• Scope and Methodology
  • Scope of Report
  • Report Methodology
  
  
• Market Size and Composition
  • Market to Top $22 Billion by 2008
  • Veterinary Services Account for Lion’s Share of Market
  • Market Drivers and Projections
  • Figure 1-1: Share of U.S. Pet Care Services Market by Service Type, 1999 vs. 2003 (percent)
  • PETsMART and PETCO Grow the Market
  • People Pets
  • Doggy Daycare
  • Products and Services Merging
  • Pet Obesity Driving Up Veterinary Costs
  
  
• Competitive Trends
  • PETsMART and PETCO Shake Things Up
  • “Mom-and-Pop” Providers Wield Their Own Competitive Clout
  • One-Stop Pet Care Centers Gaining Ground
  • At-Home Pet Care a Key Growth Area
  
  
• The Pet Care Services Consumer
  • The Quintessential Purchaser
  • Females Calling the Pet Care Shots

Chapter 2: The Market

• Introduction
  • Market Definition: Seven Service Categories Category Overlap and Market Quantification
  • Figure 2-1: U.S. Pet Care Services Market Revenues, 1999-2003 (in millions of dollars)
  
  
• Market Size and Composition
  • Total Pet Care Services Market at $16.1 Billion in 2003
  • Table 2-1: U.S. Pet Care Services Market Revenues, 1999-2003 (in millions of dollars)
  • Table 2-2: U.S. Pet Care Services Market Revenues by Category, 1999-2003 (in millions of dollars)
  • Veterinary Services Account for Lion’s Share of Market
  • Figure 2-2: Share of U.S. Pet Care Services Market by Service Type, 1999 vs. 2003 (percent)
  
  
• Market Drivers and Projections
  • Overview
  • Table 2-3: Average U.S. Household Expenditures on Pet Products and Services, 1994 vs. 2002 (in dollars)
  • PETsMART and PETCO Driving Incremental Growth
  • “Convenience Pets”
  • The Daycare Boom
  • Blending Products and Services
  • Veterinary Care Getting More Expensive
  • Humanization of Pets an Ongoing Trend
  • Table 2-4: Pets as Family Members, 2003 (percent)
  • The Growing Pet Population
  • Table 2-5: U.S. Population of Cats and Dogs, 1981-2002 (in millions)
  • Table 2-6: Number of Cat and Dog Owners by U.S. Households and Share of Population, 1981-2002 (in millions)
  • The Aging Pet Population
  • Figure 2-3: Share of U.S. Dog Population by Age of Pet, 1996 vs. 2001 (percent)
  • Figure 2-4: Share of U.S. Cat Population by Age of Pet, 2001 (percent)
  • Table 2-7: Total Number of Visits to the Veterinarian by U.S. Pet-Owning Households, 1996 vs. 2003 (in millions)
  • Market to Top $22 Billion by 2008
  • Table 2-8: Projected U.S. Pet Care Services Market Revenues by Category, 2003-2008 (in millions of dollars)

Chapter 3: Competitive Overview

• Introduction
  • Still a Local Business
  • Groomer to Groomer Readership Profile Highlights Cross-Over in Service Types
  • PETsMART and PETCO Shake Things Up
  • Focus on PETsMART
  • Figure 3-1: PETsMART Pet Care Service Revenues, 1999-2003 (in millions of dollars)
    • Life-Long Pet Services for Pet Enthusiasts
    • Veterinary Care Services Offered Through Banfield
    • The PETsMART Grooming Pitch
    • The PETsMART Training Pitch
    • Boarding/Daycare: PETsMART Expands PETsHOTEL Concept
    • Targeting the Trade
    
    
  • Focus on PETCO
    • Growth in Full- and Self-Service Grooming
    • Other In-Store Services
    • Promoting Pet Services
    • Wooing Groomers
    • PETCO Brings Training In-House
    
    
  • Other Pet Specialty Retailers Also Adding Services<
  • “Mom-and-Pop” Providers Wield Their Own Brand of Competitive Clout
    • Extreme Customer Loyalty
    • Increasing Professionalism
    • Advertising Concentrated in Local Media
    • Expanding the Array of Services
    • Adding Retail Products to the Mix
    
    
  • One-Stop Pet Care Centers Gaining Ground
  • At-Home Pet Care a Key Growth Area
  • Pet Service Providers Are Big Business for B2B Marketers
  • Table 3-1: U.S. Market for Pet Care Services: Selected Major Providers, April 2004

Chapter 4: Veterinary Service Trends

• Business Basics
  • Long Hours, Short Pay
  • Education and Licensing
  • Trade Support
  
  
• Market Trends
  • An Increasingly Female Profession
  • Consolidation and Competition
  • A Shift to Services
  • A Growing Focus on Pain Management
  • The Compliance Issue
  • Higher-Ticket Care
  • Increasing Specialization
  • Geriatric Pet Care
  • Specialized Care for Overweight Pets
  • Alternative Care
  • Companion Animal Status for Pets?
  
  
• Focus on Banfield, The Pet Hospital (Medical Management International, Inc.)
• Focus on VCA Antech, Inc.

Chapter 5: Pet Boarding Service Trends

• Boarding Basics
  • Share of Boarding Kennel Revenues by Animal Type
  • Employees and Employee Training
  • Operating Expenses
  • A Seasonal Business
  • Boarding Kennel Suppliers
  
  
• Market Trends
  • Adding on Services
  • Moving Indoors; Going to the Cats
  • Scaling Up, From Kennel to “Resort”
  • Doggy Daycare and Activity Centers
  • PETsMART’s Upscale PETsHOTELS

Chapter 6: Pet Grooming Service Trends

• Grooming Basics
  • Groomer Training and Pay
  • Fees and Add-Ons
  • A Seasonal Business
  
  
• Professionalizing Grooming
  • More Certification
  • Trading Up in Supplies and Equipment
  • Industry Shows and Competitions
  
  
• Greater Specialization and Add-on Services
  • Adding on Daycare
  
  
• Mobile Grooming
• Self-Service Grooming
• Looking Ahead: State Licensing a Real Possibility?

• Training Basics
• Where Training Takes Place
• Trainer Education and Certification
• Clubs and Competitions