Chapter 2 Market Overview

• Introduction
  • Table 2-: Safe Storage Times for Ground Meat and Poultry
  
  
• Refrigerated Processed Meats
• Breakfast Meats
  • Table 2-2: Storage Times for Sausages for Maximum Quality
  • Table 2-3: Recommended Refrigerator Storage Time Limits for Hams
  • Luncheon Meats
  • Frankfurters/Sausage
  • Specialty Refrigerated Meat Products
  • Other Refrigerated Meat Products
  
  
• Regulatory Environment
  
• Meat Contamination
• Zero-Tolerance Policy
  • Table 2-4: Number of Food Borne Disease Outbreaks by Etiology
  • Table 2-5: Food Recalls According to the Level of Hazard Involved
  • Table 2-6: Major Meat Recalls for Food Borne Pathogens
  
  
• HACCP Implementation
• Federal Definitions
• Market Size and Growth
  
  • Table 2-7: U.S. Retail Sales of Refrigerated Processed Meat Category Performance
  • Figure 2-1: Refrigerated Processed Meat, IRI-Tracked Market Share, 2004
  • Table 2-8: IRI-Tracked Sales of Refrigerated Processed Meats, By Category, 1999-2004 Luncheon Meats
  • Table 2-9: IRI-Tracked Sales of Refrigerated Lunchmeat, 1999-2004 Breakfast Meats
  • Table 2-10: IRI-Tracked Sales of Breakfast Meats, 1999-2004 Frankfurters/Dinner Sausages
  • Table 2-1: IRI-Tracked Sales of Frankfurters/Dinner Sausages, 1999-2004 Specialty Meat Products
  • Table 2-12: IRI-Tracked Sales of Specialty Meat Products, 1999-2004 Other Refrigerated Meat Products
  • Table 2-13: IRI-Tracked Sales of Other Refrigerated Meat Products, 1999-2004
  
  
• Trends and Issues
  
  • The Low-carb Craze
  • Childhood Obesity in America
  • Meat Recall Impact on Consumption Table 2-14: Consumers’ Top Reasons for Eating Less Beef
  • Natural and Organic Meats Grow
  • The Aging of America
  • Millennials - The Next Market
  • Prospective Ethnic Markets Table 2-15: Ethnic Purchasing Power, 2000-2009 (in $billion)
  • Social Trends Affecting Home Cooking Table 2-16: American Household Structure (1980-2020)
  • The Resurgence of Sandwich Table 2-17: Factors For In-Store Deli Sandwich Sales
  • Vegetarianism — Vegetarians and Flexitarians
  
  
• Projected Market Growth
  
  • Overall Market to Reach $22.5 Billion by 2009
  • Figure 2-2: Projected Overall Sales of Refrigerated Processed Meat, 2004-2009

Chapter 3 The Marketers

• Overview
• Breakfast Meat
  • Figure 3-1: IRI-Tracked Shares of Major Breakfast Meat Marketers in 2003
  
  
• Refrigerated Bacon
  • Table 3-1: IRI-Tracked Sales of Major Refrigerated Bacon Marketers, 2003-2004
  • Table 3-2: IRI-Tracked Sales of Major Refrigerated Bacon Brands, 2003-2004
  
  
• Refrigerated Breakfast Sausage/Ham
  • Table 3-3: IRI-Tracked Sales of Major Refrigerated Breakfast Sausage & Ham Marketers. 2003-2004
  • Table 3-4: IRI-Tracked Sales of Major Refrigerated Breakfast Sausage/Ham Brands, 2003-2004
  
  
• Luncheon Meat
  • Figure 3-2: IRI-Tracked Market Share of Major Luncheon Meat Marketers, 2004Refrigerated Sliced Lunchmeat
  • Table 3-5: IRI-Tracked Sales of Major Refrigerated Sliced Lunchmeat Marketers, 2003-2004
  • Table 3-6: IRI-Tracked Sales of Major Refrigerated Sliced Lunchmeat Brands, 2003-2004
  
  
• Refrigerated Non-Sliced Lunchmeat
  • Table 3-7: IRI-Tracked Sales of Major Refrigerated Non-Sliced Lunchmeat Marketers, 2003-2004
  • Table 3-8: IRI-Tracked Sales of Major Refrigerated Non-Sliced Lunchmeat Brands, 2003-2004
  
  
• Frankfurters/Dinner Sausages
  • Figure 3-3: IRI-Tracked Market Share of Major Frankfurter/Dinner Sausage Marketers, 2004
  
  
• Refrigerated Dinner Sausages
• Table 3-9: IRI-Tracked Sales of Major Refrigerated Dinner Sausages Marketers, 2003-2004
• Table 3-10: IRI-Tracked Sales of Major Brands for Refrigerated Dinner Sausages, 2003-2004

• Table 3-11: IRI-Tracked Sales of Major Refrigerated Frankfurters Marketers, 2003-2004
• Table 3-12: IRI-Tracked Sales of Major Refrigerated Frankfurters Brands, 2003-2004

• Figure 3-4: IRI-Tracked Share of Major Pork Hock/Feet Marketers, 2004
• Refrigerated Pork Product Hocks/Feet
• Table 3-13: IRI-Tracked Sales of Major Refrigerated Pork Hock/Feet Marketers, 2003-2004
• Table 3-14: IRI-Tracked Sales of Major Refrigerated Pork Hock/Feet Brands, 2003-2004

Chapter 4 Marketing Dynamics

• Advertising and Promotion Trends
• Brand Consolidation by Major Marketers
• Endorsements
• Consumer Promotions
• Targeting Hispanics — "El Cerdo es Bueno" campaign
• Advertising Positioning
  
• Oscar Mayer Tops With High Brand Equity
• Sara Lee’s Jimmy Dean - Employee Pride on Product Superiority
• ConAgra Strengthens Focus On Amour Brand
• “Powered By Tyson”— An Integrated Marketing Strategy
• Smithfield - Focus on Customized Promotion
• Johnsonville Focuses On Freshness
• New Product Trends
  
• Formulation Trends
  
• Table 4-1
• New Product Introductions by Formulation
• Convenience and Freshness - The New Product Mantra
• Table 4-2: New Product Introductions by Product Claim
• Newer and Bolder Flavors
  • Bacon
  • Deli Lunch Meats
  • Frankfurters
  • Sausages
  
  
• New Product Introductions
  
• Product Trends in Deli Meats
  • Table 4-3: Selected New Sliced Deli Meat Introductions, 2003-2004
  
  
• Natural/Organic Meats
  • Table 4-4: Selected New Organic/Natural Refrigerated Meat Introductions, 2003-2004
  
  
• Lean and Low-fat Products
  • Table 4-5: Selected New Lean/Extra Lean and Low-Fat Introductions, 2003-2004
  
  
• Juicy and Slow-Cooked Products
  • Table 4-6: Selected Slow-cooked Meat Introductions, 2003-2004
  
  
• Products Targeted at Ethnic Groups
  • Table 4-7: Selected New Products Targeted at the Hispanics, 2003-2004
  • Table 4-8: Other Selected introductions by Major Marketers, 2003-2004
  
  
• Packaging Trends
  
  • Table 4-9: The Number of New Introductions by Package Types, 2003-2004
  
  
• Vacuum Packaging
• Modified Atmosphere Packaging
• Convenience Packages
• Serving Size Trends
  • Table 4-10: Innovative New Product Introductions by Packaging, 2003-2004
  • Table 4-11: New Product Introductions by Package Trends, 2003-2004
  
  
• Retail Trends
  
• Deli Service
• Retailers Turn Ethnic
• Cross Merchandising
• Online Stores — A Growing Segment

Chapter 5 The Consumer

• Note on Simmons Survey Data and Figures
• Refrigerated Processed Meat Products
  • High Penetration Rates
  • Table 5-1: Usage Levels of Meat Products
  
  
• Bacon
  • 44.4 Million Adults Use Oscar Mayer Bacon
  • Table 5-2: Brand Preferences for Bacon
  • Leading Brands Find Favor Among Older Population
  • Table 5-3: Demographic Preferences of Top Bacon Brands (by Index)
  
  
  • Cold Cuts/Luncheon Meats
  • Fresh Cold Cuts Popular with Educated and Wealthier
  • Ham is Most Consumed Cold Cut, Chicken the Least
  • Table 5-4: Demographic Preferences for Fresh vs. Packaged Cold Cuts (by Index)
  • Table 5-5: Cold Cut Preferences
  • Chicken Cold Cuts Favored By The Young
  • Table 5-6: Demographic Preferences for Different Kinds of Cold Cuts
  
  
• Brand Preference For Cold Cuts
• Oscar Mayer Leads The Pack
  • Table 5-7: Brand Preferences for Cold Cuts
  • Oscar Mayer High Preference Among Hispanics
  • Boar’s Head Premium Brand - Preferred by the Elite
  • Table 5-8: Demographic Preferences for Top Cold Cut Brands (by Index)
  
  
• Frankfurters
  • Beef Frankfurters, The Big Favorite
  • Table 5-9: Frankfurters Preferences
  • Old Favor Beef, Young Favor Chicken
  • Chicken Frankfurters Favored by Non-Whites
  • Table 5-10: Demographic Preferences For Different Types of Meat Frankfurters (by Index)
  • Ball Park and Oscar Mayer Top Consumer Preference
  • Table 5-1: Frankfurter Brand Preferences 1
  • Larger Households Prefer Oscar Mayer
  • ConAgra's Hebrew National Shows Distinct Profile
  • Table 5-12: Demographic Preferences for Top Frankfurter Brands (by Index)
  
  
  • Sausages
  • Pre-cooked vs. Uncooked Sausage
  • Table 5-13: Demographic Preference Precooked vs. Uncooked (by Index)
  • 53% of the American Adults Consume Pork Sausages
  • Table 5-14: Sausages Preferences
  • Bratwursts
  • Beef Sausages Preferred by Young, Hispanics
  • Table 5-15: Demographic Preference for Different Types of Sausages (by Index)
  • Sausage Forms Preferences
  • Table 5-16: Sausage Form Preferences
  • Table 5-17: Preferences for Different Forms of Sausages (by Index)
  • Mild Flavors Preferred by Half the Adult Population
  • Table 5-18: Flavor Preferences
  • Spicy Flavors Preferred by Young, High-income Groups
  • Table 5-19: Demographic Preferences for Different Sausage Flavors (by Index)
  
  
  • Consumption Levels of Refrigerated Processed Meat Products
  • Consumption Levels High Among 35-44 Age Group
  • Table 5-20: Meat Consumption Levels of 35-44 Year-Old Consumers
  • Consumption Declines as Consumer Matures
  • Table 5-21: Meat Consumption of 55+ Consumers (by Index)
  • Table 5-22 : Older Age Segments with No Meat Consumption (by Index)
  • Consumption Difference by Ethnic Group, Household Income and Education
  • Table 5-23: Demographic Profile of Consumers with High Meat Consumption Levels
  
  
  • Brand And Product Preferences of Key Consumer Groups
  • Brands Preferred by 35-44 Years Age Group
  • Table 5-24: Top Meat Brand Preferences for 35-44-Year-Old Consumers
  • What Hispanics Like
  • Table 5-25
  • Product Type and Flavor Preferences of Hispanics
  • Table 5-26: Brand Preferences of Hispanics
  • Regional Preferences for Brands
  • Table 5-27: Selected Brands with High Regional Preferences

Chapter 6 Market Outlook

• Meat Consumption Trends Skew Towards Poultry
  • Figure 6-1: Meat Consumption Trend over the Century
  • Table 6-1: Projected Per Capita Meat Consumption
  
  
• Meat Processors’ Entry May See Industry Realignment
• Price Trends and Forecasts
  • Table 6-2: Price Variation Forecast for Meat, 2003-2005
  
  
• Convenience and Packaging Underlie All
• Convenience Redefined
• Appendix Addresses of Selected Marketers