MarketLooks: The U.S. Market for Active Seniors

Published: Jan 1, 2002 - 23 Pages

Table of Contents:

  1. Overview
  2. Population
  3. Income
  4. Demographic Characteristics
  5. Market Size and Growth
  6. Financial Management
  7. Leisure
  8. Computers and Communications
  9. Health and Fitness
  10. Travel and Vacation

Abstract:

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Active Seniors
Published: January 2002


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

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  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

Abstract from full report:

This report examines the U.S. market for active seniors, defined as consumers age 65-74. As more and more Americans age into this demographic and remain healthier and active longer, marketers are increasingly paying more attention to this older, "pre-Boomer" segment of the mature market—which is defined by distinctly different needs, lifestyles, and attitudes than its younger or older counterparts. Relying on government data and Simmons Market Research Bureau primary research on consumer purchasing, ownership, and product usage patterns, the report contrasts the consumer-oriented interests, actions, and lifestyle issues of this group with those of conventionally working age adults, the young mature (age 55-64), and the elderly (age 75+). It provides key data and analysis on overall market size and growth, as well as focus sections on Financial Management; Computers and Communications; Home, Auto, and Leisure; Sports and Fitness; and Travel and Vacation.

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