Market Trends: Soup, Chili and Stew

Jun 1, 2005
126 Pages - Pub ID: LA1079260
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Soup, chili and stew products are very different food categories that have something in common. They all operate within the current holy trinity of consumer marketing: convenience, health and price. Soup, in particular, is enjoying a surge in popularity as an on-the-go food, even threatening cross-category giants in the fast food industry. One-dish meals have always had a place on the American table. But now more than ever, as fast-paced lifestyles show no sign of slowing and with demographic trends indicating a growth in younger families, consumers want healthful, easy and inexpensive meal options.

This new Market Trend report by Packaged Facts includes an analysis of consumer usage, brand preference, retailing, new products and factors and trends that will fuel future growth, in a timely, compact report.

Market Trend: Soup, Chili and Stew examines the state of the U.S. market, including an analysis of manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, growth markets such as organic, new products and factors and trends that will fuel future growth.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trend: Soup, Chili and Stew is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trend: Soup, Chili and Stew offers unique perspective on the bourgeoning market. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the soup, chili and stew market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
  • Advertising agencies working with clients in these segments and related segments to understand consumer mindset and to develop consumer messaging for these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Report Scope and Methodology
  • Soup
  • Chili
  • Stew
  • Methodology
  • Market Size
    • Market Size and Growth
    • Figure 1-1 Retail Sales of Soup, Chili and Stew Market 2000- 2004 (in million $)
    • Market Categories
    • Table 1-1 Retail Sales for Soup, Chili and Stew, 2000- 2004 (in million $)
    • Soup
    • Market Segment
    • Marketers
    • Consumer Preference
    • Chili
    • Market Segment
    • Marketers
    • Stew
    • Market Segment
    • Marketers
    • Outlook
    • Figure 1-2 Sales Projection for Soup, Chili and Stew market 2005-2009 (in million $)

Chapter 2 The Market

  • Report Scope
  • Soup
  • Chili
  • Stew
  • The Market
    • Figure 2-1 Retail Sales of Soup, Chili and Stew Market 2000- 2004 (in million $)

  • Market Categories
    • Table 2-1 Retail Sales for Soup, Chili and Stew, 2000- 2004, (in million $)

  • Soup
    • Table 2-2 IRI-Tracked Sales of Soup by Product Categories, 2000-2004, $ Million
    • Figure 2-2 Soup Market Snapshot

  • Chili
    • Table 2-3 IRI-tracked Sales of Chili, by Category, 2000-2004 (in million $)
    • Figure 2-2 Chili Market Snapshot

  • Stews
  • Projections Figure 1-2 Projected sales of Soup, Chili and Stew Market, 2005-2009
  • (in million $)

Chapter 3 Soup

  • Product Definition
  • The Market
    • Market Size
    • Table 3-1 IRI-Tracked Sales of Soup, 2000-2004

  • Market Segments
    • RTS Soups Grow Share
    • Condensed Soups Decline But Show Signs Of Turn Around
    • Figure 3-1 Market Composition of Soups, by Categories, 2000 vs. 2004
    • Table 3-2 IRI-Tracked Sales of Soup by Product Categories, 2000-2004 (in million $)
    • Table 3-3 Market Share of Soup Product Categories, 2000-2004 (%)

  • Factors and Trends Influencing the Market
    • Convenience the Driving Factor
    • Table 3-4 Major New Convenient Soup Introductions with “Quick / Microwaveable ” Package Tag
    • Ethnic Influence in Soups
    • Soup as a Healthy or Dietetic Food
    • Sodium Content in Soups
    • Table 3-5 Major New Sodium Soup Introductions with “Sodium Content” Package Tag
    • Low Carb Craze Slows But Marketers Play Safe
    • Table 3-6 Major New Low Carb Introductions with “Low Carb” Package Tag
    • Table 3-7 Sales Performance Low-carb Soup Introductions, 2004
    • Organic Soups
    • Table 3-8 Major New Organic Soup Introductions with “Organic ”
    • Package Tag
    • New Technology for Better Products
    • Targeting Kids

  • The Marketers
    • Campbell Dominant But Share in Decline
    • General Mills’ Progresso Fairly Stagnant
    • Table 3-9 Top Marketers of Soups, 2000-2004 (in $ millions)
    • Private Labels Increase Presence
    • Table 3-10 Top Marketers of Soups, By Market Share (%)

  • Top Brands
    • Table 3-11 Top Soup Brands, by Sales (in $ millions)
    • Table 3-12 Top Brands of Soups, by Market Share (%)

  • Market Projections
    • Figure 3-2 Sales Projection for Soups 2005-2009 (in million $)

  • New Product Introductions
    • Health and Convenience the New Product Mantra
    • Table 3-13 Soup New Product Selling Points by Select Package Tags
    • Campbell Soup Leads in New Product Introductions
    • Table 3-14 Top Marketers by New Product Introductions, 2004
    • Soup Trends in Food Service
    • Table 3-15 Top Menued Soups in Restaurants, February 2005
    • Table 3-16 Leading Soups By Restaurant Chain Type
    • Customized Soup for Food Service Industry Approach

  • Advertising and Promotional Initiatives
    • Campbell Contemporizing Image
    • Progresso Builds on Broader Health Message
    • Unilever Repositions Lipton Cup-A-Soup

  • The Soup Consumer
    • Overview
    • Figure 3-3 Consumer Preference for Soups, By Type (%)
    • Canned Or Jarred Soup & Broth
    • Table 3-17 Demographic Preferences of Canned or Jarred Soup & Broth
    • 47% Prefer RTS Soups Versus 38% for Condensed Soups
    • Figure 3-4 Consumer Preference for Soup, RTS vs. Condensed, %
    • Convenience Preferred by Younger, Ethnic Groups
    • Table 3-18 Demographic Preferences of RTS vs. Condensed Soup
    • Canned or Jarred Brand Preference
    • Figure 3-5 Brand Preference for Canned or Jarred Soup & Broth (%)
    • Frequency of Consumption
    • Table 3-19 Frequency of Consumption of Canned or Jarred Soup & Broth (%)
    • Dry Soup/Lunch Mix & Dry Bouillon
    • Table 3-20 Demographic Preferences of Dry Soup/Lunch Mix & Dry Bouillon
    • Figure 3-6 Brand Preference for Dry Soup/Lunch Mix & Dry Bouillon (%)
    • Frequency of Usage
    • Table 3-21 Frequency of Consumption of Dry Soup/Lunch Mix & Dry Bouillon (%)
    • Shelf-To-Microwave Soups
    • Table 3-22 Demographic Preferences of Shelf-To-Microwave Soups

Chapter 4 Chili

  • Product Definition
  • Category Definition
  • Market Overview
    • Market Size
    • Figure 4-1 U.S. Retail Sales of Chili, 2000- 2004 (in million $)
    • Market Segments
    • Table 4-1 IRI-Tracked Sales of Chili, by Category (in million $)
    • Figure 4-2 U.S. Chili Market Composition, by Categories, 2004 (%)
    • Shelf-stable Prepared Chili
    • Figure 4-3 ITI-Tracked Sales of Shelf-Stable Chili,
    • 2000- 2004, (in million $)
    • Refrigerated Chili
    • Figure 4- 4 IRI-Tracked Sales of Refrigerated Chili, 2000- 2004
    • (in million $)
    • Frozen Chili
    • Figure 4-5 IRI-Tracked Sales of Frozen Chili, 2000- 2004 (in million $)

  • Factors and Trends
    • Healthy Chili
    • Preference for Comfort, Convenient Foods
    • Convenient Packaging

  • The Marketers
    • Market Share
    • Table 4-2 U.S. Mass-market Share of Top Chili Marketers, 2000-2004, (in %)
    • Top Marketers
    • Table 4-3 IRI-Tracked Sales of Top Chili Marketers, 2000-2004, (in million $)
    • Top Brands
    • Table 4-4 U.S. Mass-market Share of Top Chili Brands, 2000-2004 (in %)
    • Table 4-5 IRI-Tracked Sales of Top Chili Brands, 2000-2004 (in million $)
    • Top Marketers of Chili, by Categories
    • Table 4-6 Top 5 Chili Marketers, by Category (in million $)
    • Top Brands of Chili, by Categories
    • Table 4-7 Top 5 Chili Brands, by Category (in million $)
    • New Product Initiatives
    • Table 4-8 Top Chili Introductions, 2004
    • Advertising and Promotional Initiatives
    • Chili Festivals Add to the Excitement
    • Market Projections
    • Figure 4-6 U.S. Retail Chili Sales Forecast, 2004-2009 (in million $)

Chapter 5 Stew

  • Product Description
  • The Market
  • Table 5-1 U.S. Retail Stew Sales, 2000-2004 ($ million)
  • Beef Stews Dominate
  • Figure 5-1 Market Composition of Stews
  • The Marketers
  • Figure 5-2 Market Share Estimates of Major Stew Marketers
  • Table 5-2 Consumer Preference for Stew Brands, 2004*
  • New Product Introductions
  • Table 5-3 New Stew Introductions, 2004
  • Stew Menu Trends in Restaurants
  • Table 5-4 Top Stew Menus in Select Restaurants
  • Marketing Initiatives
  • Slow Cooking Gaining Popularity
  • Projections
  • Figure 5-3 Projected Retail Stew Sales, 2005-2009

Chapter 6 Company Profiles

  • Campbell Soup Co.
  • Overview
  • Brand Portfolio
  • Strategy
  • General Mills, Inc.
  • Overview
  • Brand Portfolio
  • Strategy
  • ConAgra Inc.
  • Overview
  • Strategy
  • Hormel Foods Corporation
  • Overview
  • Brand Portfolio
  • Strategy
  • The Dial Corporation
  • Overview
  • Brand Portfolio
  • Bush Brothers & Company
  • Overview
  • Brand Portfolio
  • Strategy
  • Del Monte Foods Company
  • Overview
  • Brand Portfolio
  • Strategy
  • Birds Eye Foods, Inc.
  • Overview
  • Brand Portfolio
  • Strategy
  • Heinz Company
  • Overview
  • Brand Portfolio
  • Strategy
  • Unilever
  • Overview
  • Brand Portfolio
  • Strategy

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