• Scope And Methodology
• Gourmet Chocolate
• Report Methodology
• Gourmet Chocolate Sales in Excess of $1 Billion.
• Retail Sales Of Gourmet Chocolate
• Table 1-1: IRI-Tracked Sales of Gourmet Chocolate, 2002-2003
• Retail Sales Growth Rate Slowing
• Figure 1-1: U.S. Retail Sales of Gourmet Chocolate, Annual Percentage Growth, 1999-2003
• Factors To Market Growth
• Major Marketers And Brands
• The Competitive Situation
• Trends And Opportunities
• Overview Of Consumer Purchasing

Chapter 2: The Market

• Market Size and Growth
  • Market Definition
  
  
  • Methodology for Sales Estimates
  • Overall Market Pegged at Over $1 Billion
  • Retail Sales at $243 Million
  • Table 2-1: U.S. Retail Sales Growth of Gourmet Chocolate, 1999-2003
  • Figure 2-1: U.S. Retail Sales of Gourmet Chocolate, Annual Percentage Growth, 1999-2003
  • Gourmet Chocolate “Aspirants”
  
  
• Market Composition
  • Market Composition by Retail Channel
  • Market Composition by Product Categories
  • Seasonal Sales
  • Estimated Share of Gourmet Chocolate Dollar Retail Sales by Seasonal/Non-seasonal Category, 2003 (Percent)
  • Figure 2-3: Estimated Share of Non-Seasonal Gourmet Chocolate Dollar Sales by Category, 2003
  • Figure 2-4: Estimated Share of Seasonal Gourmet Chocolate Dollar Sales by Category, 2003
  
  
• Market Forecasts
  • Demographic Trends Smaller-Sized Households Portend More Snacking
  • Growing Ethnic Population
  • Table 2-2: Projected Ethnic Buying Power in 2007
  • Upscale Trends In Chocolate
  • Growing Interest in Dark Chocolate
  • Sales Growth in Grazing
  • Expanded Distribution
  • Specialty Chocolate Shops
  • Appealing To The Health Conscious
  • Role of the Internet
  
  
• Projected Market Growth
  • Methodology for Sales Estimates
  • Retail Sales to Reach $395 Million by 2008
  • Figure 2-5: Projected U.S. Retail Sales of Gourmet Chocolates in IRI tracked channels, 2003-2008
  • Table 2-3: Projected Sales of Gourmet Chocolates in IRI tracked channels, 2003-2008
  • Overall Market to Reach $1.62 billion by 2008
  • Figure 2-5: Projected Overall Sales of Gourmet Chocolates, 2003-2008

• Marketers And Brands
  • Several Thousand Competitors
  • Gourmet Chocolate Leaders
  
  
• Chocolates from Belgium
• “Nouvelle American” Style Of Chocolates
• Hundreds of Niche Marketers
• Table 3-1: Selected U.S. Marketers of Gourmet Chocolates
• Private Labels Positioning Upscale


• Marketer And Brand Shares
  • Methodology
  • Dove Chocolates A Strong Competitor Among Gourmet “Aspirants”
  • Lindt Chocolate Candy Rise to $35.9 Million in 2003
  • Ferrero Rocher at $47.3 Million in 2003
  • Table 3-2: Top Marketers of Gourmet/Premium Chocolate by IRI-Tracked Sales and Shares, 2003
  • Figure 3-1: Top Marketers of Gourmet Chocolate Candy by IRI-Tracked Share, 2002 vs. 2003
  • Sales Estimates of Gourmet Chocolate Companies not Covered by IRI
  • Table 3-3: Total U.S. Sales Estimate of Gourmet Chocolate Companies not Covered by IRI
  • Lindt & Sprungli Leads in Non-Seasonal Segment
  • Dove Soars in Mass-Market Seasonal Sales
  • Table 3-4: Top Marketers of Non-Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales and Shares, 2003
  • Top Marketers of Non-Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales and Shares, 2003
  • Table 3-5: Top Marketers of Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales and Shares, 2003
  • Table 3-6: Selected Non-Seasonal Gourmet Chocolate Product Lines by 12-Month Increase in Sales, December 2002/2003
  • Table 3-7: Selected Seasonal Gourmet Chocolate Product Lines by 12-Month Increase in Sales, December 2002/2003
  
  
• Marketing Trends
  • Retailers Going Upscale
  • Marketers Use All Routes
  • Mass/Class Barriers Breaking Down
  • Leveraging Brand Equity
  • Partnerships as Competitive Advantage
  • The Importance of Packaging
  
  
• Advertising And Promotion Trends
  • Brand Association
  • Consumer Promotions
  • Event Promotions
  • Retailer Promotions
  
  
• New Product Trends
  • New Flavors and Ingredients
  • Dark and Varietal Chocolate
  • Organic Chocolates
  • Artisan Chocolates
  • Table 3-8: New Gourmet Chocolate Introductions, 2003-200
• Merchandising Strategies
  • Entry in Supermarkets
  • Focus on Specialty Stores
  • Chocolate Cafes
  • Store-in-a-Store Concept
  • The Power of Internet
  • Online Retailers Multiplying

Chapter 4: Competitive Profiles

• Competitive Profile: Godiva Chocolatier (Campbell Soup Co)
  • Company Overview- Campbell Soup Co
  • Reorganization of Business Operations-2004 Godiva Chocolatier
  • Product Line
  • Extending Brand Equity
  • Godiva Boutiques
  • Consumer Promotion-Valentines 2004
  • Direct Marketing
  • New Products- Valentine and Spring 2003
  
  
• Competitive Profile: Chocoladefabriken Lindt & Sprüngli A.G
  • Company Overview
  • Lindt & Sprüngli USA
  • Lindt at Retail
  • Lindt Product Line
  • Ghirardelli Chocolate Co.
  • Ghirardelli Product Line
  • Lindt Marketing Strategies
  • Lindt and Ghirardelli - New Products 2003
  • Internet Operations
  
  
• Competitive Profile: See’s Candies, Inc.
  • Company Overview
  • Product Line
  • See’s- Gourmet Chocolates for the Mass Market
  • Seasonal Sales
  • Internet Operations:
  
  
• Competitive Profile: Ferrero USA Inc
  • Company Overview
  • Product Line-
  • Ferrero Rocher
  • Distribution
  • Packaging
  
  
• Competitive Profile: Perugina (Nestlé S.A)
  • Company Overview
  • Product Line
  • Encouraging Self Consumption
  • Promotional Offer
  • Internet Operations
  
  
• Competitive Profile: Joseph Schmidt
  • Company Overview
  • Product Line
  • Expanded Distribution
  • Publicity through Chocolate Exhibits
  
  
• Competitive Profile: Lake Champlain Chocolates
  • Company Overview:
  • Retail Outlets
  • Product Line
  • New Products
  
  
• Competitive Profile: Endangered Species
  • Company Overview
  • Social Cause Marketing
  • Product Line
  
  
• Competitive Profile: Fran’s Chocolates
  • Company Overview
  • Product Line
  • Innovations in Packaging and Ingredients
  
  
• Competitive Profile: Ethel M Chocolates
  • Company Overview
  • Product Line
  • Customized Products
  
  
• Competitive Profile: Scharffen Berger
  • Company Overview
  • Product Line
  • Differential Packaging
  • Social Commitment
  • Valentine Promotion
  
  
• Other Major Marketers
  • Competitive Profile: Maison du Chocolat
    • Product Line
    • Tasting Classes
    
    
  • Competitive Profile: Neuhaus
    • Product Line
    • Packaging
    
    
  • Competitive Profile: Leonidas
    • Product Line
    
    
  • Competitive Profile: Teuscher
    • Product Line
    
    Competitive Profile: Guylian

Chapter 5: The Consumer

• Note on Simmons Survey Data and Figures


• Purchasing Patterns
• Demographic Characteristics
• Age Patterns
• Ethnic Consumers
• Regional Skew to the North East
• Table 5-1: Demographic Characteristics Favoring Purchase of Chocolate & Hard Roll Candy.
• Table 5-2: Demographic Characteristics Favoring Purchase of Dove Promises
• Category
• Table 5-3: Demographic Characteristics Favoring Purchase of Ferrero Rocher Chocolates
• Table 5-4: Demographic Characteristics Favoring Purchase of Godiva Chocolates
• Table 5-5: Demographic Characteristics Favoring Purchase of Other Gourmet Chocolate Brands
• Table 5-6: Demographic Characteristics Favoring Consumption of Sweets
• Table 5-7: Demographic Characteristics Favoring Consumption of Gourmet Foods

Chapter 6: Trends and Opportunities

• Changing Demographics
• Dark Chocolates, the New Craze
• Self Indulgence in Gourmet Chocolates
• Product Innovations
• Increased Retail Presence
• The Health Conscious Consumer

Appendix: Addresses of Selected Marketers