THE U.S. KIDS MARKET

1. Executive Summary
   Scope and Methodology
   Demographic Overview
   Survey of the Market
   Consumer Behavior
   Media
   Overview of Marketing, Promotional, and Advertising Strategies
   Case Studies of Companies Marketing to Kids
   
   
2. Demographic overview
   Size and Growth of Population
   Geographic Distribution
   Race and Hispanic
   Living
   Economic Status
   School Enrollment
   Indicators of Well-
   Values and Attitudes
   Kids’ Activities
   
   
3. Survey of the market
   Family Expenditures on Kids
   Industry Highlights
   Kids Buying Power
   Growth of the U.S. Kids Market
   
   
4. Consumer behavior
   Shopping Behavior
   Buying and Consumption Patterns
   Kids and the Internet
   
   
5. Media
   Television & Radio
   New Media
   
   
6. Overview of marketing, promotional, and advertising strategies
   Marketing and Promotional Approaches
   Licensing
   Advertising Strategies and Campaigns
   
   
7. Case studies of companies marketing to Kids
   Food and Beverages
   Health and Beauty Aids
   Restaurants
   Retail
   Toys
   Appendix I: Examples of Kids advertising
   
   Appendix II: Addresses of Selected Kids Market Resources

THE U.S. TWEENS MARKET

1. Executive Summary
   Introduction
   Scope and Methodology
   Demographic Trends
   Survey of the Market
   Tween Media
   Marketing, Promotional, and Advertising Strategies for the Tween Market
   Case Studies of Companies Marketing to Tweens
   The Younger Tween Segment
   The Older Tween Segment
   
   
2. Overview Of The Tween Population
   Market Definition
   Demographic Trends
   Values and Attitudes
   Media Usage
   Consumer Behavior
   E-Commerce and Tweens
   
   
3. Survey Of The Market
   Size and Growth of the Younger Tween Segment of the Market
   Size and Growth of the Older Tween Segment of the Market
   Size and Growth of the U.S. Tween Market
   
   
4. Tween Media
   Radio
   New Media
   
   
5. Marketing, Promotional, And Advertising Strategies For The Tween Market
   Overview of Marketing and Promotional Strategies
   Advertising Strategies and Campaigns
   
   
6. Case Studies Of Companies Marketing To Tweens
   Health and Beauty Aids
   Personal Electronics and Cameras
   Restaurants
   Retailers
   Toys
   
   
7. Younger Tweens
   Economic Status
   Indicators of Health and Well-Being
   Educational Achievement
   
   
8. Older Tweens
   Economic Status
   Indicators of Health and Well-Being
   Educational Achievement
   
   
9. Appendix I: Examples Of Tween Advertising (available only in bound editions of this report)
   
10. Appendix II: Addresses Of Selected Tween Market Resources

THE U.S. TEENS MARKET

I. EXECUTIVE SUMMARY

Introduction
Scope and Methodology
Demographic Overview
Survey of the Market
Consumer Behavior
Media
Overview of Marketing, Promotional, and Advertising Strategies
Case Studies of Companies Marketing to Teens

II. DEMOGRAPHIC OVERVIEW

Market Definition
Size and Growth of the Teen Population
Geographic Distribution
Race and Hispanic Origin
Family Structure and Living Arrangements
School Enrollment
Employment and Economic Status
Indicators of Well-Being
Attitudes and Issues
Teens’ Activities

III. SURVEY OF THE MARKET

Overview of Key Market Segements
Market Trends
Industry Highlights
Family Expenditures on Teens
Teen Buying Power
Growth of the U.S. Teen Market

IV. CONSUMER BEHAVIOR

Teens' Influence on Family Consumer Behavior
Shopping Behavior and Buying Patterns
Teens and Technology

V. MEDIA

Television
Radio
New Media

VI. OVERVIEW OF MARKETING, PROMOTIONAL & ADVERTISING STRATEGIES

Marketing Fundamentals
Marketing and Promotional Approaches
Advertising Strategies and Campaigns

VII. CASE STUDIES OF COMPANIES MARKETING TO TEENS

Apparel and Footwear
Food and Beverages
Health and Beauty Aids
Retail
Telecommunications

APPENDIX I: Examples Of Teen Advertising

APPENDIEX II: Addresses Of Selected Teen Market Resources