Trends in Organic Lawn and Garden Products, 2nd Edition
Jan 1, 2009
128 Pages - Pub ID: LA1837847
 Ask a question about this report
 Email a colleague
 Printer format
 Order by fax
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports

Chapter 1: Executive Summary
Study Focus: L&G Supplies
Current Market Performance
Table 1-1: Retail Sales of Organic L&G Products: Market Size and Growth, 2003-2008 (in millions of dollars and percent change)
Market Projections
Table 1-2: Projected Sales of Organic L&G Products: 2009-2013 (in millions of dollars and percent change)
Organic Growing Principles
Positive and Negative Principles
Positive Principle: Create Healthy Soil
Negative Principle: No Synthetics Allowed
The Products
Compost
Organic Fertilizers
Many Types of Organic Fertilizer Ingredients
Bio-Stimulants
Pest Control: Natural/Organic Chemical Approaches
The Marketers
Number, Size, and Types of Marketers
Conventional L&G Marketers in Organics
Chicken Manure: Major Competition Emerging
Possible Competitive Trajectories
Product Trends
Fertilizer Blends
Newly Trendy F/GM Ingredients
Hybrid Fertilizers
Corn Gluten: An Organic Lawn Care Star
Neem
Bio-Controls
General Trends
Organic L&G Gaining in Popularity
Consumer Statistics Show Gains
The National Mall Project
LCO Trends
Retail Trends
Garden Centers/Nurseries
Specialty Organic Stores


Chapter 2: Organic Lawn and Garden Overview
Introduction
Parameters and Terms
Focus: L&G Supplies
Overlap with L&G Services
Description of Terms
Organic
Natural
Synthetic
Organics vs. Synthetics
The Emerging Green Market
Table 2-1: Selected List of Emerging Green Markets: By Product Category and Type
Momentum and Obstacles
Paradigm Shift
The Organic Paradigm
The Synthetic Paradigm
Synthetic Paradigm Represents Old Philosophy
Conflicting Models: Biological vs. Mechanical
Soft vs. Hard Approaches
Organic vs. Synthetic Superiority Claims
Organic vs. Synthetic L&G Products
Table 2-2: Advantages and Disadvantages of Organic and Synthetic L&G Products
Dynamics of Disadvantages
Organic Growing: Historical Background
Roots of the Organic Growing Paradigm
Organic Pioneers: Howard, Steiner, Rodale
The Environmental Movement
The “Back-to-the-Land” Movement
Baby Boomers and Health
Pesticides: A Brief History
Organic Growing Principles
Positive and Negative Principles
Positive Principle: Create Healthy Soil
Negative Principle: No Synthetics Allowed
Disease Claims
Clashing Fertilizer Formulas: Feed the Plant or the Soil?
Clashing Pesticide Formulas: Negation or Negotiation?
Synthetic Critiques of Organic Principles
“A Chemical Is Just a Chemical”
Chemical Form Matters
Synthetics: Negative Analogies
Organics: Burdensome Requirements
Organic Testimonials
Emerging Organic Benefits
Pricing Equilibrium
Supply Benefits
Numerous Other Benefits


Chapter 3: The Products
Overview
Note on Nutrients
Forms/Packaging
The Products: F/GM Ingredients
Compost
Compost Benefits
Compost Ingredients
Table 3-1: Recommended Compost Materials
Compost Accelerators
Organic Fertilizers
The Traditional Organic Fertilizer: Manure
Table 3-2: Types of Fertilizer Manure
Focus: Guano
Many Types of Organic Fertilizer Ingredients
Table 3-3: Selected Natural/Organic Fertilizer Ingredients
Focus on Select Fertilizer Ingredients
Soil Amendments
Focus: Greensand
Soil Conditioners
Bio-Stimulants
Focus: Humates
Hydroponic/Aeroponic Nutrients
The Products: Pesticide Ingredients
Natural Pest Control: Physical Approaches
Natural/Organic Chemical Approaches
Organic Pesticide Ingredients
Table 3-4: Organic Pesticide Ingredients: By Product Type
High-Tech Organic Pesticides
IPM vs. Organic Pest Control


Chapter 4: General Trends
Overview
Organic L&G Gaining in Popularity
But More Education, Promotion Needed
Consumer Statistics Show Gains
Organic Lawn Care Trends
Consumers: Greater Product Availability
Professionals: Gaining Ground
The National Mall Project
Other Lawn Demo Projects
Civic Efforts
Organic Gardening and Farming Trends
Trend in Organic Gardens: No Groundswell Yet
Institutions Slow to Embrace Organics
New Community Networking Approach
Trends in Organic Farms
Farms in Rural Areas
Farms in Metro Areas
Other General Trends
Geographical Trends
National and State Trends
Local Trends
Canada Trends
U.S. Regions: Positive and Negative
The Northwest: Green Conscious
Media/Promotion Trends
Still No Trade Journal or Association
Magazines
Newspapers
Organic L&G Celebrities
The Internet
Informal Promotional Network
Organic L&G Advocacy Groups
Regulatory Trends
Loose Regulatory Authority
Authority Conflict: Preemption Laws
Loose Regulation Leads to Other Problems
OMRI as De Facto Regulator
Local Bans on Synthetics
Fertilizer Bans
Pesticide Bans
LCO Trends
More LCOs in Organics
Table 4-1: Selected List of Natural/Organic Lawn Care Operators (2008)
Organic LCOs: Different Approaches
The Future of Organic LCOs
Retail Trends
Expanding Organic Retail Presence
Home Centers
Garden Centers/Nurseries
Focus: Specialty Organic Stores
The Serious Northwest
Services and Events
Mainstream Expansion
Buying Groups
Hardware Stores
Food Stores
Internet Retailing
Consumer Trends
Overview
Note on Simmons Market Research Bureau Data
Upscale/Mid-scale Split
Organic Insecticides Purchasers
Compost Purchasers
Table 4-2: Factors Favoring Purchase of Organic Insecticides and Compost: Index Scores (2008)
Magazine Preferences
Retail Contrast
Common Ground
More Dabblers
Great Potential
Horticulture Professionals


Chapter 5: Market Performance and Prospects
Current Market Performance
Size and Growth
Table 5-1: Retail Sales of Organic L&G Products: Market Size and Growth, 2003-2008 (in millions of dollars and percent change)
F/GM vs. Pesticide Sales
Factors in Future Growth
Positive Factors in a Negative Environment
Economic Factors: The Panic of 2008
Supply Disruptions Would Favor Organics
Price Structure Analysis
Positive Economics for Organics
Climate Change/Global Warming
Landmark Rodale Study on Carbon Sequestration
Other Studies Favor Organic L&G Climate Solutions
Organics Can Better Weather Climate Extremes
Age Demographics Positive
Cultural Factors Positive
Market Factors Positive
Negatives: Education and Labor
Market Projections
Optimistic Outlook
Table 5-2: Projected Sales of Organic L&G Products: 2009-2013 (in millions of dollars and percent change)


Chapter 6: The Products
Overview
Note on Nutrients
Forms/Packaging
The Products: F/GM Ingredients
Compost
Compost Benefits
Compost Ingredients
Table 6-1: Recommended Compost Materials
Compost Accelerators
Organic Fertilizers
The Traditional Organic Fertilizer: Manure
Table 6-2: Types of Fertilizer Manure
Focus: Guano
Many Types of Organic Fertilizer Ingredients
Table 6-3: Selected Natural/Organic Fertilizer Ingredients
Focus on Select Fertilizer Ingredients
Soil Amendments
Focus: Greensand
Soil Conditioners
Bio-Stimulants
Focus: Humates
Hydroponic/Aeroponic Nutrients
The Products: Pesticide Ingredients
Natural Pest Control: Physical Approaches
Natural/Organic Chemical Approaches
Organic Pesticide Ingredients
Table 6-4: Organic Pesticide Ingredients: By Product Type
High-Tech Organic Pesticides
IPM vs. Organic Pest Control


Chapter 7: Product Trends
Trends: Fertilizers and Growth Media
Compost and Soil Products
Table 7-1: Selected Marketers of Compost
Organic Fertilizer Products
Table 7-2: Selected Marketers of Organic Compost
Fish-Based Products
Table 7-3: Selected Marketers of Fish-Based F/GM Products
Kelp/Seaweed Products
Table 7-4: Selected Marketers of Kelp/Seaweed Products
Mineral Products
Table 7-5: Selected Marketers of Mineral F/GM Products
Vermiculture Products
Table 7-6: Selected Marketers of Vermiculture-Based F/GM Products
Compost Tea
Table 7-7: Selected Marketers of Compost Tea
Microbial Products
Table 7-8: Selected Marketers of Microbial Products
Humates
Table 7-9: Selected Marketers of Humates
Coconut-Based Products
Guano Products
Chicken Manure: Major Competition Emerging
Focus: Cockadoodle Doo
Focus: Chickity Doo Doo
Focus: Organic Growing Systems
Possible Competitive Trajectories
Fertilizer Blends: Popular Trend
Critics of Blends
Newly Trendy F/GM Ingredients
Ascophyllum Nosodum
Fish Hydrolysate
Menefee Humates
Encapsulated Gypsum
Biochar (“Terra Preta”)
Miscellaneous F/GM Trends
Hybrid Fertilizers
Botanical Extracts
Finished Compost
Organic Spikes
Organic Gardening Kits
Manure Planters
Product Trends: Pesticides
Overview
Table 7-10: Selected Marketers of Organic Pesticides
Corn Gluten: An Organic Lawn Care Star
Corn Gluten Drawbacks
Bio-Controls: Emerging Popularity
Consumer Bio-Controls
IPM Bio-Controls
Nematode Products
Garlic Products
Vinegar
Limonene
Spinosad
Pesticidal Oils
Bacteria
Neem
Table 7-11: Selected Marketers of Neem Products
Karanja Oil


Appendix: Addresses of Selected Marketers
800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >

Most Popular Research
White Paper: Consumer Insights and Trends: Packaged Facts Forecasts the Product and Social Trends That Will Make Their Mark in 2011
U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending
Ethnic Health and Beauty Care Products in the U.S., 7th Edition
U.S. Pet Market Outlook 2011-2012
Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S., 4th Edition
Pet Product Retail Channel and Consumer Shopping Trends in the U.S.
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Copyright © 2012 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
2/12/2012 - 41
SSL
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 7:00pm EST
Fridays: 5:30am - 6:00pm EST