Market Trends: Cheese
Jan 1, 2005
125 Pages - Pub ID: LA1037782
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Chapter 1: Executive Summary
    • Scope
    • Methodology

  • The Market
    • Table 1-1: Retail Sales of Cheese in the U.S.
    • Table 1-2: U.S. Retail Market Sales of Cheese, Summary, 1999-2009
    • The Marketers
    • Table 1-3: IRI-Tracked Sales and Market Share of Top 10 Marketers

  • Key Market Trends
    • Natural Cheese Gains On Low Carb Fever
    • Competition Drives Product Innovation
    • Table 1-4: Top 10 Cheese Flavors in U.S., 2003
    • The Convenience Factor
    • Rising Dairy Prices Push Prices Higher

  • Market Outlook
    • Hispanic Population Growth, Consumption Patterns Buoy Cheese
    • Table 1-5: Demographic Characteristics Favoring Household Consumption of Natural Cheese
    • Specialty Cheese To Gain Further Ground
    • Bolder Cheese Varieties Hold The Key For Retailers

Chapter 2: The Market

    • The Product
    • Definition
    • Categories

  • The Market Overview
    • Cheese Production
    • Table 2-1: Total Cheese Production, 1999 - 2003
    • Table 2-2: Processed American Cheese Production, 2000 - 2003
    • Table 2-3: Cheddar Cheese Production, 2000 - 2003
    • Leading State Producers: Wisconsin And California
    • Figure 2-1: Top Cheese Producing States, 2003
    • Table 2-4: California % Production-By Type, 2003 Cheese Consumption
    • Figure 2-3: Per Capita Cheese Consumption, 1999-2002 Cheese Sales
    • Figure 2-4: U.S. Retail Market Sales of Cheese, 1999-2003, and Annual Percentage Change in Sales The Natural Cheese Category
    • Table 2-5: IRI-Tracked Sales Of Natural Cheese, By Forms
    • Figure 2-5: U.S. Cheese Market, Share of Market by Segment, 2004 Processed Cheese Figure 2-6: Changes in Mass-Market Composition of Cheese Category Sales, 1999 vs. 2004
    • Table 2-6: IRI-Tracked Sales of Processed Cheese Forms, 2001 - 2004 A Word On Imitation Cheese
    • Table 2-7: IRI-Tracked Sales of Imitation Cheese

  • Market Trends And Recommendations
    • Low-carb Fever Continues, Albeit Somewhat Abated
    • Table 2-8: Sales of Select High-Carb vs. Low-Carb Foods, 2003
    • Health Is Motivating Factor
    • The Convenience Factor: Packaging Holds the Key
    • Table 2-9: Select Packaging Developments
    • Competition Drives Product Innovation
    • Table 2-10: Top 10 New Product Introductions By Flavor in U.S., 2003
    • Retailers Embracing Private Label Programs
    • Targeting Specific Consumer Segments
    • Specialty Cheese to Gain Further Ground
    • Fluctuations in Milk Prices Could Spoil the Party
    • Table 2-11: Retail Milk Price, 1999-2004

  • Market Projections
    • Table 2-12: Compound Annual Growth Rates of U.S. Retail Sales of Cheese
    • Figure 2-7: Projected U.S. Retail Market Sales of Cheese, 2004-2009

  • Chapter 3: The Marketers
      • Figure 3-1: Share Percentage of Top Cheese Marketers
      • Figure 3-2: U.S. Cheese Market Composition, by Marketer Strata, 2004

    • Four Tiers of Marketers
      • Top Tier Marketer Profile: Kraft Foods Inc.
      • Table 3-1: Kraft’s Cheese Brand Portfolio
      • Table 3-2: Top 20 Kraft Cheese Products in the U.S., by IRI-Tracked Revenue
      • Figure 3-3: IRI-Tracked Sales of Kraft Foods Cheese Products, 1999-2004
      • Kraft’s Global Health & Wellness Initiatives
      • Kraft’s Strategic Initiatives
      • Top Tier Marketer Profile: Private Label
      • Table 3-3: IRI-Tracked Private Label Cheese Sales, by Variety, 2001-2004
      • Table 3-4: Top-15 Cheese Brands/Varieties, Tracked by IRI Sales, 1999-2004
      • Second Tier Marketer Profile: Sargento Food Company
      • Performance
      • Figure 3-4: IRI-Tracked Sales of Sargento Food Company Inc., 1999-2004
      • Table 3-5: IRI-Tracked Sales Sargento Cheese Products, 2001-2004
      • Second Tier Marketer Profile: Tillamook County Creamery Association
      • Performance
      • Figure 3-5: IRI-Tracked Sales of Tillamook County Cheese Products, 1999-2004
      • Table 3-6: IRI-Tracked Sales Tillamook County Cheese, 2001-2004
      • Second Tier Marketer Profile: Saputo Cheese USA Inc.
      • Figure 3-6: IRI-Tracked Sales of Saputo Cheese USA, Inc., 1999-2004
      • Table 3-7: Saputo Cheese USA Inc. Cheese Varieties
      • Second-Tier Marketer Profile: American Dairy Brands (Borden)
      • Table 3-8: IRI-Tracked Sales of American Dairy Brands (Borden) Cheese Categories, 2001-2004
      • Second Tier Marketer Profile: Land O’ Lakes Inc.
      • Figure 3-7: IRI-Tracked Sales of Land O’ Lakes Inc. Cheese, 1999 - 2004
      • Table 3-9: IRI-Tracked Sales Land O’ Lakes Cheese, by Category, 2001 - 2004
      • Second Tier Marketer Profile: Bel Kaukauna U.S.A. Inc.
      • Figure 3-8: IRI-Tracked Sales of Bel Kaukauna U.S.A. Cheese, 1999 - 2004
      • Table 3-10: IRI-Tracked Sales of Bel Kaukauna U.S.A. Products, 2001-2004
      • Figure 3-9: IRI-Tracked Sales of Lactalis U.S.A. Cheese, 1999 - 2004
      • Table 3-11: IRI-Tracked Sales of Lactalis U.S.A. Cheese Brands, 2001-2004
      • Third Tier Marketer Profile: Bongrain Cheese U.S.A.
      • Figure 3-10: IRI-Tracked Sales Bongrain Cheese U.S.A., 1999 - 2004
      • Table 3-12: IRI-Tracked Sales Bongrain Cheese U.S.A. Brands, 2001 - 2003
      • Fourth Tier Marketer Profile: Schreiber Foods
      • Performance
      • Figure 3-11: IRI-Tracked Sales of Schreiber Foods Cheese, 1999-2004
      • Fourth Tier Marketer Profile: Swissrose International Inc.
      • Figure 3-12: IRI-Tracked Sales of Swissrose International, 1999-2004

    Chapter 4: Marketing Dynamics

      • Overview
      • Key Industry Initiatives
        • Retailers Reorganize Shelf Space for Cheese
        • Seasonality
        • Sampling
        • Marketing, Advertising and Promotions On The Rise
        • Table 4-1: Percentage Volume Sold Through Promotions For 52 Weeks Ending June, 2004
        • Kraft’s Promotion Evaluator
        • Tillamook County Creamery Targets Hispanics
        • Cheese of The Month Program
        • America's Greatest Cheese Recipe Awards
        • Interesting Initiatives

      • New Product Introductions
        • Table 4-2: Selected New Cheese Product Introductions, 2003-2004
        • Table 4-3: The US Cheese Market: Selected Other Cheese Product Introductions, 2003-2004

    Chapter 5: The Consumer

      • Fast Times at the Dairy

    • The Simmons Survey
      • Note on Simmons Survey Data and Figures
      • Preferences By Cheese Types
      • Figure 5-1: Household Consumption Cheese, by Type
      • Individually Wrapped Slices Most Popular
      • Figure 5-2: Household Consumption of Cheese, By Form
      • Most Adults Eat ¼ Pound Of Cheese Weekly
      • Table 5-1: Weekly Consumption of Cheese, by Form
      • Full-Fat Cheeses Dominate
      • Table 5-2: Consumer Preference of Cheese Type, by Fat Content

    • Consumer Preferences for Natural Cheese
      • Middle-Age Adults Top Consumers
      • Figure 5-3: Natural Cheese Consumption by Age
      • Table 5-3: Natural Cheese Consumption Indices, by Brand and Age
      • Natural Cheese Consumption Patterns By Race/Ethnicity
      • Table 5-4: Natural Cheese Consumption Indices, by Brand and Race/Ethnicity
      • Women Buy the Cheese
      • Figure 5-4: Natural Cheese Consumption by Gender
      • Table 5-5: Natural Cheese Brand Preference, by Gender
      • No Skew Based on Household Income
      • Figure 5-5: Natural Cheese Consumption by Household Income
      • Table 5-6: Natural Cheese Brand Preference By Income

    • American Processed Cheese
      • Younger Households Like the Process
      • Figure 5-6: American Processed Cheese Consumption, By Age
      • Table 5-7 Preference For American Processed Cheese Brands, by Age
      • Whites Are Main Consumers of Processed Cheese
      • Figure 5-7: American Processed Cheese Consumption Patterns, By Race/Ethnicity
      • Table 5-8: American Processed Cheese Brand Preference, By Race/Ethnicity
      • High Income Households Eschew Processed Cheese
      • Figure 5-8: American Processed Cheese Consumption Patterns, by Household Income
      • Table 5-9: American Processed Cheese Brand Preference, by Income

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