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Market Trends: Pet Supplements and Nutraceuticals
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May 1, 2005
148 Pages - Pub ID: LA1073644
Attention: There is an updated edition available for this report.
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Chapter 1: Executive Summary
- Scope and Methodology
- Scope of Report
- Report Methodology
- Market Trends
- Retail Sales Estimated at $950 Million
- Figure 1-1: Estimated and Projected U.S. Retail Sales of Pet Supplements, 2000-2009 (in millions of dollars)
Sales by Animal Type
- Factors to Market Growth
- Competitive Trends
- Most Companies Focused in Pet Health
- Red-Level Threat: Pet Food Marketers Positioning on Novel Ingredients
- New Product Trends
- Consumer Trends
- Overall Pet Ownership Rates at 33% of U.S. Households for Dogs, 25% for Cats
- One in Six Dog/Cat Owners Uses Pet Supplements
- Figure 1-2: Pet Supplement Usage: By Number of Cats or Dogs Owned, 2004 (U.S. adult pet owners)
- Looking Ahead
Chapter 2: Market Trends
- Introduction
- Market Definition
- Defining “Nutraceutical”
- Condition-Specific Products
- Natural vs. Synthetic Products
- Defining “Organic”
- Product Regulation
- Pet Supplements in Regulatory Limbo
- The Dietary Supplement Health and Education Act
- DSHEA Under Fire
- Current FDA Initiatives
- Protecting DSHEA
- FDA May Be Easing Up on Allowable Health Claims for Foods and Supplements
- Qualified Health Claims
- The National Animal Supplement Council
- Market Size and Growth
- Retail Sales Estimated at $950 Million
- Table 2-1: U.S. Retail Sales of Pet Supplements, 2000-2004 (in millions of dollars)
- Market Composition
- Sales by Product Form: Supplement vs. Nutraceutical
- Figure 2-1: Share of U.S. Retail Sales of Pet Supplements by Form: 2000 vs. 2004 (percent)
- “Natural” Share of Market
- Sales by Animal Type
- Figure 2-2: Share of U.S. Retail Sales of Pet Supplements by Animal Type: 2004 (percent)
- Sales by Distribution Channel
- Figure 2-3: Share of U.S. Retail Sales of Equine Supplements by Distribution Channel: 2004 (percent)
- Figure 2-4: Share of U.S. Retail Sales of Pet Supplements Other Than Equine by Distribution Channel: 2004 (percent)
- Market Drivers and Forecasts
- A Diamond in the Rough
- An Expanding Consumer Base with Favorable Demographics
- Figure 2-5: Household Usage Rates for Pet Supplements, 2000 vs. 2004 (percent)
- Natural Products Top of Mind
- Figure 2-6: Number of Natural, Organic, or “Natural-Related” New Pet Products, 2000-2004
- Overall Pet Market Trends Mostly Favorable
- The Aging Pet Population
- The Overweight Pet Population
- Pet Pampering
- Table 2-2: Pets as Family Members, 2003 and 2004 (percent)
- Table 2-3: Humans and Pet Well-Being, 2003 and 2004 (percent)
- The Growing Pet Population
- Favorable Human Demographics
- Competition from Functional Pet Foods
- Market Forecast: Double-Digit Annual Growth
- Table 2-4: Projected U.S. Retail Sales of Pet Supplements, 2004-2009 (in millions of dollars)
Chapter 3: Competitive Trends
- Marketer Overview
- Most Companies Focused in Pet Health
- Specialty Product Marketers
- Equine Supplement Marketers
- Veterinary Channel Specialists
- Mass Marketers
- Red-Level Threat: Pet Food Marketers Positioning on Novel Ingredients
- Competitor Snapshot: Ark Naturals
- Competitor Snapshot: Farnam Companies, Inc.
- Competitor Snapshot: Nature’s Answer, Inc.
- Competitor Snapshot: Nutraceutical Corp.
- Competitor Snapshot: Nutri-Vet, LLC
- Competitor Snapshot: Virbac Corp.
- Table 3-1: Selected Marketers and Brands of Pet Supplements, 2005
- Marketing Trends
- Advertising Trends
- New Product Trends
- Table 3-2: Selected Pet Supplement and Nutraceutical New Product Introductions, 2004-2005
- Retail Trends
- The PETsMART/PETCO Factor
- The Independent Pet Specialty Store Push
- The Health and Natural Supermarket Factor
- Veterinary Practitioners a Key Market Component
- The E-tailing Contingent
- Table 3-3: Selected E-tailers of Pet Supplements, 2004
Chapter 4: Consumer Trends
- Pet Ownership Overview
- Methodology and Data Sources
- Overall Pet Ownership Rates at 33% of U.S. Households for Dogs, 25% for Cats
- Horse Ownership and Horseback Riding
- Ownership Rates for Smaller Companion Animals
- On the Web
- Figure 4-1: Adult Ownership Rates for Selected Pet-Owning Classifications, 2004 (in thousands of U.S. adults)
- Table 4-1: Household Penetration Rates for Selected Pet-Owning Classifications, 2000 vs. 2004 (U.S. adults)
- Table 4-2: Horseback Riding in Last 12 Months: U.S. Adult Population by Percentage, Number, and Demographic Index, 2004 (U.S. Adults)
- Table 4-3: Use/Influence of Internet: U.S. Adults Overall vs. Cat and Dog Owners, 2004 (percent)
- Pet Supplement Consumer Focus
- One in Six Dog/Cat Owners Uses Pet Supplements
- Figure 4-2: Pet Supplement Usage: By Number of Cats or Dogs Owned, 2004 (U.S. adult pet owners)
- Pet Supplement Demographics
- Pet Supplement Usage by Shopping- and Pharmaceutical Related Attitudes and Behaviors
- Pet Supplement Usage by Purchase of Non-Food Pet Health Supplies
- Pet Supplement Usage by Purchase of Dog and Cat Food
- Figure 4-3: Pet Supplement Usage: By Purchasing in Pet Food Product Classifications, 2004 (U.S. adult pet owners)
- Pet Supplement Usage by Pet Supply Purchasing Venue
- Table 4-4: Pet Supplement Usage: By Number of Cats or Dogs Owned, 2004 (U.S. adult pet owners)
- Table 4-5: Top Pet Supplement Demographics by Percentage, 2004 (U.S. adult pet owners)
- Table 4-6: Top Pet Supplement Demographics by Number, 2004 (in millions of U.S. adult pet owners)
- Table 4-7: Pet Supplement Demographics by Percent, Number, and Index, 2004 (U.S. adult pet owners)
- Table 4-8: Pet Supplement Usage: By Shopping-Related Attitudes or Behaviors, 2004 (U.S. adult pet owners)
- Table 4-9: Pet Supplement Usage: By Pharmaceutical-Related Attitudes or Behaviors, 2004 (U.S. adult pet owners)
- Table 4-10: Pet Supplement Usage: By Other Non-Food Pet Health Supplies Purchased for Pets, 2004 (U.S. adult pet owners)
- Table 4-11: Pet Supplement Usage: By Dog Food Types Purchased, 2004 (U.S. adult pet owners)
- Table 4-12: Pet Supplement Usage: By Cat Food Types Purchased, 2004 (U.S. adult pet owners)
- Table 4-13: Pet Supplement Purchasing: By Pet Supply Outlets Used, 2004 (U.S. adult pet owners)
- Human Supplement Usage: Pet-Owning Adults vs. All Adults
- Introduction
- Figure 4-4: Key Pet Supplement Consumer Prospects: Number of Users of Human Supplements vs. Number of Users of Both Human and Pet Supplements (U.S. Pet Owners)
- Pet-Owning Human Supplement Users More Upscale
- Supplements as Preventive Medicine
- Table 4-14: Usage Rates for Human Vitamins: U.S. Adults Overall vs. Pet-Owning Adults, 2004 (U.S. adults)
- Table 4-15: Usage Level Indices for Human Vitamins: By Pet-Owning Classification, 2004 (U.S. adults)
- Table 4-16: Indices for Use of Human Vitamins by Demographic Grouping: U.S. Adults Overall vs. Pet-Owning Adults, 2004 (U.S. adults)
- Table 4-17: Indices for Vitamin Use Among Consumers Who Agree with Selected Statements, 2004 (U.S. adults)
- Table 4-18: Selected Vitamin- and Health-Related Attitudes and Behaviors: U.S. Adults Overall vs. Pet-Owning Adults, 2004 (U.S. adults)
- Table 4-19: Indices for Selected Vitamin- and Health-Related Attitudes and Behaviors: By Pet-Owning Classification, 2004 (U.S. adults)
Chapter 5: Looking Ahead
- Toward Categorical Recognition
- Nutraceutical Treats and Other High-Growth Segments
- Going Organic
- Ongoing Need for Self-Regulation, Product Testing
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