Marketlooks: The U. S. Youth (Ages 15-24) Market

Published: Jul 1, 2003 - 29 Pages

Table of Contents:

  1. The Overview
  2. Market Size and Growth
  3. Market Definition
  4. The College Segment of the Youth Market
  5. The Urban Youth Segment of the Youth Market
  6. Size and Growth of Population
  7. Key Demographic Features
  8. Consumer Behavior
  9. Media
  10. Marketing, Promotional, and Advertising Strategies
  11. Trends and Opportunities Company Profiles

Abstract:

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Youth Market : Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds
Published: July 2003


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
This new Packaged Facts report offers a comprehensive analysis of the youth market, which is comprised of more than 40 million consumers in the 15- to 24-year-old age group. The report provides an in-depth demographic profile of the youth population and includes forecasts of the purchasing power of key segments of the youth market through 2007. Simmons Market Research Bureau and U.S. government consumer expenditures data are used to present a comprehensive assessment of the attitudes and buying patterns of young consumers. Media usage habits and media serving the youth market are discussed. Marketing, promotional, and advertising strategies are analyzed, and case studies of companies targeting the youth market are highlighted. The report identifies trends and opportunities that are vital to marketers seeking to capitalize on the youth market. Separate chapters are provided on the trendsetting urban youth segment and highly prized college segment.

With purchasing power exceeding $350 billion, 15- to 24-year-olds present a marketing target that is both tantalizing and confusing. Youths in the 15- to 24-year-old age group can be found following diverse paths as they make the transition from high school to young adulthood. While a substantial minority are full-time students, others are working full-time at relatively high-paying jobs. While one in three 18- to 24-year-old females are married and one in five are raising children, more than half of their male counterparts are still living with their parents. Moreover, the youth population is marked by a bewildering array of subcultures ranging from hip-hop to extreme sports.

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