Trends in the U.S. Market for Sugar, Sugar Substitutes, and Sweeteners

Oct 1, 2008
214 Pages - Pub ID: LA1767538
Attention: There is an updated edition available for this report.
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Chapter 1: Executive Summary
Scope and Methodology
Report Methodology
Note on IRI Data
2007 Retail Sales Reach $3.08 Billion for All Sugar and Sweeteners
Table 1-1: U.S. Estimated Retail Sales of Sugar and Sweeteners, 2007 (in millions of dollars)
Packaged Facts Projects 2008 Retail Sales at $3.14 Billion
Table 1-2: U.S. Projected Retail Sales of Sugar and Sweeteners, 2008 (in millions of dollars)
Projected Sugar and Sweetener Retail Sales in 2012 at $3.44 billion
Table 1-3: U.S. Projected Retail Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
Total 2007 Sugar and Sweetener Industry Valued at $9.8 Billion
Table 1-4: U.S. Estimated Total Dollar Sales in Sugar and Sweeteners Industry, 2007 (in millions of dollars)
Table 1-5: U.S. Projected Total (Retail, Foodservice, Industrial) Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
Splenda is Runaway Leader in Retail Sugar Substitute Market Share
Private Label Leads in Retail Sugar Sales
Table 1-6: Top Brands of White Granulated Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
Retail Accounts for Only 13% of Sugar Use by Volume
Table 1-7: U.S. Sugar Distribution by Volume, by Type of User, 2007
The Products
Nutritive Sweeteners
Non-Nutritive or Artificial Sweeteners
Sugar Alcohols (Polyols)
High-Fructose Corn Syrup
Stevia
Organic Sugar Options
Table 1-8: Organic and Natural Food Sales, 2005-2008 (in millions of dollars)
Honey
Maple Sugar and Maple Syrup Thrive in Specialty Foods Market
Agave Syrup: Natural Fructose
Stevia Positioned for Major Growth
Cargill, Coca-Cola Enter Stevia Market with Truvia
Pepsi Chimes in with PureVia
Flavor, Safety Status Still Must Be Overcome
Other Companies Prepare for Imminent Approval
Corn Syrup and High-Fructose Corn Syrup
Snapple, Others Converting Product Lines from HFCS to Sugar
Non-Nutritive High-Intensity (Artificial) Sweeteners
Sugar Alcohols (Polyols)
Erythritol Offers Organic and Very Low Calorie Option
The Marketers
U.S. Sugar Sale to State of Florida
Imperial Sugar Builds Stake in Wholesome Sweeteners
Bunge Acquires Corn Products Intl, Tate & Lyle Sugar Trading Business
Supply, Distribution and Regulatory Policy
United States Sugar Policy
Results of NAFTA Implementation Unpredictable
Changes Mandated By 2007 Farm Bill
New Products and Trends
Four Stevia Brands to Note
Agave Product Introductions Likely to Include Organic, Vegan Tags
Cane Juice Use Increasing in Organic, Other Products
Table 1-9: New Product Lines Using Evaporated Cane Juice (ECJ) as Sweetener
Energy Drinks Lead in New Product Introductions With Sucralose
Table 1-10: New Product Lines in Food, Beverage, Personal Care Using Sucralose (brand name Splenda) as Sweetener
NutraSweet Launched as Tabletop Sweetener
The Consumer
Market Drivers: Overweight, Obesity and Diabetes
Market Driver: Ingredient Awareness
Market Driver: Organic
Most Households Buy Sugar, Use Less Than 1 Pound Each Month
Table 1-1: Percentage of U.S. Households Using White Granulated Sugar
Percent of Households Using Sugar Substitutes/Artificial Sweeteners is Stable
Table 1-12: Percent of U.S. Households Using Sugar Substitutes/Artificial Sweeteners, by Full Year Period
Trends and Opportunities
Health and Wellness a Consistent Trend
The Positive Eating Trend: Less Dieting, More Pleasure in Food
Organic and Natural Trend
Market Events Affecting Sugar and Corn Industries
Conclusion
Chapter 2: The Products
Sweetener Categories
Nutritive Sweeteners
Non-Nutritive or Artificial Sweeteners
Sugar Alcohols (Polyols)
High-Fructose Corn Syrup
Stevia
Food Processors Benefit from Sweetener Choices
Sugar
U.S. World’s Second Leading Sugar Net Importer
Figure 2-1: United States: World’s Second Leading Sugar Net Importer, 2005/06-2007/08 Average, (in Thousand Metric Tons/Year, Raw Value)
Per Capita Sugar Use On the Decline in the U.S
Sugar Use Shifts from Non-Industrial to Industrial
Table 2-1a: U.S. Sugar Deliveries by Type of User, 1949-2007 (1,000 short tons, refined value)
Table 2-1b: U.S. Sugar Deliveries by Type of User, 1949-2007 (1,000 short tons, refined value)
Sugar Comes in Many Forms
White Sugar Products Vary in Crystal Size
Brown Sugar Varies from Raw to Refined
Other Forms of Sugar Round Out the Market
Sucanat - Sugar Cane Natural
Organic Sugar Options
Table 2-2: Organic and Natural Food Sales, 2005-2008 (in millions of dollars)
Figure 2-2: U.S. Organic Sugar Demand (2008 = Approximately 100,000 metric tons)
Organic Sugar Beets and Genetic Modification
Fair Trade Sugar
Honey
Table 2-3: U.S. Honey Production, Imports, Exports, Stocks and Average Price, 1986-2007
Cause and Consequence of Colony Collapse Disorder
Honey Market Facts
Niche Market: Organic and Local Honey
Minor Nutritive Sweeteners
Maple Sugar and Maple Syrup Thrive in Specialty Foods Market
Table 2-4: U.S. maple syrup production, by state, 1992-2008 (1,000 gallons)
Molasses Adds Flavor, Nutrition
Rice Syrup Versatile for Manufacturing
Date Sugar May Offer Benefits for Diabetics
Agave Syrup and Stevia
Agave Syrup: Natural Fructose
Stevia Positioned for Major Growth
Cargill, Coca-Cola Enter Stevia Market with Truvia
Pepsi Chimes in with PureVia
Flavor, Safety Status Still Must Be Overcome
Other Companies Prepare for Imminent Approval
Zevia Already On Shelves
Corn Syrup and High-Fructose Corn Syrup
Fat Nation: Is HFCS to Blame?
AMA Concludes HFCS No Worse Than Sugar in Obesity Crisis
Fructose Debate Continues As Research Shows Faster Metabolization
Snapple, Others Converting Product Lines from HFCS to Sugar
Is HFCS Natural?
Most HFCS Produced Domestically is Used in the U.S.
Table 2-5: U.S. High-Fructose Corn Syrup Supply and Use, 1992-2007 (1,000 short tons, dry weight)
Non-Nutritive Sweeteners
Non-Nutritive High-Intensity (Artificial) Sweeteners
Five Non-Nutritive Sweeteners Approved by FDA
Table 2-6: Non-Nutritive High-Intensity Sweeteners Approved for U.S. Use
Saccharin: Long History of Use, Safety Concerns
Aspartame Also Popular, Riddled With Safety Concerns
Sucralose Has Majority of Market Share in U.S.
Acesulfame Potassium (Ace-K) Has Red Flags For Health
Neotame
Sugar Alcohols (Polyols)
Table 2-7: Calorie Content of Commonly Used Polyols (relative to sugar at 4 cal/gm)
Erythritol Offers Organic and Very Low Calorie Option
Xylitol for Healthier Teeth
Maltitol for Sugar-Free Chocolate
Mannitol is Non-Humectant for Chewing Gum
Chapter 3: Size and Growth of Market
Chapter Highlights
Scope and Methodology
Report Methodology
Note on IRI Data
2007 Retail Sales Reach $3.1 Billion for All Sugar and Sweeteners
Table 3-1: U.S. Estimated Retail Sales of Sugar and Sweeteners, 2007 (in millions of dollars)
Total 2007 Sugar and Sweetener Industry Valued at $9.8 Billion
Table 3-2: U.S. Estimated Total Dollar Sales in Sugar and Sweeteners Industry, 2007 (in millions of dollars)
Packaged Facts Projects 2008 Retail Sales at $3.1 Billion
Table 3-3: U.S. Projected Retail Sales of Sugar and Sweeteners, 2008 (in millions of dollars)
Projected Sugar and Sweetener Retail Sales in 2012 at $3.4 billion
Table 3-4: U.S. Projected Retail Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
Table 3-5: U.S. Projected Total (Retail, Foodservice, Industrial) Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
Splenda is Runaway Leader in Retail Sugar Substitute Market Share
Table 3-6: Retail Sales of Artificial Sweeteners/Sugar Substitutes and Select Brands in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
Table 3-7: Retail Sales Market Share of Artificial Sweetener/Sugar Substitute
Brands in Food, Drug and Mass-Market Stores, 2007
Sucralose Also Leads in Food and Beverage Processing
Table 3-8: Distribution of Artificial Sweetener Use in Food and Beverage Processing
White Sugar Down Slightly in Five-Year Trend, Brown/Flavored Up
Table 3-9: Retail Sales of Sugar in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
Private Label Leads in Retail Sugar Sales
Table 3-10: Top Brands of Granulated White Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
Table 3-11: Top Brands of Brown/Powdered/Flavored Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
U.S. Retail Price of Refined Sugar Rising
Table 3-12: U.S. Retail Refined Sugar Price, by Fiscal Year, 2000-2007 (in cents)
Candy Makers Raise Prices Due to Rising Ingredient Costs
Cereal, Candy Biggest Users of Sugar in Food Industry
Table 3-13: U.S. Sugar Use in Food Manufacturing
Retail Accounts for Only 13% of Sugar Use by Volume
Table 3-14: U.S. Sugar Distribution by Volume, by Type of User, 2007
Comparison of Wholesale and Retail Prices for Refined Sugar
Table 3-15: U.S. Wholesale Refined Beet Sugar Price, Midwest markets, by fiscal year
Corn Sweetener Costs Also Rise
Producer Price Indices for Corn Sweetener and Cane and Beet Sugar
Figure 3-1: Producer Price Index, U.S. Annual, Corn Sweeteners (including glucose, dextrose, and high-fructose corn syrup), 2000-2007 (June, 1985 = 100)
Figure 3-2: Producer Price Index, U.S. Annual, Refined Beet sugar and byproducts, 2000-2007 (June, 1982 = 100)
Figure 3-3: Producer Price Index, U.S. Annual, Refined Cane Sugar and
Byproducts, 2000-2007 (June, 1982 = 100)
Private Label Honey Leads Over All Brands
Table 3-16: Top Brands of Honey by Dollar Sales in Food, Drug and Mass- Market Stores, 2007 (in millions of dollars)
Leading Branded Honey Drops in Sales, Overall Sales Stable
Table 3-17: Retail Sales of Honey in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
Molasses Sales Building Via Price and Natural Positioning
Maple and Pancake Syrups Comprise Most of Syrup/Molasses Category
Table 3-18: Retail Sales of Syrup and Molasses in Food, Drug and Mass- Market Stores, 2003-2007 (in millions of dollars)
Karo Brand Leads Corn/White Syrup Sector
Table 3-19: Leading Brands of Corn/Crystal/White Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
Pure Maple Syrup Brands Show Growth
Table 3-20: Key Brands of Pure Maple Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
Table 3-21: Leading Brands of Maple-Flavored Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
Consumers Continue to Seek Out Organic, Natural, Less-Refined and Fair Trade
Per Capita Consumption Declines for All Caloric Sweeteners
Table 3-22: Estimated U.S. Annual Per Capita Consumption of Refined Cane and Beet Sugar, 2000-2007 (in lbs, adjusted for loss)
Table 3-23: Estimated U.S. Annual Per Capita Consumption of High Fructose Corn Syrup, 2000-2007 (in lbs, adjusted for loss)
Table 3-24: Estimated U.S. Annual Per Capita Consumption of Other Sweeteners, 2000-2007 (in lbs, adjusted for loss)
Most Sweetener Purchases Made at Grocery Stores
Table 3-25: 2007 Sugar and Sweetener Sales by Outlet
Chapter 4: The Marketers
Chapter Highlights
Introduction
Mergers, Acquisitions and Major Investments
U.S. Sugar Sale to State of Florida
Imperial Sugar Builds Stake in Wholesome Sweeteners
Bunge Acquires Corn Products Intl, Tate & Lyle Sugar Trading Business
Competitive Profile: U.S. Sugar, Clewiston, FL
Company Overview
Impact of U.S. Sugar Sale on Industry and Region
Rural Counties, State Economy Affected
Competitive Profile: Florida Crystals Corp., West Palm Beach, FL
Company Overview
Organic and “Carbonfree” Sugar
Florida Crystals Selected for Ethanol Research Facility
Florida Crystals Plays Role in U.S. Sugar Sale to State
Competitive Profile: Imperial Sugar, Sugar Land, TX
Company Overview
Leadership Change for 2008
New Packaging for Legacy Products
Competitive Profile: Wholesome Sweeteners, Sugar Land, TX
Company Overview
New Products Find Traction in Natural, Organic Market
Competitive Profile: Amalgamated Sugar Company LLC, Boise, ID
Company Overview
Idaho Growers to Plant 95% GMO Sugar Beets, Amalgamated Says
Competitive Profile: American Crystal Sugar Company, Moorhead, MN
Company Overview
After Early Resistance, American Crystal Goes GMO
Competitive Profile: The NutraSweet Company, Chicago, IL Company Overview
Ongoing Public Relations Battle
NutraSweet Partners with Domino Brand Sugar for Relaunch
Competitive Profile: McNeil Nutritionals, Fort Washington, PA Company Overview
In 2005, Award for Business Transformation and a Lawsuit
Challenges to Splenda Supremacy
Competitive Profile: Corn Products International, Westchester, IL
Company Overview
Fortune Magazine Admires CPI
Chairman/CEO to Retire
Competitive Profile: Archer Daniels Midland, Decatur, IL
Company Overview
FDA Accepts Natural Claim for ADM High-Fructose Corn Syrup Processing
ADM Investing in Biofuels
Investor Concerns Send ADM Share Price Headed Downward in 2008
ADM Executive Speaks to Sweetener Colloquium
Competitive Profile: Cargill, Minneapolis, MN
Company Overview
Organic Glucose Syrup Supplier
Partnering with Coca-Cola for Stevia Derivative
Competitors Quickly Rise Up
Cargill, Others Self-Affirming GRAS Status for Stevia Extracts
Competitive Profile: Merisant Worldwide, Inc., Chicago, IL
Company Overview
Merisant Wages Legal Fight on Splenda
Whole Earth Sweetener Company Subsidiary to Market Stevia, Erythritol Products
Competitive Profile: Wisdom Natural Brands, Gilbert, AZ
Company Overview
Wisdom Natural Self-Affirms GRAS for Stevia as Sweetener
Negotiating with Sweet Leaf Tea
Chapter 5: Supply, Distribution and Regulatory Policy
United States Sugar Policy
Economic Research Service Briefing on Sugar and Sweeteners Policy
Changes Mandated By 2007 Farm Bill
Sugar Ethanol Program Controversial
Results of NAFTA Implementation Unpredictable
USDA Sets Sugar Program Allotments for FY 2008
Sugar Beet, Sugar Cane and Corn Farming in the United States
Figure 5-1: United States Sugar Map, 2007
Farmers Use Cooperatives for Refining, Marketing
Sugar and Honey Supply Three Significant Markets
Table 5-1: U.S. Sugar Deliveries for Human Consumption, by Type of User, 2007
Table 5-2: U.S. Sugar Deliveries by Percentage of User Type, 2007
Corn Syrup Primarily Used in Beverage and Food Processing
Deliveries of High-Fructose Corn Syrup Down Slightly in First, Second Quarters 2008
Regulatory Framework for Non-Nutritive Sweeteners
Proposed Rule Becomes Interim Policy for GRAS Notification Procedure
Five Artificial Sweeteners Currently Approved
High-Intensity Sweeteners Marketed to Consumers, Manufacturers, Foodservice
Sugar Alcohols Also Regulated by FDA; Labeling Care Required
FDA Allows Tooth Health Claim with Polyols
Sugar Alcohols Primarily Sold to Manufacturers, With One Exception
Stevia Derivatives Launched with GRAS Self-Affirmations
Chapter 6: New Products and Trends
Chapter Highlights
Trends Overview
The Stevia Gamble
Natural is Good, Low-Glycemic Even Better
New Natural Sweetener Product Introductions: Stevia, Agave, Evaporated Cane Juice
Whole Earth Sweetener Co. Presents PureVia
Truvia Uses Traditional Sachet Packaging
SweetLeaf Repositions from Supplement to Sweetener
Weider Global Nutrition Markets Sweete Stevia Product
Other 2008 Stevia Introductions in Supplement, Personal Care Categories
Agave Product Introductions Likely to Include Organic, Vegan Tags
Table 6-1: Product Tags Used With New Agave F&B Product Introductions (more than one tag may be used with a product line)
Madhava Honey Introduces Flavored Agave Nectar
Agave Sweetener Targets Hispanic At-Risk Population, Uses Spanish- Language Labeling
Honest Tea Uses Agave in New Ready-to-Drink Tea Flavors
Low-Glycemic Index Flavored Syrups Use Agave
Agave Ideal Sweetener for Vegan Products
Organic Dairy-Free Frozen Desserts Sweetened with Agave, Rice Syrup
Cane Juice Use Increasing in Organic, Other Products
Table 6-2: New Product Lines Using Evaporated Cane Juice (ECJ) as Sweetener
Target Goes Organic With Archer Farms Brand
Hansen’s Natural Cane Soda Puts Cane Sugar Front and Center
Gluten-Free, Dairy-Free, Cane Juice-Sweetened Decadence
Barbara’s Bakery Blends Fiber, Cane Juice, Organic in Cereal for Kids
Safeway Offers Private Label Organic ECJ
Specialty Sugars Sweeten Gourmet Market
High-Fructose Corn Syrup Still in Use
Table 6-3: New Product Lines in Food and Beverage Categories Using High Fructose Corn Syrup as Sweetener
New Products and Trends in Polyols
Xylitol Most Often Appears in Chewing Gum
Erythritol Sold As Stand-Alone Sweetener
ZSweet: Z Stands for Zero
Wholesome Sweeteners Organic Zero is 100% Erythritol
Lakewood Juices Uses No Sugar Added Claim
New Products and Trends in Non-Nutritive Artificial Sweeteners
Energy Drinks Lead in New Product Introductions With Sucralose
Table 6-4: New Product Lines in Food, Beverage, Personal Care Using Sucralose (brand name Splenda) as Sweetener
Wegman’s Private Label Juice Beverages “Sweetened With Splenda”
Pillsbury Creates Brownie Mix, Cake Mix with Splenda
McNeil Nutritionals Offers Splenda “Minis”
Aspartame in the Middle
NutraSweet Launched as Tabletop Sweetener
Saccharin Still in Use. . . For Toothpaste
Advertising and Marketing Trends
Corn Sweetener Advocates Aim to “Surprise”
“No HFCS” Claims On the Rise
Advocacy Group Battles HFCS-Natural Link
Rudi’s Organic Bakery Launches No HFCS Campaign, Says Parents Avoid It
Low Calorie Claims Up, Low/Less/No Sugar Still Frequent
Table 6-5: Sugar/Calorie Claims on New Product Introductions, 2004-2008 (Year to Date)
Table 6-6: FDA Definitions for Sugar Content Claims of Food
Low Glycemic Claims Making Headway
Non-Nutritive Sweeteners Do Battle, Spend Money on Advertising
Splenda Settles Advertising Lawsuit, Changes Positioning
Sweet ‘N Low Enlists Regis Philbin
Chapter 7: The Consumer
Chapter Highlights
Market Driver: Obesity and Overweight
Definitions of Overweight and Obese
In 2007, 25.6% of American Adults Self-Report as Obese
Obesity and Overweight Rates Level for Children, Teens
Poll Says Obesity No. 1 Concern About Kids’ Health
Sugar vs. High-Fructose Corn Syrup for Kids
How the Overweight/Obesity Driver May Affect Consumer Behavior
Market Driver: Diabetes
Diabetes Affecting Nearly 24 Million Americans
Table 7-1: Estimated Prevalence of Diagnosed and Undiagnosed Diabetes in People Age 20 Years or Older, By Age Group, United States, 2007
Table 7-2: Estimated Number of New Cases of Diagnosed Diabetes in People
Age 20 Years or Older, By Age Group, United States, 2007
Low Glycemic Index Foods and Diabetes
2006 Low Glycemic Index Foods and Beverages Reached $350 Million
Market Driver: Ingredient Awareness
Consumer Attitudes on Knowing Sweetener Ingredients, Artificial Sweeteners
Table 7-3: Consumer Attitudes: Importance of Knowing Sweeteners, “When you are purchasing food and beverages, how important is it for you to know what sweeteners are used?”
Table 7-4: Consumer Attitudes: Safety of Artificial Sweeteners, “How safe do you think artificial sweeteners are?”
Table 7-5: Consumer Attitudes: Concern Over Usage of Artificial Sweeteners, “How concerned are you regarding the amount of artificial sweeteners you and your family consume?
Food & Health Survey Finds Concerns About Both Sugar and Sweetener Use
Table 7-6: Perceptions About Sugar in a Healthy Diet, “As far as you know, which of the following statements, if any, are true? Check all that apply.”
Table 7-7: Concern With Amount and Type of Sugar
Some Survey Respondents Reducing Sweetener Use
Table 7-8: Low-Calorie Sweetener Consumption Trends [IF AWARE] Please indicate whether you are trying to consume more or less of the following:
Younger Women Scrutinize Labels for Calories, Fat, Sugar
Table 7-9: Which Sweeteners Concern Mothers?
Professor Says Sugar Not Related to ADHD or Behavior
More Consumers Read Labels, Look for Sugar
Figure 7-1: Responses to “I Always Check Food Labeling For the Content or Amount of the Following”
Market Driver: Organic
Organic Offers Alternative to Genetically Modified Sugar Beets
Simmons Market Research Data on Sugar and Sweetener Purchases and Attitudes
Most Households Buy Sugar, Use Less Than 1 Pound Each Month
Table 7-10: Percentage of U.S. Households Using White Granulated Sugar
Store Brands Most Often Purchased
Table 7-11: White Granulated Sugar Brands Most Often Purchased by Households
Largest Group of Sugar-Buying Households Use Less Than One Pound Per Month
Table 7-12: White Granulated Sugar Amounts Used in Past 30 Days
Homemakers With Children Use Most Sugar
Percent of Households Using Sugar Substitutes/Artificial Sweeteners is Stable
Table 7-13: Percent of U.S. Households Using Sugar Substitutes/Artificial Sweeteners, by Full Year Period
Table 7-14: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households
Table 7-15: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased, by Full Year Period, Spring 2004-Winter 2008
Artificial Sweetener Users Most Often Use 3 Packets or Fewer
Table 7-16: Sugar Substitute/Artificial Sweetener Used in Average Day, By Percent of Total Households (Full Year Period, Winter 2008)
Highlights of Consumer Attitude Survey Questions
Guilt Likely to Drive Artificial Sweetener Use
Table 7-17: Consumers Much More Likely than Average to Strongly Agree with Statement: “I feel guilty when I eat a lot of sweets”
Table 7-18: Consumers Much Less Likely than Average to Strongly Agree with Statement: “I feel guilty when I eat a lot of sweets”
Artificial Sweetener Users Highly Aware of Calories
Table 7-19: Consumers Much More Likely than Average to Strongly Agree with Statement: “I eat what I like regardless of calories.”
Table 7-20: Consumers Much Less Likely than Average to Strongly Agree with Statement: “I eat what I like regardless of calories.”
Users of Artificial Sweeteners Are Calorie Counters
Table 7-21: Consumers Much More Likely than Average to Strongly Agree with Statement: “I normally count calories in the foods I eat.”
Table 7-22: Consumers Much Less Likely than Average to Strongly Agree with Statement: “I normally count calories in the foods I eat.”
Organic, Natural Shoppers Also Those Using Most or Least Sugar
Table 7-23: Consumers Much More Likely than Average to Strongly Agree with Statement: “When shopping for food, I look for natural/organic products.”
Table 7-24: Consumers Much Less Likely than Average to Strongly Agree with Statement: “When shopping for food, I look for natural/organic products.”
Appendix: Addresses of Select Marketers
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