Revolution in Dayparts: Lunch in the Foodservice Market
The biggest midday-market news for foodservice establishments is that lunch has become the incredible shrinking daypart: the American lunch “hour” has shrunk to 25 minutes, and many workers eat lunch on the run or at their desks. Going out for a lengthy sit-down lunch at noon is becoming so  |  more...
Feb 1, 2007       $1,995.00
The U.S. Youth Market : Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds
This new Packaged Facts report offers a comprehensive analysis of the youth market, which is comprised of more than 40 million consumers in the 15- to 24-year-old age group. The report provides an in-depth demographic profile of the youth population and includes forecasts of the purchasing power of key  |  more...
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Jul 1, 2003       $1,875.00
U.S. Health and Natural Food Market
This timely update analyzes the rapidly growing health and natural food market, which is projected to surpass $21.0 billion in sales by the year 2004. The report details current market size and provides growth projections for the six product categories: packaged groceries, bulk groceries, frozen, refrigerated, produce, and perimeter/prepared foods.  |  more...
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Jun 1, 2000       $1,787.00
The New American Homemaker: A Look at Today's Stay-at-Home Mom
Homemakers have long been the mainstay of marketing for consumer goods, and they continue to be the chief shoppers for their families. The traditional mass marketing techniques that once captured moms’ attention (and dollars) have lost much of their effectiveness in recent years, however. It’s no longer enough to buy  |  more...
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Sep 1, 2006       $1,750.00
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Most Popular Research
Mature Market in the U.S.
The Affluent Market in the U.S.
The Teens Market in the U.S.
The Gay and Lesbian Market in the U.S.
Kids Food and Beverage in the U.S.
Gen X in the U.S.
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