Consumer Demographics Market Reports
(213 Reports)
Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.
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The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture
The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle is an innovative, new Packaged Facts report that analyzes the consumer choices made by the 24 million 15- to 29-year-olds who connect with hip-hop music and affiliate with hip-hop culture. The report conclusively shows
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Mar 1, 2006
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$3,500.00
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Asian Americans in the U.S.
Asian Americans in the U.S., an all-new Packaged Facts report, provides a comprehensive analysis of the consumer attitudes and behavior of the nearly 13 million Asian Americans in the United States, who wield more per capita buying power than any other multicultural population segment. The first section of the
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Aug 1, 2006
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$3,500.00
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The Kids Market in the U.S.
Forces such as recurring parental and governmental concerns about child obesity, safety on the Internet, and the appropriateness of marketing and promotions directly targeting children continue to have an impact on the kids market in the U.S. In addition to addressing these external challenges, companies active in the kids
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May 1, 2006
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$3,500.00
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The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition
The U.S. Youth Market, 2nd Edition, new Packaged Facts report, analyzes the lifestyles and attitudes of the 42 million young consumers in the 15- to 24-year-old age group. By using data from both the Simmons Teens and the Simmons Adult National Consumer Surveys, the report allows marketers to key
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Aug 1, 2005
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$3,500.00
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The U.S. African-American Market, 6th Edition
The U.S. African American Market, the 6th edition of this Packaged Facts report, analyzes the consumer behavior and attitudes of the 38 million African American consumers, who have approximately the same purchasing power as Hispanics in the United States and wield robust purchasing power in many major metropolitan markets.
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Jan 1, 2006
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$3,500.00
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The U.S. Mom Market, 2nd Edition
The U.S. Mom Market, 2nd Edition, new Packaged Facts report looks at the most powerful and influential consumer in US Households today
Mom. By looking at demographics, psychographics, marketplace trends and products, the report provides a comprehensive look at marketing to Moms.
The first section of the
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Dec 1, 2005
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$3,500.00
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The U.S. Dads Market: A Unique Profile of Fathers
Dads today are taking on new roles within the household and as consumers. Birthrates remain steady but the role of Dad within the household is changing. Building from a year-long look at this market segment and three waves of proprietary research, The U.S. Dads Market - new from
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Oct 1, 2005
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$3,500.00
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The U.S. Gay and Lesbian Market, 4th Edition
Now in its 4th edition, this Packaged Facts report provides a brand-new analysis of the demographic profile, consumer behavior, and purchasing power of the estimated 15 million gay men and lesbians in the United States. The first section of the report consists of an in-depth analysis of key characteristics
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Oct 1, 2004
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$3,500.00
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The U.S. Hispanic Market, 6th Edition
This completely new Packaged Facts report analyzes the consumer attitudes and behavior of the 41 million Hispanics in the United States, who will account for nearly one-sixth of the U.S. population by 2010. The report begins with chapters analyzing key characteristics of the Hispanic population, such as projected growth
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Oct 1, 2005
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$3,500.00
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The U.S. Men's Market: Examining the Attitudes, Buying Habits and Lifestyles of the Elusive Adult Male Consumer
The U.S. Men’s Market, a new report from Packaged Facts, focuses on an increasingly elusive marketing target—the adult male consumer. The report starts with a demographic overview of the men’s population, including employment and income patterns. It then provides an in-depth look at important social and economic trends
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Mar 1, 2005
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$3,500.00
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The U.S. African-American Market, 5th Edition
This new Packaged Facts report provides an in-depth analysis of African American consumers, who now number more than 37 million. Now in its 5th edition, the report contains an overview of demographic trends within the African American population, including population growth and employment patterns. A series of chapters
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Jan 1, 2004
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$3,500.00
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The U.S. Market for 55+ Consumers: Attitudes and Lifestyles in the New Retirement Paradigm
This Packaged Facts report analyzes the market created by the 64 million consumers in the 55+ age group, who account for $2.4 trillion in buying power. The first section of the report provides a demographic overview of members of the 55+ population, including their economic status and family structure.
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Nov 22, 2004
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$3,500.00
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The U.S. Kids Market: Understanding the Trends and Lifestyles Affecting 3- to -12-Year-Olds, 6th Edition
This Packaged Facts report contains an up-to-date analysis of the buying power of the 40 million kids in the 3- to 12-year-old age group and their impact on the consumer behavior of their parents. The report begins with a series of chapters providing an in-depth assessment of demographic trends
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Apr 1, 2004
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$3,500.00
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The U.S. Affluent Market: The New Luxury Consumer
In the wake of bull and bear markets, this Packaged Facts report explores the full range of affluent American consumers, from high-net-worth individuals to the “mass” or “emerging” affluent. Historical and projected market quantifications are provided for 1999 to 2008, including breakouts by factors such as age (from Gen X
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Jan 1, 2005
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$3,500.00
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U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior
This completely new Packaged Facts report provides a detailed and wide-ranging analysis and comparison of demographic trends and consumer attitudes and behaviors in six U.S. geographic regions: Northeast, East Central, West Central, Southeast, Southwest, and Pacific. An introductory chapter draws on Census Bureau, Bureau of Labor Statistics, and
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Jan 1, 2006
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$3,500.00
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The U.S. Multicultural Women Market
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social
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Jul 1, 2004
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$3,500.00
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The U.S. Market for Tweens and Young Teens: Attitudes, Aspirations and Consumer Behavior of 8 to 14 Year Olds, 3rd Edition
The U.S. Market for Tweens and Young Teens , a completely new Packaged Facts report, uses primary data from the Simmons Kids and Teens National Consumer Surveys to take a fresh, in-depth look at the attitudes, aspirations, and consumer behavior of the 29 million kids in the 8- to 14-year-old age
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May 1, 2005
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$3,500.00
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The U.S. Infant, Toddler, and Preschool Market
This all-new report analyzes the $20-billion infant, toddler and preschool market. It provides comprehensive coverage of
four product categories: clothing (apparel and footwear), baby care supplies (diapers, skincare and toiletries, and baby feeding accessories), juvenile furniture and nursery accessories, and toys. Included are data on market size and
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Feb 1, 2000
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$3,250.00
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U.S. Market for Chocolate
With 2006 sales estimated at close to $16 billion through all channels, chocolate is forecast to grow to $18 billion by 2011, according to the U.S. Market for Chocolate, a fully updated Packaged Facts report. Strong consumer interest in the reported health benefits of dark chocolate and a general
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Sep 1, 2007
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$3,250.00
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Latin on the Menu: The U.S. Foodservice Market for Hispanic Foods
Hispanic food has come a long way from bean burritos and Spanish rice. Latin is the fastest-growing ethnic food category in the U.S., splitting in the last 15 years like a well-chosen growth stock into more than 30 sub-sectors of foodservice cuisine, with more brands, new product introductions and restaurant
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Oct 1, 2006
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$3,000.00
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The U.S. Market for Weight Loss Eating and Product Trends
With a primary emphasis on the low-carb product boom, this Packaged Facts report examines the important shifts occurring in the U.S. market for weight-loss foods and beverages, as product forms like food bars, shakes, and diet candy meld the promise of a smaller waistline and healthier heart with what Americans
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Jan 1, 2004
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$3,000.00
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The U.S. Market for Hispanic Foods and Beverages, 2nd Edition
The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream Mexican” foods as part of American culture. This segment continues to attract new Hispanic food users while the increasingly popular Latin
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Nov 1, 2004
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$3,000.00
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The U.S. Baby Boomer Market: From The Beatles to Botox - 3rd Edition
This Packaged Facts report examines the baby boomer market, defined as American consumers born between the years of 1946 and 1964 and currently falling in the 38-56 age range. While the number of consumers in this 76-million-strong generation remains roughly stable over time, the baby boom generation constitutes over
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Nov 1, 2002
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$3,000.00
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The U.S. Market for Women's Food and Beverages
Women's health is the buzz word among food and beverage marketers. And why not? There are more women in the world and more older women, older women who are attempting to defy the aging process. Many younger women are also taking a jump start on health and wellness initiatives, and
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Jun 1, 2005
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$3,000.00
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On-the-Go Eating and Snacking: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation
Current consumer trends bode well for companies able to develop healthy foods that taste good, are good for you, and are also good for eating on-the-go. Only 60% of all meals today are prepared and eaten in the home, largely because the increasing number of two-working-parent and single-parent households
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Jul 1, 2005
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$3,000.00
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Most Popular Research
Mature Market in the U.S.
The Teens Market in the U.S.
The Affluent Market in the U.S.
The Gay and Lesbian Market in the U.S.
Kids Food and Beverage in the U.S.
Gen X in the U.S.
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