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The U.S. Market for Women's Athletic Apparel
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Jan 1, 2001
284 Pages - Pub ID: LA589
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- Executive Summary
- Scope and Methodology
- Market Parameters
- Report Methodology
- The Products
- Two Factors Help to Define Market
- Sports Branding
- Performance Orientation
- Two Consumer Types
- Title IX Begins Leveling the Playing Field
- Market Includes Two Categories
- Athletic Clothing
- Athletic Footwear
- New Fabrics, Materials Help Drive Market
- The Market
- U.S. Retail Sales Estimated at $24.5 Billion in 2000
- Table 1-1: The U.S. Market for Women's Athletic Apparel: Retail Sales by Category, 1996-2005 (dollars): Clothing, Footwear
- 1999 Overall Retail Athletic Apparel Market at $39 Billion
- Overall Athletic Footwear Market at $13.1 Billion in 2000
- Women Make Four-Fifths of All Athletic Apparel Purchases
- Women's Athletic Apparel a Dynamic Market
- Give and Take Between Athletic Apparel and Fashion Mainstream
- U. S. Retail Sales to Reach $38 Billion by 2005
- The Marketers
- Two Levels of Marketers
- The New Group: Fashion Marketers
- Nike the Leading Athletic Apparel Marketer
- Nike Also Dominates Athletic Footwear Field
- Nike Tops Women's Activewear Marketers with $1 Billion in Sales
- Champion Jogbra Leads Women-Specific Apparel Firms
- Acquisitions, Mergers Reshape Competitive Landscape
- Competition for Endorsees
- Fashion at the Forefront
- New Materials, Designs Create Excitement, Demand
- Nike the Advertising Leader
- Nike Announces Plans to Up Women's Ad Spending
- Distribution and Retail
- Distribution Plays Key Role
- Authorized vs. Mass Distribution
- Discount Stores Claim Quarter of Market
- Consolidation Changes Retail Athletic Apparel Landscape
- Women Primary Purchasers of Athletic Apparel
- Fashion vs. Function
- Internet Retailing
- Women Shop for Sporting Goods Online
- The Consumer
- T-Shirts Are Most Popular Clothing Category
- Figure 1-1: Purchaser Overview for Women's Athletic Clothing by Product Type, 2000 (percent): 7 Product Types
- Overall Demographics for Women's Athletic Clothing
- Nearly 70% of Adult Women Purchase Athletic Footwear
- Casual Sneakers, Exercise/walking Shoes Most Popular Types
- Overall Demographics for Women's Athletic Shoes
- Nike Shoes Attract One Fourth of Adult Women Consumers
- The Products
- Scope of Report
- Product and Category Types
- Two Factors Help to Define Market
- Sports Branding
- Performance Orientation
- Two Consumer Types
- Introduction: Women and Sports
- From Billie Jean King to Brandi Chastain
- World Cup and Continuing Stereotypes
- Title IX Begins Leveling the Playing Field
- Title IX at 25: Progress Made
- But Parity Not Yet Achieved
- Title IX Programs Boost Women's College Sports Participation
- Favorite Women's Athletic Activities Include Walking, Swimming
- 1998 Study Affirms NSGA Findings
- More Women Taking Slap Shots, Upper Cuts
- Fitness Activities Dominated by Women
- Historically, Women's Athletic Apparel Is … Men's
- Product Classifications
- Market Includes Two Categories
- Athletic Clothing
- Athletic Footwear
- Exercise Clothing and Bodywear
- Sports Bras
- General-Purpose Athletic Shoes
- Athletic Shoes for Team Sports
- Soccer: The Shoe Is Everything
- Athletic Socks Step Right Up
- Sport-Specific Apparel
- Fabrics and Materials
- New Fabrics, Materials Help Drive Market
- Fabrics Address Performance Challenges
- The Challenge of Moisture Management
- Polypropylene Propels Market
- Pioneer Gore-Tex Fuels Outdoor Recreation
- Lycra, Other Flexible Fabrics Help Revolutionize Athletic Clothing
- Fabrics Aid Performance Through Compression
- Microfibers Make the Difference
- Fleece: Functional and Fashionable
- Today's High-Tech Synthetics: Not Your Grandma's Polyester Track Suit
- Natural Fibers Stay Soft, Consumer-Friendly
- X-Static, Other Antimicrobial Agents Help Keep Athlete's Foot, Odors Away
- Antimicrobial Claims Attract Federal Regulatory Attention
- The Market
- Figure 3-1: U.S. Retail Sales of Women's Athletic Apparel, 1996- 2000 (dollars)
- Market Size and Growth
- U.S. Retail Sales Estimated at $24.5 Billion in 2000
- Table 3-1: U.S. Retail Sales of Women's Athletic Apparel, 1996-2000 (dollars)
- Athletic Clothing the More Robust Category
- Women's Athletic Footwear Shows More Modest Growth
- Table 3-2: U.S. Retail Sales of Women's Athletic Apparel by Category: Clothing vs. Footwear, 1996-2000 (dollars)
- Market in Perspective
- Women's Athletic Apparel in Context of Larger Apparel Markets
- U.S. Apparel Market Estimates as High as $318 Billion
- U.S. Market for Women's Apparel Estimated at $96 Billion
- 1999 Overall Retail Athletic Apparel Market at $39 Billion
- Athletic Comprises Nearly One-Quarter of U.S. Apparel Market
- Total U.S. Footwear Market Tops $39 Billion
- Women's Footwear Sales Brighten Market, Gain Share
- Overall Athletic Footwear Market at $13.1 Billion in 2000
- Table 3-3: U.S. Retail Sales of Athletic Footwear (dollars)
- Overall Athletic Footwear Market Fights Slump
- Athletic Shoe Sales Represent 35% of Overall Footwear Market
- Women's Athletic Shoe Sales Comprise Largest Market Share
- Figure 3-2: Share of U.S. Athletic Footwear Market by Consumer Group, 1998 (percent): Women's, Men's, Children's
- Women Make Four-Fifths of All Athletic Apparel Purchases
- Market Composition
- Clothing Comprises Three-Quarters of Market
- Figure 3-3: Share of U.S. Women's Athletic Apparel Market by Category: Clothing vs. Footwear, 2000 (percent)
- Active Users vs. Casual Consumers
- Two Age Groups Dominate Market: The Young and the Mature
- Specialty Clothing Stores Take Larger Bite of Market
- Figure 3-4: Share of U.S. Athletic Clothing Market by Retailer Type, 1997 (percent): 5 Retailer Types, Other
- Department Stores, Athletic Shoe Stores Fight for Top Footwear Share
- Figure 3-5: Share of U.S. Athletic Footwear Market by Retailer Type, 1997 (percent): 5 Retailer Types, Other
- Other Sources Find Athletic Shoe Stores Carry Larger Share
- Seasonality Affects Sales
- Factors to Market Growth
- Women's Athletic Apparel a Dynamic Market
- "Uncluttered" Women's Market Moves Ahead at High Speed
- Give and Take Between Athletic Apparel and Fashion Mainstream
- New Products Designed for Women Boost Sales, Interest
- New High-Performance Materials, Designs Also Fueling Market
- At All Age Levels, Participation Rising
- Number of Women Age 50+ to Grow by 25% by 2010
- Table 3-4: Projected U.S. Female Population Growth by Age Bracket, 2000-2010 (number and percent): From Age 0 to Age 80
- Aging Boomers, Seniors Fill Gyms, Crowd Golf Courses
- Title IX Generation Entering Adulthood
- More Female Athletes Get Kicks from Soccer
- Athletics Produce Better Educated, Higher-Income Women
- New Federal Funding Promises to "PEP" Up Physical Education Programs
- Extreme Sports Grow in Popularity
- World Cup to WNBA: Big Wins, New Teams Fuel Interest, Market Momentum
- Olympics, Special Events Keep Women's Athletics in the News
- Marketers Heed Wake-Up Call
- The Name Game: Licensed Merchandise Popularity Growing
- Retailers Wooing Women Shoppers
- But Archaic Retail Attitudes Still Hinder Growth
- Online Stores Reaching More Women
- New Sports Publications Add to Women's Sports Cachet
- Figure 3-6: Projected U.S. Retail Sales of Women's Athletic
- Apparel, 2000-2005 (dollars)
- Projected Market Growth
- U. S. Retail Sales to Reach $38 Billion by 2005
- Table 3-5: Projected U.S. Retail Sales of Women's Athletic Apparel, 2000-2005 (dollars)
- Strong Growth Predicted in Athletic Clothing Category
- Women's Athletic Footwear Growth Less Substantial But Steady
- Table 3-6: Projected U.S. Retail Sales of Women's Athletic Apparel by Category: Clothing vs. Footwear, 2000-2005 (dollars)
- The Marketers
- Marketer Overview
- Hundreds of Players
- Two Levels of Marketers
- Nike the Overwhelming Leader
- Other Major Marketers
- Smaller Marketers Find Specialty Niches
- Footwear's Big Three
- The New Group: Fashion Marketers
- Broadline Marketers vs. Specialty Companies
- Licensing Arrangements Abound
- Table 4-1: The U.S. Market for Women's Athletic Apparel: Selected Marketers by Brand Line and Product (72 Marketers)
- Marketer and Brand Shares
- Challenges in Determining Marketer Share
- Nike Among Top Ten Apparel Marketers
- Nike the Leading Athletic Apparel Marketer
- 74% of Women Have Purchased Nike Products
- Nike Also Dominates Athletic Footwear Field
- Nike Claims 30% Share of Women's Athletic Footwear
- Nike Tops Women's Activewear Marketers with $1 Billion in Sales
- Champion Jogbra Leads Women-Specific Apparel Firms
- The Competitive Situation
- Traditional Athletic Powerhouses Dominate Market
- Fashion Marketers Step into the Ring
- Specialty Firms Maintain Respect
- Nike Sets Competitive Pace
- Small Marketers Move into Major Arenas
- Footwear Marketers Diversify
- Acquisitions, Mergers Reshape Competitive Landscape
- Licensing Deals Abound as New Partnerships Are Created
- Warnaco Group Adds Authentic Fitness Corp.
- VF Corp. Also Grows Through Acquisition, Licensing
- Corporate Slimming Results in Divestitures
- Mossimo Aim Off Target
- Exit Oneita, Pluma, Tultex
- Retail Relationships Help Fuel Competition
- Close-Outs Affect Athletic Apparel Marketers
- Competition for Endorsees
- Leading Marketers Not Flattered by Imitators
- Competitive Profile: adidas-Salomon AG
- A World Powerhouse
- adidas a Leader in Developing Modern Athletic Apparel
- Three Stripes and You're Out
- adidas America Is U.S. Arm
- Women's Apparel Covers Wide Range
- Women Just Part of the Equation
- adidas Scores with Women's Soccer Support
- adidas Promotes Sydney Olympics
- Competitive Profile: American Sporting Goods Corp
- Privately Held Company Adds Woman's Touch
- Global Sports Purchase Fattens ASG Roster
- Ryka: Solely for Women
- Sponsorships, Promotions Lead Marketing Efforts
- Ryka, Foot Locker Offer Another Chance
- Competitive Profile: Carushka, Inc
- Privately Held Firm
- Expect the Unexpected
- Proprietary Fabric Featured
- Retail Efforts Cover All Bases
- Competitive Profile: Cold As Ice, Inc
- When It's Cold, It's Hot
- Girls Just Wanna Have Style
- New Division Is Sacred
- Function, Fashion Hit the Slopes
- Marketing Efforts Extensive, Creative
- Competitive Profile: Danskin, Inc.
- Leading Marketer of Dancewear, Activewear
- A Venerable Dance Partner
- Financial Struggles Plague Company
- From Bad to Worse
- A Turnaround Ahead?
- Online and On the Track: Marketing Efforts Reach Out to Women
- Competitive Profile: Koulius Zaard
- Dedicated to Women on Wheels
- Performance, Fashion Flair Build Popularity Among Cyclists
- Small KZ Rolls Out Big Sponsorships
- Competitive Profile: Moving Comfort, Inc
- By Women, For Women
- Now a Well-Respected Veteran
- From Running Shorts to Sports Bras
- If You Can't Beat 'Em, Don't Join 'Em
- Moving Comfort Ages Along with Customer Base
- What's In a Name?
- Competitive Profile: Nike, Inc
- The Big Swoosh
- Nike Goes Airborne
- Nike Sales on the Rebound
- At Close of Century, Slowing Sales Hurt Bottom Line, Image
- Reeling from Sweatshop Label Charges
- Mighty Nike Fumbles
- But Getting Back on Track
- New Women's Division
- Function Meets Fashion
- But Fashion Still Follows Functional Focus
- Nike Top Supporter of Women's Athletics
- Women Just Do It
- Nike Partners with Finish Line
- Nike Heads Online with Partner Fogdog
- Competitive Profile: Quiksilver, Inc
- On Top of the World
- Retail Strategies
- Lifestyle Statement
- Competitive Profile: Reebok International Ltd.
- Leading Marketer Set to Regain Footing
- From Small Beginnings, Reebok Springs to Top of Market
- But Falls Out of Step in 1990s
- Reebok Backs Out of Olympics Deal
- Early Success Based on Women's Market
- Name Game Flap Tarnishes Image Among Women
- Setting New Sights on Women Athletes
- Women's Lines Updated, Improved
- Endorsements, Sponsorships Raise Brand Awareness
- Competitive Profile: Sara Lee Corp.
- Nobody Doesn't Like Sara Lee
- World's Best Known Brands
- Sara Lee Plans to Sell Champion, Coach
- Hanes: Feeling Good All Under
- Champion Products, Inc
- Champion Jogbra
- Marketing and New Product Trends
- Marketers Thinking Differently About Women
- But Chauvinism Remains
- Companies Adopt Gender-Specific Approaches
- Fashion at the Forefront
- Marketers Jogging Down Runway
- Performance Still Rules
- Athletic Apparel as Lifestyle Statement
- Product Attributes vs. End Use
- Marketers Vie to Differentiate Themselves
- New Materials, Designs Create Excitement, Demand
- Better Fit, Feminine Flair
- Pockets Popular Add-Ons
- Other Add-Ons
- Colors, Trims Get Fashion-Savvy
- Maternity Wear Shaping Up
- Marketers Go to Extremes Over New Sports
- Marketers Help New Sports Grow
- In Athletic Footwear, Segmentation Trend Continues
- Smaller Brand Names Growing in Appeal
- Price/Value Equation Important
- Today's Athletic Girl, Tomorrow's Loyal Customer
- Multi-Platform Strategies for the New Millennium
- Big Teams, Big Marketing Opportunities
- Hoop Dreams and WNBA Reality
- Individual Athletes Also Featured
- Other Marketers Love Women Athletes
- Selling in Sydney: Marketers True Olympic Hopefuls
- "Brown Shoes" Go to Extremes
- Electronics a New Arena
- Fresh Colors Brighten Lines
- Patterns, Blocks Used in New Apparel
- Table 4-2: The U.S. Market for Women's Athletic Apparel: Selected New Product Introductions, 1999-2000
- Consumer Advertising Trends
- Advertising Spending by Leading Marketers
- Dilemma Over Men's, Women's Advertising
- Nike the Advertising Leader
- Nike Hikes 2000 Ad Budget to $350 Million
- Nike Announces Plans to Up Women's Ad Spending
- adidas in Second Place, Reebok Drops Back
- Other Leaders Boost Women's Apparel Ad Budgets
- Most Women-Specific Marketers Also Up Ad Budgets
- Host of New Publications Target Female Athletes
- Variety of Ad Positionings
- The Swoosh Whispers "Fashion"
- Humor Brings Nike Footwear to Everyday Athletes
- Nike Golf Goes Technical
- Marion Jones Targets Issues in TV Ads
- adidas Trains for Sport
- Inner Balance Through Footwear
- Reebok Goes with the Flow
- Champion Jogbras Take Shape
- Speedo Targets Performance
- Avia Is Goal-Oriented
- Asics: My Shoe, My Voice
- Russell Heads Out for the Long Run
- Anna Kournikova Bounces for Berlei
- Performance Counts for TYR
- Riding on a Quiksilver Wave
- Alternative Attitude Also Flies with Vans
- Skechers Sport Hits the Streets
- Ralph Lauren Knows Image Matters
- Image, Lifestyle Important in Golf Advertising
- Fresh Colors, Kicky Attitude for LBH
- Samples of Consumer Advertising
- Consumer and Trade Promotion
- Most Consumer Promotions Follow Traditional Lines
- Some Employ Alternative Tactics
- Trade Ads: Products on Parade
- Trade Shows Serve as Cost-Effective Venues
- Approaches to Trade Promotions
- Distribution And Retail
- At the Distribution Level
- Direct Distribution
- Wholesalers Also Utilized
- Sales Agents Make the Pitch
- Distribution Plays Key Role
- Third-Party Warehouses
- Authorized vs. Mass Distribution
- Two Distributor Classes
- Retailer, Industry Councils Promote Industry Inside and Out
- At the Retail Level
- Overview
- Discount Stores Claim Quarter of Market
- Athletic Apparel Sold Through a Variety of Retail Channels
- Mass Discounters
- Athletic Stores
- Department Stores and National Chains
- Shoe Stores and Superstores
- Mail Order
- Women's Athletic Apparel Specialty Stores
- Discount Shoe Stores and Factory Outlets
- Internet
- The Branded Concept Store
- Instore Concept Shops
- Among Leading Sports Retailers, No Single Type Prevails
- Wal-Mart Holds Impressive Lead
- Foot Locker, Kmart Also on Top
- Second-Tier Leaders
- Expansion Gluts Retail Market
- Consolidation Changes Retail Athletic Apparel Landscape
- Just For Feet Loses Its Footing
- Market Reels from Just For Feet Failure
- Retailing Trends
- Women Primary Purchasers of Athletic Apparel
- Fashion vs. Function
- Innovative Apparel Lines Tangle with Bottom Lines
- Two Primary Retail Strategies
- Retailers Recognizing Women, Men Have Different Needs
- But Problems Persist
- Larger Retailers Beginning to Accommodate Women
- Environment, Emotion Attract Women
- Shoppers Seek Well-Defined Brand, Retail Environment
- "End Use" Merchandising Helps Mix 'N Match Shoppers
- Selection Also Important
- Floor Staff Can Drive Sales—Or Drive Shoppers Away
- Hand In Hand: Partnerships Fuel Success
- Retailers Discovering Licensed Products
- Retailers Use Price-Point Brands to Lure Athletic Shoe Shoppers
- But Discount Athletic Shoe Pricing May Backfire
- Internet Retailing
- Overview
- More Women Surfing, Shopping the Internet
- Women Shop for Sporting Goods Online
- Women-Specific, Internet-Only E-Tailers Hope to Fill Retail Gap
- Shakedown Cruise Still Underway
- Other E-Tailers See Opportunity in Women's Market
- Traditional Retailers Stake Internet Claim
- Marketers Make Major Internet Investments
- adidas Invests Heavily in Online Sales Efforts
- Marketer, Retailer Relationships Strained Over Internet Sales
- Catalogers Find Success
- GearGoddess.com Offers Guide to Outdoor Gear
- Retailer Profile: The Female Athlete
- Young Company Finds Catalog, Internet Niche
- Catalog Mailings Multiply
- Products Target … The Female Athlete
- Online Success Story
- Retailer Profile: Lucy.Com
- Everybody Loves Lucy
- Goal to Dominate Category
- The Righteous Fight
- Orders Outsourced
- Lucy of Portland Makes Her Debut
- Lucy Gives Back to the Community
- Lucy.com Kicks It Up, Makes a Racket
- Retailer Profile: Venator Group, Inc. (Lady Foot Locker)
- Troubled Retailer Vies to Regain Profitability
- Foot Locker Is Top Athletic Retailer
- Promotions and Partnerships
- Lady Foot Locker Toes It Alone
- Woman to Woman Service Program Maintains Customer Comfort
- Promotions and Sponsorships
- The Consumer
- Introduction
- Note on Simmons Market Research Bureau Data
- Consumer Focus: Athletic Clothing
- T-Shirts Are Most Popular Clothing Category
- Overall Patterns
- The Ubiquitous T-Shirt
- Nearly 13% of Shoppers Snap Up Swimsuits
- Sweatshirts Third Most Popular Clothing Type
- At 10%, Sweatpants Follow Close Behind
- Athletic Shorts Rank Fifth in Consumer Purchasing
- 4% Purchase Gym/Jogging/Workout Wear
- Warm-Up Suits Also Purchased by 4% of Women Shoppers
- Almost 2% Purchase Leotards
- 1% Draw for Ski Clothes
- 1% Draw for Tennis Clothing
- Table 6-1: Purchaser Overview for Women's Athletic Clothing by Product Type, 2000 (percent and number): 10 Product Types
- Table 6-2a: Demographic Characteristics Favoring Purchase of Women's Athletic Clothing by Product Type, 2000 (U.S. Adult Women): T-Shirt, Swimsuit, Sweatshirt
- Table 6-2b: Demographic Characteristics Favoring Purchase of Women's Athletic Clothing by Product Type, 2000 (U.S. Adult Women): Sweatpants, Athletic Shorts, Gym/Jogging/Workout Clothes
- Table 6-2c: Demographic Characteristics Favoring Purchase of Women's Athletic Clothing by Product Type: Warm-Up Suits vs. Leotards, 2000 (U.S. Adult Women)
- Table 6-2d: Demographic Characteristics Favoring Purchase of Women's Athletic Clothing by Product Type: Ski Clothes vs. Tennis Clothes, 2000 (U.S. Adult Women)
- Consumer Focus: Athletic Footwear
- Nearly 70% of Adult Women Purchase Athletic Footwear
- Casual Sneakers, Exercise/Walking Shoes Most Popular Types
- Overall Patterns
- 27% Purchase Casual Sneakers
- 22% Purchase Exercise/Walking Shoes
- 12% Purchase Jogging/Running Shoes
- Cross-Training Shoes Favored by 10% of Women
- Aerobic Shoes Purchased by 7% of Adult Women Consumers
- 6% Purchase Basketball Shoes
- Tennis Shoes Draw 6% of American Women Shoppers
- 2% Purchase Hiking Shoes
- Aerobic/Step Shoes Purchased by 2% of American Women
- 2% Purchase Soccer Shoes
- Just 1% Purchase Golf Shoes
- 1% Purchase Bowling Shoes
- Nike Shoes Attract One Fourth of Adult Women Consumers
- Nike Dominates as Leading Consumer Brand
- Reebok Purchased by 15% of American Women Shoppers
- adidas Favored by 11% of Consumers
- Demographic Overview for Other Brands
- Table 6-3: Purchaser Overview for Athletic Shoes by Product Type, 2000 (percent and number): 13 Product Types
- Table 6-4a: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Product Type, 2000 (U.S. Adult Women): Casual Sneakers, Exercise/Walking, Jogging/Running
- Table 6-4b: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Product Type, 2000 (U.S. Adult Women): Cross-Training, Aerobic, Basketball
- Table 6-4c: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Product Type, 2000 (U.S. Adult Women): Tennis, Hiking, Aerobic/Step Shoes
- Table 6-4d: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Product Type, 2000 (U.S. Adult Women): Soccer, Golf, Bowling Shoes
- Table 6-5a: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Casual Sneakers, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5b: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Exercise/Walking Shoes, 2000 (percent and number): One, Two, Three, Four, Five or
More
- Table 6-5c: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Jogging/Running Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5d: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Cross-Training Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5e: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Aerobic Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5f: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Basketball Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5g: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Tennis Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5h: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Hiking Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5i: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Aerobic/Step Shoes, 2000 (percent and number): One, Two, Three, Four, Five or
More
- Table 6-5j: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Soccer Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5k: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Golf Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-5l: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Bowling Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
- Table 6-6: Brand Overview: Consumer Purchasing of Athletic Footwear by Brand, 2000 (percent and number): 18 Brands
- Table 6-7a: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Brand, 2000 (U.S. Adult Women): Nike, Reebok, adidas
- Table 6-7b: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Brand, 2000 (U.S. Adult Women): Keds, L.A. Gear, K-Swiss
- Table 6-7c: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Brand, 2000 (U.S. Adult Women): Fila, Avia, Airwalk
- Table 6-7d: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Brand, 2000 (U.S. Adult Women): Esprit, Converse, Saucony
Appendix I: Examples Of Consumer Advertising
Appendix II: Addresses Of Selected Marketers
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