MarketLooks: The Gay and Lesbian Market: New Trends, New Opportunities

Published: Oct 9, 2002 - 26 Pages

Table of Contents:

  1. Overview
  2. Market Size and Growth
  3. Market Definition
  4. Size and Growth of Population
  5. Key Demographic Features
  6. Consumer Behavior
  7. Media
  8. Marketing, Promotional, and Advertising Strategies
  9. Trends and Opportunities
  10. Bridgestone/ Firestone
  11. Orbitz
  12. Showtime Networks
  13. White Rock Distilleries

Abstract:

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The Gay and Lesbian Market: New Trends, New Opportunities
Published: October 2002


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
This new Packaged Facts report offers an exhaustive, timely analysis of the gay and lesbian consumer market in the United States. The report then assesses the current size and projected growth of the U.S. gay and lesbian market through 2007 and analyzes key aspects of gay and lesbian consumer behavior. Media serving the gay and lesbian community are described. The report provides an overview of marketing and promotional strategies targeting the gay and lesbian market and profiles companies reaching out to gay and lesbian consumers.

New to the report is a cutting-edge discussion of trends driving gay and lesbian households, the opportunities these trends present marketers and real action steps companies can take to benefit from them.

Appendices include samples of advertising designed for the gay and lesbian market and a directory of resources to assist in marketing to gay and lesbian consumers.

A growing number of companies view gay and lesbian consumers as a vital component of their overall marketing strategies and targeted marketing programs. The buying power of gay and lesbian consumers places them among the most sought-after segments in an increasingly diverse American consumer market. Besides wielding substantial economic influence in their own right, gay and lesbian consumers are often seen as key players in the trendsetting urban market.

Discover what Census 2000 has to say about where gay men and lesbians are most likely to live. Benefit from an authoritative analysis of the size of the gay and lesbian population and reliable estimates of gay and lesbian household income levels. Obtain the latest thinking from marketing experts on how to develop effective advertising and promotional strategies to reach gay and lesbian consumers. Understand what gay and lesbian consumers look for when evaluating a company’s marketing efforts.

 

Get full details about this report >

800.298.5294
Int'l: +1.240.747.3095
Buy this report >
Price and Delivery Options
Packaged Facts provides industry research reports, trend analysis and forecasts in consumer goods, food and beverage, pet products, financial services and personal care markets.
Copyright © 2014 Packaged Facts. All Rights Reserved.
A division of MarketResearch.com
8/22/2014 - 42
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 6:30pm EST
Fridays: 5:30am - 5:30pm EST