• Ingredients for Heart Health and More
• Figure 2-4 Example of a “For Women Only” Product
• Figure 2-5 Example of a “Formulated for Women’s Health Product”
• For Her Body Only, Most of the Time
• Beauty from the Inside Out
• Improving Eyesight Through the Diet
• Hormone Replacement through the Diet Rather than a Pill
• Key Nutrients and Ingredients
• Table 2-1 Food Components and Ingredients that Might Benefit Women
• Women and Chocolate

• Labeling Overview
• Products that Are Exempt
• Country of Origin
• Trans Fats Are a New Addition
• A Variety of Possible Claims
• Types of Health Claims
• Health Claims that Meet Significant Scientific Agreement
• Qualified Health Claims
• Structure/Function and Dietary Guidance Claims
• Nutrient Content Claims
• Allergen Issues

Chapter 3 The Market

• Key Points
• Methodology for Market Estimates
• Only First Two Segments Considered in Market Calculations
• Where the Data Comes From
• 2004 Retail Sales for Total Market Slightly More Than $4.5 Billion
• Table 3-1 Total U.S. Retail Sales of Women’s Foods and Beverages, 2000-2004
• Figure 3-1 Total U.S. Retail Sales of Women’s Foods and Beverages, 2000-2004
• Which Products Are Responsible for Growth?
• Table 3-2 U.S. Retail Sales of Women’s Foods and Beverages by Major Food Categories, 2004
• Sales Projected to Reach $7.7 Billion by 2009
• Table 3-3 Projected Total U.S. Retail Sales of Women’s Foods and Beverages, 2004-2009
• Figure 3-2 Projected Total U.S. Retail Sales of Women’s Foods and Beverages, 2004-2009
• Why This Market Will Continue to Boom
• But There Will Be Shifts in Share of Market by Product Category
• Table 3-4 Projected U.S. Retail Sales of Women’s Foods and Beverages by Major Food Categories, 2004 vs. 2009
• Market Composition
  • Figure 3-3 Total U.S. Retail Sales of Women’s Foods and Beverages:
  • Share of Dollar Sales by Primary Category, (percent)
  • Cereal Has Been the Leader
  • Table 3-5 U.S. Retail Sales of Women’s Foods and Beverages: Share of Dollar Sales by Major Food Categories, 2004 vs. 2009
  • Figure 3-4 Total U.S. Retail Sales of Women’s Foods and Beverages: Share of Dollar Sales by Major Food Categories, 2004 (percent)
  • Figure 3-5 Projected Total U.S. Retail Sales of Women’s Foods and Beverages: Share of Dollar Sales by Major Food Categories, 2009
  • Bars Are a Unique Product Category
  • IRI Data Must Be Carefully Analyzed
  • Table 3-6 Mainstream Retail Sales of Select Women’s Foods and Beverages by Brand, 2000-2002 (in thousands of dollars)
  • Table 3-6 Mainstream Retail Sales of Select Women’s Foods and Beverages by Brand, 2003-2005 (in thousands of dollars)
  • Table 3-6a Mainstream Retail Sales of Select Women’s Foods and Beverages by Brand, 2000-2003 (in thousands of dollars)
  • Table 3-6 b Mainstream Retail Sales of Select Women’s Foods and Beverages by Brand, 2000-2003 (in thousands of dollars)
  • Table 3-6c Mainstream Retail Sales of Select Women’s Foods and Beverages by Brand, 2000-2002 (in thousands of dollars)
  • Health Food and Natural Foods Stores Are Where the Action Is
  • Figure 3-6 Total U.S. Retail Sales of Women’s Foods and Beverages: Share of Dollar Sales by Retailer Type, 2004 (percent)
  • Women’s Foods and Beverages Most Popular on the Coasts
  • Table 3-7 Regional Distribution Indices for Consumption of Women’s Foods and Beverages by Product Type and/or Brand, January 2004 - Sep-04
  
  
• Factors to Market Growth
  • Baby Boomers Have Always Sought Alternative Health Solutions
  • Working Moms Need to Eat Well, Too
  • So Much, and She Still Does Most of the Grocery Shopping
  • Women Are More Likely to Buy Foods for Their Needs . . .
  • . . . And Beverages Are Very Convenient
  • Issues Face Both Genders, But Women Buy and Care More
  • The Science of Genomics Proves Women Have Different Needs
  • Competitive Advantages for Marketers
  • Companies Forming to Develop Functional Foods
  • The Role of Ingredient Suppliers and Research & Development
  • Survey Shows Food and Beverage Manufacturers Are Interested
  • Various Media Outlets Raise Women’s Health Awareness
  • The Mega Trends of Convenience and Portability

Chapter 4 The Marketers

• Key Points
• Marketer Diversity
  • Who Owns Who?
  • Table 4-1 U.S. Women’s Foods and Beverages: Select Marketers by Primary Brand and Product Lines, 2005
  • Table 4-1 [Cont.] U.S. Women’s Foods and Beverages: Select Marketers by Primary Brand and Product Lines, 2005
  
  
• Competitive Overview
  • IRI Data Is Not Available for Most Marketers
  • A Look in the Past
  • A Similar Situation with YoSelf
  • Whatever Happened to Altus Foods?
  • General Mills Puts an End to Harmony
  
  
• Competitive Profile: Clif Bar Inc., Berkeley, California
  • Company Overview
  • Serving the Earth
  • Luna Is Conceived
  • A Philosophy That’s All about Women
  • What is LunaFest?
  
  
• Competitive Profile: The Dannon Co., Inc., White Plains, New York
  • Company Overview
  • Daniel Brings Dannon to America
  • Returning to France Brings Changes to U.S. Business
  • Dannon Returns to Groupe Danone
  • Dannon Is a Family Brand
  • Fiber—A Women’s Health and Wellness Ingredient
  
  
• Competitive Profile: EAS, Inc., Golden, Colorado
  • Company Overview
  • Another One Goes to the Big Guys
  • Products for Moms Who Want it All
  
  
• Competitive Profile: Eating for Two, Inc., Pembroke Pines, Florida
  • Company Overview
  • Special Formulation for Moms
  • In the Future
  
  
• Competitive Profile: E.B. Botanicals, LLC, Montclair, New Jersey
  • Women’s Health by Chocolate
  
  
• Competitive Profile: French Meadow Bakery, Minneapolis, Minnesota
  • Company Overview
  • What Makes Bread a Woman’s Bread?
  • Bread Is Part of Slimming System
  • Small Business Person of the Year
  
  
• Competitive Profile: General Mills, Inc., Minneapolis, Minnesota
  • Company Overview
  • A Smoothie Designed for Women for Breakfast
  • Yoplait Helps Consumers Meet Vitamin D Needs
  • New for 2005, Heart Healthy Yogurt
  • Always Committed to Women’s Issues
  • And Committed to Shaping Up America
  • The Facts on Cascadian Farm
  • About 8th Continent
  • 8th Continent Soymilk’s Red Dress for Heart Health
  
  
• Competitive Profile: Kellogg Co., Battle Creek, Michigan
  • Company Overview
  • Kellogg, Always the Innovator
  • Special K Must Be for Women—Meet Kay
  • A Bit on Kashi
  • Kashi’s Products for Women
  
  
• Competitive Profile: Nature’s Path Foods., Inc., Richmond, British Columbia, Canada
  • Company Overview
  • A Company Built On Whole Grains
  • Products Formulated for Women’s Health
  
  
• Competitive Profile: Nestlé USA, Inc., Glendale, California
  • Company Overview
  • Nestlé Acquires PowerBar
  • Products Formulated for Women
  • Raising Funds for Breast Cancer
  
  
• Competitive Profile: Stonyfield Farm, Londonderry, New Hampshire
  • Company Overview
  • Strong Beliefs in Yogurt’s Benefits and the Environment
  • Deciding to Spend on Advertising
  
  
• Competitive Profile: Zoe Foods, Needham, Massachusetts
  • Company Overview
  • What’s in the Name Zoe?

Chapter 5 The Retail Environment

• Key Points
• Distribution Methods
  • Direct Delivery Advantages
  • The Cost of Face-To-Face Business
  • Warehouse Distribution
  • Smaller Marketers Work Through Brokers
  • Electronic Data Aids in Restocking
  • Distribution Is Second Highest Cost Next to Production
  
  
• Retail Overview
  • Different Types of Retail Outlets
  • Leading Retail Chains
  • Different Formats Attract Consumers for Their Varied Needs
  • Big Business for Natural Foods Stores
  • Table 5-1 Total U.S. Retail Sales of Women’s Foods and Beverages: Dollar Sales by Retailer Type, 2004
  • Slotting Allowances Are Hurting Supermarket Sales
  • Where Should Women’s Stuff Be Merchandised?
  • With General Merchandise, Segmentation Is Very Common
  • Women Will Pay a Premium If It Is Worth It
  • Comparing Prices by Retail Venue
  • Table 5-2 U.S. Women’s Foods and Beverages: Price by Select Retailer Type, 2005
  • Private Label Really Does Not Exist in This Market . . .Yet

Chapter 6 The Consumer

• Key Points
• Today’s Consumer
• How Do U.S. Women Shop for Foods and Beverages?
• Gender Shopping Differences
• The Role of Convenience and Nutrition
• Women and Soy Awareness
• Today’s Nutrition Savvy Woman
• So Who Is the Organic Consumer?
• Key Packaged Organic Categories Are Bakery Items, Non-Dairy Beverages, and Dairy Products
• Table 6-1 Categories of Organic Foods Purchases by Those Who Buy Organic
• But Do Consumers Really Know What Organic Means?
• Table 6-2 Consumer Responses About Requirements for Foods to Be Called Organic
• Organic Users Show Greater Understanding
• Figure 6-1 Percent of Consumers Agreeing “Completely/Somewhat”
• That Organic Foods and Beverages . . .
• Organic Industry Must Educate Consumers
• Organic Foods Perceived as Healthier, Particularly by Woman
• Table 6-3 Reasons Why Consumers Choose Organic Foods and Beverages
• 60% of Shoppers Feel Organic Foods Are Healthier
• Another Survey Confirms Perspective that Organic Is Healthier
• Table 6-4 Percent of Consumers Who Agree Organic/Natural Food Is Beneficial
• Education Levels Higher for Organic Shoppers
• As Market Grows, Consumer Profile Changes
• Frequency of Use Increasing
• Demographics of Organic Users and Non-Users
• Table 6-5 Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
• Table 6-5 Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
• Connecting with Women
  • Communicating the Benefits of Functional Foods
  • Women Are Not a Niche Market; They Are “THE” Market
  • Scrap Former Female Stereotypes
  • It’s All in How You Say It
  • Some Tidbits on Women
  • Simmons Consumer Survey
  • Simmons Data on Women’s Foods and Beverages
  • Table 6-6 Percent of Females More Than 25 Years Old Who Use Select Products by Type and/or Brand, January 2004 - September 2004
  • Did Packaged Facts Categorize Foods as Women’s Accurately?
  • Table 6-7 Percent of Males and Females in the U.S. Adult Population
  • Who Use Select Products by Type and Brand, January 2004 - September 2004 (U.S. Households)
  • Product Purchasing Patterns
  • Patterns by Completed Education and Employment Status
  • Table 6-8 Indices for Use of Select Women’s Foods and Beverages by Completed Education and Employment Status, January 2004 - September 2004
  • Patterns by Race/Ethnicity
  • Table 6-9 Indices for Use of Select Women’s Foods and Beverages by Race, January 2004 - September 2004
  • Patterns by Household Income
  • Table 6-10 Indices for Use of Select Women’s Foods and Beverages by Household Income January 2004 - September 2004
  • Patterns by Household Size, Marital Status, and
  • Presence of Children
  • Table 6-11 Indices for Use of Select Women’s Foods and Beverages by Household Size and Marital Status, January 2004 - September 2004
  • Table 6-12 Indices for Use of Select Women’s Foods and Beverages by Age of Children in Household (in Years Old), January 2004 - Sep-04