• Why Non-Traditional? Why Now?
• Pet Products: Good Sales, Great PR
• Consolidation of Traditional Big-Box Retailers
• Premium, Luxury Products Well-Suited for Cross-Over
• Multifaceted Humanization Trend Favors Also Favors Expansion
• Gifting: Going, Going, Strong
• Table 1-1: Pets and Gifts/Birthdays/Holidays: 2002, 2003, and 2004 (percent) Above Average Performance in Some Non-Traditional Sectors
• A New Breed of Shoppers?
• The Shifting Pet Product Market Pie
• Table 1-2: U.S. Retail Sales of Pet Supplies Through Non-Traditional Channels, 2001-2005 (in millions of dollars)
• Table 1-3: Non-Traditional Retail Share of Total Pet Product Sales: Food, Non-Food, Total, 2001-2005 (percent)
• Pet Product
• Figure 1-1: Share of U.S. Retail Sales of Pet Supplies (Food and Non-Food) Through Non-Traditional Channels by Outlet Type, 2005 (percent)
• Looking Ahead: What’s Next?
• Table 1-4: Projected U.S. Retail Sales of Pet Supplies Through Non-Traditional Channels, 2005-2010 (in millions of dollars)

• Household Purchasing of Pet Supplies by Outlet Type
• Figure 1-2: Pet Supply Purchasing by Channel, 2005 (U.S. dog- or cat-owning households)
• Figure 1-3: Pet Supply Purchasing by Sole Channel, 2005 (U.S. dog- or cat-owning households)
• Demographics of Pet Supply Purchasers: By Shopping in Non-Traditional vs. Traditional Pet Product Retailers
• Shopping Attitudes: Pet Households vs. Non-Pet Households
• The Pet Household Tilt Toward Non-Traditional Outlets: By Channel Type
• Table 1-5: Demographics of Pet Supply Purchasers by Channel: “Other Outlets,” 2005 (U.S. dog- or cat-owning households)
• Table 1-6: Demographics of Pet Supply Purchasers by Channel: Online, 2005 (U.S. dog- or cat-owning households)
• Table 1-7: Demographics of Pet Supply Purchasers: Traditional Outlets (Pet Stores, Supermarkets, or Discount Stores), 2005 (U.S. dog- or cat-owning households)
• Table 1-8: Overview of Selected Shopping-Related Attitudes and Opinions: Pet Households vs. Non-Pet Households, 2005 (U.S. households)
• Table 1-9: Statistical Overview for Non-Traditional Retail Channels for Pet Supplies: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)

Chapter 2: Wholesale Clubs

• Retail Sector Overview
• Pet Department Trends
• Pet Products Online
• Consumer Trends
• Wholesale Club Shopper Overview
• Pet Households Who Shop in Wholesale Clubs
• Figure 2-1: Number of U.S. Pet Households Who Shop in Wholesale Clubs, 2005
• Table 2-1: Statistical Overview of U.S. Households Who Shop in Wholesale Clubs: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 2-2: Wholesale Club Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)

Chapter 3: Dollar/Value Stores

• Retail Sector Overview
• Pet Department Trends
• Big Lots Bulking Up in Pet Supplies
• Pet Households Who Shop in Dollar Stores
• Figure 3-1: Number of U.S. Pet Households Who Shop in Dollar/Value Stores, 2005
• Table 3-1: Statistical Overview of U.S. Households Who Shop in Dollar/Value Stores: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 3-2: Dollar Store Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 3-3: Big Lots Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)

Chapter 4: Convenience Stores

• Retail Sector Overview
• Pet Department Trends
• Pet Households Who Shop in Convenience Stores
• Figure 4-1: Number of U.S. Pet Households Who Shop in Convenience Stores, 2005
• Table 4-1: Statistical Overview of U.S. Households Who Shop in Convenience Stores: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 4-2: Convenience Store Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)

Chapter 5: Department Stores, Home Furnishings Stores, and Off-Price Stores

• The Driving Trends: Products Premiumization and Gifting
• Department Store Sector Overview
  • Buying and Selling
  
  
• Pet Department Trends
  • The Boutique Approach
  • Private-Labeling
  • The Off-Mall Thrust
  • On the Web
  
  
• Top Home Furnishing/Housewares Stores Behind the Pet Times
• Pet Households Who Shop in Department Stores, Home Furnishing/Housewares Stores, and Off-Pricers
• Figure 5-1: Percentage of U.S. Households Who Shop in Department Stores and Off-Price Clothing/Housewares Stores: Overall vs. Pet Supply Purchasers, 2005
• Table 5-1: Statistical Overview of U.S. Households Who Shop in Department Stores and Off-Price Clothing/Housewares Stores: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 5-2: Sears/J.C. Penney Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 5-3: Kohl’s Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 5-4: Home Furnishing/Housewares Store Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 5-5: Mid-Tier Department Store Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 5-6: Upscale Department Store Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 5-7: Off-Price Clothing/Housewares Store Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)

Chapter 6: Home Improvement/Hardware/Garden Stores and Sporting Goods Stores

• A Male Demographic
• Home Improvement Stores and Hardware Stores
  • Mergers and Acquisitions Bringing Garden Products and Pet Supplies Closer Together
  • Pet Product Trends In-Store and Online
  • Pet Households Who Shop in Home Improvement Stores
  
  
• Figure 6-1: Number of U.S. Pet Households Who Shop in Home Improvement/Hardware/Garden Stores, 2005 (U.S. households)
• Sporting Goods Stores
• Figure 6-2: Number of U.S. Pet Households Who Shop in Sporting Goods Stores, 2005 (U.S. households)
  • Pet Product Trends In-Store and Online
  • Pet Households Who Shop in Sporting Goods Stores
  
  
• Table 6-1: Statistical Overview of U.S. Households Who Shop in Home Improvement/Hardware/ Garden Stores and Sporting Goods Stores: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 6-2: Home Improvement/Hardware/Garden Store Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 6-3: Sporting Goods Store Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)

Chapter 7: Internet and Catalog Shopping

• Steady Gains in Online Shopping by U.S. Consumers
• Positive Signs for Pet Supplies
• The Online Players
  • Third-Party E-tailers
  • PetMed Express
  • PETSMART.com
  • PETCO.com
  • Walmart.com
  • Smaller Retailers Emphasizing Online Ordering, Delivery
  • Non-Traditional E-tailers
  • Marketers Selling Directly Online
  • The Online Shopper for Pet Supplies
  
  
• Figure 7-1: Percentage of U.S. Households Who Shop by Internet or Catalog: Overall vs. Pet Supply Purchasers, 2005
• Catalog/Mail-Order
  • Drs. Foster & Smith
  • The Catalog Shopper for Pet Supplies
  
  
• Table 7-1: Use/Influence of Internet: U.S. Adults Overall vs. Dog and Cat Owners, 2005 (percent)
• Table 7-2: Selected E-tailers of Pet Supplies, 2005
• Table 7-3: Demographics of Pet Supply Purchasers by Channel: Online, 2005 (U.S. dog- or cat-owning households)
• Table 7-4: Statistical Overview of Households Who Shop by Internet or Catalog: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 7-5: Internet Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)
• Table 7-6: Catalog Shopper Demographics: Overall vs. Pet Supply Purchasers, 2005 (U.S. households)