Consumer Demographics Market Reports
(213 Reports)
Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.
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The U.S. Kids' Foods Market
This report analyzes the $10 billion U.S. market for kids' cereals and breakfast foods, lunch packs, hot meals and
entrees, and snacks and desserts. This market is being reshaped by new marketing options, growing nutritional concerns, and the increasingly sophisticated demands of child consumers and their parents. The
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May 1, 1999
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$2,750.00
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The U.S. Urban Youth Market: Targeting the Trendsetters
This new Packaged Facts report presents an in-depth analysis of the urban youth market and shows why this rapidly evolving multicultural market is of vital importance to marketers. The urban youth market potentially includes the more than 40 million 12- to 24-year-olds living in metropolitan areas of the United
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Nov 1, 2000
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$2,750.00
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The U.S. Health and Natural Product Stores Market
This report reveals the trends driving the vigorous $19 billion food
and supplement industry. Sales growth has reached 25% a year and shows no sign of declining, especially natural food supermarkets. Read what mainstream supermarkets and smaller natural food stores are employing to regain lost market share, the
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Sep 1, 1999
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$2,750.00
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Marketing to the Internet Generation
This completely new Packaged Facts report offers a comprehensive analysis of the demographic characteristics, purchasing power and consumer behavior of the Internet Generation; the 86 million Americans between the ages of 2 and 23 who have grown up with the Internet for all or a significant part of their lives.
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Sep 1, 2000
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$2,750.00
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U.S. Mom Market: A Ground-Breaking Profile of Mothers as Consumers and Family Decision-Makers
Moms today control 80% of a households’ spending. There are more births today than there were 30 years ago. Today’s Mom is on average 27, working and interested in having more than 2 children. She is also a very different consumer than her mother. Generational and macro-environmental factors
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Nov 1, 2003
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$2,625.00
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The U.S. Hispanic Market: Looking to the Future, 4th Edition
The U.S. Hispanic Market: Looking to the Future
The explosive growth of the U.S. Hispanic market over the past two decades has been fueled by a massive influx of Latino immigrants in search of the American dream. As time goes on, however, a greater and greater percentage of
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Oct 1, 2003
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$2,625.00
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The U.S. Market for Kids Foods and Beverages - 5th Edition
American youngsters represent a dynamic retail market, influencing an estimated $500 billion in total retail spending. The current youth market is the most ethnically and racially diverse American generation ever. Weaned on television, and exposed to advertising from birth, it is estimated that American children begin requesting name
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Jun 1, 2003
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$2,625.00
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The U.S. Mature Market: New Perspectives on the 55+ Consumer, 4th Edition
This new Packaged Facts report provides an in-depth analysis of the mature market, which includes more than 62 million American consumers ages 55 and up. The report begins by highlighting the characteristics of key demographic and psychographic segments of the mature population. Trends in the mature market are
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Feb 1, 2003
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$2,625.00
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The U.S. Tweens Market, 2nd Edition
This Packaged Facts report, the 2nd edition to our ground-breaking The U.S. Tweens Market, provides an in-depth analysis of the market created by tweens—the 25 million young American consumers in the 8- to 14-year-old age group. The report includes a comprehensive demographic profile of tweens that provides the latest
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Apr 1, 2003
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$2,625.00
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Low Glycemic Index Foods and Beverages in the U.S.
Products with low-glycemic labeling have been on store shelves around the world for about 20 years, but in the United States, it was first around 2003 that such products entered mainstream U.S. supermarkets. And even then, their presence has been minimal in the marketplace. However, most food industry experts predict
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Dec 1, 2006
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$2,500.00
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The U.S. Market for Ethnic HBC: Hair Care, Skin Care, Color Cosmetics
The combined market for ethnic haircare, color cosmetic, and skincare products is valued at $1.6 billion, and will grow to $1.9 billion by 2006. Major marketers and small ethnic specialists alike are targeting the prime ethnic population, African Americans, as well as Hispanics and Asians. It is clear
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May 1, 2002
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$2,250.00
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The U.S. Market for Teen and Tween Grooming Products
Marketers major and minor are rushing to compete in the teen and tween grooming market. At $6.9 billion now, sales of youth haircare, cosmetics, skincare, and ethnic HBC items are forecast to hit $8 billion by 2008. Market conditions are ripe for repositioning HBC brands - or fielding
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Apr 1, 2003
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$2,250.00
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The U.S. Kids' Market
This completely new Packaged Facts report provides a thorough analysis of the kids market, which includes more than 41 million young American consumers ages 5 to 14. The report begins with a demographic overview that includes an analysis of the evolving family environment of kids and the changing racial
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May 1, 2002
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$2,250.00
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The U.S. Affluent Market
This Packaged Facts report focuses on the "affluent" market, defined as consumers with household income of $100,000+, who currently have an aggregate household income of approximately $2.6 trillion. The number of these affluents has grown exponentially in the past few years, largely as a result of consumers becoming wealthier
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Jan 1, 2002
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$2,100.00
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The Active Seniors Market
This report examines the U.S. market for active seniors, defined as consumers age 65-74. As more and more Americans age into this demographic and remain healthier and active longer, marketers are increasingly paying more attention to this older, "pre-Boomer" segment of the mature market—which is defined by distinctly different
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Jan 1, 2002
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$2,100.00
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The U.S. Sports Nutritionals Market
The sports nutrition industry has seen phenomenal growth over the past several years, as research has led to one breakthrough after another in sports nutritional science. Despite this past success, the industry is beginning to show signs of slowing growth. A variety of complex factors, including questions of effectiveness,
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May 1, 2001
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$2,099.00
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The Solo Female Consumer Market
This Packaged Facts report explores the expanding "solo female" market, defined as never-married female consumers with no children. The number of solo females has grown rapidly in recent years, a trend that is expected to continue as more women choose to delay or forgo marriage as they pursue career
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Nov 1, 2001
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$2,097.00
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The Gay and Lesbian Market
This completely updated report offers a comprehensive analysis of the gay and lesbian consumer market in the United States. The report begins with an overview of key demographic characteristics of the gay and lesbian population, including income levels and household structure. The report then assesses the current size and projected
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Jun 1, 2000
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$2,062.50
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The U.S. Sports Nutritionals Market
This Packaged Facts study examines the sports supplement industry and trends affecting the market. The report covers six product categories: strength; fat burners/meal
replacements/diet; endurance; energy; exercise recovery and supportive nutrition; and exercise injury treatment. It profiles leading companies and describes what types of new products have been
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Feb 1, 1999
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$2,062.50
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The Affluent Market
This report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections and an examination of advertising strategies and media use. It also offers a complete look at spending patterns, including detailed information on luxury spending categories. According to this report's estimates,
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Jul 1, 1998
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$2,062.50
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The Kids Market
One of Packaged Facts' all-
time great bestsellers,
The Kids Market has been
thoroughly updated in this
all-new edition, which
pegs kids' spending power
at close to $30 billion in
1998. This study's thought-
provoking analyses
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Nov 1, 1998
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$2,062.50
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The Market for Boomers Turning 50
Baby boomers will enjoy longer,
more productive lives than any
previous generation in American
history. Packaged Facts' new
report on boomers at 50 provides
in-depth analysis of boomers who
are 50-plus, including:
demographics of the market;
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Aug 1, 1998
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$2,062.50
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The U.S. Kids' Foods Market
This report provides a detailed analysis of the $9 billion U.S. children's foods market, including cereals, lunch foods and snacks, beverages, meals and entrees, and ice cream and frozen novelties
specifically targeted to kids. Myriad products and trends are covered,
including the implications of a growing
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Mar 1, 1998
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$2,062.50
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The Teens Market
The U.S. population segment of 12-to 19-year olds currently numbers more than 30 million and is projected to reach nearly 34 million by 2005, making teens one of the most lucrative U.S. consumer markets ever. This Packaged Facts study covers today's complex crop of teens from every conceivable angle, covering
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Oct 1, 1998
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$2,062.50
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The U. S. Health and Natural Foods Market
This fully updated
Packaged Facts study
analyzes the trends and
factors influencing sales
in the $11.2 billion
health and natural food
market. The report covers
six product categories:
packaged groceries, bulk
groceries,
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Jun 1, 1998
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$2,062.50
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Most Popular Research
Mature Market in the U.S.
The Teens Market in the U.S.
The Affluent Market in the U.S.
The Gay and Lesbian Market in the U.S.
Kids Food and Beverage in the U.S.
Gen X in the U.S.
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