• Market Definition
• Ethnic Men’s Purchasing of General Market Products Is Included
• Sales of HBC to Ethnic Men at Over $1.4 Billion in 2003
• Men’s Ethnic HBC to Break $1.7 Billion Mark in 2008
• Table 1-1: U.S. Retail Dollar Sales of Ethnic Men's Grooming Products, 2001-2008*
• Shaving Products Hold Biggest Share of Retail
• Table 1-2: Share of U.S. Retail Dollar Sales of Ethnic Men's Grooming Products, by Category and Segment, 2001-2003*
• Improved Male Knowledge About Health and Appearance
• Ethnic Male Spending Power Nears $1 Trillion Mark
• Table 1-3: Estimated Spending Power of U.S. Male African Americans, Hispanics, and Asians, 2004-2008
• Ethnic Men Show Pride, Yet Assimilate
• Ethnic Youth in the Equation

• Competitive Overview
  
• Marketer Shares
  
  • Duke Is Stand-Out Men’s Relaxer
  • Other Share Data
  • Johnson Publishing Spends $2 Million to Advertise Duke Brand
  • Lots of Hidden Ad Expenditure
  
  
• New Product Trends
  
  • Texturizers
  • Haircolor
  • Skin Care Items
  • Botanical and/or Natural Formulations
  • New Distribution Paths for Slow-Moving Items Can Help Men’s Ethnic HBC
  
  
• The Consumer
  
  • Almost 41 Million Ethnic Men in 2004
  • Hispanics the Largest Male Ethnic Group
  • Black Men Still the Key Target Audience for Ethnic-Specific Products
  • Asian Men the Fastest-Growing Sector
  • Table 1-4: Projection of U.S. African-American, Asian, and Hispanic Male Populations, 2004-2020
  
  
• Methodology
  
  • Market Definition
  • Ethnic Men’s Purchasing of General Market Products Is Included
  • How This Report Was Prepared
  • Clarification of Terms
  • Ethnic
  • Market/Category/Segment
  • Mass
  • Prestige and Pop Prestige

Chapter 2: The Products

• Ethnic, General Market, Male and Unisex Products All Used
• Four Men’s Ethnic HBC Categories: Shaving Products, Hair Care, Deodorant, Skin Care
  • Shaving Products
  • Hair Care Products
  • Deodorant
  • Skin Care Products
  
  
• Chemical vs. Natural Formulations
• Cosmeceutical Requirements for Blacks versus Hispanics versus Asians
• More Products for Hispanic and Asian Men in 2004

Chapter 3: The Numbers

• Sales of HBC to Ethnic Men at Over $1.4 Billion in 2003
• A Market Headed for a Big(ger) Pay-Off
• Table 3-1: U.S. Retail Dollar Sales of Ethnic Men's Grooming Products, by Category and Segment, 2001-2003*
• Shaving Products Push Up to $642 Million
• Hair Care Slips to $402 Million
• Deodorant Also Slips, to $304 Million
• Skin Care Relatively Bullish, at $88 Million
• Shaving Products Hold Biggest Share of Retail
• Table 3-2: Share of U.S. Retail Dollar Sales of Ethnic Men's Grooming Products, by Category and Segment, 2001-2003*

Chapter 4: What Lies Ahead

• More and More Men of Color
• Hispanic Men Now Most Numerous
• Yet African-American Men Still the Prime Target
• Asian Men Neglected
• Table 4-1: Projection of U.S. African-American, Asian, and Hispanic Male Populations, 2004-2020
• Improved Male Knowledge About Health and Appearance
• Ethnic Male Spending Power Nears $1 Trillion Mark
• Table 4-2: Estimated Spending Power of Male African Americans, Hispanics, and Asians Resident in the United States, 2004-2008
• Marketers Must Step Up Efforts to Reach Ethnic Men
• The Hispanic Product Wave: Tsunami or Sprinkle?
• Ethnic Men Show Pride, Yet Assimilate

• Ethnic Men and Mainstream Trends
  
  • More Hairstyles Acceptable
  • Use of Hair Color More Widespread
  • Skin Care’s Not Just for Sissies
  • The Rise of Pop Prestige
  • Licensing
  • Ethnic Youth in the Equation

Chapter 5: Projected Sales

• Men’s Ethnic HBC to Break $1.7 Billion Mark in 2008
• Shaving Products Brush $800 Million
• Hair Care to Grow to $466 Million
• Deodorant Sales in Push Up to $341 Million
• Skin Care in Strong Progress to $118 Million
• Table 5-1: Projected U.S. Retail Dollar Sales of Ethnic Men's Grooming Products,* by Category and Segment, 2003-2008

Chapter 6: The Competitive Situation

• Ethnic HBC Specialists and Generalists
• Few Target Male Ethnics Exclusively
• Types of Companies
• Competitive Overview
  • Marketer Shares
    
    • Duke Is Stand-Out Men’s Relaxer
    • Other Share Data…
    • Table of Marketers and Brands
    • Table 6-1: Selected Marketers of Men's Ethnic Grooming Products, and Their Brands
    
    
  • Competitive Profile: Alberto-Culver Co.
    
    • A $2.9 Billion Company in Fiscal 2003
    • Alberto’s Diverse Retail Presence Favors Ethnic Brand Stable
    • Alberto Still Verticalizing, Acquires West Coast Beauty Supply
    
    
  • Competitive Profile: J.M. Products, Inc.
    
    • J.M.’s Black Magic Brand
    
    
  • Competitive Profile: Johnson Publishing, Inc.
    
    • Sales of $425 Million
    • Retail Leverage and “Free” Ad Space Helps Duke
    
    
  • Competitive Profile: L’Oreal Group/Soft Sheen-Carson
    
    • Sales of E14 Billion in 2003
    • L’Oreal the Ethnic Consolidator
    • For Ethnic Men, Shaving Products, Haircolor, Styling Products
    • The L’Oreal Institute for Ethnic Hair & Skin Research
    
    
  • Competitive Profile: Luster Products
    
    • Luster Targets a Diversity of Black Americans
    • Introducin’ S-Curl 360 Stylin’
    • A Heavy Emphasis on Promos
    
    
  • Competitive Profile: Murray’s Worldwide, Inc.
    
    • Retro Forever!
    • But Murray’s Markets Shrewdly

Chapter 7: Marketing and Product Trends

• Johnson Publishing Spends $2 Million to Advertise Duke Brand
• Lots of Hidden Ad Expenditure
• Consumer Promos Rare
• New Product Trends
  • Texturizers
  • Haircolor
  • Skin Care Items
  • Botanical and/or Natural Formulations
  
  
• Table 7-1: Selected Introductions of Men's Ethnic Grooming Products, 2002-2004

Chapter 8: At the Retail Level

• New Distribution Paths for Slow-Moving Items Can Help Men’s Ethnic HBC
• Margins Vary Tremendously
• Table 8-1: Supermarket Retailers' Average Gross Profit Margins on Beauty Products,* by Category and Product

Chapter 9: The Male Ethnic HBC Consumer

• Almost 41 Million Ethnic Men in 2004
• Hispanics the Largest Male Ethnic Group
• Black Men Still the Key Target Audience for Ethnic-Specific Products
• Asian Men the Fastest-Growing Sector
• Table 9-1: Projection of U.S. African-American, Asian, and Hispanic Populations, by Gender, 2004-2020
• Ethnic Boys Estimated at 14.3 Million
• Hispanic Boys Are 7 Million Strong
• African-American Boys Stabilizing at 5.5 Million
• Asian Boys, at 1.8 Million, Are Fastest-Growing Sector
• Table 9-2: Projected Populations of U.S. Hispanic, African-American, and Asian Boys Aged 0-18, 2004-2010
• Special Note About Simmons Data
• Reading the Simmons Index