• Sugar Busters Diet

• Survey Data And Figures
• Use Of Sugar Substitutes: Overview
  • Age Patterns
  • Income Distribution
  
  
• Table 2-1: Demographic Characteristics Favoring Use Of Sugar Substitutes/Artificial Sweeteners
  • Daily Use
  
  
• Figure 2-1: Number Of Sugar Substitute Packs Used Daily
  • Brands: Equal
  
  
• Table 2-2: Demographic Characteristics Favoring Use Of Equal As A Sugar Substitute

• Brands: Splenda
• Table 2-3: Demographic Characteristics Favoring Use Of Splenda As A Sugar Substitute
  • Sweet ’N Low
  
  
• Table 2-4: Demographic Characteristics Favoring Use of Sweet ’N Low As A Sugar Substitute
• Sugarless Chewing/Bubble Gum
• Table 2-5: Demographic Characteristics Favoring Use of Sugarless Chewing/Bubble Gum
• Table 2-6: Demographic Characteristics Favoring Use of Hershey’s Carefree Koolerz
• Table 2-7: Demographic Characteristics Favoring Use Of Hershey’s Ice Breakers
• Table 2-8: Demographic Characteristics Favoring Use Of Cadbury Adams’ Trident
• Table 2-9: Demographic Characteristics Favoring Use Of Wrigley’s Eclipse
• Table 2-10: Demographic Characteristics Favoring Use Of Wrigley’s Extra
• Table 2-11: Demographic Characteristics Favoring Use Of Wrigley’s Orbit
• Sugarless Breath Mints/Strips
• Table 2-12: Demographic Characteristics Favoring Use Of Sugarless Breath Mints/Strips
• Table 2-13: Demographic Characteristics Favoring Use Of Wrigley’s Eclipse Flash Strips
• Table 2-14: Demographic Characteristics Favoring Use Of Hershey’s Ice Breakers
• Sugar-free Desserts
• Table 2-15: Demographic Characteristics Favoring Use Of Sugar-free Flavored Gelatin Desserts
• Sugar-Free Cookies—Snackwell’s
• Table 2-16: Demographic Characteristics Favoring Use Of Snackwell’s Brand Of Sugar-free Cookies
• No-/Reduced-sugar Jams, Jellies And Preserves
• Table 2-17: Demographic Characteristics Favoring Use of No-sugar-added Jams, Jellies & Preserves
• Table 2-18: Demographic Characteristics Favoring Use Of “Light”/Reduced-sugar Jams, Jellies & Preserves
• Light/ Reduced-Calorie Pancake And Table Syrup
• Table 2-19: Demographic Characteristics Favoring Use Of “Light”/Reduced-calorie Pancake And Table Syrup
• Basis
• Sugar-Free Pudding
• Table 2-20: Demographic Characteristics Favoring Use of Sugar-free Pudding
• Sugar-Free Yogurt
• Table 2-21: Demographic Characteristics Favoring Use of “Light”/Sugar-free Yogurt

• Current State Of The Overall Weight-Loss Market
• The Low-/No-Sugar Food Market Estimated At $2 Billion
• Factors To Growth
  • Impact of Low-Carb On Low-/No-sugar
  • Aging Population
  • Rising Diabetes Rates Could Fuel Growth
  • Childhood Obesity Focuses New Attention On High-sugar Products
  
  
• Sugar Substitutes Have A Mixed Health Record
• New Wave Of Sugar Substitutes May Boost Market

• Low-/No-Sugar Food Market To Reach $4.1 Billion By 2008
• Figure 2-2: Projected U.S. Sales Of Sugar-Free Foods, 2004-2008

Chapter 3: Competitive Situation

• Impact Of Low-Carb On The Low-Sugar Market
• Is There A Low-/No-Sugar Bandwagon?
• Figure 3-1: New Product Trends Comparison—No-/Low-fat, No-/Low-carb And No-/Low-sugar

• Sugarless Gum
  • Wrigley Leads With 53 Percent Market Share
  • New Products Drive Sales
  
  
• Table 3-1: Top Marketers of Sugarless Gum By IRI-Tracked Sales And Shares, 2003
• Table 3-2: Top Brands of Sugarless Gum Based on Increase In Sales, 2002-2003
• Diet Candy
  • Russell Stover Improves Its Share
  • Hershey Joins The Fray
  
  
• Table 3-3: Top Marketers of Diet Candy By IRI-Tracked Sales And Shares, 2003
• Table 3-4: Top Brands of Diet Candy Based on Increase In Sales, 2002-2003
• Sugar-Free Cookies
• Low-Sugar Cereals
• Low-/No-Sugar Desserts
• No-Sugar-Added Ice Cream
• Food Bars Move Beyond Diabetic Products
• Sugar Substitutes: Splenda Takes Control
• Table 3-5: Top Marketers of Sugar Substitutes By IRI-Tracked Sales And Shares, 2003

• Retailers Showing Interest In Low-Sugar Lines
• Educating the Consumer
• Russell Stover Targets Pharmacy Section
• Pricing Sugar-Free Products
• Brand Association
  • Kraft And Hershey Team Up With American Diabetes Association
  • Bravo Foods Partners With Diabetes Research Institute
  
  
• Advertising and Promotion Trends
  • Splenda-Getting Closer To Natural
  • Kraft Targets Hispanics In Partnership With H-E-B
  • Hershey Teams with Cooking Lite
  • Sugarless Gums—Wrigley and Cadbury Fight It Out
  
  
• New Product Trends
  • Splenda—The Preferred Sweetener
  • ChampionLyte Introduces First Sugar-Free Isotonic Sports Drink
  • Mid-calorie Drinks Set For Launch
  
  
• New Product Introductions
  • Table 3-6: Low-/No-sugar Chocolate Candy Introductions, 2003-2004
  • Table 3-7: Low-/No-sugar Non-chocolate Candy Introductions, 2003-2004
  • Table 3-8: Low-/No-sugar Crackers Introductions, 2003-2004
  • Table 3-9: Low-/No-sugar Desserts Introductions, 2003-2004
  • Table 3-10: Low-/No-sugar Jams, Jellies, Marmalades And Sweet Butters Introductions, 2003-2004
  • Table 3-11: Low-/No-sugar Ice Cream, Novelties And Frozen Yogurt Introductions, 2003-2004
  • Table 3-12: Low-/No-sugar Meal Replacements And Special Diet Food Introductions, 2003-2004
  • Table 3-13: Low-/No-sugar Pastry And Baked Product Introductions, 2003-2004
  • Table 3-14: Low-/No-sugar Snack Bars And Snacks Introductions, 2003-2004
  • Table 3-15: Low-/No-sugar Staple Introductions, 2003-2004
  • Table 3-16: New Low-/No-sugar Sweet Toppings Introductions, 2003-2004
  • Table 3-17: Low-/No-sugar Yogurt And Yogurt Imitations Introductions, 2003-2004
  
  
• Competitive Profiles
  • Russell Stover Candies, Inc.
    • Diet Candy Leader
    • Good Returns from Sugar-Free
    
    
  • Hershey Foods Corp.
  • William Wrigley Jr. Co.
  • Unilever
  • Kraft/Nabisco
  • Nestlé USA
  • Carbolite Foods

Chapter 4: Low-/No-Sugar And The Overall Food Industry

• Overall Impact On The Retail Food Industry
• NCA Seeking to Debunk Myths About Sugar-Based Candy
• Is Low-/No-Sugar A Selling Point?
• Table 4-1: Product Introductions Tagged As Low-/No-Sugar, 2003-2004
• Americans Love Their Sugar…
• But Will Better Tasting Substitutes Compete For That Love?
• “Health” Products Benefit From Improved Formulations
• Room For a Middle Ground?
• Sugar-Free Products —The Future