Consumer Demographics Market Reports

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Title	Published	Price
The Gay and Lesbian Market This Packaged Facts report analyzes the U.S. gay and lesbian market, including bisexuals. It includes demographic profiles of the U.S. gay and lesbian population (estimated now to be 14 million) with breakouts for age, gender, race, family size, educational attainment, employment, economic status, and political and religious affiliation.  |  more... Search inside this report	Jan 1, 1995	$1,375.00
Kids Market This report by Packaged Facts covers the 37.5 million population segment of children, ages 5--14. Includes 6 major chapters: demographics, market, kids as consumers, media, marketing to kids, and examples of campaigns and strategies targeted to kids. Highlights 5-14 age group's spending power; an inside look at the use of  |  more... Search inside this report	Mar 1, 1995	$1,375.00
The New Teens Market This report covers the population segment of 12- to 19-year-olds. Covers the market from both demographic and marketing viewpoints. Examines demographics (size of population, family status, economic status, income, education, and social issues), the market, teens as consumers including spending patterns in major product categories and preferences in retail shopping  |  more... Search inside this report	Apr 1, 1995	$1,375.00
College Market Although college students currently number over 14 million at 3,600 colleges and universities, the segment most aggressively pursued by marketers is the 7 million students at 1,792 4-year schools. With all that spending power, college students understandably are a hot target group for marketers running the gamut from apparel  |  more... Search inside this report	Jun 1, 1995	$1,375.00
Sports Nutrition Products Market This study examines the sports nutrition supplement industry and trends affecting the market. Covers sports drinks, protein drinks and energy bars. Profiles leading companies; describes what types of new products have been introduced over the past year. Covers consumer fitness trends; provides information on distribution  |  more... Search inside this report	Jul 1, 1995	$1,375.00
The Affluent Market Americans are getting richer in 1994, approximately 10 million people had incomes greater than $100,000. This updated Packaged Facts report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections, and an examination of advertising strategies and media use. It also offers  |  more... Search inside this report	Aug 1, 1995	$1,375.00
Kids' Food Market This Packaged Facts report analyzes the $8.1 billion U.S. market for kids' cereals and breakfast foods, lunch packs, hot meals and entrees, and snacks and desserts: a market being reshaped by new marketing options, growing nutritional concerns, and the increasingly sophisticated demands of child consumers and their parents. The report  |  more... Search inside this report	Oct 1, 1995	$1,375.00
African-American Market In 1995, the nation's 33 million African-Americans wielded a purchasing power worth nearly $400 billion, and were the driving force behind sales in many categories, including teen clothing, hip-hop music, movies, athletic footwear, major appliances, and Afrocentric products. This Packaged Facts report analyzes the demographics of this market, its economic  |  more... Search inside this report	Oct 1, 1995	$1,375.00
American Lifestyles in the Early 21st Century: Implications and Directions for Marketers This Packaged Facts study identifies and analyzes the demographic, technological, social, and cultural trends projected to have the most profound impact on consumer buying habits and practices. Examines market ramifications of these trends for retailers and marketers and among different industries. The booming future business, particularly the 2000 mystique, is  |  more... Search inside this report	Nov 1, 1995	$1,375.00
Hispanic Market The nation's fastest-growing minority, Hispanics in the U.S. currently number 26.8 million and spent more than $228 billion in 1995. Packaged Facts' report examines the social and consumer behavior of this population, including household spending by category, behavior at retail, use of media, and language preferences. Also examines effective strategies  |  more... Search inside this report	Jan 1, 1996	$1,375.00
Health and Natural Food Store Market This report analyzes the rapidly changing health and natural food store market, which is projected to surpass $14 billion in sales by the year 2000. Details current market size and provides projections for growth for the 5 different types of stores: health food stores, natural food stores, health food chains,  |  more... Search inside this report	Feb 1, 1996	$1,375.00
Generation X Market Comprised of the 78.2 million Americans born between the years 1961 and 1980, Generation Xers are moving into the mainstream of American culture and life and can no longer be ignored. Packaged Facts' report on Generation X provides detailed, up-to-date coverage of this mercurial market. Includes current demographic analysis of  |  more... Search inside this report	Aug 1, 1996	$1,375.00
The U.S. and European Markets for Women's Hair Removal Products The women's hair removal market has recently exploded. In this report from Packaged Facts, new product trends and designs are thoroughly examined for women s shaving products, electric and mechanical hair removers, and depilatory products. Find out what strategies will be implemented by competitors to protect market share  |  more... Buy by the section | Search inside this report	Jan 1, 1997	$1,375.00
Marketing to Americans with Disabilities Approximately 26 million Americans are severely disabled. This Packaged Facts report describes who the disabled are; what their diverse needs and sensitivities are; what barriers currently prevent them from participating fully in conventional shopping experiences; and what strategies marketers and retailers can use to overcome these barriers.  |  more... Buy by the section | Search inside this report	Feb 1, 1997	$1,375.00
Kids' Market This report by Packaged Facts covers the 37.5 million population segment of children, ages 5--14. Includes 6 major chapters: demographics, market, kids as consumers, media, marketing to kids, and examples of campaigns and strategies targeted to kids. Highlights 5--14 age group's spending power; an inside look at the use of  |  more... Search inside this report	Mar 1, 1997	$1,375.00
The Children's Video Market The children's video market (kidvid) continues to grow, smashing the $3-billion mark in 1996. This Packaged Facts report analyzes the competitive strategies of Disney, Time Warner, MCA/Universal, LIVE Entertainment, MGM/UA, Twentieth Century Fox, and other giants. It details sales to both the sell-through and rental markets. Particular attention  |  more... Buy by the section | Search inside this report	Jun 1, 1997	$1,375.00
The U.S. Market for Sports Nutritionals The sports supplement industry began in specialty body-building magazines in the late 1940s and early 1950s. At that time, the products, publications, and body-building profession were closely connected. Ads for one of the first lines, Hoffman Protein Products, appeared in Strength and Health magazine, Bob Hoffman's publication. Joe Weider, the  |  more... Search inside this report	Jul 1, 1997	$688.00
The U.S. Kids' Foods Market This report provides a detailed analysis of the $9 billion U.S. children's foods market, including cereals, lunch foods and snacks, beverages, meals and entrees, and ice cream and frozen novelties specifically targeted to kids. Myriad products and trends are covered, including the implications of a growing  |  more... Buy by the section | Search inside this report	Mar 1, 1998	$2,062.50
The U. S. Health and Natural Foods Market This fully updated Packaged Facts study analyzes the trends and factors influencing sales in the $11.2 billion health and natural food market. The report covers six product categories: packaged groceries, bulk groceries,  |  more... Buy by the section | Search inside this report	Jun 1, 1998	$2,062.50
The Affluent Market This report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections and an examination of advertising strategies and media use. It also offers a complete look at spending patterns, including detailed information on luxury spending categories. According to this report's estimates,  |  more... Buy by the section | Search inside this report	Jul 1, 1998	$2,062.50
MarketLooks: The Affluent Market MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in  |  more...	Jul 1, 1998	$299.00
MarketLooks: The U.S. Market for Boomers Turning 50 MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations  |  more...	Aug 1, 1998	$299.00
The Market for Boomers Turning 50 Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who are 50-plus, including: demographics of the market;  |  more... Buy by the section | Search inside this report	Aug 1, 1998	$2,062.50
The U.S. Mature Market This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age 55-64, 65-79 and 80 and older; estimates of the market's size and projections for  |  more... Buy by the section | Search inside this report	Sep 1, 1998	$2,062.50
The Teens Market The U.S. population segment of 12-to 19-year olds currently numbers more than 30 million and is projected to reach nearly 34 million by 2005, making teens one of the most lucrative U.S. consumer markets ever. This Packaged Facts study covers today's complex crop of teens from every conceivable angle, covering  |  more... Buy by the section | Search inside this report	Oct 1, 1998	$2,062.50
Title	Published	Price

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