Watches and Clocks in the U.S., 7th Edition
Jul 1, 2006
284 Pages - Pub ID: LA1208059
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Chapter 1 Executive Summary
  • How We Define and Segment This Market
  • Orientations to Other Industries
  • Overall Watch/Clock Sales Retreat to $7.1 Billion in 2005
  • Overall Market to Surpass $7.8 Billion in 2010
  • Watch Category Slides to $6.1 Billion in 2005, in “Context of Struggle”
  • Watch Category to Top $6.7 Billion in 2010
  • Clock Category Levels to $990 Million in 2005
  • Clocks to Slog on to $1.1 Billion in 2010
  • Table 1-1 U.S. Retail Dollar Sales of Watches and Clocks, 2001-2010(In Millions)
  • Market Buffeted by Rival Devices and Amusements During 2001-2005
  • ...But Evidence of a Buying Cycle Offers Hope
  • Factors in Future Growth: Workplace, Home Arenas Morph and
  • Overlap
  • Factors in Future Growth: Other Time Readouts Are Everywhere
  • Factors in Future Growth: Fashion, Interior Decoration, Licensing, Are Positive Drivers
  • Factors in Future Growth: Demographic Potentials Dulled by Other Time Readouts...
  • Boomers
  • Teens/Tweens
  • Table 1-2 Projected U.S. Population, by Age Bracket, 2005-2020(In Thousands)
  • Factors in Future Growth: Hybrid Products, Sports, Tech May Buoy Niches
  • Factors in Future Growth: The Nike+ iPod Sport Kit
  • Watch Marketing/Product Trends: Licenses, Acquisitions Are Ongoing…
  • Watch Marketing/Product Trends: Wide Bands
  • Watch Marketing/Product Trends: Large Faces, Though Moderated…
  • Watch Marketing/Product Trends: It’s Diamond City!
  • Watch Marketing/Product Trends: Asymmetrical Design
  • Watch Marketing/Product Trends: Ceramic and Ceramic-and-Stainless Watches
  • Watch Marketing/Product Trends: Jewelry Extensions
  • Clock Marketing/Product Trends: More of the (Infinitely Varied) Same...
  • Clock Marketing/Product Trends: Lots of Licensing for Kids - Though Yoga Mommies Resist It
  • Watch Brand Rankings: Watch Category Poorly Monitored...
  • Watch Brand Rankings: Timex, Though Still Dominant, Has Lost Ground
  • Watch Brand Rankings: Fossil, Citizen, Seiko Still Lead Second Echelon
  • Watch Brand Rankings: Rolex Is Top Luxury Brand
  • Table 1-3 U.S. Purchasing of Watches, by Brands Studied by Simmons, 2003-2005 (Adults in Thousands, in Recent 12 Months)
  • Watch/Clock Advertisers Spend $233 Million in 2005 - Mostly to Help Watches
  • Rolex Still Leads Top Five Watch Advertisers
  • Loews/Bulova and Movado Split the Small (Measured) Clock
  • Ad Spend
  • The Consumer: A Third of All Adults Purchase Watches
  • The Consumer: Female Gender, Affluence, Older Kids All Favor Watch Purchase
  • The Consumer: Watch Purchase Concentrated in Under $50 Price-Segment
  • Table 1-4 Numbers of Watch Purchasers, by Watch Price-Segment, 2005 (Adults in Thousands, in Recent 12 Months)
  • The Consumer: As Watch-Price Goes Up, So Does Income - And Propensity of Male Buyers
  • The Consumer: The Young Have Surprising Affinity for
  • Pricier Watches
  • The Consumer: Over Half of All Households Own Clock Radios
  • The Consumer: Five Million Households Recently Purchased Clock Radios
  • The Consumer: Factors in Clock Radio Ownership versus Recent Purchase

Chapter 2 The Overall Market

  • KEY POINTS
  • Introduction
    • How We Define and Segment This Market
    • Focus Chapters on Sports and Kids’ Watches
    • Various Terms Clarified
    • Market versus Category versus Segment
    • Mass Retail
    • Combo Store, Department Store, E-Tailer, Mass Merchandiser, Specialty Store, Supermarket
    • Methodology
    • Two Categories: Watches and Clocks
    • Several Ways to Class Watches
    • Clock Types
    • Orientations to Other Industries

  • Market Size and Growth
    • Overall Watch/Clock Sales Retreat to $7.1 Billion in 2005
    • Market Buffeted by Rival Devices and Amusements
    • ...But Evidence of a Buying Cycle Offers Hope
    • Watch Category Slides to $6.1 Billion, in “Context of Struggle”
    • Clock Category Levels to $990 Million in 2005
    • Table 2-1 U.S. Retail Dollar Sales of Watches and Clocks, 2001-2005 (In Millions)
    • Watches Account for 86% of Watch/Clock Retail Dollars

  • Factors in Future Growth
    • Workplace, Home Arenas Morph and Overlap
    • Other Time Readouts Are Everywhere
    • Fashion, Interior Decoration, Licensing, Are Positive Drivers
    • Watch/Clock Purchasing Occurs in Cycles
    • Demographic Potentials Dulled by Other Time Readouts...
    • Boomers
    • Teens/Tweens
    • Table 2-2 Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
    • Hybrid Products, Sports, Tech May Buoy Niches
    • Travel Conditions

  • Projected Overall Watch/Clock Sales
    • Overall Market to Surpass $7.8 Billion in 2010
    • Watch Category to Top $6.7 Billion
    • Clocks to Slog on to $1.1 Billion
    • Table 2-3 Projected U.S. Retail Dollar Sales of Watches and Clocks, 2005-2010 (In Millions)

  • Consumer Advertising Expenditures
    • Watch/Clock Advertisers Spend $233 Million in 2005 - Mostly to Help Watches
    • Rolex Still Leads Top Five Watch Advertisers
    • Loews/Bulova and Movado Split the Small (Measured) Clock Spend

Chapter 3 The Watch Category

  • The Products
    • Packaged Facts’ Four Watch Price Segments
    • Mass-Market Watches (Under $50)
    • Middle-Market Watches ($50-$299)
    • Upper Middle-Market Watches ($300-$999)
    • Luxury Watches ($1,000-Plus)
    • Watches Also Classed by...
    • Power: Mainspring versus Quartz-Electronic
    • Face: Analog versus Digital
    • Function
    • Application
    • Style
    • What Determines Price
    • About Watch Cases...
    • Waterproofing
    • Jeweled Movements
    • Attachments: Bands, Bracelets, Straps, Cuffs...

  • Watch Category Size and Growth
    • Watch Category “Corrects” to $6.1 Billion in 2005
    • Mass-Market Segment in Rare Slip to $2.3 Billion
    • Mid-Mart Slides Under $2 Billion Mark
    • Upper Mid-Mart Holds Head Up, Reaches $776 Million
    • Luxury Watches Retreat Below $1.1 Billion
    • Table 3-1 U.S. Retail Dollar Sales of Watches, by Price Segment, 2001-2005 (In Millions $)
    • Watch Why and Wherefore: Rival Devices Offer Status, Service, and the Time
    • ...But Take Heart: A Natural Cycle Is Also at Work
    • Watch Units Hover Near 90 Million
    • Table 3-2 U.S. Retail Unit Volume of Watches, by Price Segment, 2001-2005 (In Millions)
    • Average Retail Price Trends Lower
    • Table 3-3 U.S. Average Retail Price of Watches, by Price Segment, 2001-2005 (In Millions)
    • Sales by Watch Application/Type: Fashion Is Top Concern…
    • Table 3-4 Share of U.S. Retail Dollar Sales of Watches, by Watch Type or Application, 2005 (Dollars in Millions)
    • Specialty Stores Command a Third of Watch Dollars
    • Table 3-5 Share of Retail Dollar Sales of Watches, by Channel, 2005
    • Northeast, Southeast, Pacific Regions Are Home to Most Purchasers
    • Table 3-6 U.S. Retail Purchasing of Watches, by Marketing Region,* 2005 (Adults, in Thousands)
    • Swiss Watches Account for Up to a Quarter of Retail Action

  • Factors in Future Growth
    • The Specter of Devices That Rival Watches
    • The Hope in Fashion Watches
    • The Limited Hope in Hybrid Products: “My Watch Is a Heart Monitor”
    • The Cycle: “I Lost/Broke/Grew Tired of My Watch”
    • The Effect of Travel Conditions
    • Watch Category to Reach $6.7 Billion as of 2010
    • Mass-Market Watches to Ascend to $2.5 Billion
    • Middle-Market Segment Watches to Break $2.1 Billion
    • Upper Midmarket in Sluggish Climb to $839 Million
    • Luxury Watches to Capture $1.2 Billion
    • Table 3-7 Projected U.S. Retail Dollar Sales of Watches, by Price Segment, 2005-2010 (In Millions $)

  • The Marketers
    • Hard to Distinguish Marketers From Licensors From Distributors
    • About 400-500 Marketers
    • Only 15 U.S. Watchmakers
    • Types of Players: Specialists Predominate...
    • Some Marketers Are Retailers, Too...
    • Premiums Frequently a Sideline
    • Table of Marketers, Brands, Price-Segment Involvements
    • Table 3-8 Selected Marketers of Watches and Their Representative Brands

  • Watch Brand Rankings
    • Special Note: Watch Category Poorly Monitored...
    • Timex, Though Still Dominant, Has Lost Ground
    • Fossil, Citizen, Seiko Still Lead Second Echelon
    • Rolex Is Top Luxury Brand
    • Table 3-9 U.S. Purchasing of Watches, by Brands Studied by Simmons, 2003-2005 (Adults in Thousands, in Recent 12 Months)

  • Marketing and Product Trends
    • Licenses, Acquisitions Are Ongoing…
    • Wide Bands
    • Large Faces, Though Moderated…
    • It’s Diamond City!
    • Asymmetrical Design
    • Ceramic and Ceramic-and-Stainless Watches
    • Jewelry Extensions
    • Table 3-10 Selected Introductions of Watches, by Marketer and Brand, 2004-2006

  • Consumer Advertising Expenditures and Positioning
    • Watch Advertisers Spend $233 Million in 2005
    • Rolex Leads Eleven Spenders of $10 Million-Plus
    • Henri Stern Leads 14 Other Million-Dollar Spenders
    • The Fashion Treatment
    • Celebrity Endorsements
    • Watch Product Attributes
    • Status and Identity
    • The Experiential
    • Charity

  • Watch Trade Shows
    • In a Retail-Driven Category, Shows Are Key
    • BaselWorld Watch & Jewelry Show
    • CARAT: International Jewelery, Precious Stones and Watch Trade Exhibition and Fair
    • Eclat de Mode
    • Hong Kong Jewelry & Watch Fair
    • Inhorgenta
    • JA New York
    • The JCK Show

Chapter 4 The Clock Category

  • The Products
    • Three Main Clock Segments
    • Electric
    • Mechanical
    • Clock Radios and Other Hybrids
    • Other Ways to Classify Clocks
    • Housings in Thousands of Styles
    • “Atomic” Clocks? Still Never Heard of Them!
    • Clocks Often Grouped With Housewares, Furniture, Giftware, Etc.

  • Clock Category Size and Growth
    • Clock Sales Level Off to $990 Million in 2005
    • Clocks Hurt by Rival Devices and the “Casino Factor”
    • Table 4-1 U.S. Retail Dollar Sales of Clocks, 2001-2005 (In Millions $)
    • Clock Radios Still Yield a Quarter of Clock Dollars
    • Regionality of Clock Radio Sales
    • Table 4-2 U.S. Retail Purchasing of Clock Radios, by Marketing Region,* 2005 (Households, in Thousands)

  • Factors in Future Growth
    • Clocks Needed in Every Home ...But Lots of Other Devices Tell Time
    • The Casino Factor: No More Clocks in Public!
    • Licensing Powers Fashion, Décor, and Kids’ Clocks
    • Households, Homebuilding, Home Improvements: All Positives!
    • Table 4-3 Construction Starts of Privately Owned Housing Units, 1998-2005 (In Thousands)

  • Projected Clock Sales
    • Clocks to Break $1.1 Billion Mark in 2010
    • Table 4-4 Projected U.S. Retail Dollar Sales of Clocks, 2005-2010 (In Millions $)

  • The Marketers
    • About 200 U.S. Clock Marketers
    • And Only Dozens of U.S. Clock Manufacturers
    • Table 4-5 Number of U.S. Manufacturers of Clocks for the Home, by Clock Type and Value of Shipments, 1997-2002 (Dollars in Thousands)
    • Clock/Watch Specialists Predominate Here, Too...
    • Table of Clock Marketers and Brands
    • Table 4-6 Selected Marketers of Clocks and Their Representative Brands

  • Clock Marketer/Brand Rankings
    • Timex, Salton Assumed to Dominate
    • Other Brands Stand Out in Niches

  • Marketing and Product Trends
    • More of the (Infinitely Varied) Same...
    • Kids’ Clocks: Lots of Licensing - Though Yoga Mommies Resist It Table 4-7 Selected Introductions of Clocks, by Marketer and Brand, 2004-2006

  • Consumer Advertising Expenditures and Positioning
    • Most Clock Ad Spends Are Hidden...
    • Small Spends by Loews/Bulova and Movado

  • Clock Trade Shows
    • Shows for Clocks/Watches, Housewares, Gifts, Furniture, Home Electronics - All Apply...
    • BaselWorld Watch & Jewelry Show
    • Duty Free Show of the Americas
    • High Point Furniture Market
    • Inhorgenta
    • JA New York
    • The JCK Show
    • New York International Gift Fair (NYIGF)
    • New York Spring Tabletop Market
    • Tokyo International Gift Show

    Chapter 5 Focus on Sports Watches

    • KEY POINTS
    • The Products
      • Sport-Specific, or Just Plain Rugged
      • Water-Resistance Claims Must Be Substantiated
      • Most Sports Watches Never See Action...
      • Fitness Watches That Monitor Vital Signs

    • Sports Watch Segment Size and Growth
      • Sports Watches in Up-and-Down Progress to $1.7 Billion in 2005
      • Today a Willow Valley, Tomorrow a New Peak - It’s a Cycle
      • Table 5-1 U.S. Retail Dollar Sales of Sports Watches, 2001-2005 (In Millions)
      • Sports Watches Account for 28% of All Watch Dollars

    • Factors in Future Growth
      • Health, Fitness, Sporting Trends All Positive
      • Table 5-2 Top 10 Sports/Fitness Activities, by Adults Participating, 2005 (Adults in Thousands, Within Recent 12 Months)
      • Extreme Sports Come Into Their Own
      • High-Tech Watches That Monitor Vital Signs to Stay a Limited Niche

    • Projected Sports Watch Sales
      • Sports Watches to Climb Past $1.9 Billion in 2010
      • Table 5-3 Projected U.S. Retail Dollar Sales of Sports Watches, 2005-2010 (In Millions$)

    • Sports Watch Marketers
      • Most Marketers Offer Watches With Sports Functions
      • Table of Marketers and Brands
      • Table 5-4 Selected Marketers of Sports Watches and Their Representative Brands

    • Marketing and Product Trends
      • Fitness Watches: A Time of Weeding Out What Does/Doesn’t Work
      • Sports Watches Cross-Breeding With High Fashion
      • Table 5-5 Selected Introductions of Sports Watches, by Marketer and Brand, 2004-2006

    • Consumer Advertising Expenditures and Positioning
      • Sports Watch Advertisers’ True Spend Is Deeply Hidden...
      • ...But Breitling Spends $10.1 Million
      • Some Other Sports Watch Ad Spends
      • Endorsements by Star Athletes
      • The Fashion (Beauty-Shot) Approach
      • Identity
      • Phenomenal Performance
      • This Watch Takes Your Pulse

    Chapter 6 Focus on Kids’ Watches

  • The Products
    • Three Distinct End-User-Bases: Teens, Tweens, 7 & Unders
    • Kids Love Plastic
    • Analog versus Quartz-Electronic/Digital
    • Kids’ Watch Segment Has Lots of Product Niches
    • ...And Mucho Licensing
    • Most Tween and Under-7 Watches Mass-Mart Priced
    • Teens’ Watches See Rising Average Price

  • Kids’ Watch Segment Size and Growth
    • Kids’ Watch Segment Steadies at $749 Million in 2005
    • More Kids, More Money, More Competition From Rival Devices
    • Table 6-1 U.S. Retail Dollar Sales of Kids' Watches,* 2001-2005 (In Millions $)
    • Kids’ Watches Account for 12% of All Watch Dollars

  • Factors in Future Growth
    • The Evergreen Audience: Kid Population Always Trends Larger
    • Table 6-2 Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
    • ...As Kid Spending Power Always Trends Higher
    • Tons of More Grandparents!
    • But Rival Gadgets, Amusements Vie for Kids’ Dollars
    • Licensing to Keep Driving Segment

  • Projected Kids’ Watch Sales
    • Kids’ Watches in Push to $864 Million by 2010
    • Table 6-3 Projected U.S. Retail Dollar Sales of Kids' Watches,* 2005-2010 (In Millions $)

  • Kids’ Watch Marketers
    • Some Marketers Keep Kids’ Segment Involvements Quiet
    • Table of Marketers and Brands Table 6-4 Selected Marketers of Kids' Watches and Their Representative Brands

  • Marketing and Product Trends
    • For Kids’ Watches, It’s Still Licenses Galore!
    • Table 6-5 A Sampling of Current and Future Popular Licenses*

  • Consumer Advertising Positioning
    • Lots of Soft-Positioning Watches to Kids
    • The Fashion Approach
    • A Trend to Promos?

  • Chapter 7 The Competitive Situation
  • Competitive Profile: Fossil, Inc.
    • Net Sales Break $1 Billion in 2005
    • Fossil’s the American Swatch

  • Competitive Profile: Loews Corporation/Bulova
    • Revenues of More Than $16 Billion in 2005
    • Watches and Clocks That Vouch Solidity, Tradition
    • Three Licensed Brands

  • Competitive Profile: Montres Rolex S.A.
    • Estimated Sales of $350 Million
    • Right From the Start, a Very Public Luxury Marketer
    • Careful Diversification of the Line

  • Competitive Profile: Nike, Inc.
    • Net Revenues Approach $14 Billion in Fiscal 2005
    • Third Quarter, 2006 Revenues Indicate Another Bullish Year
    • Brilliantly Extending High Style From Sports Function
    • Nike’s Surprise Venture with Apple
    • Nike the Retailer

  • Competitive Profile: Swatch Group
    • Sales of Almost CHF4.3 Billion in 2005
    • CEO Hayek Positions on Emotionality, Beauty, Poetry
    • Swatch Extending Watch Brands With Jewelry
    • Swatch Diversifying Its Retail Stance

  • Competitive Profile: Timex Corporation
    • Sales of At Least $800 Million
    • Giving the Masses Sophistication
    • Timex the Retailer
    • Amazon Signs on as Timex’s Webmaster

    Chapter 8 Distribution and Retail

  • Distribution and Retail
    • Watch and Clock Product Paths
    • Vertical Integration, and Mass versus Limited-Distribution Strategies
    • Specialty Stores, Department Stores Lead Watch Sales
    • Table 8-1 Share of Retail Dollar Sales of Watches, by Channel, 2005
    • Mass Merchandisers Control Over Half of Clock Dollars
    • Table 8-2 Share of Retail Dollar Sales of Clocks, by Channel, 2005
    • A Fifth of Watch Shoppers Do Web Research First
    • Top Streetwear Chains
    • Table 8-3 Top Ten Streetwear Chains, by Numbers of Stores, 2004
    • Cartier Looks Anew at Women
    • Clocks in the “Home Accents” Retail Channel
    • Create Your Own Watch

  • Retail Focus: Cooper & Company, Inc./Dakota Watch Company
    • A Major Mass Retailer With Its Own Brands
    • Unintimidating, Plus Services/Programs for Consumer Loyalty

  • Retail Focus: Tourneau, Inc.
    • Over 100 Watch Brands in 8,000 Styles
    • Tourneau Watch Gear
    • Tourneau Allies With Swatch in U.S., Peace Mark in China
    • Tourneau Certifies Pre-Owned Watches for Online Auctioneer Portero

    Chapter 9 The Consumer

  • About Simmons Survey Data
    • What They Are…
    • …And How to Use Them
    • The Survey’s Overall Adult Gauge
    • Marketing Regions Defined
    • Northeast
    • East Central
    • West Central
    • Southeast
    • Southwest
    • Pacific
    • Table 9-1 Projections of Numbers of U.S. Adults, by Demographic Factor, 2005(In Thousands)

  • The Watch Consumer
    • A Third of All Adults Purchase Watches
    • Female Gender, Affluence, Older Kids All Favor Watch Purchase
    • Table 9-2 Demographic Characteristics Most Favoring Purchase of Any Watches,** 2005 (Adults in Thousands, in Recent 12 Months)
    • Over 52 Million Buy Watches for Themselves
    • Almost 31 Million Buy Watches as Gifts
    • Table 9-3 Numbers of Watch Purchasers, by Purchase for Oneself or For Gift-Giving, 2005 (Adults in Thousands, in Recent 12 Months)
    • Profiles of Purchasing for Oneself versus for Someone Else
    • Table 9-4 Demographic Characteristics Most Favoring Purchase of Watches for Oneself, or as Gifts, 2005 (Adults in Thousands, in Recent 12 Months)
    • Watch Purchase Concentrated in Under $50 Price-Segment
    • Table 9-5 Numbers of Watch Purchasers, by Watch Price-Segment, 2005 (Adults in Thousands, in Recent 12 Months)
    • As Watch-Price Goes Up, So Does Income - And Frequency of Male Buyers
    • The Young Have Surprising Affinity for Pricier Watches
    • Presence of Kids Is Important
    • Table 9-6 Demographic Characteristics Most Favoring Purchase of Watches, by Price Segment, Under $20 to $49 (Adults in Thousands, in Recent 12 Months)
    • Table 9-6b Demographic Characteristics Most Favoring Purchase of Watches, by Price Segment, $50 to $99 (Adults in Thousands, in Recent 12 Months)
    • Table 9-6c Demographic Characteristics Most Favoring Purchase of Watches, by Price Segment, $100 to $299 (Adults in Thousands, in Recent 12 Months)
    • Table 9-6d Demographic Characteristics Most Favoring Purchase of Watches, by Price Segment, $300 to $500+ (Adults in Thousands, in Recent 12 Months)
    • Timex, Fossil, Citizen Are Most Widely Purchased Watch Brands
    • Table 9-7 U.S. Purchasing of Watches, by Brand, 2005(Adults in Thousands, in Recent 12 Months)

  • Consumer Focus: The Teen Watch Consumer
    • Almost 9.2 Million Teens Purchase Watches
    • African Americans, Hispanics Stand Out in Overall Teen Watch
    • Purchase
    • Table 9-8 Demographic Characteristics Most Favoring Purchase of Watches by Teens (Aged 12-17),** 2005 (Teens in Thousands, in Recent 12 Months)
    • Over 8 Million Teens Buy Watches for Selves
    • In Teens’ Watch Purchase for Selves, Only Blacks Are Prominent
    • Almost 3 Million Teens Buy Watches as Gifts
    • Teen Watch-Gifters Skew to Girls, Blacks, Hispanics
    • Table 9-9 Demographic Characteristics Most Favoring Purchase of Watches by Teens (Aged 12-17) According to Purchase for Oneself, or as Gifts, 2005 (Teens in Thousands, in Recent 12 Months)
    • No Surprise: Most Teens Buy Watches Priced Under $50
    • Table 9-10 Numbers of Watch Purchasers, by Watch Price-Segment, 2005 (Teens in Thousands, in Recent 12 Months)
    • As With Adults, Girls Buy Cheaper Watches, Boys Buy Pricier Ones
    • Table 9-11 Demographic Characteristics Most Favoring Purchase of Watches** by Teens (Aged 12-17), by Price Segment, Under $20 to $49 (Teens in Thousands, in Recent 12 Months)
    • Table 9-11b Demographic Characteristics Most Favoring Purchase of Watches** by Teens (Aged 12-17), by Price Segment, $50 to $74 (Teens in Thousands, in Recent 12 Months)
    • Table 9-11c Demographic Characteristics Most Favoring Purchase of Watches** by Teens (Aged 12-17), by Price Segment, $100 to $200+ (Teens in Thousands, in Recent 12 Months)
    • Timex, Fossil the Most Popular Teen Watch Brands

  • The Sports Watch Audience
    • America’s Most Popular Sports/Fitness Activities: Walking and Swimming
    • Table 9-12 Top 48 Sports/Fitness Activities, by Adults Participating, 2005 (Adults in Thousands, Within Recent 12 Months)

  • The Clock Radio Consumer
    • Special Note: This Section Speaks of Households, Not Individuals
    • Over Half of All Households Own Clock Radios
    • Five Million Households Recently Purchased Them
    • Factors in Ownership versus Recent Purchase
    • Table 9-13 Demographic Characteristics Most Favoring Household Ownership or Purchase of Clock Radios, 2005 (Households in Thousands, in Recent 12 Months)

    Chapter 10 Trends and Opportunities

    • Watch/Clock Marketing Strategies Becoming More Mainstream
    • Has the Timekeeping Industry Reached a Plateau, a Crossroads - a Crisis?
    • But What’s Outside the Box?!
    • Branching Out Into Other Products May Be Wise

    Appendix I Glossary

    • Alarm
    • Analog
    • Ana-Digital
    • Anodized Aluminum
    • Attachment
    • Band
    • Bezel
    • Bracelet
    • Case
    • Chronograph
    • Chronometer
    • Crown
    • Crystal
    • Cuff
    • Digital
    • Elapsed Time Ring
    • Face
    • Impact or Shock-Resistant
    • Jewels
    • Pusher
    • Quartz Movement
    • Tank
    • Tourbillon
    • Water-Resistant

    Appendix II: Addresses of Selected Marketers

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