Consumer Demographics Market Reports
(218 Reports)
Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.
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The U.S. Mature Market
This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age
55-64, 65-79 and 80 and older; estimates of the market's size and projections for
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Sep 1, 1998
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$2,062.50
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The U.S. Market for Women's Food and Beverages
Women's health is the buzz word among food and beverage marketers. And why not? There are more women in the world and more older women, older women who are attempting to defy the aging process. Many younger women are also taking a jump start on health and wellness initiatives, and
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Jun 1, 2005
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$3,000.00
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The U.S. Market for Women's Athletic Apparel
Fitness-oriented boomers and Title IX generation athletes team up to give women's athletic apparel, a market estimated at $23 billion in 2000, strong growth potential within an otherwise flat sporting goods arena. However, marketing to the female athletic apparel consumer is still relatively new. This fully up-to-date report
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Jan 1, 2001
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$1,675.00
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The U.S. Market for Wellness Foods and Beverages, Vols. 1-3
Packaged Facts’ new 3-volume market research series, The U.S. Market for Wellness Foods and Beverages, is the executive’s guide to the new frontier of health oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass
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Aug 1, 2003
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$5,250.00
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The U.S. Market for Weight Loss Eating and Product Trends
With a primary emphasis on the low-carb product boom, this Packaged Facts report examines the important shifts occurring in the U.S. market for weight-loss foods and beverages, as product forms like food bars, shakes, and diet candy meld the promise of a smaller waistline and healthier heart with what Americans
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Jan 1, 2004
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$3,000.00
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The U.S. Market for Vitamins, Supplements, and Minerals
There has never been a more crucial time to learn about the vitamin, supplement, and mineral industry. Booms and busts have visited the market in the past five years, bestowing fortunes on those with a keen eye for industry trends and sorrow for those lacking crucial information tools. This
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Jun 1, 2002
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$3,000.00
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The U.S. Market for Tweens and Young Teens: Attitudes, Aspirations and Consumer Behavior of 8 to 14 Year Olds, 3rd Edition
The U.S. Market for Tweens and Young Teens , a completely new Packaged Facts report, uses primary data from the Simmons Kids and Teens National Consumer Surveys to take a fresh, in-depth look at the attitudes, aspirations, and consumer behavior of the 29 million kids in the 8- to 14-year-old age
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May 1, 2005
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$3,500.00
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The U.S. Market for Teen and Tween Grooming Products
Marketers major and minor are rushing to compete in the teen and tween grooming market. At $6.9 billion now, sales of youth haircare, cosmetics, skincare, and ethnic HBC items are forecast to hit $8 billion by 2008. Market conditions are ripe for repositioning HBC brands - or fielding
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Apr 1, 2003
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$2,250.00
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The U.S. Market for Sports Nutritionals
The sports supplement industry began in specialty body-building magazines in the late 1940s and early 1950s. At that time, the products, publications, and body-building profession were closely connected. Ads for one of the first lines, Hoffman Protein Products, appeared in Strength and Health magazine, Bob Hoffman's publication. Joe Weider, the
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Jul 1, 1997
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$688.00
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The U.S. Market for Sports Nutritional Products: Sports Drinks and Energy Bars Fueling the Couch Potato, 5th Edition
Sports nutritionals have gained wide acceptance as an essential component of any committed athletic lifestyle, but increasing numbers of consumers who aren’t necessarily health club devotees are also turning to sports nutritionals, often in lieu of traditional beverages and snacks. Marketers across the board have responded by downplaying their
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Apr 1, 2004
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$3,000.00
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The U.S. Market for Natural and Organic Personal Care Products, 2nd Edition
Natural and/or organic personal care sales have rocketed to $4.3 billion, and may reach $6.6 billion in 2010 -- a jump of more than 50%. Led by Baby Boomers and Gen-Xers, Americans are craving safer, non-chemical-based toothpastes, deodorants, anti-aging preps, shampoo, makeup, etc. As a result, this market
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Jun 1, 2005
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$3,000.00
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The U.S. Market for Kids Foods and Beverages - 5th Edition
American youngsters represent a dynamic retail market, influencing an estimated $500 billion in total retail spending. The current youth market is the most ethnically and racially diverse American generation ever. Weaned on television, and exposed to advertising from birth, it is estimated that American children begin requesting name
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Jun 1, 2003
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$2,625.00
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The U.S. Market for Hispanic Foods and Beverages, 2nd Edition
The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream Mexican” foods as part of American culture. This segment continues to attract new Hispanic food users while the increasingly popular Latin
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Nov 1, 2004
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$3,000.00
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The U.S. Market for Hispanic Foods and Beverages
Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples such as #1 Hispanic brand Goya
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Aug 1, 2007
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$3,000.00
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The U.S. Market For Healthy Prepared Foods
With the American consumer becoming increasingly savvy about nutrition, this new study from Packaged Facts analyzes the market for high vitamin/mineral and high fiber/protein prepared foods. This report analyzes the diet and demographic trends affecting the market today, tabulating and projecting market size and growth by product
category
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Feb 1, 1999
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$2,750.00
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The U.S. Market for Ethnic HBC: Hair Care, Skin Care, Color Cosmetics
The combined market for ethnic haircare, color cosmetic, and skincare products is valued at $1.6 billion, and will grow to $1.9 billion by 2006. Major marketers and small ethnic specialists alike are targeting the prime ethnic population, African Americans, as well as Hispanics and Asians. It is clear
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May 1, 2002
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$2,250.00
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The U.S. Market for Children's Video Products
Children’s video, or kidvid, is a $4.8 billion market pumped by sell-through (as opposed to rental), families’ conversions to DVD, and today’s kids’ remarkable media savvy. Not only are kids aware of every entertainment trend, they have more spending power - and have more spent on them - than
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Mar 1, 2005
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$3,000.00
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The U.S. Market for 55+ Consumers: Attitudes and Lifestyles in the New Retirement Paradigm
This Packaged Facts report analyzes the market created by the 64 million consumers in the 55+ age group, who account for $2.4 trillion in buying power. The first section of the report provides a demographic overview of members of the 55+ population, including their economic status and family structure.
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Nov 22, 2004
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$3,500.00
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The U.S. Kids' Market
This completely new Packaged Facts report provides a thorough analysis of the kids market, which includes more than 41 million young American consumers ages 5 to 14. The report begins with a demographic overview that includes an analysis of the evolving family environment of kids and the changing racial
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May 1, 2002
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$2,250.00
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The U.S. Kids' Foods Market
This report analyzes the $10 billion U.S. market for kids' cereals and breakfast foods, lunch packs, hot meals and
entrees, and snacks and desserts. This market is being reshaped by new marketing options, growing nutritional concerns, and the increasingly sophisticated demands of child consumers and their parents. The
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May 1, 1999
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$2,750.00
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The U.S. Kids' Foods Market
This report provides a detailed analysis of the $9 billion U.S. children's foods market, including cereals, lunch foods and snacks, beverages, meals and entrees, and ice cream and frozen novelties
specifically targeted to kids. Myriad products and trends are covered,
including the implications of a growing
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Mar 1, 1998
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$2,062.50
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The U.S. Kids Market: Understanding the Trends and Lifestyles Affecting 3- to -12-Year-Olds, 6th Edition
This Packaged Facts report contains an up-to-date analysis of the buying power of the 40 million kids in the 3- to 12-year-old age group and their impact on the consumer behavior of their parents. The report begins with a series of chapters providing an in-depth assessment of demographic trends
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Apr 1, 2004
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$3,500.00
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The U.S. Kid's Food and Beverage Market
This Packaged Facts report discusses the broad and complex U.S. kids' food and beverage market. Valued at a colossal $11 billion and growing, this market is comprised of those foods and beverages that are specifically marketed to children 5 to 14 years of age. This study divides the
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Nov 1, 2001
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$2,799.00
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The U.S. Infant, Toddler, and Preschool Market
This all-new report analyzes the $20-billion infant, toddler and preschool market. It provides comprehensive coverage of
four product categories: clothing (apparel and footwear), baby care supplies (diapers, skincare and toiletries, and baby feeding accessories), juvenile furniture and nursery accessories, and toys. Included are data on market size and
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Feb 1, 2000
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$3,250.00
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The U.S. Hispanic Mom Market
Hispanic women lead the Mom Market in many ways
growth, birth rates, family size and more. As leaders they are an important segment for marketers to understand. Drawing from proprietary qualitative research this report looks at Latina Moms in the U.S. today and her thoughts on
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Jun 1, 2004
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$1,995.00
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