• Report Scope and Methodology
• Soup
• Chili
• Stew
• Methodology
• Market Size
  • Market Size and Growth
  • Figure 1-1 Retail Sales of Soup, Chili and Stew Market 2000- 2004 (in million $)
  • Market Categories
  • Table 1-1 Retail Sales for Soup, Chili and Stew, 2000- 2004 (in million $)
  • Soup
  • Market Segment
  • Marketers
  • Consumer Preference
  • Chili
  • Market Segment
  • Marketers
  • Stew
  • Market Segment
  • Marketers
  • Outlook
  • Figure 1-2 Sales Projection for Soup, Chili and Stew market 2005-2009 (in million $)

Chapter 2 The Market

• Report Scope
• Soup
• Chili
• Stew
• The Market
  • Figure 2-1 Retail Sales of Soup, Chili and Stew Market 2000- 2004 (in million $)
  
  
• Market Categories
  • Table 2-1 Retail Sales for Soup, Chili and Stew, 2000- 2004, (in million $)
  
  
• Soup
  • Table 2-2 IRI-Tracked Sales of Soup by Product Categories, 2000-2004, $ Million
  • Figure 2-2 Soup Market Snapshot
  
  
• Chili
  • Table 2-3 IRI-tracked Sales of Chili, by Category, 2000-2004 (in million $)
  • Figure 2-2 Chili Market Snapshot
  
  
• Stews
• Projections Figure 1-2 Projected sales of Soup, Chili and Stew Market, 2005-2009
• (in million $)

Chapter 3 Soup

• Product Definition
• The Market
  • Market Size
  • Table 3-1 IRI-Tracked Sales of Soup, 2000-2004
  
  
• Market Segments
  • RTS Soups Grow Share
  • Condensed Soups Decline But Show Signs Of Turn Around
  • Figure 3-1 Market Composition of Soups, by Categories, 2000 vs. 2004
  • Table 3-2 IRI-Tracked Sales of Soup by Product Categories, 2000-2004 (in million $)
  • Table 3-3 Market Share of Soup Product Categories, 2000-2004 (%)
  
  
• Factors and Trends Influencing the Market
  • Convenience the Driving Factor
  • Table 3-4 Major New Convenient Soup Introductions with “Quick / Microwaveable ” Package Tag
  • Ethnic Influence in Soups
  • Soup as a Healthy or Dietetic Food
  • Sodium Content in Soups
  • Table 3-5 Major New Sodium Soup Introductions with “Sodium Content” Package Tag
  • Low Carb Craze Slows But Marketers Play Safe
  • Table 3-6 Major New Low Carb Introductions with “Low Carb” Package Tag
  • Table 3-7 Sales Performance Low-carb Soup Introductions, 2004
  • Organic Soups
  • Table 3-8 Major New Organic Soup Introductions with “Organic ”
  • Package Tag
  • New Technology for Better Products
  • Targeting Kids
  
  
• The Marketers
  • Campbell Dominant But Share in Decline
  • General Mills’ Progresso Fairly Stagnant
  • Table 3-9 Top Marketers of Soups, 2000-2004 (in $ millions)
  • Private Labels Increase Presence
  • Table 3-10 Top Marketers of Soups, By Market Share (%)
  
  
• Top Brands
  • Table 3-11 Top Soup Brands, by Sales (in $ millions)
  • Table 3-12 Top Brands of Soups, by Market Share (%)
  
  
• Market Projections
  • Figure 3-2 Sales Projection for Soups 2005-2009 (in million $)
  
  
• New Product Introductions
  • Health and Convenience the New Product Mantra
  • Table 3-13 Soup New Product Selling Points by Select Package Tags
  • Campbell Soup Leads in New Product Introductions
  • Table 3-14 Top Marketers by New Product Introductions, 2004
  • Soup Trends in Food Service
  • Table 3-15 Top Menued Soups in Restaurants, February 2005
  • Table 3-16 Leading Soups By Restaurant Chain Type
  • Customized Soup for Food Service Industry Approach
  
  
• Advertising and Promotional Initiatives
  • Campbell Contemporizing Image
  • Progresso Builds on Broader Health Message
  • Unilever Repositions Lipton Cup-A-Soup
  
  
• The Soup Consumer
  • Overview
  • Figure 3-3 Consumer Preference for Soups, By Type (%)
  • Canned Or Jarred Soup & Broth
  • Table 3-17 Demographic Preferences of Canned or Jarred Soup & Broth
  • 47% Prefer RTS Soups Versus 38% for Condensed Soups
  • Figure 3-4 Consumer Preference for Soup, RTS vs. Condensed, %
  • Convenience Preferred by Younger, Ethnic Groups
  • Table 3-18 Demographic Preferences of RTS vs. Condensed Soup
  • Canned or Jarred Brand Preference
  • Figure 3-5 Brand Preference for Canned or Jarred Soup & Broth (%)
  • Frequency of Consumption
  • Table 3-19 Frequency of Consumption of Canned or Jarred Soup & Broth (%)
  • Dry Soup/Lunch Mix & Dry Bouillon
  • Table 3-20 Demographic Preferences of Dry Soup/Lunch Mix & Dry Bouillon
  • Figure 3-6 Brand Preference for Dry Soup/Lunch Mix & Dry Bouillon (%)
  • Frequency of Usage
  • Table 3-21 Frequency of Consumption of Dry Soup/Lunch Mix & Dry Bouillon (%)
  • Shelf-To-Microwave Soups
  • Table 3-22 Demographic Preferences of Shelf-To-Microwave Soups

Chapter 4 Chili

• Product Definition
• Category Definition
• Market Overview
  • Market Size
  • Figure 4-1 U.S. Retail Sales of Chili, 2000- 2004 (in million $)
  • Market Segments
  • Table 4-1 IRI-Tracked Sales of Chili, by Category (in million $)
  • Figure 4-2 U.S. Chili Market Composition, by Categories, 2004 (%)
  • Shelf-stable Prepared Chili
  • Figure 4-3 ITI-Tracked Sales of Shelf-Stable Chili,
  • 2000- 2004, (in million $)
  • Refrigerated Chili
  • Figure 4- 4 IRI-Tracked Sales of Refrigerated Chili, 2000- 2004
  • (in million $)
  • Frozen Chili
  • Figure 4-5 IRI-Tracked Sales of Frozen Chili, 2000- 2004 (in million $)
  
  
• Factors and Trends
  • Healthy Chili
  • Preference for Comfort, Convenient Foods
  • Convenient Packaging
  
  
• The Marketers
  • Market Share
  • Table 4-2 U.S. Mass-market Share of Top Chili Marketers, 2000-2004, (in %)
  • Top Marketers
  • Table 4-3 IRI-Tracked Sales of Top Chili Marketers, 2000-2004, (in million $)
  • Top Brands
  • Table 4-4 U.S. Mass-market Share of Top Chili Brands, 2000-2004 (in %)
  • Table 4-5 IRI-Tracked Sales of Top Chili Brands, 2000-2004 (in million $)
  • Top Marketers of Chili, by Categories
  • Table 4-6 Top 5 Chili Marketers, by Category (in million $)
  • Top Brands of Chili, by Categories
  • Table 4-7 Top 5 Chili Brands, by Category (in million $)
  • New Product Initiatives
  • Table 4-8 Top Chili Introductions, 2004
  • Advertising and Promotional Initiatives
  • Chili Festivals Add to the Excitement
  • Market Projections
  • Figure 4-6 U.S. Retail Chili Sales Forecast, 2004-2009 (in million $)

Chapter 5 Stew

• Product Description
• The Market
• Table 5-1 U.S. Retail Stew Sales, 2000-2004 ($ million)
• Beef Stews Dominate
• Figure 5-1 Market Composition of Stews
• The Marketers
• Figure 5-2 Market Share Estimates of Major Stew Marketers
• Table 5-2 Consumer Preference for Stew Brands, 2004*
• New Product Introductions
• Table 5-3 New Stew Introductions, 2004
• Stew Menu Trends in Restaurants
• Table 5-4 Top Stew Menus in Select Restaurants
• Marketing Initiatives
• Slow Cooking Gaining Popularity
• Projections
• Figure 5-3 Projected Retail Stew Sales, 2005-2009

Chapter 6 Company Profiles

• Campbell Soup Co.
• Overview
• Brand Portfolio
• Strategy
• General Mills, Inc.
• Overview
• Brand Portfolio
• Strategy
• ConAgra Inc.
• Overview
• Strategy
• Hormel Foods Corporation
• Overview
• Brand Portfolio
• Strategy
• The Dial Corporation
• Overview
• Brand Portfolio
• Bush Brothers & Company
• Overview
• Brand Portfolio
• Strategy
• Del Monte Foods Company
• Overview
• Brand Portfolio
• Strategy
• Birds Eye Foods, Inc.
• Overview
• Brand Portfolio
• Strategy
• Heinz Company
• Overview
• Brand Portfolio
• Strategy
• Unilever
• Overview
• Brand Portfolio
• Strategy