Market Trends: Pet Training Products : Packaged Facts

Market Trends: Pet Training Products

Mar 1, 2006
124 Pages - Pub ID: LA1087711

Ask a question about this report >

Email a colleague >

Printer format >

Order by fax >

Abstract

Table of Contents

Search Inside Report

Buy By the Section

Related Reports

Chapter 1: Market Trends

Introduction
- Report Methodology
- Market Definition
- Exclusions
- Market Size and Growth
  - Retail Sales Outpace Pet Industry Average
  - Table 1-1: U.S. Retail Sales of Pet Training Products, 2001-2005 (in millions of dollars) Sales by Product Category
  - Figure 1-1: Share of U.S. Retail Sales of Pet Training Products by Category, 2001 vs. 2005 (percent) Sales by Distribution Channel
  - Figure 1-2: Share of U.S. Retail Sales of Pet Training Products by Distribution Channel, 2005 (percent)
- Market Outlook
  - Interest in Professional Training Services at an All-Time High
  - Pet Care Professionals Weighing In
  - The Pets as Family Trend
  - Table 1-2: Consumer Activities and Opinions Reflecting Humanization of Pets, 2003 and 2004 (percent)
  - Product Premiumization
  - Retail Momentum
  - Pet Population Trends
  - The Aging Pet Population
  - Demographic Trends
  - Figure 1-3: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent) Other Key Demographics
  - Table 1-3: Dog and Cat Ownership Indices: By Adult Age Bracket, 2005 (U.S. households)
- Looking Ahead
- Solid Growth in Retail Sales Through 2010 Table 1-4: Projected U.S. Retail Sales of Pet Training Products, 2005-2010 (in millions of dollars)

Chapter 2: Competitive Trends

Introduction
Cross-Category Overview
Table 2-1: Cross-Category Marketers of Pet Training Products, 2006
Private-Label Power Players
The Common Thread: Professional Recommendations
Advertising, Promotion, and Online Selling

Crates & Accessories

Overview
Leading Marketers
Table 2-2: Dog Housing and Bedding: Specialty Pet Retailer Brand Leaders, 2002-2005 (percent)
Marketing Trends
New Product Trends
Soft-Sided/Portable
Features, Features, Features
Accessories
Style
Table 2-3: Training Crates and Accessories: Marketers, Brands, and New Product Introductions, 2006

Training Pads and Dog Litter

Leading Marketers
Marketing Trends
Dog Litter: A Niche Category with Good Prospects
Table 2-4: Training Pads and Dog Litter: Marketers, Brands, and New Product Introductions, 2006

Electronic Training Devices

Overview
Leading Marketers
Marketing Trends
New Product Trends
Table 2-5: Electronic Training Devices: Marketers, Brands, and New Product Introductions, 2006

Collars/Leads/Harnesses

Overview
Leading Marketers
Table 2-6: Dog Collars & Leads: Specialty Pet Retailer Brand Leaders, 2002-2005 (percent)
Marketing Trends
Table 2-7: Training Collars, Leads, & Harnesses: Marketers, Brands, and New Product Introductions, 2006

Training Treats

Overview
Leading Marketers
Marketing Trends
Retail Trends
Table 2-8: Training Treats: Marketers, Brands, and New Product Introductions, 2006

Behavior Modification and Other Training Products

Overview
Marketers and Marketing Trends
Other Training Devices
Table 2-9: Behavior Modification Devices and Other Training Aids: Marketers, Brands, and New Product Introductions, 2006

Chapter 3: Pet Ownership Trends and Demographics

The Simmons Survey System
Top Prospects for Pet Training Products and Services
Table 3-1: Demographic Characteristics Favoring Purchasing of Pet Training Products and Services, 2005 (U.S. adults)
Females Calling the Pet Care Shots
Over 50 Million Households Own Dogs or Cats
Trends in Multiple-Pet Households
Figure 3-1: Total Households for Selected Pet-Owning Classifications: By Number of Dogs or Cats Owned, 2005 (in thousands of U.S. households)
Pet Ownership by Age Bracket: The Boomer Skew
Whites 21% More Likely to Own Both Dogs and Cats
Dog Owners Skew Upscale
Households of 3-4 Persons Are 18% More Likely to Own Both Dogs and Cats
The Pet Specialty/Mass-Market Divide
Pet Specialty Store Shopper Demographics
Table 3-2: Household Penetration Rates for Selected Pet-Owning Classifications, 2003-2005 (U.S. households)
Table 3-3: Demographics Favoring Ownership of One or More Dogs, 2005 (U.S. households)
Table 3-4: Demographics Favoring Ownership of One or More Cats, 2005 (U.S. households)
Table 3-5: Indexes by Demographic for Selected Pet-Owning Classifications, 2005 (U.S. households)
Table 3-6: Indexes by Demographic: Single vs. Multiple Pet-Owning Classifications, 2005 (U.S. households)
Table 3-7: Percentage of Pet-Owning Households Who Shop for Pet Supplies in Specialty vs. Mass-Market Outlets: By Number of Dogs or Cats Owned, 2005 (U.S. pet-owning households)
Table 3-8: The Pet Store or Online Shopper for Pet Supplies: Dog Owners, 2005 (U.S. dog-owning households)
Table 3-9: The Pet Store or Online Shopper for Pet Supplies: Cat Owners, 2005 (U.S. cat-owning households)

800.298.5294

Int'l: +1.240.747.3095

Questions?

Contact a research specialist >