Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market
Jan 1, 2005
160 Pages - Pub ID: LA1037623
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Chapter 1
  • Executive Summary
  • Scope of This Report
    • Methodology
    • Terms Clarified
    • Three Cosmeceutical Categories: Skincare, Makeup, Haircare
    • Sales of Cosmeceuticals in Brisk Pace to $12.4 Billion in 2004
    • Cosmeceutical Potential Is Over $16 Billion by 2010
      • Table 1-1: U.S. Retail Dollar Sales of Cosmeceuticals, 2000-2010

    • Mass Accounts for 61% of Retail Dollars
    • Skincare Yields Half of Retail
      • Table 1-2: Share of U.S. Retail Dollar Sales of Cosmeceuticals, by
      • Category, Segment, and Sales Channel, 2004
      • More Plastic Surgery, More Maintenance, More Prevention

    • Prime Cosmeceutical Audience Is Middle-Agers..
    • ...But Younger Audiences Are Building, Too
      • Table 1-3: Projected U.S. Population, by Age Bracket, 2005-2020

    • Pop Prestige Purveyors Proliferate
    • Mass Is Where It’s At, Too
    • Over 100 Command Significant Shares of Mass Retail Biz
    • Skincare Most Crowded Category in Mass Channels
      • Table 1-4 : Numbers of Cosmeceuticals Marketers Achieving Significant Share* of Retail Dollar Sales in Mass Channels (Supermarkets, Chain Drugstores, Mass Merchandisers) By Category and Selected Product Segments, 2004

  • New Product Trends
    • Anti-Aging Everything
    • An Infinite Range of Botanicals
    • Cosmeceutical Skincare for Men
    • Products for Specific Concerns and Conditions - Forget Genders, Age
    • Brackets, Ethnicities
    • Doctor-Endorsed Brands
    • Home Equivalents of In-Office Procedures

  • Promotion and Distribution
    • Cosmeceuticals Marketers Spend $1.5 Billion to Advertise
    • In Mass, New Distribution Services Empower Smaller Players
    • Rich Margins for Cosmeceuticals
      • Table 1-5: Supermarket Retailers' Average Gross Profit Margins on Health and Beauty Care (HBC) Products, by Category and Product

    • The Consumer
      • Eight Data Sets on Appearance, Health, and Spending

Chapter 2

  • The Products
      Scope of This Report
    • Three Cosmeceutical Categories: Skincare, Makeup, Haircare
    • The Skincare Category
      • Anti-Aging
      • Facial Cleansers
      • Hand & Body Lotion
      • Moisturizers
      • Suncare

    • The Makeup Category
      • Face
      • Lip
      • Eye

    • The Haircare Category
      • Conditioner/Treatments

    • Shampoo
    • Hair Growth
    • Formulations for Ethnic Consumers
    • Regulation by FDA, FTC
    • Other Key Regulatory Points

Chapter 3

  • The Numbers
    • Sales of Cosmeceuticals in Brisk Pace to $12.4 Billion in 2004
    • R & D + Pop Prestige + Awareness = $$$
    • Cosmeceutical Skincare Hits $6.4 Billion
    • Makeup Climbs Past $3.1 Billion
    • Haircare Brushes $2.9 Billion
      • Table 3-1: U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2000-2004

    • Mass Accounts for 61% of Retail Dollars
    • Skincare Yields Half of Retail
      • Table 3-2: Share of U.S. Retail Dollar Sales of Cosmeceuticals, by Category, Segment, and Sales Channel, 2004 Figure 3-1: Share of U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2004
      • Figure 3-2: Share of U.S. Retail Dollar Sales of Cosmeceuticals, by Sales Channels, 2004

    • Mass Dominates Skincare Category
      • Table 3-3(a): U.S. Retail Dollar Sales of Cosmeceutical Skincare Products, by Segment and Sales Channel, 2000-2004
      • Table 3-3(b): U.S. Retail Dollar Sales of Cosmeceutical Skincare Products, by Segment and Sales Channel, 2000-2004

    • In Makeup, Prestige Still Edges Out Mass
    • Table 3-4: U.S. Retail Dollar Sales of Cosmeceutical Makeup, by Sales Channel, 2000-2004

  • Mass Also Dominates Haircare
    • Table 3-5 (a): U.S. Retail Dollar Sales of Cosmeceutical Haircare Products, by Segment and Sales Channel, 2000-2004
    • Table 3-5 (b): U.S. Retail Dollar Sales of Cosmeceutical Haircare Products, by Segment and Sales Channel, 2000-2004

Chapter 4

  • What Lies Ahead
    • More Plastic Surgery, More Maintenance, More Prevention Prime Cosmeceutical Audience Is Middle-Agers
    • ...But Younger Audiences Are Building, Too
    • Table 4-1: Projected U.S. Population, by Age Bracket, 2005-2020
    • Ethnics Embracing Non-Ethnic-Specific Cosmeceuticals
      • Table 4-2: Projection of U.S. African-American, Asian, and Hispanic Populations, 2005-2010

    • Thank the Fab Five: More Men Thinking Cosmeceutically
    • Pop Prestige Purveyors Proliferate
    • Mass Is Where It’s At, Too
    • The Spa Craze Affects the Retail Sphere

  • Projected Sales
    • Cosmeceutical Potential Is Over $16 Billion by 2010
    • Skincare to Approach $9 Billion
    • Haircare to Top $3.5 Billion
    • Makeup to Touch $4 Billion Table 4-3: Projected U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2004-2010

Chapter 5 The Competitive Situation

  • Several Hundred Cosmeceuticals Marketers - At Least
  • Over 100 Command Significant Shares of Mass Retail Biz
  • Skincare Most Crowded Category in Mass Channels
  • Table 5-1: Numbers of Cosmeceuticals Marketers Achieving Significant Share* of Retail Dollar Sales in Mass Channels (Supermarkets, Chain Drugstores, Mass Merchandisers), by Category and Selected Product Segments, 2004
  • Types of Companies Involved
  • Table of Marketers and Brands
  • Table 5-2: Leading Marketers of Cosmeceuticals and Their
  • Representative Brands

  • Marketer and Brand Shares
    • Special Note About IRI Data
    • J&J, P&G, Uni Lead Facial Cleansers
    • Table 5-3: Share of U.S. Retail Dollar Sales of Facial Cleansers in Mass
    • Channels,* by Marketer and Brand, 2003-2004**
    • ...And Same Trio Leads in Moisturizers
    • Table 5-4: Share of U.S. Retail Dollar Sales of Facial Moisturizers in Mass Channels,* 2003-2004
    • Unilever and Vaseline Brand Command Hand and Body Lotions
    • Table 5-5: Share of U.S. Retail Dollar Sales of Hand & Body Lotions in Mass Channels,* by Marketer and Brand, 2003-2004**
    • Woodridge Labs and Del Labs are Top Fade Cream Marketers
    • Table 5-6: Share of U.S. Retail Dollar Sales of Fade/Lightening Creams in Mass Channels,* by Marketer and Brand, 2003-2004**
    • P&G, L’Oreal, J&J Dominate Anti-Aging Facial Preps
    • Table 5-7: Share of U.S. Retail Dollar Sales of Anti-Aging Facial Preparations in Mass Channels,* by Marketer and Brand, 2003-2004**
    • L’Oreal, J&J, P&G Are Anti-Aging Body Prep Leaders
    • Table 5-8: Share of U.S. Retail Dollar Sales of Anti-Aging Body Preparations in Mass Channels,* by Marketer and Brand, 2003-2004**
    • Schering-Plough and Its Coppertone Continue Suncare Reign
    • Table 5-9: Share of U.S. Retail Dollar Sales of Suncare Products in Mass Channels,* by Marketer and Brand, 2003-2004**
    • P&G Clearly King of Conditioner
    • Pfizer and Private Label Divide Up Hair Growth Biz
    • Table 5-10: Share of U.S. Retail Dollar Sales of Hair Conditioners in Mass Channels,* by Marketer and Brand, 2003-2004**
    • Table 5-11: Share of U.S. Retail Dollar Sales of Hair Growth Preparations in Mass Channels,* by Marketer and Brand, 2003-2004**

  • Competitive Profile: Alberto-Culver Co.
    • Sales of $3.3 Billion in Fiscal 2004
    • St. Ives Extended with Cosmeceuticals for the Masses
    • Alberto Vertically Integrated as Distributor/Retailer
    • Non-HBC Brands

    Competitive Profile: Beiersdorf AG
    • Net Sales of E4.7 Billion in 2003
    • Beiersdorf Brands Go Head to Head with J&J, P&G, L’Oreal
    • Haircare or Makeup Involvements in Future?

  • Competitive Profile: The Estee Lauder Companies, Inc.
    • Net Sales of $5.8 Billion in Fiscal 2004
    • The (Expanding) Brand Portfolio That Defines Upscale
    • Estee an Experienced Retailer

  • Competitive Profile: Johnson & Johnson/Neutrogena Corp.
    • Sales Approach $42 Billion in 2003
    • The Many-Headed - and Effective - Hydra
    • Other J&J Brands

  • Competitive Profile: The Procter & Gamble Company
    • Net Sales of $51.4 Billion in Fiscal 2004
    • New Entrepreneurial Thinking = Quick Product Turnaround
    • P&G Tackles Highest Prestige Niches
    • HBC Acquisitions
    • Other P&G Brands

  • Competitive Focus: Four Prestige Marketers to Watch
    • Dr. Brandt Skincare
    • Murad, Inc.
    • N.V. Perricone, M.D., Limited
    • WALA Heilmittel/Dr. Hauschka

    Chapter 6 Marketing and Product Trends

    • Anti-Aging Everything
    • An Infinite Range of Botanicals
    • Cosmeceutical Skincare for Men
    • Products for Specific Concerns and Conditions - Forget Genders, Age Brackets, Ethnicities
    • Doctor-Endorsed Brands
    • Home Equivalents of In-Office Procedures
      • Table 6-1: Selected New Introductions of Cosmeceuticals, 2002-2004

    • Consumer Advertising Expenditures
      • Cosmeceuticals Marketers Spend $1.5 Billion to Advertise
      • The Top Dozen Spenders
        • P&G Leads Four $100 Million+ Advertisers
        • Beiersdorf Leads Trio of $50 Million-$80 Million Advertisers
        • Revlon in Forefront of Five Players Spending $15 Million-$49 Million
        • Other Marketers Spend $103 Million

    • Consumer Advertising Positioning
      • Beauty
      • Problems/Concerns
      • Anti-Aging Themes in Fore
      • Real Women
      • Advertorials
      • Medical Cachet

    Chapter 7 The Retail Level

    • In Mass, New Distribution Services Empower Smaller Players
    • Rich Margins for Cosmeceuticals
      • Table 7-1: Supermarket Retailers’ Average Gross Profit Margins on Health and Beauty Care Products, By Category and Product

    • Elegant Marques Now Carded
    • Saks Adds Wellness Areas to Planograms
    • Retail Focus: Pop Prestige
      • Suddenly, a Whole New Retail Channel
      • Aveda
      • Bath & Body Works
      • The Body Shop
      • M.A.C.
      • Origins
      • Sephora

    Chapter 8 The Consumer

    • Special Note About Simmons Data
    • Attitudes
      • Eight Data Sets on Appearance, Health, and Spending
      • Table 8-1 Demographics Profiles in Agreement With Health & Beauty
      • Attitudinal Statements

    • Moisturizers
      • Almost 132 Million of Us Moisturize
      • Lotion the Most Popular Type
        • Table 8-2 Numbers of Users of Moisturizers, by Product Form

      • Profiles of Moisturizer Use Vary by Product Form
        • Table 8-3 Demographic Characteristics Favoring Use of Moisturizers, by Type

      • Users Tend to Be Daily or Heavy Users
        • Table 8-4 Frequency of Use of Moisturizers
      • Vaseline, Oil of Olay Are Most Popular Brands
        • Table 8-5 Numbers of Users of Moisturizers, by Brand

      • Facial Cleansers/Medicated Products
        • Over 92 Million Adults Use Facial Cleansers/Medicated Products
        • Creams, Washes Most Popular Forms
          • Table 8-6 Numbers of Users of Facial Cleansers/Medicated Products, by Form

        • Age, Education Mark Facial Cleanser/Medicated Products Use
        • Olay the Leading Facial Cleanser/Medicated Product Among Adults
          • Table 8-7 Demographics of Facial Cleansers/Medicated Product Users, by Type
          • Table 8-8 Numbers of Users of Facial Cleansers/Medicated Products, by Brand

        • Suncare Products
          • About 86 Million Suncare Product Users
          • Sunblock by Far the Most Popular Product
            • Table 8-9 Numbers of Users of Suncare Products, by Form

          • Users Skew Young, Well-Educated, and White
            • Table 8-10 Demographic Characteristics Favoring Use of Suncare Products, by Type

          • Coppertone, Banana Boat, Hawaiian Tropic Win the Popularity Contest
            • Table 8-11 Numbers of Users of Suncare Products, by Brand

        • Cosmeceutical Haircare Products
          • Almost 110 Million Hair Conditioner Users
          • Over 79 Million Use Regular/Rinse-Out Conditioner
            • Table 8-12 Numbers of Users of Hair Conditioner/Treatments, by Form

          • User-Profiles Conditioner Type Are Both Different and Same
            • Table 8-13 Demographic Characteristics Favoring Use of Hair
            • Conditioner/Treatments, by Type

          • Frequency of Conditioner Use
            • Table 8-14 Frequency of Use of Users of Hair Conditioner/Treatments

          • Pantene Pro-V and Suave Are Most Popular Conditioners
            • Table 8-15 Numbers of Users of Hair Conditioner/Treatments, by Brand

          • Pantene Pro-V Also Leading Cosmeceutical Shampoo
            • Table 8-16 Numbers of Users of Cosmeceutical Shampoo, by Selected Brand

          • Cosmeceutical Makeup
            • Numbers of Cosmeceutical Makeup Brand Users
              • Table 8-17 Numbers of Users of Cosmeceutical Makeup Types, by Brand

    Appendix: Addresses of Selected Marketers

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