• The Road Ahead
• Figure 2-6 Projected Retail Sales for Nail Care Market, 2005-2010 (in million $)

Chapter 3 The Marketers

• Overall Marketers
• Figure 3-1 IRI-Tracked Retail Shares of Top Nail Care Marketers, 2000-2005 (E) (in %)
• Table 3-1 IRI-Tracked Retail Sales of Top Nail Care Marketers, 2000-2005 (E) (in million $)
• Overall Brands
• Figure 3-2 Market Composition by Category Share of Top Nail Care Brands, 2004-2005 (E) (in %)
• Table 3-2 IRI-Tracked Sales of Top Nail Care Brands, 2000-2005 (E) (in million $)
• Artificial Nails and Nail Care Accessories
  • Marketers
  • Figure 3-3 Marketer Share for Artificial Nail and Nail Care Accessory Products, 2004-2005 (E) (in %)
  • Kiss Products Inc.
  • Revlon Inc.
  • Del Laboratories Inc.
  • W.E. Bassett Co.
  • Table 3-3 IRI-Tracked Sales of Artificial Nails and Nail Care Accessories Marketers, 2000-2005 (E) (in million $)
  • Implements and Tools Brands
  • Artificial Nail Brands
  • Nail Art Brands
  • Figure 3-4 Marketer Share for Artificial Nail and Nail Care Accessory Brands, 2004-2005 (E) (in %)
  • Table 3-4 IRI-Tracked Sales of Artificial Nails and Nail Care Accessories Brands, 2000-2005 (E) (in million $)
  
  
• Nail Polish
• Marketers
• Figure 3-5 Marketer Share for Nail Polish, 2004-2005 (E) (in %)
• L’Oréal USA
• Procter & Gamble Table 3-5 IRI-Tracked Sales of Nail Polish Marketers, 2000-2005 (E) (in million $)
• Brands
• Figure 3-6 Marketer Share for Nail Polish, by Brand, 2004-2005 (E) (in %)
• Table 3-6 IRI-Tracked Sales of Nail Polish Brands, 2000-2005 (E) (in million $)

• Nail Treatment
• Marketers
• Figure 3-7 Market Share of Nail Treatment Marketers, 2004-2005 (E) (in %)
• Pacific World Products
• Markwins International
• Other Marketers
• Table 3-7 IRI-Tracked Sales of Nail Treatment Marketers, 2000-2005 (E) (in million $)
• Nail Treatment Brands
• Figure 3-8 Market Share of Nail Treatment Products, by Brands, 2004-2005 (E) (in %)
• Table 3-8 IRI-Tracked Sales of Nail Treatment Brands, 2000-2005 (E) (in million $)

Chapter 4 Marketing Dynamics

• Marketing Initiatives
• OPI Teams Up With Ford
• Markwins Revamps Wet ‘n’ Wild
• Cruise Line Launches Nail Polish
• Coty Sticks With Moss
• Retailers Watch Out
• Retailers Promote Nail Care In New Way
• New Product Introductions
  • Nail Care Marketers
  • Table 4-1 Top Nail Care Marketers Based on the Number of SKUs Introduced, 2004 - 2005
  • Package Tags
  • Table 4-3 New Product Selling Points in Nail Care, by Select Package Tags, 2004 - 2005
  • Table 4-4 New Nail Care Brand Introductions with the ‘Upscale’ Package Tag, 2004 - 2005
  • Table 4-8 New Nail Care Brand Introductions with the ‘Instant’ Package Tag, 2004 - 2005
  • Table 4-5 New Nail Care Brand Introductions with the ‘Quick’ Package Tag, 2004 - 2005
  • Table 4-6 New Nail Care Brand Introductions with the ‘High Calcium’ Package Tag, 2004 -2005
  • Table 4-7 New Nail Care Brand Introductions with the ‘High Vitamin’ Package Tag, 2004 - 2005
  • Table 4-9 New Nail Care Brand Introductions with the ‘Natural’ Package Tag, 2004 - 2005
  • Table 4-10 New Nail Care Brand Introductions with the ‘No Formaldehyde’ Package Tag, 2004 - 2005
  • Innovation
  • Table 4-12 New Product Selling Points in Nail Care by Innovation, 2004 - 2005
  • Ingredients
  • Table 4-13 New Product Selling Points in Nail Care by Ingredients, 2004 - 2005
  • Table 4-14 New Nail Care Brand Introductions with Aloe, 2004 - 2005
  • Table 4-15 New Nail Care Brand Introductions with Jojoba Oil, 2004 - 2005
  • Table 4-16 New Nail Care Brand Introductions with Shea Butter, 2004 - 2005
  • Table 4-17 New Nail Care Brand Introductions with Sunscreen, 2004 - 2005
  • Table 4-18 New Nail Care Brand Introductions, with Vitamins, 2004 - 2005
  • Nail Care Salons
  • Table 4-19 Percentage of Women in the U.S. Visiting Salons, by Age, 2004-2005
  • Table 4-20 Percentage of People in the U.S. Visiting Salons, for Services, 2004-2005
  • Table 4-21 Percentage of Busiest Days for Business in U.S. Salons, 2004-2005
  • Table 4-22 Percentage of Products Retailed in U.S. Salons, 2004-2005
  • Table 4-23 Percentage of Top Nail Care Products Sold In U.S. Salons, 2004-2005 *
  • Table 4-24 Sources of Nail Supplies for Nail Technicians in the U.S., 2002-2004 (In %)
  
  
  • A Look At Nail Polish Marketers
  • Table 4-2 Top Nail Polish Marketers, based on the Number of SKUs Introduced, 2004 - 2005

Chapter 5 The Consumer

• Note on Simmons Survey Data and Figures
• Consumer Overview
  • Table 5-1 Demographic Profile of Nail Polish Users, 2005
  • Frequency of Use
  • Figure 5-1 Nail Polish Usage Frequency Among Women, 2005 (%)
  • Table 5-2 Demographic Profile of Heavy Versus Average Users of Nail Polish, 2005
  • Attitude Mapping of Heavy Users & Average Users Towards Shopping
  • Figure 5-2 Attitude Of Heavy Users (Women) in U.S., 2005 (%)
  • Figure 5-3 Attitude Of Average Users (Women) in U.S., 2005 (%)
  • Figure 5-4 Brand Preferences of Women Nail Polish Users, 2005 (%)
  • Table 5-3 Demographic Characteristics of Women Favoring Use of Nail Polish by Brand: Avon, Revlon, Sally Hansen, Cover Girl, OPI, 2005
  • Attitude Mapping of Women Using Top Five Brands
  • Figure 5-5 Attitudes Of Women Using Sally Hansen, 2005 (%)
  • Figure 5-6 Attitudes Of Women Using Avon, 2005 (%)
  • Figure 5-7 Attitudes Of Women Using Revlon, 2005 (%)
  • Figure 5-8 Attitudes Of Women Using OPI, 2005 (%)
  • Figure 5-9 Attitude Of Women Using Cover Girl, 2005 (%)
  • Sole Brand User
  • Table 5-4 U.S. Sole Brand Nail Polish Users (Women), 2005
  • The Teenage Consumer
  • Table 5-5 Demographic Characteristics of U.S. Female Teenagers Using Nail Polish, 2005
  • Attitude Mapping of Female Teenagers Towards Appearance and Fashion
  • Table 5-6 Attitude Comparison - Women vs. Teens, 2005 (%)
  • Figure 5-10 U.S. Female Teenage Nail Polish Users Attitude Toward Appearance, 2005 (%)
  • Table 5-7 Usage Profile of U.S. Female Teenagers’ Attitudes Toward Appearance, 2005
  • Table 5-8 Brand Profile of U.S. Female Teenagers’ Attitudes Towards Appearance, 2005
  • Figure 5-11 U.S. Female Teenage Nail Polish Users Attitudes Toward Fashion, 2005 (%)
  • Table 5-9 Usage Profile of U.S. Teenagers Attitudes Toward Fashion, 2005
  • Table 5-10 Brand Profile of U.S. Teenagers Attitudes Towards Fashion, 2005

Chapter 6 Trends and Opportunities

• Consumer Trends
• Hygiene and Health Consciousness
• Infection Hazard Awareness
• One’s Own Kit
• Pedicures Fight Foot Problems
• Do-It-Yourself
• Go Natural
• Multi-Functional Nail Care
• Product Innovation
  • Ingredients
  • Table 6-1 Number of Introductions by Innovative Ingredients, January 2004- August 2005
  • Packaging
  • New Delivery System for Removers
  
  
• Category Trends
  • Nail Polish Struggling
  • Natural and Short Artificial Nails Popular
  • French Manicures/Pedicures
  • Nail Treatment, Hygiene and Beauty
  • Nail Treatment At Home
  • Nail Art
  
  
• Demographic Trends
  • Ethnic Consumer
  • Table 6-2 Population Projections for Selected U.S. Ethnic Populations, 2000-2020 (in thousands)
  • Male Grooming
  • Teen and Tweens
  • Baby Boomers
  • Table 6-3 Projected U.S. Population by Age Bracket, 2000-2010 (in million)