Special Ethnic Demographic Series: The U.S. Hispanic, African American and Asian American Markets
Nov 1, 2002
840 Pages - Pub ID: LA820496
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Abstract Table of Contents Search Inside Report Related Reports

THE U.S. HISPANIC MARKET

  1. Executive Summary

    Introduction
    Scope and Methodology
    Demographic Overview
    Survey of the Hispanic Market
    Consumer Behavior of Hispanics
    Hispanic Media
    Overview of Marketing, Promotional, and Advertising Strategies
    Case Studies of Companies Marketing to Hispanics

  2. Demographic Overview Of The Hispanic Population
    Population Size and Growth
    National Origin and Race
    Geographic Distribution
    Age
    Household and Family Structure
    Economic Status
    Employment and Occupational Status
    Educational Attainment
    Health Status
    Language
    Political and Social Values
    Overview of Hispanic Population Groups

  3. Survey Of The Hispanic Market

    Key Market Segments
    Size of the Market
    Consumer Expenditure Patterns
    Hispanics and the Media

  4. Hispanic Media
    Television
    Radio
    New Media

  5. Overview Of Marketing, Promotional, And Advertising Strategies
    Marketing and Promotional Approaches
    Advertising Strategies
    Advertising Expenditures
    Examples of Advertising Campaigns

  6. Case Studies Of Companies Marketing To Hispanics
    Automotive
    Consumer Products
    Financial Services
    Food and Beverages
    Restaurants
    Retail
    Telecommunications
    Appendix I: Examples Of U.S. Hispanic Market Advertising


THE U.S. AFRICAN AMERICAN MARKET

  1. Executive Summary

    Introduction
    Scope and Methodology
    Demographic Overview
    Survey of the African American Market
    Consumer Behavior
    Media
    Overview of Marketing, Promotional, and Advertising Strategies
    Case Studies of Companies Marketing to African Americans

  2. Demographic Overview of the African American population
    Market Definition
    Population Size and Growth
    National Origin
    Geographic Distribution
    Age and Gender
    Household and Family Structure
    Economic Status
    Employment and Occupational Status
    Educational Attainment
    Health Status
    Political and Social Values
    Demographic Profile of African American Men
    Demographic Profile of African American Women

  3. Survey of the African American Market
    Affluent African American Market Segment
    African American Women Market Segment
    Size of the Market
    Growth of the Market

  4. Consumer Behavior
    Consumer Expenditure Patterns
    African Americans and the Internet

  5. Media
    Television
    Radio
    New Media

  6. Overview of Marketing, Promotional, and Advertising Strategies
    Marketing and Promotional Approaches
    Advertising Strategies and Campaigns

  7. Case Studies of Companies Marketing to African Americans
    Automotive
    Financial Services
    Food and Beverages
    Restaurants
    Retail
    Other
    Appendix I: Examples of U.S. African American market advertising

    Appendix II: Addresses of Selected U.S. African American Market Resources

THE U.S. ASIAN AMERICAN MARKET

  1. Executive Summary

    Introduction
    Scope and Methodology
    Demographic Overview
    Survey of the Asian American Market
    Consumer Behavior
    Media
    Marketing, Promotional, and Advertising Strategies
    The South Asian Segment of the Asian American Market
    The Chinese Segment of the Asian American Market
    Other Segments of the Asian American Market

  2. Demographic overview of the Asian american population
    Population Size and Growth
    Overview of Asian Subgroups
    Immigration Trends
    Language
    Geographic Distribution
    Age and Gender
    Marriage and Family
    Economic Status
    Homeownership
    Employment and Occupational Status
    Educational Attainment
    Health Status
    Political and Social Values

  3. Survey of the Asian American Market
    Market Trends
    Size and Growth of the Asian American Market

  4. Consumer Behavior
    Shopping Behavior and Buying Style
    Asian American Consumer Focus: Computers and Electronics
    Asian American Consumer Focus: Financial Services
    Asian American Consumer Focus: Food and Beverages
    Asian American Consumer Focus: Personal Care
    Asian American Consumer Focus: Travel
    Asian American Consumer Focus: Other Industries
    Asian Americans and the Internet

  5. Media
    Print
    Television
    Radio
    New Media
    Marketing Approaches
    Advertising Strategies and Campaigns
    Examples of Companies Marketing to Asian Americans

  6. The South Asian Segment of the asian american market
    Key South Asian Markets
    Examples of Companies Marketing to the South Asian Segment of the Asian American Market

  7. The Chinese Segment of the asian american market
    Key Chinese Markets
    Examples of Companies Marketing to the Chinese Segment of the U.S. Asian American Market

  8. Other Segments of the asian american market
    The Vietnamese Segment of the Asian American Market
    The Korean Segment of the Asian American Market
    The Japanese Segment of the Asian American Market
    Appendix I: Examples of U.S. Asian American market advertising

    Appendix II: Addresses of Selected Asian American Market Resources


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