• Introduction
  • Report Methodology
  • Market Definition
  • Shampoo Ingredients and Labeling
  • Natural Products
  • Market Size and Growth
    • Retail Sales Trends, 2000-2004
    • Table 1-1: U.S. Retail Sales of Pet Grooming Products, 2000-2004 (in millions of dollars) Sales by Product Category
    • Figure 1-1: Share of U.S. Retail Sales of Pet Grooming Products by Type, 2005 (percent) Sales by Distribution Channel
    • Figure 1-2: Share of U.S. Retail Sales of Pet Grooming Products by Distribution Channel, 2005 (percent)
    • Market Outlook
      • Functional Pet Pampering
      • Table 1-2: Consumer Activities and Opinions Reflecting Humanization of Pets, 2003 and 2004 (percent) The Premium Product Influx
      • Figure 1-3: Number of New Pet Product Lines and SKUs with Grooming-Related Package Tags, 2000-2005
      • Retail Momentum
      • Pet Population Trends
      • The Aging Pet Population
      • The Boomer Factor
      • Figure 1-4: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
      • Table 1-3: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
      • Other Key Demographics
      • Looking Ahead
      • Retail Sales to Ramp Up During 2004-2009
      • Table 1-4: Projected U.S. Retail Sales of Pet Grooming Products, 2004-2009 (in millions of dollars)

Chapter 2: Competitive Trends

• Marketer Overview
  • Dozens of Marketers
  • The Top Dogs
  • Natural and Niche Marketers
  • Electric Clipper and Dryer Marketers
  • Mass-Market Leaders by Share of IRI-Tracked Sales
  • Table 2-1: IRI-Tracked Sales of Pet Grooming Products by Marketer and Brand, 2000-2005 (in millions of dollars)
  • Table 2-2: IRI-Tracked Sales of Pet Grooming Products by Dollar Change and Compound Annual Growth Rate, 2000-2005 (in millions of dollars)
  • Figure 2-1: Share of Mass-Market Dollar Sales of Pet Grooming Products by Marketer, 2005 (percent) Brand Leaders in Pet Specialty Stores
  • Table 2-3: Specialty Pet Retailer Brand Leaders in Dog and Cat Grooming Products, 2002 vs. 2004
  • Strategic Directions
  • Going Natural
  • Crossing Over
  • EPA Further Restricts Synthetic Flea/Tick Products
  • The Private-Label Push
  • Marketer Snapshot: Bamboo
  • Marketer Snapshot: Bio-Groom (Bio-Derm Laboratories)
  • Marketer Snapshot: Cloud Star Corp.
  • Marketer Snapshot: Hartz Mountain
  • Marketer Snapshot: Wahl Clipper Corp.
  • Table 2-4: Pet Grooming & Spa Products: Selected Marketers and Leading Brands, 2005

Chapter 3: Marketing and New Product Trends

• Marketing Trends
  • Consumer Advertising
  • Trade Support and Incentives
  • Trade Advertising
  • Effectiveness
  • Convenience
  • Sales Performance
  • Online Selling
  • New Product Trends
    • Rates of New Product Introductions
    • Table 3-1: Number of New Pet Product Lines and SKUs with Grooming-Related Package Tags, 2000-2005
    • Table 3-2: Number of New Pet Product Lines and SKUs Carrying the Package Tag “Shampoo,” 2000-2005
    • Table 3-3: Number of New Pet Product Lines and SKUs Carrying the Package Tag “Conditioner” or “Conditioning,” 2000-2005
    • Table 3-4: Number of New Pet Product Lines and SKUs Carrying the Package Tag “Wipes,” 2000-2005
    • Table 3-5: Number of New Pet Product Lines and SKUs Carrying the Package Tag “Grooming,” 2000-2005
    • Table 3-6: Number of New Pet Product Lines and SKUs Carrying the Package Tag “Spa,” 2000-2005
    • Table 3-7: Number of New Pet Product Lines and SKUs Carrying the Package Tag “Spritz,” 2000-2005
    • Value-Added = Human-Style
    • All Things Natural
    • Spa- and Salon-Style Products
    • Human Brand Crossovers
    • Therapeutic Products
    • Gift Baskets and Related Spa Products
    • Between-Bath Products: Waterless Baths and Wipes
    • Professional-Style Products
    • Botanical-Based Pest-Control Shampoos
    • Convenience Features and Ergonomics
    • Manual Grooming Tools
    • Electric Clippers and Dryers
    • Grooming Preparations
    • Table 3-8: Pet Grooming & Spa Products: Selected New Product Introductions, 2004-2005

Chapter 4: Consumer Trends

• The Simmons Survey System
• Over 50 Million Households Own Dogs or Cats
• Figure 4-1: Total Households for Selected Pet-Owning Classifications: By Number of Dogs or Cats Owned, 2004 (in thousands of U.S. households)
• Trends in Multiple-Pet Households
• Pet Ownership by Age Bracket: The Boomer Skew
• Whites 20% More Likely to Own Both Dogs and Cats
• Dog Owners Skew Upscale
• Households of 5+ Persons Are 66% More Likely to Own Both Dogs and Cats
• The Pet Specialty/Mass-Market Divide
• Pet Specialty Store Shopper Demographics
• The Pet-Owning Natural Store Shopper
• Pet Health Product Demographics
• Human Brand Shampoo Usage Rates Among Pet Owners
• Table 4-1: Household Penetration Rates for Selected Pet-Owning Classifications, 2000-2004 (U.S. households)
• Table 4-2: Demographics Favoring Ownership of Two or More Dogs, 2004 (U.S. households)
• Table 4-3: Demographics Favoring Ownership of Two or More Cats, 2004 (U.S. households)
• Table 4-4: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
• Table 4-5: Total Households for Dog and Cat Ownership Classifications: By Adult Age Bracket, 2004 (in thousands of U.S. households)
• Table 4-6: Dog and Cat Ownership Indices: By Race/Ethnicity, 2004 (U.S. households)
• Table 4-7: Dog and Cat Ownership Indices: By Household Income, 2004 (U.S. households)
• Table 4-8: Dog and Cat Ownership Indices: By Household Size, 2004 (U.S. households)
• Table 4-9: Percentage of Pet-Owning Households Who Shop for Pet Supplies in Specialty vs. Mass-Market Outlets: By Number of Dogs or Cats Owned, 2004 (U.S. pet-owning households)
• Table 4-10: The Pet Store or Online Shopper for Pet Supplies: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)
• Table 4-11: The Pet Store or Online Shopper for Pet Supplies: Dog Owners, 2004 (U.S. dog-owning households)
• Table 4-12: The Pet Store or Online Shopper for Pet Supplies: Cat Owners, 2004 (U.S. cat-owning households)
• Table 4-13: Top Indicators for Shopping at Whole Foods: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)
• Table 4-14: Pet Health Product Usage: By Number of Cats or Dogs Owned, 2004 (in millions of U.S. adult pet owners)
• Table 4-15: Top Pet Health Product Demographics by Percentage, 2004 (U.S. adult pet owners)
• Table 4-16: Pet Health Product Purchasing: By Pet Supply Outlets Used, 2004 (in millions of U.S. adult pet owners)
• Table 4-17: Usage Rate Indexes for Human Shampoo Brands: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)