The U.S. Market for Weight Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic, 2nd Edition
Nov 1, 2005
342 Pages - Pub ID: LA1097899
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Chapter 1: Executive Summary
  • Scope and Methodology
    • Scope of Report
    • Product Categories and Market Quantification
    • New Product Trends
    • Exclusions
    • Report Methodology
    • Weight-Loss Eating and Product Trends 2004: Comparison and Review

  • The Market
    • U.S. Retail Sales of Weight-Loss Products
    • Sales of Weight-Loss Products in Core Categories
    • Market Share by Category
    • Figure 1-1: Share of U.S. Mass-Market Sales of Weight-Loss Products by Category, 2001 vs. 2005 (percent)
    • Supermarkets Garner Half of Total Retail Sales
    • Weight Loss Central to General Health Initiatives

  • Competitive & Market Share Trends
    • Overall Marketer Rankings by 2004-2005 Sales Gains
    • Nestlé Maintains Leadership But Loses Share in Frozen Dinners
    • Silhouette Boosts Dreyer’s in Desserts, But Breyers Also Makes Strides
    • Slim-Fast Close to Losing Food Bar Crown
    • Russell Stover Still on Top in Candy, But Others Gaining Ground
    • Few Bright Spots in Meal Replacements

  • Marketing & New Product Trends
    • Premium Brands Go for More “Lows”
    • Changing Diet Trends Prompt Rebranding Efforts
    • Folding Weight-Loss into General Health
    • Advertising Expenditures for Weight-Loss Products
    • Low-Carb Introductions Fall Hard and Fast
    • Trends in Low/No Sugar and Low Glycemic
    • Fewer Fats, Lower Calories in New Products

  • The Consumer
    • 25% of Adults Are Dieting
    • Figure 1-2: Percentages for Selected Weight-Loss Behaviors, 2005 (U.S. adults)
    • 18% Count Calories
    • The Guilt Factor
    • Dairy Products Lead in Low-Fat

  • Looking Ahead
    • Trends and Opportunities

Chapter 2: Introduction

  • Overview of U.S. Weight-Loss Trends
  • The Post-Low-Carb Landscape
  • Overweight/Obesity Trends and Statistics
  • Seeking a Quick Fix
  • Government Guidelines & Regulation
  • “MyPyramid” and the Food Industry
  • Protecting the Food Industry
  • Focus on Kids
  • Substitutes and Reformulation: Reaching New “Lows”
  • Sugars and Carbohydrates
  • Fats and Cholesterol
  • Diet and Weight-Loss Plans

Chapter 3: The Market

  • Market Size and Composition
  • U.S. Retail Sales of Weight-Loss Products
  • Table 3-1: U.S. Retail Sales of Weight-Loss Products, 2001-2005 (in millions of dollars)
  • Sales of Weight-Loss Products in Core Categories
  • Table 3-2: IRI-Tracked Sales of Core Weight-Loss Products, 2001-2005 (in millions of dollars)
  • Frozen Dinners & Entrees
  • Table 3-3: IRI-Tracked Sales of Weight-Loss Frozen Dinners & Entrees, 2001-2005 (in millions of dollars)
  • Desserts
  • Table 3-4: IRI-Tracked Sales of Weight-Loss Desserts, 2001-2005 (in millions of dollars)
  • Food Bars
  • Table 3-5: IRI-Tracked Sales of Weight-Loss Food Bars, 2001-2005 (in millions of dollars)
  • Meal Replacement Liquids & Powders
  • Table 3-6: IRI-Tracked Sales of Weight-Loss Meal Replacement Liquids & Powders, 2001-2005 (in millions of dollars)
  • Diet Candy
  • Table 3-7: IRI-Tracked Sales of Weight-Loss Diet Candy, 2001-2005 (in millions of dollars)
  • Market Share by Category
  • Table 3-8: Share of U.S. Mass-Market Sales of Weight-Loss Products by Category, 2001 vs. 2005 (percent)
  • Supermarkets Garner Half of Total Retail Sales
  • Figure 3-1: Share of U.S. Weight-Loss Product Sales by Retailer Type, 2005 (percent)
  • Figure 3-2: Share of U.S. Mass-Market Sales of Weight-Loss Products by Retailer Type, 2005 (percent)

  • Market Growth Factors and Forecasts
    • Weight Loss Is Central to General Health Initiatives
    • New Growth in Whole Grains
    • Cutting Sugar, Boosting Sales
    • Wellness and Weight Loss
    • Advantages and Challenges
    • Diet Leaders Loosen Restrictive Plans
    • Diverse Weight-Loss Tactics in Multiple Categories
    • Core Categories
    • Trend Categories
    • Ingredient, Formulation, and Marketing Innovation

  • Projected Market Growth
    • Projected Total U.S. Retail Sales of Weight-Loss Foods and Beverages, 2005-2010
    • Table 3-9: Projected U.S. Retail Sales of Weight-Loss Products, 2005-2010 (in millions of dollars)
    • Weight-Loss Desserts Set the Pace
    • Projected U.S. Retail Sales of Weight-Loss Products by Category, 2005-2010
    • Table 3-10: Projected U.S. Retail Sales of Weight-Loss Products by Category, 2005-2010 (in millions of dollars)
    • Figure 3-3: Projected Total Retail Market Share of Weight-Loss Products by Category: 2005 vs. 2010 (percent)

    Chapter 4: Competitive & Market Share Trends

    • Marketer and Brand Share and Sales Trends
      • Methodology for Estimates
      • Overall Marketer Rankings by 2004-2005 Sales Gains
      • Nestlé Maintains Leadership But Loses Share in Frozen Dinners
      • Figure 4-1: Market Share Shifts Among Top Marketers of Weight-Loss Frozen Dinners & Entrees, 2005 vs. 2001 (percentage points)
      • Silhouette Boosts Dreyer’s in Desserts, But Breyers Also Makes Strides
      • Figure 4-2: Market Share Shifts Among Top Marketers of Weight-Loss Desserts, 2005 vs. 2001 (percentage points)
      • Slim-Fast Close to Losing Food Bar Crown
      • Figure 4-3: Market Share Shifts Among Top Marketers of Weight-Loss Food Bars, 2005 vs. 2001 (percentage points)
      • Russell Stover Still on Top in Candy, But Other Gaining Ground
      • Figure 4-4: Market Share Shifts Among Top Marketers of Weight-Loss Diet Candy, 2005 vs. 2001 (percentage points)
      • Few Bright Spots in Meal Replacements
      • Figure 4-5: Market Share Shifts Among Top Marketers of Weight-Loss Meal Replacement Liquids & Powders, 2005 vs. 2001 (percentage points)
      • Sales of Weight-Loss Products in Trend Categories
      • Low-Carb Experiments Spike, Then Flop Across the Board
      • Brands Grow With Low-Fat, Low-Cal, Low-Sugar Options
      • Table 4-1: Top Marketers in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-2: Top Brands in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-3: Top Marketers of Weight-Loss Frozen Dinners/Entrees by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
      • Table 4-4: Top Weight-Loss Frozen Dinner/Entree Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-5: Top Weight-Loss Frozen Dinner/Entree Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-6: Top Marketers of Weight-Loss Frozen Dinners/Entrees by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-7: Top Marketers of Weight-Loss Desserts by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
      • Table 4-8: Top Weight-Loss Dessert Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-9: Top Weight-Loss Dessert Brands by Dollar Gains in IRI-Tracked Sales, 2004 vs. 2005 (in millions of dollars)
      • Table 4-10: Top Marketers of Weight-Loss Desserts by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-11: Top Marketers of Weight-Loss Food Bars by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
      • Table 4-12: Top Weight-Loss Food Bar Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-13: Top Weight-Loss Food Bar Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-14: Top Marketers of Weight-Loss Food Bars by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-15: Top Marketers of Weight-Loss Diet Candy by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
      • Table 4-16: Top Weight-Loss Diet Candy Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-17: Top Weight-Loss Diet Candy Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-18: Top Marketers of Weight-Loss Diet Candy by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-19: Top Marketers of Weight-Loss Meal Replacement Liquids & Powders by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
      • Table 4-20: Top Weight-Loss Meal Replacement Liquids & Powders Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-21: Top Marketers of Weight-Loss Meal Replacement Liquids & Powders by IRI-Tracked Sales, 2004-2005 (in millions of dollars)
      • Table 4-22: IRI-Tracked Sales and Market Share of Weight-Loss Products in Trend Categories, 2005 vs. 2004 (in millions of dollars)
      • Table 4-23: Top Weight-Loss Brands in Trend Categories by Gains in Market Share, 2005 vs. 2004 (percent)
      • Table 4-24: Top Weight-Loss Carbonated Beverage Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-25: Top Weight-Loss Ready-to-Eat Cereal Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-26: Top Weight-Loss Bread Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-27: Top Weight-Loss Salty Snack Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-28: Top Weight-Loss Refrigerated Juice Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
      • Table 4-29: Top Weight-Loss Yogurt and Yogurt Drink Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)

    Chapter 5: Competitor Profiles

    • Competitor Profile: Atkins Nutritionals, Inc.
      • Company Overview
      • The Rise and Fall of a Weight-Loss Giant
      • Re-Tooling for the Future

    • Competitor Profile: Dreyer’s Grand Ice Cream Holdings, Inc.
      • Company Overview
      • Leader in Weight-Loss Desserts
      • Innovation to Push Sales Even Higher

    • Competitor Profile: General Mills, Inc.
      • Company Overview
      • Whole Grain & Light Yogurt Leader
      • Setting the Pace with Education, Diet Plans

    • Competitor Profile: H.J. Heinz Company
    • (Weight Watchers Smart Ones)
      • Company Overview
      • Growth Curtailed by Low-Carb Trends
      • Minimizing the Brand, Offering “The Truth”
      • Weight Watchers Frozen Treats Spark Bitter Fight

    • Competitor Profile: Kellogg Co. (Special K and Kashi GoLean)
      • Company Overview
      • Special K and Kashi GoLean Are Main Weight-Loss Entries
      • More “Healthy Beginnings,” But Where’s the Weight Loss?
      • Late for Low-Carb, Early on GI
      • Strengths in Cross-Branding, Line Extensions
      • More Surprises in Fortification to Come

    • Competitor Profile: Kraft Foods, Inc.
    • (Post, South Beach, Lifesavers)
      • Company Overview
      • Major Target in “Obesity Foods” Battles
      • Boosting Health and Weight-Loss Marketing
      • Bold Moves with South Beach

    • Competitor Profile: Nestlé (Stouffer’s Lean Cuisine)
      • Company Overview
      • Tops in Overall Weight-Loss
      • Staying Fresh in Packaging and Promotion

    • Competitor Profile: Russell Stover Candies, Inc.
      • Company Overview
      • Riding Out the Low-Carb Bubble
      • Difficulty in Design and Formulation

    • Competitor Profile: Slim-Fast Foods Co. (Unilever)
      • Company Overview
      • Back to Basics

    Chapter 6: Marketing & New Product Trends

    • Marketing and Advertising Trends
      • Premium Brands Go for More “Lows”
      • Changing Diet Trends Prompt Rebranding Efforts
      • Folding Weight-Loss into General Health
      • Portion Control across Multiple Categories
      • Targeting Multiple Trends
      • Marketers Take Responsibility for Education
      • Advertising Expenditures for Weight-Loss Products
      • Figure 6-1: Marketer Shares of National Consumer Advertising Expenditures for Weight-Loss Foods and Beverages, 2004 (percent)
      • Weight-Loss and Wellness Advertising Positioning

    • New Product Trends
      • Methodology
      • Low-Carb Introductions Fall Hard and Fast
      • Trends in Low/No Sugar and Low Glycemic
      • Fewer Fats, Lower Calories in New Products
      • New Product Trends by Food and Beverage Classification
      • Foods
      • Beverages
      • Table 6-1: Number of New Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-2: Number of New Beverage Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-3: Number of New Grain-Based Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-4: Number of New Condiment Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-5: Number of New Snack Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-6: Number of New Meat, Poultry, and Fish Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-7: Number of New Breakfast/Lunch/Dinner Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-8: Number of New Fruit and Vegetable Product Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-9: Number of New Dairy Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-10: Number of New Sweets Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-11: Number of New Coffee & Tea Product Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-12: Number of New Soft Drink Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-13: Number of New Alcohol & Alcohol Substitute Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-14: Number of New Beverage Mix & Flavoring Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-15: Number of New Fruit & Vegetable Beverage Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-16: Number of New Bottled Water Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-17: Number of New Health and Energy Drink Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
      • Table 6-18: Marketers and Brands of Weight-Loss Frozen Dinners, Entrees, and Pizza, and Key New Product Introductions, 2004-2005
      • Table 6-19: Marketers and Brands of Weight-Loss Baked Goods, Cereal, and Baking Mixes and Key New Product Introductions, 2004-2005
      • Table 6-20: Marketers and Brands of Weight-Loss Pasta and Key New Product Introductions, 2004-2005
      • Table 6-21: Marketers and Brands of Weight-Loss Dairy Products and Frozen Desserts, and Key New Product Introductions, 2004-2005
      • Table 6-22: Marketers and Brands of Weight-Loss Meal Replacement Bars and Shakes and Key New Product Introductions, 2004-2005
      • Table 6-23: Marketers and Brands of Weight-Loss Candy and Confectionery and Key New Product Introductions, 2004-2005
      • Table 6-24: Marketers and Brands of Weight-Loss Salty Snacks and Key New Product Introductions, 2004-2005
      • Table 6-25: Marketers and Brands of Low-Carb Beer, Wine, and Spirits and Key New Product Introductions, 2004-2005
      • Table 6-26: Marketers and Brands of Other Weight-Loss Foods and Beverages and Key New Product Introductions, 2004-2005

    Chapter 7: The Weight-Conscious Consumer

    • Demographics and Psychographics
      • The Simmons Survey System
      • 25% of Adults Are Dieting
      • Figure 7-1: Percentages for Selected Weight-Loss Behaviors, 2005 (U.S. adults)
      • 18% Count Calories
      • The Guilt Factor
      • Figure 7-2: Percentages for Selected Weight-Loss Attitudes, 2005 (U.S. adults)
      • Distinct Demographics for Try-Anything Dieters
      • Demographics and Diet Motivations
      • Figure 7-3: Top Reasons for Watching Diet, 2005 (U.S. adults)
      • Non-Prescription Diet Products and Weight-Loss Programs
      • Figure 7-4: Percentages Using Non-Prescription Diet Products or Weight-Loss Programs: By Selected Attitudes or Behaviors, 2005 (U.S. adults who are watching or controlling diet)
      • Teen Slimming
      • Figure 7-5: Teen Percentages for Selected Weight-Loss Attitudes and Behaviors, 2005 (U.S. children age 12-17)
      • Table 7-1: Demographics Favoring Agreement with Statement: I Am Currently Watching or Controlling Diet, 2005 (U.S. adults)
      • Table 7-2: Demographics Favoring Agreement with Statement: I Am Currently Dieting, 2005 (U.S. adults)
      • Table 7-3: Demographics Favoring Agreement with Statement: I Think of the Calories in What I Eat, 2005 (U.S. adults)
      • Table 7-4: Demographics Favoring Agreement with the Statement: I Normally Count the Calories in the Foods I Eat, 2005 (U.S. adults)
      • Table 7-5: Demographics Favoring Agreement with the Statement: I Feel Guilty When I Eat Sweets, 2005 (U.S. adults)
      • Table 7-6: Demographics Favoring Agreement with the Statement: Fattening Food Makes Me Feel Guilty, 2005 (U.S. adults)
      • Table 7-7: Demographics Favoring Agreement with the Statement: I’ll Try Any New Diet, 2005 (U.S. adults)
      • Table 7-8: Percentages for Selected Reasons for Watching Diet, 2005 (U.S. adults)
      • Table 7-9: Percentages for Selected Sole Reasons for Watching Diet, 2005 (U.S. adults)
      • Table 7-10: Demographics Favoring Watching Diet to Lose Weight, 2005 (U.S. adults)
      • Table 7-11: Demographics Favoring Watching Diet to Control Cholesterol Level, 2005 (U.S. adults)
      • Table 7-12: Demographics Favoring Watching Diet to Control Fat Intake, 2005 (U.S. adults)
      • Table 7-13: Demographics Favoring Watching Diet to Maintain Weight, 2005 (U.S. adults)
      • Table 7-14: Demographics Favoring Watching Diet to Control Blood Sugar Level, 2005 (U.S. adults)
      • Table 7-15: Demographics Favoring Watching Diet to Control Hypertension, 2005 (U.S. adults)
      • Table 7-16: Demographics Favoring Watching Diet to Control Diabetes, 2005 (U.S. adults)
      • Table 7-17: Percentages for Use of Selected Non-Prescription Diet Products, 2003 vs. 2005 (U.S. adults)
      • Table 7-18: Teen Demographics Favoring Agreement With Statement: I Often Try to Lose Weight, 2005 (U.S. children age 12-17)

    • Demographics for Weight-Loss Products and Brands
      • Dairy Products Lead in Low-Fat
      • 100 Million Consumers for Packaged Sugar Substitutes
      • 24% Use Healthy Choice
      • Sugar-Free and 55 and Overs
      • Slim-Fast vs. Weight Watchers by Gender
      • Patterns by Race and Region
      • Dairy vs. Dessert Products by Education and Income
      • Snacks for Kids and Condo-Dwellers
      • Table 7-19a: Usage Rates for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
      • Table 7-19b: Usage Rates for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
      • Table 7-20a: Consumer Base for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
      • Table 7-20b: Consumer Base for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
      • Table 7-21a: Usage Indices for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
      • Table 7-22b: Usage Indices for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
      • Table 7-23: Usage Rates for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
      • Table 7-24: Consumer Base for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
      • Table 7-25: Usage Indices for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
      • Table 7-26: Usage Rates for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
      • Table 7-27: Consumer Base for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
      • Table 7-28: Usage Indices for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
      • Table 7-29a: Usage Rates for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
      • Table 7-29b: Usage Rates for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
      • Table 7-30a: Consumer Base for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
      • Table 7-30b: Consumer Base for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
      • Table 7-31a: Usage Indices for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
      • Table 7-32b: Usage Indices for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
      • Table 7-33: Usage Rates for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
      • Table 7-34: Consumer Base for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
      • Table 7-35: Usage Indices for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
      • Table 7-36: Usage Rates for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
      • Table 7-37: Consumer Base for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
      • Table 7-38: Usage Indices for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
      • Table 7-39: Usage Rates for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
      • Table 7-40: Consumer Base for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
      • Table 7-41: Usage Indices for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
      • Table 7-42: Usage Rates for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
      • Table 7-43: Consumer Base for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
      • Table 7-44: Usage Indices for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
      • Table 7-45: Usage Rates for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
      • Table 7-46: Consumer Base for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
      • Table 7-47: Usage Indices for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
      • Table 7-48: Usage Rates for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
      • Table 7-49: Consumer Base for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
      • Table 7-50: Usage Indices for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)

    Chapter 8: Looking Ahead

    • Trends and Opportunities
      • Well-Rounded Weight Loss
      • Convenience Along May Not Be Enough
      • Target Marketing and Megabranding
      • Hot Additives: Nutritional Lipids and Other Formulation Trends
      • Low-Glycemic: Not Quite Ready for Prime Time

    Appendix: Addresses of Selected Marketers

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