Consumer Demographics Market Reports
(213 Reports)
Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.
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Where Hispanics Live and Where They're From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior
Where Hispanics Live and Where They’re From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior, a new report from Packaged Facts, draws upon the Simmons National Hispanic Consumer Survey to provide an in-depth analysis of Hispanic consumers across regions and leading metropolitan markets. The report
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Oct 1, 2006
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$3,500.00
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Latin on the Menu: The U.S. Foodservice Market for Hispanic Foods
Hispanic food has come a long way from bean burritos and Spanish rice. Latin is the fastest-growing ethnic food category in the U.S., splitting in the last 15 years like a well-chosen growth stock into more than 30 sub-sectors of foodservice cuisine, with more brands, new product introductions and restaurant
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Oct 1, 2006
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$3,000.00
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Gen X in the U.S.
It’s no wonder marketers are shaking their heads over how to position their products and services to the elusive yet surprisingly powerful cohort we have come to know as Generation X. Sandwiched between baby boomers on the one hand and Generation Y, or the 24-and-under set, on the other,
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Nov 1, 2006
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$3,500.00
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Low Glycemic Index Foods and Beverages in the U.S.
Products with low-glycemic labeling have been on store shelves around the world for about 20 years, but in the United States, it was first around 2003 that such products entered mainstream U.S. supermarkets. And even then, their presence has been minimal in the marketplace. However, most food industry experts predict
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Dec 1, 2006
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$2,500.00
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Sandwiches in the U.S.: Foodservice and Retail Market and Trends
What’s new in sandwiches?
The question is valid because no food item - not pizza, not steak, spaghetti, ice cream, you name it - so clearly and closely mirrors the national psyche as do sandwiches. Whatever Americans can think of eventually winds up between two slices of bread
or inside
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Dec 1, 2006
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$1,995.00
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Revolution in Dayparts: Breakfast in the Foodservice Market
Many Americans love breakfast and say it’s their favorite meal: the only
repast of the day that has its own distinctive menu items, characterized by
lots of proteins and carbohydrates, some fruits and juices, and hardly any
vegetables other than the potato. Competition in the
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Dec 1, 2006
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$1,995.00
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MarketLooks: Gen X
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: Gen X in the U.S.
Published: November 2006
Each MarketLooks
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Dec 1, 2006
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$499.00
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Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items
“Ethical consumerism” is on the rise as more marketers, retailers, and consumers realize that their actions have ethical, social, and environmental consequences. Consumers increasingly are shopping with their conscience, say experts, who note the rapid growth in sales of organic, local, humane, Fair Trade, and eco-friendly goods. The
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Jan 1, 2007
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$3,500.00
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The Gay and Lesbian Market in the U.S.
The Gay and Lesbian Market in the U.S., a completely new Packaged Facts report produced in collaboration with Witeck-Combs Communications Inc., provides an in-depth analysis of the 15.3 million gay and lesbian consumers in the United States, whose buying power exceeded $660 billion in 2006.
The first section
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Feb 1, 2007
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$3,500.00
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Revolution in Dayparts: Lunch in the Foodservice Market
The biggest midday-market news for foodservice establishments is that lunch has become the incredible shrinking daypart: the American lunch “hour” has shrunk to 25 minutes, and many workers eat lunch on the run or at their desks. Going out for a lengthy sit-down lunch at noon is becoming so
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Feb 1, 2007
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$1,995.00
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Private Label Food and Beverage in the U.S.
Private-label (or store-brand) foods and beverages, once the poor relation in the family of grocery goods, have evolved to meet the higher expectations of a more diverse, experiential and quality-conscious American consumer. In fact, nearly 70% of consumers agree that private-label products are as good as national brands. But private-label
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Feb 1, 2007
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$3,000.00
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Mature Market in the U.S.
When it comes to the mature market, one of the greatest mistakes marketers can make is to assume that once consumers step across the threshold of 55 years, they plunge into some great vat where they are boiled, stirred, then poured out again to quietly gel and fade away.
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Mar 1, 2007
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$3,500.00
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The Affluent Market in the U.S.
The Affluent Market in the U.S., a new Packaged Facts report, offers an in-depth look at the attitudes, aspirations, and spending habits of the 52 million Americans who live in affluent households. The report segments the affluent market into three major consumer groups: the mass affluent (single individuals
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Apr 1, 2007
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$3,500.00
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Singles in the U.S.: The New Nuclear Family
This report examines the attitudes, behaviors, and lifestyles of today’s single consumers, including never-married, divorced, widowed, and separated adults. Data released in late 2006 from the U.S. Census Bureau’s American Community Survey shows that the majority (50.3%) of U.S. households are headed by unmarried adults. Several trends come into
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May 1, 2007
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$3,500.00
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Plus-Size and Big and Tall Clothing in the U.S.
Marketers have big ideas for a big market: Together, plus-size clothing for women and girls, and big & tall clothing for men and boys, rocketed to $76 billion at retail in 2006. By 2012, plus-size/big & tall could shatter the $100 billion mark. Everyone knows that America’s
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Jun 1, 2007
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$3,000.00
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The Teens Market in the U.S.
The Teens Market in the U.S., a new Packaged Facts report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. With an aggregate income of $80 billion, teens represent an important consumer segment in their own right.
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Jun 1, 2007
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$3,500.00
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On-the-Go Eating in the U.S.
Current consumer trends bode well for companies able to develop on-the-go foods that are also healthy. While 65% of Americans say they are trying to eat healthier foods these days, 33% say they don’t have the time to prepare or eat healthy meals. Over half of Americans claim they would
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Jul 1, 2007
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$3,000.00
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Sport Nutritionals for Active Lifestyles in the U.S.
Sport Nutritionals for Active Lifestyles in the U.S.
The sports nutritional products market in the U.S. is flexing its muscles and extending into a broader consumer market that is not so much about sports as it is about lifestyle. Take note of the robust market growth in 2006, which saw
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Aug 1, 2007
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$3,000.00
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Non-traditional Financial Services to the Unbanked, Underbanked and WhyBank? in the U.S.
Non-traditional Financial Services to the Unbanked, Underbanked and WhyBank? in the U.S. documents and analyzes financial services product usage by unbanked, underbanked and convenience/price driven consumers (WhyBanks?). It examines consumer demographics, market size by product category and promotional initiatives and strategies used to gain market share and to establish new
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Aug 1, 2007
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$3,500.00
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Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices
Abstract:
Stress is the #1 health concern for Americans, and women especially say that stress has an impact on their lives. As consumers look for ways to relax and rejuvenate, they are increasingly turning to personal therapy sensory devices for affordable stress relief within the comforts of home. This market
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Aug 1, 2007
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$2,395.00
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Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants
This innovative brand new Packaged Facts report provides a detailed analysis of the attitudes and behavior of “Fit Consumers,” who are defined as the 50 million adult Americans who exercise at least three times a week and participate in at least one sport every chance they get. Fit Consumers
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Aug 1, 2007
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$3,500.00
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The U.S. Market for Hispanic Foods and Beverages
Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples such as #1 Hispanic brand Goya
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Aug 1, 2007
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$3,000.00
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African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked
Despite a constant search for new revenue and clients, the credit, debit and prepaid card industries have largely overlooked the African American market as an attractive segment. The recent and understandable enthusiasm for the opportunities afforded by the Hispanic market has eclipsed the strong growth potential of the 37.5 million
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Sep 1, 2007
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$3,000.00
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Kids' Licensed Foods & Beverages in the U.S.
Since the licensed appearance of Mickey Mouse on a Post Toasties cereal box in 1925, the marketing of kids’ foods has never been quite the same. This is another pivotal time for kids’ food and beverage licensing as marketing to kids is under heavy fire from parents, consumer groups and
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Sep 1, 2007
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$1,995.00
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U.S. Market for Chocolate
With 2006 sales estimated at close to $16 billion through all channels, chocolate is forecast to grow to $18 billion by 2011, according to the U.S. Market for Chocolate, a fully updated Packaged Facts report. Strong consumer interest in the reported health benefits of dark chocolate and a general
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Sep 1, 2007
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$3,250.00
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Most Popular Research
Mature Market in the U.S.
The Teens Market in the U.S.
The Affluent Market in the U.S.
The Gay and Lesbian Market in the U.S.
Kids Food and Beverage in the U.S.
Gen X in the U.S.
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