|
Published: Aug 1, 1999 - 289 Pages
Table of Contents:
- Executive Summary
- The Products
- Products Included in the Skincare Market
- Facial Preparations
- Hand and Body Moisturizers
- Mass-Market and Prestige Products
- Product Forms
- Therapeutic versus Cosmetic Products
- Products Targeted to Demographic Segments
- The Market
- Retail Sales Grew 10.5% to Top $3.9 Million in 1998
- Table 1-1: U.S. Retail Sales of Skincare Products, 1994-2003
- Mass-Market Sales Surge
- Both Facial Preparations and Hand and Body Products Contribute
- to Strong Mass-Market Growth
- Market Composition by Product Type
- Mass-Market Products Account for 54% of Dollar Sales
- Facial Preparations Predominate
- Mass Merchandisers Usurp Drugstore's Lead in Mass Market
- Department Stores Losing Share of Prestige Market to Specialty Stores
- Market Composition by Region and Season
- Figure 1-1: Share of U.S. Skincare Product Sales: Mass-Market versus Prestige, 1998
- Figure 1-2: Share of U.S. Mass-Market Skincare Sales by Retail Outlet, 1998
- Factors Affecting Market Growth
- Aging of U.S. Population Will Continue to Drive Demand
- AHAs and Pore Strips Have Raised Consumer Expectations of Skincare Products
- The Marketers
- A Diverse Roster of Companies Sells Skincare Products Nationally
- Four Top Companies in Mass Market
- Prestige Skincare is Highly Concentrated
- Second Tier Prestige Marketers
- Special Market Niches
- Competitive Overview
- Kao Corporation Builds on Success of Pore Perfect
- Procter & Gamble
- Unilever Fights Back
- Johnson & Johnson Responds with Pore Strips in Two Brands
- Revlon and Almay Time-Off
- Prestige Is Still Driven by Anti-Aging and Anti-Cellulite Products
- New Product Trends
- Pore Strips Sweep Cleanser Category
- More Multiple Benefit Products as Miracle Ingredients Become
- Standard
- Face to Body Trickle Down
- Alpha-Hydroxy Acids to Beta Hydroxy Acids
- Targeting Younger and Older Consumers
- Vitamins A, E, and C
- Transdermal or Dermal Patches
- The Natural Niche
- Skincare Products Included in Fragrance Lines
- Distribution and Retail
- Distribution Paths Are Complex
- More Sales Venues Than Before
- Newer Sales Venues Growing at Expense of Traditional Channels
- Price, Service, and Selection Distinguish Prestige from Mass
- Drugstores Consolidating Under Pressure
- Mass Merchandisers: Space, Variety, Price
- Supermarket Advantages and Disadvantages
- The Consumer
- The Facial Moisturizer Consumer
- The Facial Cleanser Consumer
- The Hand and Body Moisturizers Consumer
- Scope and Methodology
- Products Covered
- Report Methodology
- The Products
- Structure of the Skin and Common Skin Problems
- The Body's Largest Organ
- The Skin's Structure
- The Epidermis
- The Dermis
- The Subcutaneous Layer
- Sebaceous Glands Protect Skin
- Skin Types: Oily, Dry, Balanced, Combination
- Oily Skin
- Dry Skin
- Balanced Skin
- Combination Skin
- Aging Skin
- Intrinsic Aging
- Extrinsic Aging
- Other Environmental Causes of Skin Problems
- A Brief History of Skincare Products
- Science in the Service of Age-Old Promises
- 1970s Sees Shift toward Therapeutic Benefits
- In Early 1980s, High-Tech Marketing Anticipates High-Tech Products
- Retinoids Launch Age of Cosmeceuticals
- Alpha-Hydroxy Acids Arrive in 1992
- From AHAs to BHAs
- Raised Expectations Lead to Other High-Tech Skincare Treatments
- Product Classifications
- Products Included/Excluded in the Skincare Market
- Two Product Categories: Facial Preparations and Hand and Body Moisturizers
- Facial Preparations
- Hand and Body Moisturizers
- Facial and Body Formulations Distinguished by Viscosity and Strength
- Mass-Market and Prestige Products
- Product Forms
- Therapeutic versus Cosmetic Products
- Products Targeted to Demographic Segments
- Packaging and Labeling
- Packaging Is Sometimes a Function of Sales Channel
- Package Sizes
- Labeling
- Common Ingredients of Skincare Products
- Ingredients That Prevent Moisture Loss and Replace Moisture
- Products Are Distinguished by Oil and Water Content
- Ingredients Used in Toners and Refiners
- Ingredients Used in Cleansers
- Alpha-Hydroxy Acids
- Exfoliation
- Moisturization
- Other Benefits
- Skin Components and Other Structural Molecules
- Collagen and Elastin
- Hyaluronic Acid
- Liposomes and Other Ceramides
- Glycosphingolipids
- Aloe Vera and Other Natural Ingredients
- Sunscreens
- Regulatory Mileu
- The FDA Regulates Skincare Products, Their Ingredients, and Labeling
- Classification Based on Ingredients and Claims
- Drugs Are Subject to More Stringent Regulation than Cosmetics
- Cosmeceutical Unlikely to Become an Official Classification
- Regulation of Product Claims and Advertising
- Other Relevant Cosmetics Laws
- Marketers' Self-Regulation
- The Market
- Figure 3-1: U.S. Retail Sales of Skincare Products, 1994-1998
- The Market
- Methodology for Sales Estimates
- Retail Sales Grew 10.5% to Top $3.9 Billion in 1998
- Table 3-1: U.S. Retail Sales of Skincare Products, 1994-1998
- A Flagging Market Is Revived
- Mass-Market Skincare Sales Up Strongly
- Prestige Skincare Sales Reach $1.8 Billion
- Table 3-2: U.S. Retail Sales of Skincare Products: Mass-Market versus Prestige, 1994-1998
- Mass-Market Facial Preparations Nearly $1.2 Billion in 1998
- Cleansers and Moisturizers Both Contributed to Growth
- Table 3-3: U.S. Retail Sales of Mass-Market Facial Preparations by Type, 1994-1998
- Mass-Market Hand and Body Moisturizers Also Contribute to Strong Growth in 1997 and 1998
- Table 3-4: U.S. Retail Sales of Mass-Market Skincare Products by Category, 1994-1998
- Market Composition by Product Type
- Mass-Market Products Account for 54% of Dollar Sales
- Facial Preparations Account for 57% of Mass-Market Sales
- Table 3-5: Share of Mass-Market Skincare Retail Sales by Product Category, 1994-1998
- Figure 3-2: Share of U.S. Skincare Product Sales: Mass-Market versus Prestige, 1996 versus 1998
- Facial Preparations Are a Much Larger Share of Prestige Than Mass-Market Sales
- Facial Preparations' Share of Total Skincare Market Is Around 45%
- Facial Preparations Dominate Mass-Market's Growth in Recent Years
- Figure 3-3: Share of Total U.S. Retail Market: By Product Category/Segment, 1998
- Table 3-6: Share of Mass-Market Skincare Growth by Product
- Category and Segment, 1994-1996 versus 1996-1998
- Cleansers Dominate Facial Category; Bodycare Leads Hand and
- Body Category
- Market Composition by Retail Outlet
- A Wide Variety of Retail Outlets
- Mass-Market Products Account for a Slight Majority of Sales
- Mass Merchandisers Usurp Drugstores' Lead in Mass Market
- Department Stores Losing Share of Prestige Market to Specialty Stores
- Figure 3-4: Share of U.S. Mass-Market Skincare Sales by Retail Outlet, 1998
- Market Composition by Region and Season
- There Are Few Regional Differences in Skincare Use
- Table 3-7: Regionality of Skincare Product Purchasing by Category, 1997
- Seasonality: Sales Peak in Winter, Third Quarter is the Weakest
- Seasonality Likely to Remain a Factor
- Factors Affecting Market Growth
- Aging of U.S. Population Will Continue to Drive Demand
- Marketers Look Not Only to Boomers
- Figure 3-5: Median Age of U.S. Population and U.S. Women,
- 1999-2009
- Table 3-8: Number of Women in the United States by Age, 1999 versus 2004 versus 2009
- Those Over 50 Have More Money to Spend on Personal Care
- Skincare Products Are Seen as Alternative to Plastic Surgery
- AHAs Have Raised Consumer Expectations of Skincare Products
- AHAs Shown Safe
- Skincare Marketers Are Committed to R&D
- Move toward High-Tech Therapeutic Benefits Raises Prices
- Are Prices Getting Too High?
- Pace of New Product Introductions Accelerates
- Figure 3-6: Number of New Product Introductions, 1990-1998
- Competition from Cosmetics
- Products Appealing to Younger Segments Are Growing
- Differences in Saturation of European and U.S. Markets Point to Possibility of Greater Penetration
- Fashion Has an Impact on the Body Segment of the Market
- Current Facial Cleanser Growth Is Unsustainable
- Figure 3-7: Projected Growth in U.S. Retail Sales of Skincare Products, 1998-2003
- Projected Growth of Market
- Skincare Market Will Approach $4.9 Billion by 2003
- Table 3-9: Projected Growth in U.S. Retail Sales of Skincare Products, 1998-2003
- The Marketers
- The Marketers
- A Diverse Roster of Companies Sells Skincare Products Nationally
- Marketers Specialize by Sales Channel-But the Biggest Hedge Bets with Brands in Mass and Prestige Outlets
- Not All Skincare Marketers Compete in All Categories and Segments
- Four Top Companies in Mass Market
- Prestige Skincare is Highly Concentrated
- Esteé Lauder and Cosmair
- Four Second Tier Prestige Marketers
- Other Significant Prestige Players
- Ethnic Skincare Specialists
- Marketers of Botanical and Natural Products
- Specialists in Skincare for Children and Teenagers
- Table 4-1: U.S. Skincare Products: Selected Marketers and Brands
- Figure 4-1: Estimated Marketer Shares of Mass-Market Skincare Product Sales, 1998
- Shares of Skincare Marketers in Mass Outlets
- Top Four Marketers Account for 56% of Mass-Market Sales
- Unilever Leads in Mass Market with 17.6%
- Kao Moves into Second Place, Thanks to Bioré and Acquisitions
- Johnson & Johnson Gains Share and Remains in Third Place
- Procter & Gamble Continues Share Decline
- Beiersdorf Also Slides Back
- All But One of the Bottom Seven Companies Lost Ground
- Table 4-2: U.S. Skincare Market: Estimated Marketer Shares of
- Mass-Market Skincare Product Sales, 1996 versus 1998
- Figure 4-2: Brand Shares of Mass-Market Facial Moisturizers, 1998
- Brand Shares of Facial Moisturizers at Mass Market
- Top Four Brands Account for Two-Thirds of Sales
- Three Brands Posted Shares of About 4%
- Last Three of Top 10 Brands Each Had about 2%
- Table 4-3: U.S. Skincare Market: Estimated Brand Shares of Mass-Market Facial Moisturizers, 1996 versus 1998
- Figure 4-3: Marketer Shares of Mass-Market Facial Cleansers, 1998
- Marketer/Brand Shares of Facial Cleansers at Mass Market
- Top Four Marketers Are Responsible for Almost 73% of Sales
- Kao Leads with 23.0%
- Johnson & Johnson and Unilever in Dead Heat for Second Place
- Procter & Gamble Falls to Fourth Place
- Bristol-Myers Squibb, Alberto-Culver, and Nestlé Also Lost Share
- Most Other Marketers Have Three Percent or Less
- Table 4-4: U.S. Skincare Market: Estimated Marketer/Brand Shares
- of Mass-Market Facial Cleansers, 1996 versus 1998
- Figure 4-4: Marketer Shares of Mass-Market Hand and Body Moisturizers, 1998
- Marketer/Brand Shares of Hand and Body Moisturizers At Mass Market
- Top Five Marketers Account for Two-Thirds of Sales
- All Other Marketers in Low Single Digits
- Table 4-5: U.S. Skincare Market: Estimated Marketer/Brand Shares
- of Mass-Market Hand and Body Moisturizers, 1996 vs. 1998
- Competitive Overview
- Pore Strips Change Marketing Plans of All Skincare Companies
- Kao Corporation Builds on Success of Pore Perfect
- Johnson & Johnson Respond's with Pore Strips in Two Brands
- Unilever Fights Back
- Procter & Gamble
- Revlon and Almay Time-Off
- Prestige Is Still Driven by Anti-Aging and Anti-Cellulite Products
- Company Profile: Alberto-Culver Company
- Sales of $1.8 Billion in 1998
- Alberto-Culver Bought St. Ives Laboratories in 1996
- St. Ives Competes in All Categories and Most Segments of Skincare
- Competitive Profile: Avon Products, Inc.
- Sales of $5.2 Billion in 1998
- Avon's Direct Selling Advantage
- Skincare is a Major Part of Avon's Product Mix
- A Wide Array of Products; Fast-Paced Product Introductions
- Promotions in the Avon "Store"
- Competitive Profile: The Clarins Group
- The Leading Marketer of Prestige Skincare Products in Europe
- A Skincare Line of 116 Products
- 1998 Initiatives in Skincare
- Competitive Profile: Cosmair USA/Subsidiary of L'Oréal Group
- Cosmair Is L'Oréal Group Subsidiary Since 1994
- Among the Top 10 in Skincare
- Focus on the Facial Moisturizer Segment
- Cosmair Tries Beta-Hydroxy Formula
- Beta-Hydroxy Approach Also Taken with Lancôme
- Competitive Profile: Esteé Lauder Companies, Inc.
- Net Sales of $3.6 Billion in Fiscal 1998
- A Global Skincare and Cosmetics Marketer
- Rule Makers and Rule Breakers: Brands for Every Prestige Niche
- Nine of the Ten Products in Prestige Skincare
- Initiatives in Specialty Retailing
- A 50-Year History in Prestige Skincare
- 100 New Products Planned for Skincare
- Stop Signs Moves Clinique into the Anti-Aging Segment
- Esteé Lauder Resilience Addresses Hormonal Aging
- Competitive Profile: Johnson & Johnson
- Sales of $23.7 Billion in 1998
- Company History
- Organization
- Johnson & Johnson's Skincare Business
- Clean & Clear
- Neutrogena
- RoC S.A.
- Johnson & Johnson Acquires Skincare Business of S.C. Johnson & Sons
- Competitive Profile: Kao Corporation/Andrew Jergens Co.
- Sales of $6.9 Billion in Fiscal 1998
- Kao Leapt to First Place in Cleansing Category with Bioré
- Pore Perfect Nose Strips Lead to Face Strips and Other Bioré Products
- Jergens Launches Face Care Line Including Pore Strips
- Skincare Business in Japan
- Kao Purchases the Bausch & Lomb Skincare Business
- Competitive Profile: Procter & Gamble
- Sales of $37 Billion in 1998
- Company History
- Familiar P&G Brands
- Moving from Soap to Health Care Products
- The Skincare Business
- Oil of Olay's 1995 BHA Setback
- Oil of Olay's Second Try Is Better
- New ProVital Line Targets Women over 50
- Noxzema a Leaking Ship
- Competitive Profile: Revlon Inc.
- Sales of $2.3 Billion in 1998
- Takeover Rumors in Mid-1999
- Revlon History
- Revlon Turns Its Attention to Skincare
- Competitive Profile: Unilever
- Sales of $47.5 Billion in 1998
- U.S. Operating Companies and Familiar Brands
- 500 Operating Companies in 90 Countries
- Four Main Skincare Brands: Pond's, Vaseline, Suave, and Elizabeth Arden
- Recasting the Vaseline Intensive Care Line
- Unilever Turned Pond's from Cold Cream Brand to General Skincare Brand
- Elizabeth Arden Is the Fourth Place Prestige Skincare Brand
- Competitive Profile: Warner-Lambert Company
- Pharmaceuticals Drive Company
- Major Warner-Lambert Brands
- Skincare Products
- New Product Trends
- Pace of New Product Development Is Rapid
- Pore Strips Sweep Cleanser Segment
- Table 4-6: Selected New Skincare Product Introductions: Pore Strips, 1997-1998
- More Multiple Benefit Products as Miracle Ingredients Become Standard
- Face to Body Trickle Down
- Alpha-Hydroxy Acids to Beta-Hydroxy Acids
- Table 4-7: Selected New Skincare Product Introductions: Beta-Hydroxy Acids, 1997 and 1998
- Targeting Younger and Older Consumers
- Other Anti-Age and Anti-Wrinkle Treatments
- Vitamins E, A, and C
- Table 4-8: Selected New Skincare Product Introductions: Vitamins, 1997-1998
- Transdermal or Dermal Patches
- Table 4-9: Selected New Skincare Product Introductions: Dermal Patches, 1997-1998
- The Natural Niche and Its Halo Effect
- Table 4-10: Selected New Product Introductions, 1997-1998: Botanical and Natural
- Skincare Products Included in Fragrance Lines
- Table 4-11: Selected New Skincare Product Introductions: Fragrance Line Extensions, 1997-1998
- Estimated Advertising Expenditures
- Skincare Advertising Up 9% in 1998
- Unilever Is Leading Advertiser
- Kao Jumps from $22 Million in 1997 to Nearly $63 Million in 1998
- Johnson & Johnson Also Steps Up Spending
- Procter & Gamble's Share of Skincare Advertising Falls by Half
- Esteé Lauder a Distant Fifth-Place Spender
- A Handful of Skincare Marketers Spent $10 Million to $20 Million
- Twenty-Five Other Companies Advertised Nationally
- Advertising Positioning
- Visuals Focus Sometimes on Models, Sometimes Just on the Package
- Product Shots Remind Consumers that the Line Is a System
- Models for the Age-Positioning of the Product
- Some Ads Make Scientific Arguments; Others Simply Use Ingredients as Proof of Efficacy
- Testimonials and Medical Recommendations
- Unusual Proofs: Before and After, Money-Back Guarantee, and Norwegian Fishermen
- Advertising Trend: Skincare Product Use As Fun
- Consumer Promotion
- Promotions Associated with New Product Launches and Coordinated with Advertising Campaigns
- Sampling Is the Key Promotional Technique
- Discounts Used Too, Though Less Often
- Educating the Consumer with Product Literature
- Pamphlets Included in In-Store Displays and Publicity Events
- Publicity and Public Image
- Distribution And Retail
- Distribution
- Distribution Paths Are Complex
- Diversion
- At the Retail Level: Overview
- More Sales Venues than Before
- Mass Leads Prestige and Mass Merchandisers Lead Mass
- Figure 5-1: Share of U.S. Mass-Market Skincare Sales by Retail Outlet, 1994 versus 1998
- Newer Sales Venues Growing at Expense of Traditional Channels
- At the Retail Level: Department Stores and Specialty Stores
- Price, Service, and Selection Distinguish Prestige from Mass
- Prices Two to Four Times Higher in Prestige than in Mass-Market Outlets
- Table 5-1: Retail Price of Selected Skincare Products, Mass-Market versus Prestige, 1999
- Department Stores Hard-Pressed in the 1990s
- Product Display and Sales Service at Department Stores
- Products behind Glass
- Unlocking the Counter: Move to Self-Service
- Product Selection at Department Stores
- Specialty Stores and Their Impact
- At the Retail Level: Drugstores
- Drugstores Are the Traditional Mass-Market Venue for Skincare
- Drug Chain Consolidation
- Display at Drugstores Is Inconsistent
- Drugstore Advantages and Disadvantages
- Private Labeling on the Rise
- At the Retail Level: Mass Merchandisers
- Space, Variety, Price
- Mass Merchandiser Assortment Includes High-End Mass Brands
- Mass Merchandisers Keep Abreast of Changes and Offer Latest Mass Products
- Price Remains Most Important
- Marketers Praise Mass Merchandiser Approach to Display
- At the Retail Level: Supermarkets
- Smallest Share of Mass Market
- Supermarket Advantages and Disadvantages
- Supermarkets Reacting Slowly to Developments in Skincare
- Display in Supermarkets Is Fragmented
- Supermarket Retailers Ask Marketers for Point of Sale Materials
- At the Retail Level: Natural Food Stores
- Personal Care in Natural Food Stores Is Growing Fast
- Natural Brands for Natural Retailers
- Sizes of Natural Food Stores Vary Drastically
- At the Retail Level: Alternative Retailing
- Direct Marketing
- Sales through the Web
- The Consumer
- Note on Sources
- SMRB Data
- The Facial Moisturizer Consumer
- Almost Three-Quarters of Women Use Facial Moisturizers
- Heavy Use Highest among Those 35-44
- More Usage among Asian-Americans and Hispanic-Americans
- Upscale Characteristics Favor Use of Facial Moisturizers
- Table 6-1: Demographic Characteristics Favoring Adult Female Use
- of Facial Moisturizers by Frequency: All versus Heavy, 1998
- Lotion Preferred Form
- Table 6-2: U.S. Consumer Use of Facial Moisturizers by Product Form, 1998
- Characteristics of Users of Facial Moisturizers with Sunscreen
- Table 6-3: Demographic Characteristics Favoring Adult Female Use of Facial Moisturizers by Product Type: with or without Sunscreen or Sunblock, 1998
- Oil of Olay has Greatest Number of Users
- Table 6-4: U.S. Consumer Use of Facial Moisturizers by Brand, 1998
- Profile of the Almay Consumer
- Profile of Avon Consumer
- Profile of the Clinique Consumer
- Table 6-5a: Demographic Characteristics Favoring Adult Female Use of
- Facial Moisturizers by Brand: Almay, Avon, and Clinique, 1998
- Profile of the Esteé Lauder Consumer
- Profile of the Keri Consumer
- Profile of the Neutrogena Consumer
- Table 6-5b: Demographic Characteristics Favoring Adult Female Use
- of Facial Moisturizers by Brand: Esteé Lauder, Keri, and Neutrogena, 1998
- Profile of the Oil of Olay Consumer
- Profile of the Pond's Consumer
- Profile of the Vaseline Consumer
- Table 6-5c: Demographic Characteristics Favoring Adult Female Use
- of Facial Moisturizers by Brand: Oil of Olay, Pond's, and Vaseline, 1998
- The Facial Cleanser Consumer
- Some 79 Million American Women Use Facial Cleansing Products
- For All Users, the Main Defining Characteristic Is Age
- Characteristics of Heavy Users: Like All Users, Only More So
- Table 6-6: Demographic Characteristics Favoring Adult Female Use
- of Facial Cleansers by Frequency: All versus Heavy Use, 1998
- Around Half of American Women Use Facial Cleansing Creams, Half Lotions
- Table 6-7: U.S. Consumer Use of Facial Cleansers by Product Type, 1998
- Simmons Data Show Procter & Gamble's Brands in Comfortable Lead
- Table 6-8: U.S. Consumer Use of Facial Cleansers by Brand, 1998
- Profile of Avon Consumer
- Profile of the Esteé Lauder Consumer
- Table 6-9a: Demographic Characteristics Favoring Adult Female Use
- of Facial Cleansers by Brand: Avon and Esteé Lauder
- Profile of the Johnson & Johnson Consumer
- Profile of the L'Oréal Consumer
- Profile of the Max Factor Consumer
- Table 6-9b: Demographic Characteristics Favoring Adult Female Use
- of Facial Cleansers by Brand: Johnson & Johnson, L'Oréal, and Max Factor, 1998
- Profile of the Neutrogena Consumer
- Profile of the Noxzema Consumer
- Profile of the Oil of Olay Consumer
- Table 6-9c: Demographic Characteristics Favoring Adult Female Use
- of Facial Cleansers by Brand: Neutrogena, Noxzema, and Oil of Olay, 1998
- Profile of the Pond's Consumer
- Profile of the Revlon Consumer
- Profile of the Sea Breeze Consumer
- Table 6-9d: Demographic Characteristics Favoring Adult Female Use
- of Facial Cleansers by Brand: Pond's, Revlon, Sea Breeze, 1998
- The Hand and Body Moisturizers Consumer
- More than 133 Million American Adults Use Hand and Body Moisturizers
- Heavy Users Are Responsible for at Least 57% of Consumption
- Table 6-10: U.S. Consumer Use of Hand and Body Moisturizers by Frequency of Use, 1998
- Users Are Not Very Different from Population as a Whole
- Heavy Users Show Relatively Downscale Characteristics
- Table 6-11: Demographic Characteristics Favoring Adult Use of Hand and Body Moisturizers by Frequency: All vs. Heavy, 1998
- Lotion Is the Preferred Product Form
- Table 6-12: U.S. Consumer Use of Hand and Body Moisturizers by Product Form, 1998
- Regular Preferred over Sunscreen and UV Protection
- Table 6-13: U.S. Consumer Use of Hand and Body Moisturizers by Product Type, 1998
- Users of Regular Hand and Body Moisturizers
- Users of Hand and Body Moisturizers for Sensitive Skin
- Users of Hand and Body Moisturizers with UV Protection
- Table 6-14: Demographic Characteristics Favoring Adult Use of Hand and Body Lotion by Product Type, 1998
- Vaseline Is Used by More Consumers than Any Other Brand
- Table 6-15: U.S. Consumer Use of Hand and Body Moisturizers by Brand, 1998
- Profile of the Avon Consumer
- Profile of the Baby Magic Consumer
- Profile of the Curel Consumer
- Table 6-16a: Demographic Characteristics Favoring Adult Use of Hand and Body Moisturizers by Brand: Avon, Baby Magic, and Curel, 1998
- Profile of the Jergens Consumer
- Profile of the Johnson's Consumer
- Profile of the Keri Consumer
- Table 6-16b: Demographic Characteristics Favoring Adult Use of Hand and Body Moisturizers by Brand: Jergens, Johnson's, and Keri, 1998
- Profile of the Lubriderm Consumer
- Profile of the Neutrogena Consumer
- Profile of the Vaseline Intensive Care Consumer
- Table 6-16c: Demographic Characteristics Favoring Adult Use of Hand and Body Moisturizers by Brand: Lubriderm, Neutrogena, and Vaseline Intensive Care, 1998
Appendix I: Examples Of Consumer Advertising
And Promotions
Appendix II: Addresses Of Selected Marketers
Abstract:
A baby-boomer population that intends to age gracefully and technologies that deliver on age-old promises are pushing the $3.5 billion U.S. skincare market to record sales levels. In this highly competitive business, the battleground is shifting from hype to research as the AHAs give way to pore strips, transdermal patches and other delivery systems. This new study from Packaged Facts profiles leaders Estee Lauder, Kao/Jergens, Unilever, Elizabeth Arden, P&G, and others. It provides detailed brand share data, thoroughly examines every new market trend on the horizon, analyzes advertising and product positioning, and probes the needs, present and future, of the consumer this market serves.
Get full details about this report >
|