Fiber Food Ingredients in the U.S.: Soluble-, Insoluble- and Digestive-Resistant Types

Published: Jun 1, 2010 - 244 Pages

Table of Contents:

Chapter 1: Executive Summary
Introduction to Fiber Food (and Beverage) Ingredients
Why Fiber?
Table 1-1: Daily Fiber Intakes Recommendations, by Age and Gender
Benefits of Consuming Fiber
Recommended Sources of Fiber in the Diet
Dietary Guidelines: 2005 vs. 2010
Americans Don’t Consume Enough Food-Based Sources of Fiber
Focus of this Report
Food Ingredients Excluded from This Report
Fiber Ingredient Classification
Soluble vs. Insoluble Fibers
Soluble Fiber
Synthetic Options
Insoluble Fiber
Both Soluble and Insoluble: Resistant Starch
Other Classification Terminology
Fiber Ingredient Types
Many Sources, Many Ingredients
Are All Fibers Created Equal?
Conventional vs. Novel
Conventional Fiber Food Ingredients
Novel Fiber Food Ingredients
Health Effects of Fiber
Benefits in Consuming Fiber
Cancer
Diabetes
Gastrointestinal Health
Prebiotics
Heart Disease
Weight Management
The Fiber Food Ingredients Marketplace
A Booming Business
Determining Market Composition
All Fiber Food Ingredients Are Experiencing Growth
Conventional, Insoluble-Type Fibers Lead in Market Share
Figure 1-1: Share of Fiber Food Ingredient Volume Sales, by Fiber Classification, 2004-2014
New Novel Fibers Stealing Share as Formulators Embrace Them
Table 1-2: Share of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2004-2014
Novel Fibers Show the Greatest Growth Rate
Projected Growth Rates
Ingredients for Fiber Claims
Performance vs. Enrichment Fibers
Conventional Fiber Use in New Products
Novel Fiber Use in New Products
The Consumer of Fiber-Enriched Foods
Consumers Get It
Functional Foods Research Confirms Awareness and Interest
Table 1-3: Awareness and Consumption of Certain Food Components for Health Reasons, 2009


Chapter 2: The Ingredient
Key Issues
Introduction to Fiber Food (and Beverage) Ingredients
Why Fiber?
Table 2-1: Daily Fiber Intakes Recommendations, by Age and Gender 24
Benefits of Consuming Fiber
Recommended Sources of Fiber in the Diet
Dietary Guidelines: 2005 vs. 2010
Americans Don’t Consume Enough Food-Based Sources of Fiber
Focus of this Report
Food Ingredients Excluded from This Report
History of Fiber
No Longer Being Crude
Defining Dietary Fiber
No Legal Definition Exists
AACC Publishes Definition
Fiber Food Ingredients Recognized
Proposing a Single, Global Definition for Fiber
Table 2-2: The Institute of Medicine’s Proposed Definition for Fiber, 2002
Codex Formalizes a Definition, Too
For Now, the Debate Goes On
Fiber Ingredient Classification
Soluble vs. Insoluble Fibers
Soluble Fiber
Synthetic Options
Insoluble Fiber
Both Soluble and Insoluble: Resistant Starch
Other Classification Terminology
Fiber Ingredient Types
Many Sources, Many Ingredients
Are All Fibers Created Equal?
Conventional vs. Novel
Conventional Fiber Food Ingredients
Novel Fiber Food Ingredients
Fiber Terminology
Alpha-cyclodextrin
Arabinogalactan
Beta-glucan
Bran
Cellulose
Chicory Root Fiber
Chitosan
Dextrin
Fiber
Fructooligosaccharide (FOS)
Galactooligosaccharide
Glucomannan
Gums
Hemicellulose
Inulin/Oligofructose
Larch Arabinogalactan
Lignin
Mucilage
Oligosaccharide
Pectin
Polydextrose
Polyfructan
Psyllium
Resistant Maltodextrin
Resistant Starch
Other
There Are Very Few Truly New Fibers
Regulatory Landscape
Labeling Nomenclature
Provide the Facts: Nutritional Information Musts
Carbohydrate and Dietary Fiber Declaration
Percent Daily Value
Breaking Out Soluble and Insoluble Fibers
Products that Are Exempt
Nutrition Regulations in Foodservice
Health, Nutrient Content and Structure/Function Claims
Health Claims
Table 2-3: Fiber Health Claims: Requirements and Model Claims
Nutrient Content Claims
Table 2-4: Fiber Nutrient Content Claims: Requirements
Structure/Function Claims
FDA Calls on Companies to Correct Labeling Violations
Nutritional Label Warning Letters
CSPI Targets Fiber Ingredients
Health Effects of Fiber
Benefits in Consuming Fiber
Cancer
Diabetes
Gastrointestinal Health
Prebiotics
Heart Disease
Weight Management


Chapter 3: The Marketers
Key Issues
Many Fiber Food Ingredient Suppliers
A Booming Business
Table 3-1: Leading U.S. Fiber Food Ingredients Suppliers and Their Fiber Ingredients
Profile: Archer Daniels Midland Co., Decatur, Illinois
Company Overview
Joint Venture with Matsutani
Fibersol-2
VegeFull
Profile: Beneo-Group, Morristown, New Jersey
Company Overview
Establishing Inulin in the United States
Growth Expected Despite Raw Material Costs
Understanding Orafti Inulin and Oligofructose
Synergy1
L58 Organic
The Beneo Label Communicates Benefits Overseas
Orafti Oligofructose for Weight Loss
Profile: Cargill, Inc., Minneapolis, Minnesota
Company Overview
Cargill’s Extensive Line of Inulin and Oligofructose
DS2 Inulin
Instant Inulin
XL Inulin
F97 Oligofructose
ActiStar RM Starch
Barliv Barley Betafiber
Fiber Krunch
Profile: Colloides Naturels International, Inc., Bridgewater, New Jersey
Company Overview
Marketing Acacia Gum as Fiber
Equacia
Fibregum
Profile: Corn Products International, Inc., Westchester, Illinois
Company Overview
Acquiring GTC Provides Point of Entry into Fiber Food Business
BioAgave
NutraFlora
OatVantage Oat Bran
Purimune Galactooligosaccharide
Profile: Danisco USA, Inc., New Century, Kansas
Company Overview
Global Leader in Polydextrose
A Brief History
Extension of Approved Applications
Relationship with International Fiber for Fibrex
Danisco Expands Production of Cellulose Gum
Profile: The Dow Chemical Co., Midland, Michigan
Company Overview
Cellulose-Based Fiber Ingredients
Fortefiber
Satisfit
Profile: Fiberstar, Inc., River Falls, Wisconsin
Company Overview
All About Citrus
Citri-Fi Wins FIE Award
New Use: Meat and Poultry
Profile: The Fibred Group, Cumberland, Maryland
Company Overview
All About Soy Fiber
Profile: FMC BioPolymer, Philadelphia, Pennsylvania
Company Overview
Conventional Fibers Historically for Structural Purposes
Avicel
Hydrocolloid Acquisition
Profile: FutureCeuticals, Momence, Illinois
Company Overview
Numerous Fiber Options
BarleyTrim
Calorie ControlTrim
Nutrim Oat Bran
UltraTrim Oat Bran
Profile: Grain Millers, Eugene, Oregon
Company Overview
Non-Branded Oat Bran and Fiber
Profile: Grain Processing Corp., Muscatine, Iowa
Company Overview
The Two Sides of TruBran
TruBran Corn Bran
TruBran Oat Fiber
Profile: Gum Technology Corp., Tucson, Arizona
Company Overview
Cellulose-Based Ingredients
Coyote Cellulose Gel 50
Coyote Fiber Blend ACO
Gums Marketed as Fibers
Coyote Gum Arabic T Spray Dried
Coyote Konjac A
Coyote Fenuxan
Coyote Fiber Blend AS-0912
Conventional Soluble-Type Fibers
Oat Fiber
Psyllium Husk
Profile: International Fiber Corp., North Tonawanda, New York
Company Overview
Fibrex
FloAm
JustFiber
Keycel
NutraFiber
Qual Flo
Solka-Floc
Profile: J. Rettenmaier USA LP, Schoolcraft, Michigan
Company Overview
Many Plant Sources for Vitacel
Profile: Matsutani America, Inc., Itasca, Illinois
Company Overview
One Product and One Product Only: Fibersol-2
Profile: MGP Ingredients, Inc., Atchison, Kansas
Company Overview
Resistant Starch
Fibersym RW
Resistant Wheat Starch Study
FiberRite RW
Profile: National Starch Food Innovation, Bridgewater, New Jersey
Company Overview
Resistant Starch
Hi-maize 220 and 260
Satiety-Inducing Effect
Improving Insulin Sensitivity
In the Market
In Foodservice
Nutriose
Profile: Roquette America, Inc., Keokuk, Iowa
Company Overview
Nutriose
Polysorb FM
Polysorb FM 98/4/25
Polysorb FM 75/4/37
Polysorb FM 75/4/52
Polysorb FM 75/4/67
Polysorb FM 98/4/67
Profile: Sensus America LLC, Monmouth, New Jersey
Profile: Sensus America LLC, Monmouth, New Jersey
Company Overview
Frutafit Inulin and Frutalose Oligofructose
Frutalose SF75 Debuts July 2010
Investigating Health Benefits
Prebiotic Benefits Reported
Profile: SunOpta Ingredients Group, Chelmsford, Massachusetts
Company Overview
Focus on Fiber
Barley Balance
MultiFiber
Oat Fiber
Pea Fiber
Soy Fiber
Stabilized Brans and Germs
Profile: Tate & Lyle, Decatur, Illinois
Company Overview
Promitor
Resistant Starch
Soluble Corn Fiber
The Skinny on Promitor Fibers
Sta-Lite Polydextrose
Profile: TIC Gums, Inc., White Marsh, Maryland
Company Overview
Gums as Fiber
Nutriloid 4000 and 7000
Nutriloid 010 Powder
Nutriloid Bamboo Fiber
Nutriloid Fiberplus Powder
Tic Pretested Dairyblend YG FB3
Tic Pretested Gum Arabic FT Powder
Tic Pretested Inulin LV-100
Ticacel MCC FG-100 Powder
Ticaloid Lite HF
Noteworthy Suppliers
Minor Players
Acatris, Inc.
AHD International
Ceres Organic Harvest, Inc
Ciranda, Inc.
ConAgra Foods, Inc
CreaFill Fibers Corp
FrieslandCampina Domo
Garuda International, Inc.
Lonza, Inc.
Mid America Food Sales Ltd
Naturex, Inc.
Nu-Tek Products, LLC
NutraCea, Inc
Nutraceuticals International LLC
Oat Ingredients LLC
The Solae Co
Taiyo International, Inc
Wacker Chemical Corp.
Watson, Inc


Chapter 4: The Market
Key Issues
The Fiber Food Ingredients Marketplace
Determining Market Composition
Engineering Model
All Fiber Food Ingredients Are Experiencing Growth
Conventional, Insoluble-Type Fibers Lead in Market Share
Figure 4-1: Share of Fiber Food Ingredient Volume Sales, by Fiber Classification, 2004-2014
New Novel Fibers Stealing Share as Formulators Embrace Them
Table 4-1: Share of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2004-2014
Novel Fibers Show the Greatest Growth Rate
Retail Sales Assist with Growth Estimations (and Projections)
Figure 4-2: Estimated Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2005-2009
Table 4-2: Estimated Growth Rates of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2005-2009
Table 4-3: Annual Unit Sales for Select Fiber-Enriched Foods, 2005-2009
Projected Growth Rates
Figure 4-3: Projected Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2010-2014
Table 4-4: Projected Growth Rates of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2010-2014


Chapter 5: The Conventional Fiber Market
Key Issues
Competitive Analysis: Conventional, Insoluble-Type Fibers
Market Overview
Figure 5-1: Conventional, Insoluble-Type Fiber Food Ingredients, Volume Share of Total Market, 2004, 2009 and 2014
Market Analysis
Figure 5-2: Conventional, Insoluble-Type Fiber Food Ingredients, Percent Share of Category, 2004, 2009 and 2014
Figure 5-3: Conventional, Insoluble-Type Fiber Food Ingredients, Compound Annual Growth Rates, 2005 to 2009 and 2010 to 2014
Cellulose
Market Share
Figure 5-4: Share of Cellulose in the Fiber Food Ingredients Market, by Top-Three Suppliers, 2009
Applications
Figure 5-5: Share of Cellulose in the Fiber Food Ingredients Market, by Application, 2009
Oat Fiber (from hulls)
Market Share
Figure 5-6: Share of Oat Fiber in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
Applications
Figure 5-7: Share of Oat Fiber in the Fiber Food Ingredients Market, by Application, 2009
Pea Fiber
Market Share
Figure 5-8: Share of Pea Fiber in the Fiber Food Ingredients Market, by Top-Three Suppliers, 2009
Applications
Figure 5-9: Share of Pea Fiber in the Fiber Food Ingredients Market, by Application, 2009
Soy Fiber
Market Share
Figure 5-10: Share of Soy Fiber in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
Applications
Figure 5-11: Share of Soy Fiber in the Fiber Food Ingredients Market, by Application, 2009
Wheat Fiber
Market Share
Figure 5-12: Share of Wheat Fiber in the Fiber Food Ingredients Market, by Top-Three Suppliers, 2009
Applications
Figure 5-13: Share of Wheat Fiber in the Fiber Food Ingredients Market, by Application, 2009
Other Fruit and Vegetable Fiber
Citrus Fiber
Apple Fiber
Corn Bran
Market Share
Figure 5-14: Share of Corn Bran in the Fiber Food Ingredients Market, by Top-Two Suppliers, 2009
Applications
Wheat Bran
Applications
Competitive Analysis: Conventional, Soluble-Type Fiber Food Ingredients
Market Overview
Figure 5-15: Conventional, Soluble-Type Fiber Food Ingredients, Volume Share of Total Market, 2004, 2009 and 2014
Market Analysis
Figure 5-16: Conventional, Soluble-Type Fiber Food Ingredients, Percent Share of Category, 2004, 2009 and 2014
Figure 5-17: Conventional, Soluble-Type Fiber Food Ingredients, Compound Annual Growth Rates, 2005 to 2009 and 2010 to 2014
Beta-Glucan from Barley
Market Share
Figure 5-18: Share of Beta-Glucan from Barley in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
Applications
Figure 5-19: Share of Beta-Glucan from Barley in the Fiber Food Ingredients Market, by Application, 2009
Beta-Glucan from Oats
Market Share
Figure 5-20: Share of Beta-Glucan from Oats in the Fiber Food Ingredients Market, by Top-Six Suppliers, 2009
Applications
Figure 5-21: Share of Beta-Glucan from Oats in the Fiber Food Ingredients Market, by Application, 2009
Gums
Market Share
Figure 5-22: Share of Gums as Fiber in the Fiber Food Ingredients Market, by Top-Six Suppliers, 2009
Applications
Figure 5-23: Share of Gums as Fiber in the Fiber Food Ingredients Market, by Application, 2009
Psyllium
Market Share
Figure 5-24: Share of Psyllium in the Fiber Food Ingredients Market, by Top-Six Suppliers, 2009
Applications
Sugar Beet Fiber
Applications
Figure 5-25: Share of Sugar Beet Fiber in the Fiber Food Ingredients Market, by Application, 2009


Chapter 6: The Novel Fiber Market
Key Issues
Competitive Analysis: Novel Fibers
Market Overview
Figure 6-1: Novel Fiber Food Ingredients, Volume Share of Total Market, 2004, 2009 and 2014
Market Analysis
Resistant Starch: Time to Tout its Benefits
Remaining Very Minor Players
Figure 6-2: Share of Novel Fiber Food Ingredients, by Specific Fiber Types, 2004, 2009 and 2014
Figure 6-3: Conventional, Soluble-Type Fiber Food Ingredients, Compound Annual Growth Rates, 2005 to 2009 and 2010 to 2014
Chicory Root/Inulin
Market Share
Figure 6-4: Share of Chicory Root/Inulin in the Fiber Food Ingredients Market, by Top-Three Suppliers, 2009
Applications
Figure 6-5: Share of Chicory Root/Inulin in the Fiber Food Ingredients Market, by Application, 2009
FOS/Fructan
Market Share
Figure 6-6: Share of FOS/Fructan in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
Applications
Figure 6-7: Share of FOS/Fructan in the Fiber Food Ingredients Market, by Application, 2009
Galactooligosaccharide
Larch Arabinogalactan
Polydextrose
Market Share
Figure 6-8: Share of Polydextrose in the Fiber Food Ingredients Market, by Top-Two suppliers, 2009
Applications
Figure 6-9: Share of Polydextrose in the Fiber Food Ingredients Market, by Application, 2009
Resistant Maltodextrin
Figure 6-10: Share of Resistant Maltodextrin in the Fiber Food Ingredients Market, by Application, 2009
Resistant Starch
Market Share
Figure 6-11: Share of Resistant Starch in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
Applications
Figure 6-12: Share of Resistant Starch in the Fiber Food Ingredients Market, by Application, 2009
Soluble Corn Fiber/Resistant Corn Dextrin
Market Share
Figure 6-13: Share of Soluble Corn Fiber/Resistant Corn Dextrin in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
Applications
Figure 6-14: Share of Soluble Corn Fiber/Resistant Corn Dextrin in the Fiber Food Ingredients Market, by Application, 2009


Chapter 7: The Applications
Key Issues
Flagging Fiber Contents
The Many Roles of Fiber Food Ingredients in Formulations
Grain-Based Applications Lead in Fiber Content Claims
Flagging Fiber Contents
Table 7-1: New Product Introductions Flagging Fiber Content on Package, Percent Share of Number of Reports by Product Category, Total 2005 to 2009
Figure 7-1: New Product Introductions Flagging Fiber Content on Package, Percent Share of Number of Reports by Product Category, Total 2005 to 2009
Figure 7-2: New Product Introductions Flagging Fiber Content on Package, Total Number of Reports, 2005 to 2009
A Little Extra Provides a Marketing Edge
To Blend Is the Trend
Let There Be Fiber
Overlapping Claims
Leading Retail Applications
New Product Introductions Making Fiber Content Claims
Table 7-2: New Product Introductions Flagging Fiber on Front Panel of Package, Number of Reports by Product Category, 2005-2009
Ingredients for Fiber Claims
Performance vs. Enrichment Fibers
Conventional Fiber Use in New Products
Table 7-3: Number of U.S. New Food Product Introductions Containing Beta-Glucan in the Ingredient Statement, 2005-2009
Table 7-4: Number of U.S. New Food Product Introductions Containing Bran in the Ingredient Statement, 2005-2009
Table 7-5: Number of U.S. New Food Product Introductions Containing Cellulose in the Ingredient Statement, 2005-2009
Table 7-6: Number of U.S. New Food Product Introductions Containing Gums in the Ingredient Statement, 2005-2009
Table 7-7: Number of U.S. New Food Product Introductions Containing Pectin in the Ingredient Statement, 2005-2009
Table 7-8: Number of U.S. New Food Product Introductions Containing Psyllium in the Ingredient Statement, 2005-2009
Novel Fiber Use in New Products
Table 7-9: Number of U.S. New Food Product Introductions Containing Fructan in the Ingredient Statement, 2005-2009
Table 7-10: Number of U.S. New Food Product Introductions Containing Inulin in the Ingredient Statement, 2005-2009
Table 7-11: Number of U.S. New Food Product Introductions Containing Oligofructose in the Ingredient Statement, 2005-2009
Table 7-12: Number of U.S. New Food Product Introductions Containing Polydextrose in the Ingredient Statement, 2005-2009
Table 7-13: Number of U.S. New Food Product Introductions Containing Resistant Maltodextrin in the Ingredient Statement, 2005-2009
Table 7-14: Number of U.S. New Food Product Introductions Containing Soluble Corn Fiber in the Ingredient Statement, 2005-2009
Table 7-15: Number of U.S. New Food Product Introductions Containing Resistant Starch in the Ingredient Statement, 2005-2009
Fiber Ingredients in New Product Launches
Ingredient Selection
Noteworthy Introductions
Table 7-16: Select New Product Introductions Making a Fiber Claim and Their Fiber Ingredients, Full 2009 through March 31, 2010
Introductions Emphasizing Fiber
The Forerunner in the Fiber Franchise
Kellogg’s Commitment to Fiber
Setting the Pace
Drinking your Fiber
Women Can Have It All
Crisp and Lean Breakfast
Making Fiber the Hero
Freezing Fiber
Froose Is More than Juice
Hydrating Protein Drink
Sent to the Graveyard


Chapter 8: The Consumer
Key Issues
The Consumer of Fiber-Enriched Foods
Consumers Get It
Functional Foods Research Confirms Awareness and Interest
Table 8-1: Awareness and Consumption of Certain Food Components for Health Reasons, 2009
Additional Quick Facts from the Functional Foods Study
Survey Shows Interest in Consuming More Fiber Is Up
Additional Quick Facts from the Food & Health Study
Grocers’ Survey Confirms Consumers Are Eating More Fiber
Women Seek Out High-Fiber Label Claims
Communicating Fiber Content to Consumers
Consumers Say: I Look for Fiber Content on Food Labels
Kellogg Agrees that Consumers Need to Read It
FDA Says Most Don’t Believe Content Claims Are Accurate
Experian Simmons Consumer Usage Analysis
Experian Simmons Consumer Survey
Trends in Attitudes on Including Fiber in the Diet
Table 8-2: U.S. Individual Attitudes on Including Fiber in the Diet, by percent, 2005-2009
Trend in Cereal Brands Consumed
Table 8-3: U.S. Individual Use of Select Cereal Brands, by Percent, 2005-2009
Using Demographic Indices
Demographic Attitudes Towards Fiber
Table 8-4: Demographics Favoring or Resisting Individual Attitudes on Including Plenty of Fiber in the Diet, by Index, 2009
Table 8-5: Demographics Favoring or Resisting Select Cereal Brands, by Index, 2009
Table 8-6: U.S. Individual Attitudes Towards Including Plenty of Fiber in the Diet and Favoring or Resisting Select Cereal Brands, by Index, 2009


Appendix 1: Fiber Food Ingredient Suppliers


Appendix 2: Fiber Food Ingredient Supplier Ads
Figure A2-1: Archer Daniels Midland Co. “Vegefull”
Figure A2-2: Cargill, Inc. “Barliv”
Figure A2-3: Colloides Naturels International, Inc. “fibregum”
Figure A2-4: Corn Product International, Inc. “Purimune” and “NutraFlora”
Figure A2-5: Danisco “USA, Inc. “Litesse”
Figure A2-6: Fiberstar, Inc. “Citri-fi”
Figure A2-7: FutureCeuticals “Nutrim” and “Calorie Controltrim”
Figure A2-8: Grain Millers “Oat Fiber”
Figure A2-9: International Fiber Corp. “Solka-Floc,” “JustFiber” and “Fibrex”
Figure A2-10: Lonza, Inc. “FiberAid”
Fiber A2-11: Matsutani America, Inc. “Fibersol-2”
Figure A-12: MGP Ingredients, Inc. “Fibersym RW”
Figure A-13: Roquette America, Inc. “Nutriose”
Figure A-14: SunOpta Ingredients Group “Barley Balance,” “MultiFiber” and more
Figure A2-15: Tate & Lyle “Promitor”


Appendix 3: Marketers of Fiber-Enriched Products

Abstract:

Almost all major food companies, as well as many regional and local manufacturers, are pumping up their products with fiber in order to help Americans consume the recommended daily intake of 25 to 30 grams. Without help from fiber-fortified foods and beverages, most Americans only consume about half the amount suggested for optimal health. In the past decade, numerous fiber ingredient suppliers have surfaced in the United States, making the category very competitive.

Packaged Facts conducted an extensive analysis of the many facets of the fiber food ingredients market, enabling Packaged Facts to estimate share of volume sales for specific fiber food ingredients in the year 2004. Packaged Facts used 2004 as the base year from which to estimate growth in volume sales and provide projections until 2014. This data are not for actual volumes sold and used in product applications, rather the data show annual increases in volume, as well as changing market share for specific fiber food ingredients for the 10-year period from 2004 to 2014. Data to determine the baseline year (2004), as well as estimations up to 2009 and projections through 2014 were obtained from an extensive analysis of suppliers, the retail market and consumers.

This report looks at the fiber-fortified food and beverage category from two angles. The primary focus is on available fiber ingredients and the suppliers that provide them to the consumables industry. In addition, the report explores the finished products in the marketplace and the Americans that purchase them. The report provides insight to the types of fiber and their proven benefit; the companies that supply the ingredients, including a competitive analysis by fiber type and application; marketplace success stories; consumer understanding of the category as well as use of fiber-fortified products and more.

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