Market Trends: Footcare Products
Jan 1, 2005
123 Pages - Pub ID: LA1037786
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Chapter 1: Introduction and Overview
  • Scope
  • Methodology
  • Market Overview
  • Key Issues and Trends
    • Indulgence
    • Lack of Innovation
    • Self Medication and Diabetics

  • Outlook
  • Foot Care Overview
  • Foot Care Facts
  • Foot Care Conditions
    • Athlete’s Foot
    • Heel Pain
    • Calluses & Corns
    • Diabetic Foot

  • Toenail Fungus
  • The Products
    • Foot Care Devices
    • Orthotics Inserts/Insoles
    • Rear Foot and Forefoot Supports
    • Night Splint
      • Magnetics
      • Socks

    • Table 2-1: Leading Foot Care Devices by Company
    • Foot Care Medications
    • Table 2-2: Leading Foot Care Over-the-Counter Medications by Company
    • Specialty Products
    • Table 2-3: Specialty Foot Care Products of Sephora
    • Table 2-4: Specialty Foot Care Products of Avon Products Inc.
Chapter 2: The Market
  • Methodology
  • Market Size & Growth
    • Indifference Toward Foot Care
    • Insignificant Growth
    • Table 2-1: U.S. Retail Sales of Foot Care Products, 1999-2004
    • Figure 2-1: U.S. Retail Sales of Foot Care Products, 1999-2004
    • Market Segments
    • Table 2-2: U.S. Retail Sales of Foot Care Products by Category, 1999-2004
    • Table 2-3: Growth of Retail Sales of Foot Care Products by Category
    • Lack of Innovation Stagnates Sales of Devices
    • Figure 2-2: U.S. Retail Sales of Foot Care Devices, 1999-2004
    • Growth of OTC Medications Powered by Lamisil
    • Figure 2-3: U.S. Retail Sales of OTC Foot Care Medication, 1999-2004

  • Market Composition
    • Figure 2-4: Growth of Retail Sales of Foot Care Products by Category, 1999-2004
    • Figure 2-5: Market Share of Foot Care Products by Category, 2004

  • Trends and Issues
    • Rise of Indulgent Foot Care
    • Broad Price Spectrum
    • Table 2-4: Pricing Comparison of Specialty and Mass-Market Foot Care Products (2004)
    • Catch Them Young
    • New Entrants
    • Comfort & Ease of Use
    • Demand Volatility
    • Patent Issues

  • Factors Influencing Future Growth
    • Aging Population - the Core Consumer
    • Figure 2-6: U.S. Mature Population by Age and Percent of Population
    • Diabetic Foot Care
    • Table 2-5: Total Prevalence of Diabetes in the US by Age & Ethnicity
    • Foot Fashion Can Cause, Help Foot Problems
    • Need for Daily Foot Care
    • Table 2-6: Most Common Foot Problems Among Adults
    • Few Innovative Products Launched

  • Projected Market Growth
    • Table 2-7: Estimated U.S. Retail Market Sales of Total Foot Care Products
    • Figure 2-7: Projected U.S. Retail Market Sales of Total Foot Care Products
Chapter 3: The Marketers
  • Performance Analysis - Marketers
  • Table 3-1: IRI-Tracked Sales of Total Foot Care Products Category, 1999-2004
  • Figure 3-1: IRI-Tracked Sales of Foot Care Products, 1999-2004
  • Table 3-2: IRI-Tracked Sales of Foot Care Products by Sub-Category, 1999-2004
  • Figure 3-2: IRI-Tracked Sales of Foot Care Products by Sub-Category, 1999-2004
  • Many Players, One Clear Leader
  • Table 3-3: Top 10 Marketers of Foot Care Products by IRI-Tracked Sales, 2004
  • Figure 3-3: Percentage Share of Top Marketers of Foot Care Products by IRI-Tracked Sales, 2004
  • Competition from Private Label
  • Table 3-4: IRI-Tracked Sales for Top 10 Marketers of Foot Care Products, 1999-2004
  • Figure 3-4: Change in IRI-Tracked Sales of Top 5 Marketers of Foot Care Products, 1999-2004
  • Table 3-5: Annual Percentage Revenue Change of Top 10 Marketers by IRI-Tracked Sales, 1999-2004
  • Table 3-6: IRI-Tracked Sales for Top Marketers of Foot Care Devices
  • Table 3-7 Sales Performance of Top Marketers of Foot Care Devices, 2002-2004
  • Figure 3-5: Sales Performance of Top Marketers of Foot Care Devices, 2002-2004
  • Table 3-8: IRI-Tracked Sales for Top Marketers of OTC
  • Foot Care Medication
  • Table 3-9: Performances of Top Marketers of OTC Foot Medication, 2002-2004
  • Figure 3-6: Performance of Top Marketers of OTC Foot Care Medication, 2002-2004
  • Competitive Landscape
    • Schering-Plough Dominates
    • Table 3-10: Market Shares of Top 10 Marketers of Foot Care Products
    • Figure 3-7: Market Share of Top Marketers of Foot Care Products, in 2004
    • Figure 3-8: Change in Market Shares of Top 5 Marketers of Foot Care Products, 1999-2004
    • Performance Analysis - Brands
    • Table 3-11: IRI-Tracked Sales for Top Foot Care Devices, by Brands
    • Table 3-12: IRI-Tracked Sales for Top OTC Foot Medication, by Brands

  • New Product Introductions
    • Table 3-13: New Foot Care Product Introductions: Avon Products, Inc.
    • Table 3-14: New Foot Care Product Introductions:
    • Bristol-Myers Squibb Company
    • Table 3-15: New Foot Care Product Introductions: Chattem
    • Table 3-16: New Foot Care Product Introductions: Implus Footcare, LLC
    • Table 3-17: New Foot Care Product Introductions: New Cosmar Corp
    • Table 3-18: New Foot Care Product Introductions: Tripod Labs, Inc.
    • Table 3-19: New Product Introductions of Other Companies

  • Product Packaging and Promotions
    • Foot Care Product Packaging Becomes More Informative
    • Podiatrists, NASCAR Used to Promote Products
    • Shaking an Elderly Image

  • Advertising Campaigns
    • Television Predominates
    • Established Products Sell Themselves
    • Pharmaceutical Advertising and the FDA
    • Table 3-20: Advertising Expenditures of Companies by Brands

  • Company Profiles
    • Schering-Plough
    • Business Overview
    • Figure 3-9: Schering-Plough’s Annual Sales and Net Income, 2000-2003
    • Table 3-21: Schering-Plough Brands in Foot Care
    • Table 3-22: Schering-Plough: Sales By Region, 2003
    • Table 3-23: Schering-Plough: Sales By Category, 2003
      • Overall Revenues Down in 2003
      • Patent Problems

    • New Foot Care
    • Novartis AG
    • Business Overview
    • Financial Standing
    • Figure 3-10: Novartis Annual Sales and Annual Net Income, 2000-2003
    • Table 3-24: Novartis: Sales By Region, 2003
    • Table 3-25: Novartis: Top 10 Products, 2003
      • Lamisil Patent Win
      • New Initiatives

    • Chattem, Inc.
    • Business Overview
    • Figure 3-11: Chattem Annual Sales and Net Income, 2000-2003
    • Table 3-25: Chattem: Sales By Category
      • Financial Standing
      • New Initiatives

    • Combe Incorporated
    • Business Overview
    • Table 3-25: Combe: Brands by Category
    • Table 3-26: Products under Odor-Eaters Brand
    • New Initiatives
    • Taro Pharmaceuticals Inc.
    • Business Overview
    • Figure 3-12: Taro Annual and Net Income, 2000-2003
    • Table 3-26: Taro: Brands and Generic Products
    • Table 3-27: Taro: Sales By Region, 2003
    • New Initiatives
    • ProFoot Inc.
    • Business Overview
    • Table 3-8: ProFoot: Brands of Foot Care
    • New Initiatives
    • Implus Corp
    • Business Overview
    • Table 3-9: Sof Sole Products
    • Table 3-10: Sof Comfort and Airplus Product Categories
    • New Initiatives
    • Spenco Medical Corporation
    • Business Overview
    • Table 3-11: Spenco Brands
    • New Initiatives
Chapter 4: The Consumer
  • The Simmons SurveyAthlete’s Foot Sufferers: Young Men with Higher Incomes and Education
  • Table 4-1: Demographics of Consumers Suffering from Athlete’s Foot
  • Severe Athlete’s Foot Sufferers: A Different Demographic
  • Picture Emerges
  • Table 4-2: Demographics of Consumers who Suffered Severely from Athletes Foot
  • Older, Higher Incomes for Purchaser of Prescriptions and Non-prescriptions Athletes Foot Remedies
  • Table 4-3: Demographics of Consumers Who Used Non-prescription Drugs for Athlete's Foot
  • Table 4-4: Demographics of Consumers Who Used Prescription Drugs for Athlete’s Foot Treatment
  • Prescription Lamisil Users Skew Older, Hispanic
  • Nail Fungus: White, Educated Seniors More Susceptible
  • Table 4-5: Demographics of Consumers Suffering from Nail Fungus
  • Table 4-6: Demographics of Consumers Who Suffered Severely from Nail Fungus
  • Table 4-7: Demographics of Consumers Who Used Non-prescription Drugs for Treating Nail Fungus
  • Table 4-8: Demographics of Consumers Who Used Prescription Drugs for Treating Nail Fungus
  • Demographics of Consumers at Risk of Athlete’s Foot and Nail Fungus
  • Table 4-9: Demographics of Consumers Who Don’t Have but Feel at Risk From Athlete’s Foot
  • Table 4-10: Demographics of Consumers who Don’t Have but Feel at Risk From Nail Fungus
  • Patients of General Practitioners Skew Middle Age; Patients of Podiatrist Skew Female
  • Table 4-11: Demographics of Consumers Who Visited A
  • General/Family Practitioner
  • Table 4-12: Demographics of Consumers who Visited Podiatrist
  • Nearly 70% Use First Aid or Antibiotic Remedies
  • Figure 4-1: Percentage Consumer Usage of
  • First Aid /Antibiotic Remedies
  • Figure 4-2: Consumers Using Different Types of
  • First Aid/Antibiotic Remedies
  • Diverse Consumer Group Uses Gold Bond
  • Table 4-13: Demographics of Consumers Using
  • Gold Bond-Brand Products
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