• Scope and Methodology
• Market Size and Growth
• Table 1-1: Size and Growth of the U.S. Market for Home Baking Products: By Category, 2001-2003
• Figure 1-1: Combined U.S. sales of Home Baking Products (2001-2003)
• Baking Mixes Dominate the Shelf-Stable Market
• Refrigerated Dough Products Lead Frozen/Refrigerated Category
• Projections for Future Growth
• Table 1-2: Forecasted Sales of the U.S. Market for Home Baking Products By Category, 2003-2008
• Marketer Overview
• Table 1-3: Top 20 Marketers for Home Baking Products: Overall Market Share
• Figure 1-2: Marketer Shares of Combined U.S Sales of Home Baking Products
• Factors to Market Growth
• The Products
  
• The Product Categories
• Shelf-Stable Convenience Baking Products
• Frozen and Refrigerated Dough Products
• Refrigerated vs. Frozen
• Five Key Segments
• Baking Crumbs
• Bread Crumbs
• Cornflake crumbs
• Graham Cracker Crumbs
• Product Trends
• Declining Sales - Bread, Cookie/Cookie Bar & Muffin Mixes
• Changing Preferences
• Baking Products with Ethnic/Citrus Flavors
• Organic Baking Products

Chapter 2: The Overall Market

• Total Dollar Sales at $4.37 billion
• Shelf Stable Convenience Baking Products -Few Promising Categories
• Frozen and Refrigerated Dough - Growing at 8%
• Table 2-1: Size and Growth of the U.S. Market for Home Baking Products 2001-2003, By Sub-Category
• Factors in Future Growth
• Expanding the Market
• Low-Sugar, Low-Carb May Promote Growth
• Ethnic Category - The Potential Target
• Women’s Nutritional Needs
• Growth of Smaller Households
• Private Label Brands to Drive Growth
• Organic Baking Products
• Market Composition
• Refrigerated and Frozen Dough - Sharing the Greater Pie
• Figure 2-1: Projected Market Shares of Convenience Home Baking Market Dollar Sales, 2003-2008
• Projected Sales
• Sales to Exceed $5.1 Billion by 2008
• Table 2-2: Forecasted Sales of the U.S. Market for Home Baking Products: By Sub-Category, 2003-2008

Chapter 3: The Marketers

• Marketer Shares
• Major Marketers And Areas Of Activity
• Table 3-1: Involvement of Major Home Baking Marketers By Product Category
• Shelf Stable Convenience Baking Products
• Table 3-2: Marketers and Brand Shares: Shelf Stable Convenience Baking Products
• Baking Mixes
• Table 3-3: Marketers and Brand Shares: Baking Mixes
• Bread Mixes
• Table 3-4: Marketers and Brand Shares: Bread Mixes
• Brownie Mixes
• Table 3-5: Marketers and Brand Shares: Brownie Mixes
• Cake/Cupcake/Pie Mixes
• Table 3-6: Marketers and Brand Shares: Cake/Cupcake/Pie Mixes
• Coffee Cake/Gingerbread/Pastry Mixes
• Table 3-7: Marketers and Brand Shares: Coffee Cake/Gingerbread/Pastry Mixes
• Cookie/Cookie Bar Mixes
• Table 3-8: Marketers and Brand Shares: Cookie/Cookie Bar Mixes
• Muffin Mixes
• Table 3-9: Marketers and Brand Shares: Muffin Mixes
• Pie Crust Mixes
• Table 3-10: Marketers and Brand Shares: Pie Crust Mixes
• Figure 3-1: Marketers and Brand Shares: Pie Crust Mixes
• Frosting
• Table 3-11: Marketers and Brand Shares: Frosting
• Figure 3-2: Marketers and Brand Shares: Frosting
• Pie Fillings
• Table 3-12: Marketers and Brand Shares: Pie Fillings
• Pie Crusts/Pizza Shells
• Table 3-13: Marketers and Brand Shares: Pie Crusts/Shells
• Frozen Dough Products
• Table 3-14: Marketers Shares: Frozen Dough Products
• Frozen Bread/Rolls/Pastry Dough
• Table 3-15: Marketers and Brand Shares: Frozen Bread/Rolls/Pastry Dough
• Frozen Cookie Dough
• Table 3-16: Marketers and Brand Shares: Frozen Cookie Dough
• Frozen Fresh Baked Bread/Roll/Biscuit
• Table 3-17: Marketers and Brand Shares: Frozen Baked Bread/Roll/Biscuit Dough
• Frozen Pie/Pastry Shells
• Table 3-18: Marketers and Brand Shares: Frozen Pie/Pastry Shells
• Frozen Pies
• Table 3-19: Marketers and Brand Shares: Frozen Pies
• Refrigerated Dough Products
• Table 3-20: Marketers Shares: Refrigerated Dough Products
• Figure 3-3: Marketers Shares: Refrigerated Dough Products
• Refrigerated Biscuit Dough
• Table 3-21: Marketers and Brand Shares: Refrigerated Biscuit Dough
• Figure 3-4: Marketers and Brand Shares: Refrigerated Biscuit Dough
• Refrigerated Cookie/Brownie Dough
• Table 3-22: Marketers and Brand Shares: Refrigerated Cookie/Brownie Dough
• Refrigerated Bread/Rolls/Bun Dough
• Table 3-23: Marketers and Brand Shares: Refrigerated Bread/Rolls/Bun Dough
• Refrigerated Pastry/Dumpling Dough
• Table 3-24: Marketers and Brand Shares: Refrigerated Pastry Dumpling Dough

Chapter 4: Shelf-Stable Convenience Baking Products

• Category Parameters
• Defining Characteristics
• Four Segments: Mixes, Crusts, Frostings, and Fillings
• Types of Baking Mixes
• Bread Mixes
• Cake, Cupcake, and Pie Mixes
• Muffin Mixes
• Brownie Mixes
• Cookie and Cookie Bar Mixes
• Coffee Cake, Gingerbread, and Pastry Mixes
• Pie Crust Mixes
• All Other Baking Mixes
• Ready-to-Use Frosting
• Ready-to-Use Fruit Fillings
• Ready-to-Use Pie Crusts
• The Market
• Market Size and Growth
• Dollar Sales at Around $2 Billion
• Table 4-1: Size and Growth of U.S. Market for Convenience Baking Products, 2001-2003
• Very Few Promising Categories
• Baking Mixes: Mixed Results
• Growing vs. Declining Product Categories in Shelf Stable Convenience Baking Products 2003
• Table 4-3: IRI-Tracked Sales - All Baking Mixes 1999-2003
• Size and Growth of U.S. Market for Baking Mixes, by Type
• Table 4-4: IRI-Tracked Sales of Other Baking Mixes, 1999-2003
• Bread Mixes: Heavy Decline
• Table 4-5: IRI- Tracked Sales of Bread Mixes, 1999-2003
• Pie Crust Mixes Decline
• Table 4-6: IRI-Tracked Sales of Piecrust Mixes, 1999-2003
• Muffin Mixes: Decline But Stemming
• Table 4-7: IRI-Tracked Sales Muffin Mixes, 1999-2003
• Cookie/Cookie Bar Mixes: Up Then Down
• Table 4-8: IRI-Tracked Sales of Cookie/Cookie Bar Mixes, 1999-2003
• Coffee Cake/Gingerbread/Pastry Mixes
• Table 4-9: IRI-Tracked Sales of Coffee Cake/Gingerbread/ Pastry Mixes, 1999-2003
• Cake/Cupcake/Pie Mixes
• IRI-Tracked Sales of Cake/Cupcake/Pie Mixes, 1999-2003
• Brownie Mixes: Positive Growth
• Table 4-11: IRI-Tracked Sales of Brownie Mixes 1999-2003
• Ready-to-Use Frostings: A Growing Category
• Table 4-12: IRI-Tracked Sales of Ready-to-Use Frostings, 1999-2003
• Ready-to-Use Pie/Pastry Fillings: Promising Growth
• Table 4-13: IRI-Tracked Sales of Ready-to-Use Pie/Pastry Fillings, 1999-2003
• Ready to Use Pie Crusts: On a Decline
• IRI-Tracked Sales of Ready-to-Use Pie Shells, 1999-2003
• Factors In Future Growth
• Product Innovations
• Declining Preference for Home Baking
• Changing Demographic Characteristics
• Refrigerated Category Taking Away Shelf Stable Pie:
• Sales Projections
• Figure 4-1: Overall Retail Sales of Baking Mixes, 1993-2003
• Table 4-15: Total U.S. Retail Sales of Shelf-Stable Baking Products, Projected Growth 2003-2008 By Product Category
• Market Composition
• Figure 4-2: Convenience Baking Dollar Sales Share: By Product Type
• Figure 4-3: Composition of Baking Mix Segment
• Marketing and New Product Trends
• Table 4-16: Selected New Shelf-Stable Convenience Baking Product Introductions, 2003
• The Consumer
• The Simmons Survey System
• Users of Brownie Mixes, Cake Mixes and All Other Baking Mixes
• User Profile: Brownie Mixes, Cake Mixes and All Other Baking Mixes
• Table 4-17: Frequency of Use of Brownie Mixes, 2003
• Table 4-18: Brownie Mix Use: Most Popular Brands, 2003
• Table 4-19: Demographic Characteristics Affecting Purchase of Brownie Mixes, 2003
• Table 4-20: Demographic Characteristics Affecting Purchase of Cake Mixes, 2003
• Table 4-21: Frequency of Use of Cake Mixes, 2003
• Table 4-22: Cake Mix Use: Most Popular Brands, 2003
• Table 4-23: Frequency of Use of All Other Baking Mixes, 2003
• Table 4-24: Demographic Characteristics Affecting Purchase of Other Baking Mixes, 2003
• Table 4-25: Other Baking Mix Use: Most Popular Brands, 2003
• Users of Frosting/Frosting Mixes
• Table 4-26: Frequency of Use of Frosting/Frosting Mixes, 2003
• Table 4-27: Demographic Characteristics Affecting Purchase of Ready-to-Spread Frosting, 2003
• Table 4-28: Frosting Use: Most Popular Brands, 2003
• Users of Pie Crusts
• Table 4-29: Frequency of Use of Packaged Pie Crusts, 2003
• Table 4-30: Pie Crust/Shell Use: Most Popular Brands, 2003
• Table 4-31: Demographic Characteristics Affecting Purchase of Pie Crusts, 2003

Chapter 5: Refrigerated/Frozen Products

• Category Parameters:
• Refrigerated vs. Frozen:
• Five Key Segments
• Biscuit Dough
• Bread, Roll, and Bun Dough
• Cookie and Brownie Dough
• Pastry and Dumpling Dough
• Pie Crusts
• The Market
• Combined Market Reaches $2.3 billion in 2003
• Large Number of Stagnant Categories
• Table 5-1: Size and Growth of U.S. Market for Frozen and Refrigerated and Dough Products 2001-2003
• Table 5-2: Growing vs. Declining Product Categories in Frozen and Refrigerated Dough Products
• Size and Growth of U.S. Market for All Refrigerated Dough
• Table 5-3: IRI-Tracked Sales of Refrigerated Dough, 1999-2003
• Size and Growth of U.S. Market for Refrigerated Biscuit Dough
• Table 5-4: IRI-Tracked Sales of Refrigerated Biscuit Dough, 1999-2003
• Size and Growth of U.S. Market for Refrigerated Cookie/Brownie Dough
• Table 5-5: IRI-Tracked Sales of Refrigerated Cookie/Brownie Dough, 1999-2003
• Sales of Refrigerated Pastry and Dumpling Dough
• Table 5-6: IRI-Tracked Sales of Refrigerated Pastry and Dumpling Dough, 1999-2003
• Refrigerated Bread, Roll, and Bun Dough
• Table 5-7: IRI-Tracked Sales of Refrigerated Bread, Roll and Bun Dough, 1999-2003
• Size and Growth of U.S. Market for Frozen Pie Shells
• Table 5-8: IRI-Tracked Sales of Frozen Pie Shells, 1999-2003
• Size and Growth of U.S. Market for Frozen Bread/Roll/Pastry Dough
• Table 5-9: IRI-Tracked Sales of Frozen Fresh and Frozen Bread/Roll/Pastry Dough, 1999-2003
• Size and Growth of U.S. Market for Frozen Cookie Dough
• Table 5-10: IRI-Tracked Sales of Frozen Cookie Dough, 1999-2003
• Factors in Future Growth
• Higher Growth Trends
• Convenience Over Ingredients and Shelf-Stable Categories
• Availability of Shelf Space
• Limited Number of Players
• Projected Sales
• Table 5-11: Projected Growth of the U.S. Market for Frozen and Refrigerated Dough Products, 2003-2008
• Market Composition
• Figure 5-1: Share of U.S. IRI-Tracked Sales of Frozen and Refrigerated Dough
• Figure 5-2: Refrigerated Dough Dollar Sales: Share by Product Type
• Figure 5-3: Frozen Dough Dollar Sales: Share by Product Type
• The Competitive Situation
• Marketing and New Product Trends
• Table 5-12:Selected New Dough Product Introductions, 2001-2003
• The Consumer - Refrigerated/Frozen Dough
• The Simmons Survey System
• Table 5-13: Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Dough
• Refrigerated vs. Frozen Use
• User Profile: Frozen/Refrigerated Bread-Type Product Dough
• Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Bread Type Product Dough
• User Profile: Frozen/Refrigerated Cookie Dough
• User Profile: Frozen and Refrigerated Pie Crusts
• Table 5-15: Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Cookie Dough
• Table 5-16: Demographic Characteristics Favoring Purchase of Frozen Pie Crusts
• Table 5-17: Demographic Characteristics Favoring Purchase of Refrigerated Pie Crusts
• Frequency of Use: Refrigerated Dough
• Table 5-18: Frequency of Use of Refrigerated Dough
• Frequency of Use: Frozen Dough
• Table 5-19: Frequency of Use of Frozen Dough
• Table 5-20: Demographic Characteristics Favoring Purchase of Refrigerated Dough
• Table 5-21: Demographic Characteristics Affecting Purchase of Frozen Dough
• Use by Product Type
• Dough Type Selection by Age
• Table 5-22: Dough Type Selection by Age
• Dough Type Selection by Region
• Dough Type Selection by Education
• Table 5-23: Dough Type Selection by Region
• Table 5-24: Dough Type Selection by Education
• Dough Type Selection by Presence of Children
• Table 5-25: Dough Type Selection by Presence of Children