As many as 11 million Americans are afflicted with serious and sometimes life-threatening allergies to common foods, including milk, wheat, peanuts, and shellfish; many more suffer from less-severe but still uncomfortable intolerance or sensitivity to the same items. This problem is increasingly prevalent among American infants (with up to 8% suffering from food allergies) and children (among whom rates of potentially deadly peanut allergies doubled from 1997 to 2002). Food allergies and sensitivities can turn every grocery trip or restaurant meal into a challenge, as consumers search for foods free from these basic, essentially omnipresent ingredients.

The plight of people with food allergies and intolerances has finally begun to receive serious attention from food marketers, however. Some of this attention has been forced on the industry by Congress in the form of new rules for food labeling; but much of it is simply a sound business response to heightened consumer awareness of food allergies and sensitivities. Parents, especially expectant or new mothers, are the prime movers behind the increase in food products targeting allergic consumers—but Americans of all ages and races are turning to allergen-free foods both to manage specific food sensitivities and simply as part of a trend towards more healthful eating.

This all-new Packaged Facts report paints a detailed portrait of “Allergic America,” including food allergy and intolerance statistics, federal regulations, new developments in testing and treatment, and foodservice responses to the problem. The report analyzes sales and growth potential for food products targeted at consumers who are allergic to or intolerant of specific ingredients, with a focus on dairy products and alternatives (including soy and rice milks, frozen desserts, and cheeses); baked goods, flour, and pasta (including soy and rice flours, and gluten-free breads, snacks, and pasta); nut and nut alternative products; and allergen-free infant formulas and baby food. It also examines in detail the trends affecting market size and growth and offers sales projections through 2008. New product trends are covered in each category and major competitors are profiled, including lactose-intolerance giant Lactaid (McNeil PPC, Inc.), organic and gluten-free specialist Amy’s Kitchen, Inc., and allergen-free innovator Enjoy Life Foods, Inc

Report Methodology
The information in The U.S. Market for Food Allergy and Food Intolerance Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food allergy market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the food allergy market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of food allergy. It provides up-to-date competitive profiles of marketers of products aimed at people with food allergies and food intolerance - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Food Allergy and Food Intolerance Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Food Allergy and Food Intolerance Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles(of the marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Distribution Strategies (including retail, foodservice and c-stores)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the food allergy products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for food allergy and food intolerance products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for allergy food.
• Research and development professionals stay on top of competitor initiatives and explore demand for allergy food.
• Advertising agencies working with clients in the allergy food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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