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Published: May 1, 1995 - 258 Pages
Table of Contents:
The Products Overall
- Market Scope
- Chile Peppers
- Market Evolution
The Overall Market
- Market Size and Growth
- Chile Pepper Production and Consumption
- Factors in Future Growth
- Market Projections
- Market Composition
The Marketers Overall
- The Marketers
- Marketer and Brand Shares
- The Competitive Situation
- Selected Specialty Marketers and Products
- Marketing Trends
- Advertising
- Promotion and Publicity
Overall Distribution And Retail
- Distribution
- Retail Outlets
- At the Retail Level
The Consumer Overall
- Consumer Demographics
- Consumer Attitudes
The Sauces, Condiments And Spices Category
- The Products
- Market Composition
- Marketing Trends
- McCormick Gets Fiery with Spices
- Advertising and Promotion
- Distribution and Retail
- Consumer Usage
Processed Peppers
- The Products
- Market Size and Growth
- The Market
- Market Composition
- The Marketers
- Distribution and Retail
- Consumer Usage
- Market Composition
- Distribution and Retail
- The Consumer
Abstract:
Packaged Facts analyzes the phenomenal growth of the 3 major segments of this important food category: the $310 million chili pepper category, the $650 million sauces, spices, and condiments category, and the $70 million prepared foods category. The study discusses current and past sales, factors in future growth, sales projections to 1999, market composition, leading marketers, the competitive situation (including brand shares), marketing strategies and campaigns, new product development, consumer and trade advertising, packaging and consumer usage. The study contains many charts and tables as well as examples of advertising and promotional material.
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