• Education
• Individual Protection
• Multi-Purpose Products
• Ingredient Trends
• Food Flavors Gain Entry
• New SPF Monograph Effect on Sun Care Marketers

• Potential Consumer Growth Areas

• Overview
• Sun Care Products
• Lip Care Products
• Combined Sun Care and Lip Care Sales at $2.2 Billion
• Table 2-1: U.S. Sun Care and Lip Care Retail-Market Sales, 2000-2004 (in millions of dollars)

• Figure 2-2 Market Share of Sun Care & Lip Care 2004, (in percentage)
• Sun Care Sales Market Share at 78%
• Figure 2-3 Market Share of Sun & Lip Care Sub-Categories 2004
• Sunscreen Sales Lead Sun Care Market
• Table 2-2 Retail Market Category Sales of Suntan Lotions & Oils 2000-2004 (in million $)
• Table 2-3 Retail Market Category Sales of Sunscreen 2000-2004 (in million $)
• U.S. Market Sales for Lip Care
• Table 2-4 IRI-Tracked Sales of Lip Balm /Cold Sore Medications 2000-2004 (in million $)
• Table 2-5 IRI-Tracked Sales of Lip Treatments 2000-2004 (in million $)

• Baby Boomers Influence Market Growth for Sun Care
• Table 2-6 Projected U.S. Population by Age Bracket, 2000-2010 (in million)
• Year Round Use — Education the Key
• Convenience and Portability
• Market Forecast
• Figure 2-4 Retail-Market Sales Projections for Sun and Lip Care, 2004-2009 (In Million $)

Chapter 3 The Sun Care Market

• Overview
• Product Definitions — Sun Products, Self-Tan and After-Sun
  • Sun Products
  • Self-Tan Products
  • After-Sun Products
  • Weather Related Sales
  • Retail Sales Generally Up
  • Figure 3-1U.S. Sun Care Retail-Market Sales, 2000-2004 (in million $)
  • Sunscreens and Sun Tanners Dominate the Sun Care Market
  • Figure 3-2 Market Share of Sun Care Products by Category, 2004
  • Table 3-2 Market Share of Sun Care Products by Category, 2000-2004 (in million $)
  
  
• Sun Products
  • Sunscreen Products
  • Sunscreen Ingredients
  • Key Marketers & Brands:
  • Suntan Lotions and Oils
  • Table 3-3 IRI-Tracked Retail-Sales of Top Marketers of Suntan Lotions and Oils, 2000-2004 (in million $)
  • Schering Plough (Coppertone)
  • Playtex Products Inc. (Banana Boat and BioSun)
  • Neutrogena
  • Tanning Research Labs Inc. (Hawaiian Tropic)
  • Top Brands in Suntan Lotions & Oils
  • Table 3-4 IRI-Tracked Retail-Sales of Top Brands of Suntan Lotions and Oils, 2000-2004 (in million $)
  • Demand Grows for Sunless Tan
  • After-Tan Products
  
  
• The Sun Care Consumer
  • The Simmons Survey System
  • Those Aged 35-54 Lean Toward Sun care
  • Table 3-5 Demographic Profile of Suntan, Sunscreen & Sunless Products Consumers
  • Figure 3-3 Percentage of People Using Sun Care Products by Types
  • Table 3-6 Demographic Profile of Sun Care Consumers, by SPF Factors
  • Table 3-7 Demographic Profile of Sun Tan, Sunless Tanning Products
  • Demographic Profile — Coppertone
  • Demographic Profile — Neutrogena
  • Demographic Profile — Banana Boat
  • Demographic Profile — Avon
  • Table 3-8 Demographic Profile of Avon, Banana Boat and Coppertone (Original) Consumers
  • Table 3-9 Demographic Profile of Coppertone Sport, Other Coppertone, Hawaiian Tropic Consumers
  • Table 3-10 Demographic Profile of Neutrogena, Other Brand Consumers
  • Demographic Profile — Suntan Products
  • Table 3-11 Demographic Profile of Suntan Product (SPF 0-4) Consumers, By Brand
  
  
• New Product Introductions
• Innovative Products
• Table 3-12 Innovative New Product Introductions - January 2004-May 2005
• Positioning New Products by Package Tags
• Table 3-13 Total Number of New Sun Care Product Introductions, By Package Tags, January 2004 - May 2005
• Table 3-14 New Sun Care Product Introductions with Package Tag: Vitamins, January 2004 - May 2005
• Table 3-15 New Sun Care Product Introductions with Package Tag: Non-Allergenic, January 2004 - May 2005
• Table 3-16 Top Marketers by SKU’s Introduced, January 2004 - May 2005
• Factors to Growth
• Figure 3-4 Projected U.S. Sun Care Market, 2005-2009 (in million $)

Chapter 4 Lip Care

• Overview
• Scope of the Market
• Product Definitions
• Lips — A Sensitive Body Part
• Treatments and Ingredients
• Lip Care — An Impulsive Purchase Decision
• Lip Care Market at $299.4 million
• Figure 4-1 U.S. Lip Care Retail-Market Sales, 2000-2004 (in million $)
• Table 4-1 IRI-Tracked Retail-Sales of Lip Balms/Cold Sore Medications by Channel, 2004
• Lip Balm/Cold Sore Medications
  • Top Marketers
  • Wyeth Inc.
  • Blistex Inc.
  • GlaxoSmithKline PLC (GSK)
  • Table 4-2 IRI-Tracked Lip Care Retail Sales by Top 10 Marketers, 2000-2004 (in million $)
  • Top Brands
  • Table 4-3 IRI-Tracked Lip Care Retail-Sales by Top 10 Brands, 2000-2004 (in million $)
  • Lip Treatments — A Small Part of The Lip Care Category
  • Top Marketers — Lip Treatment
  • Table 4-4 IRI-Tracked Lip Treatment Retail-Sales by Top 10 Marketers, 2000-2004 (in million $)
  • Table 4-5 IRI-Tracked Lip Treatment Retail-Sales by Top 10 Brands, 2000-2004 (in million $)
  
  
• The Lip Care Consumer
  • Teenagers — High Spend Consumers
  • Men — Vanity or Masculinity
  • Table 4-6 Attitude/Opinion on Personal Care, by Gender, 2004
  • New Product Introductions
    • Table 4-7 Lip Care New Product Introductions by Package Tags, January 2004 - May 2005
    • Table 4-8 Selected Lip Care Brand Introductions with Upscale, January 2004 - May 2005
    • Table 4-9 Selected Lip Care Brand Introductions with Vitamins, January 2004 - May 2005
    • Natural Products
    • Table 4-10 Lip Care Brand Introductions With “Natural” Package Tag, January 2004 - May 2005
    • Innovative Entries
    • Food Flavors Gain Entry
    • Table 4-11 Lip Care Brand Introductions by Flavor, January 2004 - May 2005
    • Factors to Growth
    • The Road Ahead — Sales of $455.4 million by 2009
    • Figure 4-2 Projected Retail Sales of Lip Care Products, 2005-2009 (in million $)

Chapter 5 Trends & Opportunities

• Overview
• Education on Sun care Safety/Products Will Drive Sales
• Sun Safety Alliance
• Individual Protection
• Innovative Applications Catch Consumer Eye
• Multi-purpose Products
• Nanotechnology — Catching on in Sun care and Lip care
• Table 5-1 New Product Introduction with Nanotechnology
• Polymer — A New Introduction in Sun care
• Go Natural
• Take Your Vitamins
• Kids & Baby Boomers Drive Category Growth
• Don’t Forget The Men
• Lip Care Tastes Good
• Organic Labeling
• New SPF Monograph — Effect on Sun Care Marketers
• Sunscreen Potential

Chapter 6 Marketing Dynamics

• Educating the Consumer
• Retailer Initiatives
• Marketer Initiatives
• Educating Tweens
• Unique Positioning to Distinguish the Product
• Table 6-1 New Product Introductions with Unique Positioning
• Retail Dynamics
• Sun Care — More Than A Seasonal Category
• Lip Care — Upfront In Retail Shelves
• Lip Care Also A Year-Round Sale
• Consumer Purchasing Patterns: Suntan Lotions and Oils
• Figure 6-1 U.S. Mass Market % of Households Buying Suntan Lotions and Oils
• Figure 6-2 U.S. Mass Market Annual Purchase Occasions Per Buying Households For Suntan Lotions and Oils
• Volume Per Buyer Increases While Dollars Spent Decreases
• Figure 6-3 U.S. Mass Market Dollar Per Buyer Per Year For Suntan Lotions and Oils
• Figure 6-4 U.S. Mass Market Volume Per Buyer Per Year For Suntan Lotions and Oils
• Dollar Per Purchase Occasion For Suntan Lotions and Oils
• Figure 6-5 U.S. Mass Market Dollar Per Purchase Occasion For Suntan Lotions and Oils
• Figure 6-6 U.S. Mass Market Volume Per Purchase Occasion For Suntan lotions and Oils
• Lip Balms/Cold Sore Medications
• Figure 6-7 U.S. Mass Market % of Households Buying Lip Balms/Cold Sore Medications, 2001, 2004
• Figure 6-8 U.S. Mass Market Annual Purchase Occasions Per Buying Households for Lip Balms/Cold Sore Medications
• Volume and Dollar Sales per Buyer per Year Increase in Tandem
• Figure 6-9 U.S. Mass Market Dollar Per Buyer Per Year For Lip Balms/Cold Sore Medications
• Figure 6-10 U.S. Mass Market Volume Per Buyer Per Year For Lip Balms/Cold Sore Medications
• Dollar Per Purchase Occasion Lip Balm/Cold Sore Medications
• Figure 6-11 U.S. Mass Market Dollar Per Purchase Occasion For Lip Balms/Cold Sore Medications
• Figure 6-12
• U.S. Mass Market Volume Per Purchase Occasion For Lip Balms/Cold Sore Medications