Consumer Demographics Market Reports
(213 Reports)
Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.
|
The Active Seniors Market
This report examines the U.S. market for active seniors, defined as consumers age 65-74. As more and more Americans age into this demographic and remain healthier and active longer, marketers are increasingly paying more attention to this older, "pre-Boomer" segment of the mature market—which is defined by distinctly different
|
more...
Buy by the section | Search inside this report
|
Jan 1, 2002
|
$2,100.00
|
|
The Affluent Market
This report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections and an examination of advertising strategies and media use. It also offers a complete look at spending patterns, including detailed information on luxury spending categories. According to this report's estimates,
|
more...
Buy by the section | Search inside this report
|
Jul 1, 1998
|
$2,062.50
|
|
The Affluent Market
Americans are getting richer in 1994, approximately 10 million people had incomes greater than $100,000. This updated Packaged Facts report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections, and an examination of advertising strategies and media use. It also offers
|
more...
Search inside this report
|
Aug 1, 1995
|
$1,375.00
|
|
The Affluent Market in the U.S.
The Affluent Market in the U.S., a new Packaged Facts report, offers an in-depth look at the attitudes, aspirations, and spending habits of the 52 million Americans who live in affluent households. The report segments the affluent market into three major consumer groups: the mass affluent (single individuals
|
more...
Buy by the section | Search inside this report
|
Apr 1, 2007
|
$3,500.00
|
|
The African American Market
This completely revised Packaged Facts report analyzes the African American market, still the largest minority population segment in the United States. The report offers a thorough demographic analysis of the African American population based upon the most recent available data on income, occupation, education and other important economic and social
|
more...
Buy by the section | Search inside this report
|
Dec 1, 1999
|
$2,062.50
|
|
The Asian American Market
This report takes an in-depth look at Asian Americans, the fastest growing and most affluent ethnic segment in an increasingly diverse America. It includes a comprehensive analysis of key demographic features of Asian Americans, an assessment of the current size and projected growth of the market through 2004, and
|
more...
Buy by the section | Search inside this report
|
Mar 1, 2000
|
$2,062.50
|
|
The Children's Video Market
The children's video market (kidvid) continues to grow, smashing the $3-billion mark in 1996. This Packaged Facts report analyzes the competitive strategies of Disney, Time Warner, MCA/Universal, LIVE Entertainment, MGM/UA, Twentieth Century Fox, and other giants. It details sales to both the sell-through and rental markets. Particular attention
|
more...
Buy by the section | Search inside this report
|
Jun 1, 1997
|
$1,375.00
|
|
The Future of Food Retailing in the U.S
Consumer surveys show economic pressures are taking a toll on how Americans grocery shop: 2008 and beyond promise to be challenging years for food retailers as consumers cut back spending in the face of tightening household budgets. At the same time, changing demographics, greater health awareness and channel
|
more...
|
Mar 1, 2008
|
$3,850.00
|
|
The Gay and Lesbian Market
This Packaged Facts report analyzes the U.S. gay and lesbian market, including bisexuals. It includes demographic profiles of the U.S. gay and lesbian population (estimated now to be 14 million) with breakouts for age, gender, race, family size, educational attainment, employment, economic status, and political and religious affiliation.
|
more...
Search inside this report
|
Jan 1, 1995
|
$1,375.00
|
|
The Gay and Lesbian Market
This completely updated report offers a comprehensive analysis of the gay and lesbian consumer market in the United States. The report begins with an overview of key demographic characteristics of the gay and lesbian population, including income levels and household structure. The report then assesses the current size and projected
|
more...
Buy by the section | Search inside this report
|
Jun 1, 2000
|
$2,062.50
|
|
The Gay and Lesbian Market in the U.S.
The Gay and Lesbian Market in the U.S., a completely new Packaged Facts report produced in collaboration with Witeck-Combs Communications Inc., provides an in-depth analysis of the 15.3 million gay and lesbian consumers in the United States, whose buying power exceeded $660 billion in 2006.
The first section
|
more...
Buy by the section | Search inside this report
|
Feb 1, 2007
|
$3,500.00
|
|
The Gay and Lesbian Market: New Trends, New Opportunities, 3rd Edition
This new Packaged Facts report offers an exhaustive, timely analysis of the gay and lesbian consumer market in the United States. Featuring the expert insight of Witeck-Combs Communications, Inc. (http://www.witeckcombs.com), the PR agency with the nation's leading practice in gay and lesbian marketing, the report provides an overview of
|
more...
Buy by the section | Search inside this report
|
Oct 1, 2002
|
$3,000.00
|
|
The Hispanic Market
This updated report focuses on the fast-growing Hispanic market -
one of the most influential market segments in the United States. The report includes an in-depth demographic analysis of the Hispanic population that includes the latest available data on income,
educational attainment, occupational status, and other key
|
more...
Buy by the section | Search inside this report
|
Jun 1, 1999
|
$2,062.50
|
|
The Kids Market
One of Packaged Facts' all-
time great bestsellers,
The Kids Market has been
thoroughly updated in this
all-new edition, which
pegs kids' spending power
at close to $30 billion in
1998. This study's thought-
provoking analyses
|
more...
Buy by the section | Search inside this report
|
Nov 1, 1998
|
$2,062.50
|
|
The Kids Market in the U.S.
Forces such as recurring parental and governmental concerns about child obesity, safety on the Internet, and the appropriateness of marketing and promotions directly targeting children continue to have an impact on the kids market in the U.S. In addition to addressing these external challenges, companies active in the kids
|
more...
Buy by the section | Search inside this report
|
May 1, 2006
|
$3,500.00
|
|
The Kids' Market
This report analyzes the $166-billion U.S. market for kids' products, which is being transformed by sweeping changes in kids' preferences, strong undercurrents of e-commerce and advanced marketing techniques. The report offers a detailed discussion of kid demographics, market size, growth and composition, kids' behavior as consumers, retail trends and
|
more...
Buy by the section | Search inside this report
|
Mar 1, 2000
|
$2,062.50
|
|
The Market for Boomers Turning 50
Baby boomers will enjoy longer,
more productive lives than any
previous generation in American
history. Packaged Facts' new
report on boomers at 50 provides
in-depth analysis of boomers who
are 50-plus, including:
demographics of the market;
|
more...
Buy by the section | Search inside this report
|
Aug 1, 1998
|
$2,062.50
|
|
The New American Homemaker: A Look at Today's Stay-at-Home Mom
Homemakers have long been the mainstay of marketing for consumer goods, and they continue to be the chief shoppers for their families. The traditional mass marketing techniques that once captured moms’ attention (and dollars) have lost much of their effectiveness in recent years, however. It’s no longer enough to buy
|
more...
Search inside this report
|
Sep 1, 2006
|
$1,750.00
|
|
The New Teens Market
This report covers the population segment of 12- to 19-year-olds. Covers the market from both demographic and marketing viewpoints. Examines demographics (size of population, family status, economic status, income, education, and social issues), the market, teens as consumers including spending patterns in major product categories and preferences in retail shopping
|
more...
Search inside this report
|
Apr 1, 1995
|
$1,375.00
|
|
The Solo Female Consumer Market
This Packaged Facts report explores the expanding "solo female" market, defined as never-married female consumers with no children. The number of solo females has grown rapidly in recent years, a trend that is expected to continue as more women choose to delay or forgo marriage as they pursue career
|
more...
Buy by the section | Search inside this report
|
Nov 1, 2001
|
$2,097.00
|
|
The Teens Market
With deep parental pockets and insatiable consumer appetites, teens are a marketer's dream. Today over 31 million teens carry more marketing clout than ever, influencing as much as $200 billion in family spending. In this updated Packaged Facts report readers find the latest data on teens age 12-19, including demographic
|
more...
Buy by the section | Search inside this report
|
Apr 1, 2000
|
$2,062.50
|
|
The Teens Market
The U.S. population segment of 12-to 19-year olds currently numbers more than 30 million and is projected to reach nearly 34 million by 2005, making teens one of the most lucrative U.S. consumer markets ever. This Packaged Facts study covers today's complex crop of teens from every conceivable angle, covering
|
more...
Buy by the section | Search inside this report
|
Oct 1, 1998
|
$2,062.50
|
|
The Teens Market in the U.S.
The Teens Market in the U.S., a new Packaged Facts report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. With an aggregate income of $80 billion, teens represent an important consumer segment in their own right.
|
more...
Buy by the section | Search inside this report
|
Jun 1, 2007
|
$3,500.00
|
|
The U. S. Health and Natural Foods Market
This fully updated
Packaged Facts study
analyzes the trends and
factors influencing sales
in the $11.2 billion
health and natural food
market. The report covers
six product categories:
packaged groceries, bulk
groceries,
|
more...
Buy by the section | Search inside this report
|
Jun 1, 1998
|
$2,062.50
|
|
The U.S. Affluent Market
This Packaged Facts report focuses on the "affluent" market, defined as consumers with household income of $100,000+, who currently have an aggregate household income of approximately $2.6 trillion. The number of these affluents has grown exponentially in the past few years, largely as a result of consumers becoming wealthier
|
more...
Buy by the section | Search inside this report
|
Jan 1, 2002
|
$2,100.00
|
|
800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >
Most Popular Research
Mature Market in the U.S.
The Teens Market in the U.S.
The Affluent Market in the U.S.
The Gay and Lesbian Market in the U.S.
Kids Food and Beverage in the U.S.
Gen X in the U.S.
|