• Nutritional Concerns at Center Stage
• Trends and Trade-Offs
• Sugar Substitutes in Diet Candy
• Saccharin (Sweet’N Low)
• Sucralose (Splenda)
• Table 1-1: Number of Diet Candy New Product Lines by Listed Calorie-Free Sweeteners, April 2000 - March 2005
• Aspartame (NutraSweet, Equal)
• Acesulfame Potassium (Sunett) and Neotame
• Shugr
• Polyols: Reduced-Calorie Sweeteners
• Sorbitol
• Mannitol
• Isomalt, Lactitol, Maltitol
• Table 1-2: Number of Diet Candy New Product Lines by Listed Polyols, April 2000 - March 2005
• Fat Substitutes in Diet Candy
• Table 1-3: Number of Diet Candy New Product Lines by Listed Fat Substitutes Other Than Polyols, April 2000 - March 2005
• Cellulose (Avicel, Methocel, Solka-Floc)
• Z-Trim
• Microparticulated Protein (Simplesse, Trailblazer, DairyLo)
• Olestra (Olean)

Chapter 2: Market Performance

• Market Size and Growth
• Report Methodology
• Overall Retail Sales at $495 Million
• IRI-Tracked Sales at $258 Million in 2004
• Table 2-1: U.S. Retail Sales of Diet Candy, 2000-2004 (in millions of dollars)
• Table 2-2: IRI-Tracked Sales of Diet Candy, 2000-2004 (in millions of dollars)
• Tracked Sales of Diet Non-Chocolates Rise to $75 Million
• Figure 2-1: Share of IRI-Tracked Sales of Diet Candy: Chocolates and Non-Chocolates, First Quarter 2004 vs. First Quarter 2005 (percent) Seasonal Patterns: Diet Candy vs. Regular Candy
• Table 2-3: Share of IRI-Tracked Sales by Quarter for 52 Weeks Ending March 2005: Chocolate Candy, Non-Chocolate Candy, and Diet Candy (percent)
• Marketer and Brand Shares
• The Top Marketers
• Figure 2-2: Top Four Marketers of Diet Candy by IRI-Tracked Share, First Quarter 2005 (percent)
• Table 2-4: Top Marketers of Diet Candy by IRI-Tracked Sales and Share, First Quarter 2004 vs. First Quarter 2005 (millions of dollars and percent) The Dollar Gain Leaders
• Table 2-5: Top Marketers of Diet Candy by IRI-Tracked Dollar Sales Growth, 2000 - First Quarter 2005 (in millions of dollars) Russell Stover at 49% Share in Diet Chocolates
• Table 2-6: Top Marketers of Diet Chocolate Candy by IRI-Tracked Sales and Shares, First Quarter 2004 vs. First Quarter 2005 (in millions of dollars and percent) Kraft at 32% Share in Non-Chocolate Diet Candies
• Table 2-7: Top Marketers of Non-Chocolate Diet Candy by IRI-Tracked Sales and Shares, First Quarter 2004 vs. First Quarter 2005 (in millions of dollars and percent) The Power of the Brand
• Table 2-8: Top Brands of Diet Candy by IRI-Tracked Dollar Sales Growth, First Quarter 2004 - First Quarter 2005 (in millions of dollars)

Chapter 3: Marketing and New Product Trends

• Product Line Introductions Reach Peak of 67
• Figure 3-1: Diet Candy Trends by Number of New Product Lines, April 2000 - March 2005
• Figure 3-2: Diet Candy Trends by Number of New Stock-Keeping Units, April 2000 - March 2005
• Figure 3-3: Diet Candy Trends by Number of New Product Lines: Chocolate vs. Non-Chocolate, April 2000 - March 2005 Sugar-Free Edges Out Low-Carb
• Figure 3-4: Key Product Claims by Number of Diet Candy New Product Introduction Package Tags, April 2004 - March 2005
• Table 3-1: Number of Diet Candy New Product Introductions by Selected Package Tags, April 2000 - March 2005
• Guiltless Gourmet
• Chocolate Lover’s Diet Chocolate
• Macadamias and Chile
• Caramel and Coffee Flavors
• Mint and Fruit Entries
• Diet Tie-Ins
• Diet Candy for Kids: From Novelty to Nutrition
• Table 3-2: Top Flavors by Number of New Product Package Tags Among Diet Candy Products, April 2001 - March 2005
• Table 3-3: Selected Diet Candy New Product Introductions, 2004 - January 2005

Chapter 4: The Consumer

• Consumer Overview
• Note on Simmons Market Research Bureau Consumer Data
• 9.5% of Adults Eat Low-Fat/Fat-Free Candy
• Overall Market Demographics
• Patterns by Gender
• Hispanics vs. Non-Hispanics
• Kids as Consumers
• Table 4-1: Top Demographics Favoring Use of Low-Fat/Fat-Free Candy, 2004 (U.S. adults)
• Table 4-2: Demographics Favoring Use of Low-Fat/Fat-Free Candy, 2004 (U.S. adults)
• Table 4-3: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Women, 2004 (U.S. adult women)
• Table 4-4: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Men, 2004 (U.S. adult men)
• Table 4-5: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Non-Hispanic Whites, 2004 (U.S. non-Hispanic white adults)
• Table 4-6: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Hispanics, 2004 (U.S. Hispanic adults)
• Table 4-7: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Children, 2004 (U.S. children age 6-17)

Chapter 5: Market Outlook

• Factors to Market Growth
• Motivated Marketers
• Table 5-1: IRI-Tracked Sales of Russell Stover Brand Product Lines, 2000-2004 (in millions of dollars)
• Favorable Demographics
• Table 5-2: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
• Table 5-3: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
• Figure 5-1: Share of U.S. Population Growth for Selected Racial/Ethnic Populations, 2005-2010 (percent)
• Accentuating the Positive
• Jumping the Hurdles
• Sales Projected at $1.3 Billion in 2009
• Table 5-4: Projected U.S. Retail Sales of Diet Candy, 2004-2009 (in millions of dollars)
• Looking Ahead

Appendix: Addresses of Selected Marketers