Market Trends: Fresh Breads and Related Bakery Products

Aug 1, 2004
75 Pages - Pub ID: LA977957
Abstract Table of Contents Search Inside Report Related Reports

Chapter 1: Executive Summary
  • Report Scope
  • Methodology
  • The Market
    • Table 1-1: U.S. Retail Sales of Fresh Bread, Bagels and Rolls, 1999-2003
    • IRI-Tracked Market Stands at $8.4 Billion
    • Breads Are the Big Loaf
    • Retail Sales of Artisan Breads Bucking the Trend
    • Low Carb Strikes In-Store Bakeries, as Results Remain Flat

  • The Marketers
    • Table 1-2: IRI-Tracked Sales and Market Share of Top 10 Bread Marketers, 2003

  • Top Brands
    • Table 1-3: IRI-Tracked Sales and Market Share for Top-10 Bread Brands, 2003

  • Marketing Dynamics
    • Reclaiming the “Moral High Ground” - the Industry Fights Back
    • Getting Artisany
    • Going Low-Carb

  • The Consumer
  • Market Projections
    • Table 1-4: Projected Sales of Fresh Bread, Rolls and Bagels, 2003-2008

Chapter 2: The Market

  • Market Overview
  • Market Size and Growth
    • Table 2-1: U.S. Retail Sales of Fresh Bread, Bagels and Rolls, 1999-2003
    • Figure 2-1: U.S Retail Sales of Fresh Bread, Bagels and Rolls, 1999-2003
    • IRI-Tracked Market Stands at $8.4 Billion Table 2-2: IRI-Tracked Sales of Bread, Bagels and Fresh Rolls, 1999-2003
    • Figure2-2: IRI-Tracked Sales of Bread, Bagels and Fresh Rolls, 1999-2003
    • Breads Are the Big Loaf
    • Figure 2-3: IRI-Traced Sales of Fresh Bread/Rolls Market, Market Share by Segment, 2003
    • Table 2-3: IRI-Tracked Sales of Bread, 1999-2003
    • Table 2-4: IRI-Tracked Sales of Bagels, 1999-2003
    • Table 2-5: IRI-Tracked Sales of Rolls/Buns/Croissants, 1999-2003

  • Market Dynamics
    • Low-Carb Flattens White Bread . . .
    • But Raises Whole-Grain, Artisan Breads
    • Retail Sales of Artisan Breads Bucking the Trend
    • La Brea Takes Off
    • Figure 2-4: IRI-Tracked Sales of La Brea Breads, 1999-2003
    • Ecce Panis, Concept 2 Also Thrive
    • Figure 2-5: IRI-Tracked Sales of Ecce Panis Breads, 1999-2003
    • Figure 2-6: IRI-Tracked Sales of Concept 2 Bakeries, 1999-2003
    • Panera Leads the Specialty Bread Foodservice Way
    • Low Carb Strikes In-Store Bakeries, as Results Remain Flat
    • Table 2-6: In-Store Bakery Sales, 2000-2003

  • Key Challenges
    • No Longer “The Best Thing”?
    • Wheat Flour Production, Consumption Down
    • Going for the Grains
    • Bread Penetration Levels Still High
    • The Diet That Squashed the Loaf
    • Availability of Alternative Breakfast Options

  • Marketer Response
    • Reclaiming the “Moral High Ground” - the Industry Fights Back
    • But if You Can’t Beat ‘Em . . .
    • New and Premium Products
    • Getting Artisany
    • A Chink in the Low-Carb Armor?

  • Market Projections
    • Table 2-1: Projected Sales of Fresh Bread, Rolls and Bagels, 2003-2008
    • Figure 2-3: Projected U.S. Sales for Breads, 2003-2008

Chapter 3: The Marketers

  • Overview
    • Table 3-1: Top 10 Bread Marketers by Market Share

  • Performance Analysis - Top Marketers
    • George Weston, Inc.
    • Table 3-2: IRI-Tracked Sales of Top 10 Bread/Roll/Bagel Marketers
    • Interstate Bakeries
    • Sara Lee Bakery Group
    • Pepperidge Farm
    • Perfection Bakeries, Inc.
    • Flowers Bakeries, Inc.
    • Figure 3-1: Top 10 Marketers of Breads by IRI-Tracked Sales, 2001-2003
    • Top Marketers Enjoyed a Good Run
    • Table 3-3: IRI-Tracked Sales for Top-10 Marketers and Brands: Breads, Rolls and Bagels
    • IRI-Tracked Sales for Top-10 Marketers and Brands: Breads, Rolls and Bagels

  • Review of the Top Brands
    • Table 3-4: IRI-Tracked Sales of Top 10 Bread/Rolls/Bagel Brands by Market Share

  • Brand Performance Analysis
    • Top Brands
    • Table 3-5: IRI-Tracked Sales of Top 10 Bread/Bagels/Rolls Brands, 2002-2003
    • Figure 3-2: IRI-Tracked Sales of Top 10-Bread Brands, 2001-2003
    • Outlook

Chapter 4: Marketing Dynamics

  • Marketing Dynamics
  • Sara Lee Touts Health Benefits of Whole Grain
  • Pepperidge Farm Promotes Product Quality
  • Interstate Looks to Ads to Revive Product
  • Table 4-1: Notable Bread Marketing Initiatives -2003
  • Innovative Marketing
  • The Industry Weighs In
  • Line Extensions Favor Low-Carb
  • Figure 4-1: New Low-Carb Bread Product Introductions, January 2003 - July 2004
  • Marketing Private Label Breads
  • Expanding Artisan Roots
  • Artisans Eschew Low-Carb
  • Hearty Breads the Focus in In-Store Bakeries
  • Specialty Breads Used to Distinguish Foodservice Offerings

  • New Product Introductions
    • Table 4-2: Selected New Bread Product Introductions, 2002-2004

    Chapter 5: The Consumer

    • Whole Wheat Growing in Stature
    • The Simmons System
    • Table 5-1: Demographic Characteristics of Adults Favoring Household Consumption of Breads, 2003
    • Heavy Users
    • Figure 5-1: Bread Usage Levels by Number of Loaves Consumed Weekly
    • Consumption by Age High and Consistent Across Groups
    • Figure 5-2: The Bread Consumer: Percentage of Users by Age Group
    • Table 5-2: Bread Usage Rate by Age
    • Women Represent More Than Half of the Loaf
    • Figure 5-3: Bread Consumers by Gender
    • Table 5-3: Bread Usage Rate by Gender
    • A Popular Item Among White Consumers
    • Figure 5-4: The Bread Consumer: Percentage of Users by Race/Ethnic Origin
    • Table 5-4: Bread Usage Rate by Race/Ethnic Origin
    • Bread Rises in the South
    • Figure 5-5: Bread Consumption by Region of the Country
    • Table 5-5: Bread Usage Penetration Rates by Region of the Country
    • Wonder Bread Takes Top Honors
    • Table 5-6: Most Popular Bread Brands, 2003
    • White Bread The Most Popular Type
    • Table 5-7: Most-Eaten Bread by Type, 2003
    • Quick Profiles: Bread Eaters by Type
    • Table 5-8: Quick Profile of the Multigrain Bread Eater
    • Table 5-9: Quick Profile of the White Bread Eater
    • Table 5-10: Quick Profile of the Wheat Bread Eater

    Chapter 6: Company Profiles

    • George Weston Bakeries Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-1: U.S. Retail Sales for George Weston Inc., 1999-2003

    • Interstate Brands Corp
      • Overview
      • Product Details
      • Performance
      • Figure 6-2: U. S Retail Sales for Interstate Brands Corp., 1999-2003

    • Sara Lee Bakery Group
      • Overview
      • Product Details
      • Performance
      • Figure 6-3: U.S. Retail Sales for Sara Lee Bakery Group, 1999-2003

    • Flowers Bakeries
      • Overview
      • Product Details
      • Performance
      • Figure 6-4: U. S. Retail Sales for Flowers Bakeries Inc., 1999-2003

    • Pepperidge Farm Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-5: U.S. Sales for Pepperidge Farm, 1999-2003

    • Stroehmann Bakeries Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-6: U.S. Retail Sales for Stroehmann Bakeries, 1999-2003

    • United States Bakery
      • Overview
      • Product Details
      • Performance
      • Figure 6-7: U.S. Retail Sales for United States Bakery, 1999-2003

    • Martin’s Famous Pastry Shoppe Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-8: U.S. Retail Sales for Martin’s Famous Bakery Shoppe, 1999-2003

    • Perfection Bakeries Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-9: U.S. Retail Sales for Perfection Bakeries, 1999-2003

    • Mrs. Baird’s Bakers Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-10: U.S. Retail Sales for Mrs. Baird’s Bakers, 1999-2003

    • La Brea Bakery
      • Overview
      • Product Details
      • Figure 6-11: IRI-Tracked Sales of La Brea Breads, 1999-2003

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