Consumer Demographics Market Reports
(216 Reports)
Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.
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The U.S. Multicultural Women Market
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social
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Jul 1, 2004
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$3,500.00
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U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior
This completely new Packaged Facts report provides a detailed and wide-ranging analysis and comparison of demographic trends and consumer attitudes and behaviors in six U.S. geographic regions: Northeast, East Central, West Central, Southeast, Southwest, and Pacific. An introductory chapter draws on Census Bureau, Bureau of Labor Statistics, and
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Jan 1, 2006
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$3,500.00
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The Teens Market in the U.S.
The Teens Market in the U.S., a new Packaged Facts report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. With an aggregate income of $80 billion, teens represent an important consumer segment in their own right.
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Jun 1, 2007
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$3,500.00
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Evangelical Christians in the U.S.: Lifestyle, Demographic and Marketing Trends, 2007
With 69.5 million American adults devoted to the Evangelical lifestyle, the current and still-growing societal and monetary clout of this cohort is impossible to ignore. In 2006, household income among Evangelicals represented 28% of the national total, or $2.1 trillion, and products, services and marketing campaigns targeted to these
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Nov 1, 2007
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$3,500.00
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Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants
This innovative brand new Packaged Facts report provides a detailed analysis of the attitudes and behavior of “Fit Consumers,” who are defined as the 50 million adult Americans who exercise at least three times a week and participate in at least one sport every chance they get. Fit Consumers
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Aug 1, 2007
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$3,500.00
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The U.S. Men's Market: Young Shoppers, Never-Marrieds, Modern vs. Traditional Men and More
This new Packaged Facts report provides a comprehensive analysis of the consumer attitudes and behavior of the 110 million men in America. Despite the fact that women continue to gain ground on campuses and in the workplace, men still generate 62% of aggregate income in America. Although women
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Nov 1, 2007
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$3,500.00
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The U.S. Kids Market: Understanding the Trends and Lifestyles Affecting 3- to -12-Year-Olds, 6th Edition
This Packaged Facts report contains an up-to-date analysis of the buying power of the 40 million kids in the 3- to 12-year-old age group and their impact on the consumer behavior of their parents. The report begins with a series of chapters providing an in-depth assessment of demographic trends
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Apr 1, 2004
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$3,500.00
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The U.S. African-American Market, 5th Edition
This new Packaged Facts report provides an in-depth analysis of African American consumers, who now number more than 37 million. Now in its 5th edition, the report contains an overview of demographic trends within the African American population, including population growth and employment patterns. A series of chapters
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Jan 1, 2004
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$3,500.00
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The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture
The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle is an innovative, new Packaged Facts report that analyzes the consumer choices made by the 24 million 15- to 29-year-olds who connect with hip-hop music and affiliate with hip-hop culture. The report conclusively shows
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Mar 1, 2006
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$3,500.00
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Baby Boomers in the U.S.
As the first wave of Baby Boomers turn age 60 in 2006, Packaged Facts presents an all-new report on the attitudes, preferences, and shopping behaviors of this cohort across a wide range of U.S. markets. Born between the years 1946 and 1964, this diverse, individualistic, and demanding generation accounts
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May 1, 2006
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$3,500.00
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U.S. Market for Women and Technology Products and Services: Trends in Users Demographics, Attitudes and Purchasing Behaviors at Home and Work, The
Female buying power in the area of technology is greater today than it has ever been, with women responsible for $55 billion of technology purchases yearly, and with women expected to represent an even larger slice of the technology pie as marketers tap more effectively into this demographic. Already,
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Feb 1, 2006
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$3,500.00
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Where Hispanics Live and Where They're From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior
Where Hispanics Live and Where They’re From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior, a new report from Packaged Facts, draws upon the Simmons National Hispanic Consumer Survey to provide an in-depth analysis of Hispanic consumers across regions and leading metropolitan markets. The report
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Oct 1, 2006
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$3,500.00
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Asian Americans in the U.S.
Asian Americans in the U.S., an all-new Packaged Facts report, provides a comprehensive analysis of the consumer attitudes and behavior of the nearly 13 million Asian Americans in the United States, who wield more per capita buying power than any other multicultural population segment. The first section of the
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Aug 1, 2006
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$3,500.00
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The Kids Market in the U.S.
Forces such as recurring parental and governmental concerns about child obesity, safety on the Internet, and the appropriateness of marketing and promotions directly targeting children continue to have an impact on the kids market in the U.S. In addition to addressing these external challenges, companies active in the kids
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May 1, 2006
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$3,500.00
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The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition
The U.S. Youth Market, 2nd Edition, new Packaged Facts report, analyzes the lifestyles and attitudes of the 42 million young consumers in the 15- to 24-year-old age group. By using data from both the Simmons Teens and the Simmons Adult National Consumer Surveys, the report allows marketers to key
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Aug 1, 2005
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$3,500.00
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The U.S. African-American Market, 6th Edition
The U.S. African American Market, the 6th edition of this Packaged Facts report, analyzes the consumer behavior and attitudes of the 38 million African American consumers, who have approximately the same purchasing power as Hispanics in the United States and wield robust purchasing power in many major metropolitan markets.
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Jan 1, 2006
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$3,500.00
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The U.S. Mom Market, 2nd Edition
The U.S. Mom Market, 2nd Edition, new Packaged Facts report looks at the most powerful and influential consumer in US Households today
Mom. By looking at demographics, psychographics, marketplace trends and products, the report provides a comprehensive look at marketing to Moms.
The first section of the
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Dec 1, 2005
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$3,500.00
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The Gay and Lesbian Market in the U.S.
The Gay and Lesbian Market in the U.S., a completely new Packaged Facts report produced in collaboration with Witeck-Combs Communications Inc., provides an in-depth analysis of the 15.3 million gay and lesbian consumers in the United States, whose buying power exceeded $660 billion in 2006.
The first section
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Feb 1, 2007
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The Affluent Market in the U.S.
The Affluent Market in the U.S., a new Packaged Facts report, offers an in-depth look at the attitudes, aspirations, and spending habits of the 52 million Americans who live in affluent households. The report segments the affluent market into three major consumer groups: the mass affluent (single individuals
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Apr 1, 2007
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$3,500.00
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Singles in the U.S.: The New Nuclear Family
This report examines the attitudes, behaviors, and lifestyles of today’s single consumers, including never-married, divorced, widowed, and separated adults. Data released in late 2006 from the U.S. Census Bureau’s American Community Survey shows that the majority (50.3%) of U.S. households are headed by unmarried adults. Several trends come into
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May 1, 2007
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Gen X in the U.S.
It’s no wonder marketers are shaking their heads over how to position their products and services to the elusive yet surprisingly powerful cohort we have come to know as Generation X. Sandwiched between baby boomers on the one hand and Generation Y, or the 24-and-under set, on the other,
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Nov 1, 2006
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$3,500.00
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The U.S. Dads Market: A Unique Profile of Fathers
Dads today are taking on new roles within the household and as consumers. Birthrates remain steady but the role of Dad within the household is changing. Building from a year-long look at this market segment and three waves of proprietary research, The U.S. Dads Market - new from
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Oct 1, 2005
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$3,500.00
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The U.S. Market for Tweens and Young Teens: Attitudes, Aspirations and Consumer Behavior of 8 to 14 Year Olds, 3rd Edition
The U.S. Market for Tweens and Young Teens , a completely new Packaged Facts report, uses primary data from the Simmons Kids and Teens National Consumer Surveys to take a fresh, in-depth look at the attitudes, aspirations, and consumer behavior of the 29 million kids in the 8- to 14-year-old age
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May 1, 2005
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$3,500.00
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Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items
“Ethical consumerism” is on the rise as more marketers, retailers, and consumers realize that their actions have ethical, social, and environmental consequences. Consumers increasingly are shopping with their conscience, say experts, who note the rapid growth in sales of organic, local, humane, Fair Trade, and eco-friendly goods. The
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Jan 1, 2007
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$3,500.00
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Mature Market in the U.S.
When it comes to the mature market, one of the greatest mistakes marketers can make is to assume that once consumers step across the threshold of 55 years, they plunge into some great vat where they are boiled, stirred, then poured out again to quietly gel and fade away.
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Mar 1, 2007
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$3,500.00
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Most Popular Research
Mature Market in the U.S.
The Teens Market in the U.S.
The Affluent Market in the U.S.
The Gay and Lesbian Market in the U.S.
Kids Food and Beverage in the U.S.
Gen X in the U.S.
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