|
The U.S. Soyfoods Market
|
Nov 1, 2000
150 Pages - Pub ID: LA595
|
|
- Executive Summary
Scope and Methodology
The Products
- Types of Soyfoods
- The Six Product Categories
- Historical Overview
- Nutrition Laws Benefit Soy
Size and Growth of the Market
- 2000 Retail Sales Estimated at $2.7 Billion
- Sales to Reach $6 Billion by 2005
- Table 1-1: The U.S. Market for Soyfoods: Retail Sales, 1996-2005 (Dollars)
- Sales by Product Category
- Table 1-2: Share of U.S. Soyfood Sales by Product Category: By
- Dollar and Percent Share, 2000 (in millions): 6 Product Categories
- Mass-Market Outlets Are Leading Sector
- FDA Soy Claim Increases Awareness
- Ruling Creates Assurance for Mainstream Customers
- A Health-Aware Population
- Aging Population Drives Soyfood Sales
- Growing Hispanic and Asian Populations Expand Market
- Vegetarianism Taking Early Root
- Natural Food Marketers Gear Up for Mainstream
- Growth of Soyfoods Is in Conventional Channels
- Conventional Producers Embrace Soyfoods
- Concern over Food-Safety Draws Consumers to Soyfoods
The Marketers
- Significant Soy Marketers
- Conventional Marketers Acquire Soyfood Companies
- Leaders in Meat Alternatives
- Soy Beverage Leaders
- Leading Tofu Marketers
- Cheese and Other Dairy Alternative Leaders
- Grain, Snack, and Cereal Leaders
- Bulk Soyfood Suppliers
- Meal Replacement and Protein Powder Innovators
- Other Soyfood Marketers
- Marketers Compete Through Product Introductions
- Growth Through Mergers and Acquisitions
- Marketers Offer Branded Ingredients
- Technological and Plant Innovations Increase Capacity
- Unique Ingredients and Formulas Draw Consumers
- Updated Packaging
- Soy Protein Content Listed
- New Product Trends
Distribution and Retail
- Two Distinct Channels
- Mass-Market Products: Warehouse Delivery Used Most
- Natural Food Products: Independent Distributors Used Most
- Health and Natural Product Distributors
- Ethnic Food Distributors Service Asian Grocers
- Margins for the Two Channels Differ
- Supermarkets Claim 60% of Sales
- Table 1-3: Share of U.S. Soyfood Sales by Retail Outlet Type, 2000 (percent): 7 Retail Outlet Types, Other
The Consumer
- Nutrition Important in Food Choices
- Americans Try to Eat Healthfully
- 31% Seek Information on Soy's Health Benefits
- Eating Healthy for Specific Reasons
- Consumer Awareness of Soy on the Increase
- Majority Deem Soy Products "Healthy"
- An Estimated 40 Million Use Soyfoods
- Increase in Trial of Soyfoods
- More Soy Consumers in Health and Natural Product Stores
- Soy Protein Added to Existing Foods Is Another Choice
- The Products
Scope of the Report
- Food Products Made with Soy
- Products Not Covered
History of the Industry
- Soybeans: An Ancient Food of Asia
- Soybeans Arrive in the New World in the 18 th Century
- Kellogg Family Makes First Meat Analogs
- Seventh-day Adventists and Others Produce Tofu and Meat Alternatives in the 1920s
- Henry Ford Early Proponent of Soybeans
- Soy Products Commercially Developed in the 1940s
- Vegetarianism and Macrobiotic Movements Create Soy Boom in the 1970s
- Soy-based Dairy Alternatives
- Growth of Soyfoods Booming
Product Description
- Description of Ingredients
Product Breakouts
- Six Main Categories of Soyfood Products
- Meat Alternatives
- Dairy Alternatives
- Grains, Snacks, and Cereals
- Bulk Soybeans
- Meal Replacements and Protein Powders
- Other Soyfoods
Government Regulations
- The FDA and the FTC
- Soy Health Labeling Claims
- Dietary Guidelines
- rBGH's Implications for Soy
- GMOs' Impact on Industry
- Organic Agriculture Prohibits GMOs
Industry Associations
- American Soybean Association
- Organic Trade Association
- Soyfoods Association of North America
- Soy Protein Council
- United Soybean Board
- The Vegetarian Awareness Network/Veganet
- The Market
Market Size and Growth
- Market Is Difficult to Monitor
- 2000 Retail Sales Estimated at Close to $2.7 Billion
- Table 3-1: U.S. Retail Sales of Soyfoods, 1996-2000 (dollars)
Market Composition
- Share by Product Category
- Table 3-2: Share of U.S. Soyfood Sales by Product Category: By Dollar and Percent Share, 2000 (in millions): 6 Product Categories
- Supermarkets the Leading Outlet
- Health and Natural Product Stores Claim 33% of Sales
- Natural Food Supermarkets Claim 25% of Sales
- Asian Grocers Cater to Ethnic Populations
- Table 3-3: Share of U.S. Soyfood Sales by Retail Outlet Type, 2000 (percent): 7 Retail Outlet Types, Other
Factors Affecting Market Growth
- FDA Soy Claim Increases Awareness
- Ruling Creates Assurance for Mainstream Customers
- A Health-Aware Population
- Aging Population Drives Soyfood Sales
- Table 3-4: Percent Distribution of U.S. Population by Age Bracket, 1995-2005 (percent): From Age Under 5 to Age 65 and Over
- Growing Hispanic and Asian Populations Expand Market
- Vegetarianism Taking Early Root
- Natural Foods Marketers Gear Up for Mainstream Distribution
- Growth of Soyfoods Is in Conventional Channels
- Conventional Producers Embrace Soyfoods
- Concern Over Food-Safety Issues Draws Consumers to Soyfoods
- GMOs Another Food Safety Issue
- Organic Soyfood Sales Will Climb
- Dietary Guidelines Revised to Include Soy
- Studies Show Soy Helps to Lower Cholesterol
- Women Embrace Soy to Combat a Variety of Health Concerns
- Exposure in School Meal Plans
- Pricing Continues to Limit Market for Highly Processed Items
- Foodservice Distribution Limited
- Bovine Growth Hormone Controversy Spurs Non-Dairy Option
- Taste Could Prevent Repeat Purchases by Conventional Consumers
- Safety Issues a Concern for Mass-Market Consumers
Projected Market Growth
- Overall Market to Reach $6 Billion by 2005
- Table 3-5: Projected U.S. Retail Sales of Soyfoods, 2000-2005 (dollars)
- The Marketers
The Marketers
- About 70 Significant Marketers
- Conventional Marketers Acquire Soyfood Companies
- Natural vs. Conventional Soyfood Marketers
- Meat Alternatives: Natural Product Players
- Meat Alternatives: Conventional Players
- The Leaders in Soy Beverages
- The Tofu Kings
- Cheese and Dairy Alternative Market Leaders
- The Leaders in Non-Dairy Desserts
- Soy Snack Food, Grain, and Cereal Leaders
- Bulk Soyfood Suppliers
- Meal Replacement and Protein Powder Innovators
- Soy Sauce, Miso, and Soynut Butter Marketers
- Table 4-1: The U.S. Soyfood Market: Selected Marketers by Brand Line and Product (127 marketers)
Marketer and Brand Shares
- Kellogg's Worthington Foods Number-One Seller in Mass Market
- The Meatless Burger Leaders
- ConAgra's Lightlife Heads Refrigerated Meat Alternatives
- Westsoy and White Wave Lead in Dairy Alternatives
- Leading Brands in Health and Natural Product Stores
- Table 4-2: Leading Soyfood Products Distributed by Nature's Best;
- By Product Segment, 1 st Quarter 2000 (Company/Brand/Product
Competitive Situation: Overall Market
- Marketers Compete Primarily Through Product Introductions
- Growth Through Mergers and Acquisitions
- Marketers Compete by Offering Branded Ingredients
- Technological and Plant Innovations Increase Capacity
Competitive Situation: Meat Alternatives
- Conventional Marketers Compete with Existing Companies
- Newcomers Make Immediate Impact in Mass Market
- Unique Ingredients Draw Consumers
- Tofu Wars Escalate: Innovation Key
Competitive Situation: Dairy Alternatives
- Soymilk Wars Continue: Based on Price and Promotion
- Dairy Case New Battle Ground
- Conventional Marketers Enter Category
- Specialty Items Help Marketers Carve Out Space
Competitive Situation: Non-Dairy Desserts
- Retail Space Limited for Frozen Desserts
- Soy Yogurt Companies Revitalize and Introduce Products
- Cheese Marketers Battle It Out on Shelf
Competitive Focus: Other Soy Products
- Soy Cereals New, Wide Open Market
- Manufacturers Add Soy to Pasta
- Soy Meal Replacements Compete on Price
Competitive Profile: Eden Foods, Inc.
- Company Overview
- Company History
- Edensoy Is Company Flagship Product
- Other Soy Products
- Market Share Decline in Natural Stores
- Mass Market Soy Sales Up
- Commitment to Organics
Competitive Profile: Imagine Foods, Inc.
- Company Overview
- Company History
- Move into Soy
- Company Increases Soy Offerings
- Power Dream Plods Along
- Product Marketing and Distribution
- Manufacturing Expansion
Competitive Profile: Kellogg Co.
- Company Overview
- Brands Containing Soy
- Company Acquires Kashi
- Kellogg Targets Burger Market with Worthington Acquisition
- History of Worthington
- Smart Start Soy Cereal
- New Soy Products
Competitive Profile: Lightlife Foods, Inc. (ConAgra, Inc.)
- Company Overview
- July 2000 Purchase by ConAgra
- History of Lightlife Foods
- Line of Lightlife Brands Extensive
- Alliance Brings Benefits
- Advertising and Promotion
- Continued Innovation
Competitive Profile: Turtle Island Foods, Inc
- Company Overview
- Company History
- Vegetarian Product Line
- Upgraded Manufacturing Facility
- Tofurky Is Company's Top Bird
- Tofurky Spin-offs
- Promotions
Competitive Profile: Vitasoy USA, Inc
- Company Overview
- Diverse Brands
- Company History
- Acquisitions and Growth
- Refrigeration and Niche Products Highlight Product Innovation
- Advertising and Promotion
Competitive Profile: White Wave, Inc.
- Company Overview
- Product Offerings
- In the Beginning There Was Tofu
- Alliance with Dean Foods
- Silk Fastest-Growing Product
- Revamp of Silk Yogurt Line
- Soy Sales Soar Due to Health Benefits
- Expansion of New Facilities
- Convenience, Upscale Marketing
- Future Prospects
Competitive Profile: The WholeSoy Co
- Company Overview
- Company History
- Yogurt in Top 10 of Category
- Frozen Glacé Line Successful
- Fresh Soymilk Plans Still on the Horizon
- New Product Ideas
Marketing Trends
- Updated Packaging
- Innovative Containers Sell Product
- Soy Protein Content Listed
- Sophisticated Marketers List Isoflavone Content
- GMO-Free; Organic the Next Step
- Pushing into New Distribution Channels
New Product Trends
- Product Introductions Rising
- Table 4-3: The U.S. Soyfood Market: Number of Product Introductions, 1995-2000* (shelf-keeping units)
- Variety of Soyfoods Growing
- Table 4-4: Soyfood Product Introductions by SKU by Type of Product Share, 2000*-1995 (Percent)
- More Meat-like Products
- Convenience Is Key
- Single-Serve Is Big
- Low Fat Still Desired
- Organic Not Sought by Conventional Marketers; Still Important to Core
- Products Geared Toward Demographics: Specifically Women
- New Flavors and Varieties; Many Gourmet and Upscale
- Ethnic, Especially Thai and Asian, Fusion
- Mixing Soy with Grains, Juice, and Other Ingredients
- Table 4-5: The U.S. Soyfood Market: Selected New Product Introductions, January 1999 - June 2000
Advertising Expenditures
- Advertising Difficult to Monitor
- Print Advertising the Preferred Medium
- Smaller Marketers Gaining Higher Profiles
- Television Advertising Increasing
- Newspaper Advertising on the Rise
Advertising Positioning
- Soy Health Claim Overlying Theme
- No GMOS Here
- The New Yummy Food
- Convenient to Use
- Global Implications of Happy Cows
- Soy Is Groovy
- Traditional Food Images Used to Woo Mass Market
- Examples of Consumer Advertising
Consumer Promotions
- Money-Off Coupons from Several Companies
- Coupon Booklets Offer Promotional Opportunities
- Web Sites the New Ad Frontier
- Vegetarianism Supported by Various Organizations
- Earth Day a Natural for Soyfoods
- Examples of Consumer Promotions
Trade Advertising and Promotions
- Trade Promotions Necessary
- Key Trade Publications
- Trade Ads Serve to Educate Retailers
- Examples of Trade Advertising and Promotions
- Distribution And Retail
At the Distribution Level
- Two Distinct Channels
- Mass-Market Products: Warehouse Delivery Used Most
- Natural Food Products: Independent Distributors Used Most
- Health and Natural Product Distributors
- Distributors Offer Wide Range of Services
- Direct Buying
- Drop Shipments Lessen Evil of Direct Buying
- Several Large Distributors Dominate Natural Product Channel
- Specialty Distributors Service Independent Groceries
- Margins for the Two Channels Differ
- Brokers Support Marketers' Sales Efforts
- Value of In-House Sales Staffs
At the Retail Level
- Mass-Market Outlets Are Leading Sector
- Supermarket Soy Sales Gain Importance
- Asian Grocers the Traditional Outlet for Some Products
- Table 5-1: Share of U.S. Soyfood Sales by Retail Outlet Type, 2000
- (percent): 7 Retail Outlet Types, Other
- Product Price Comparison
- Table 5-2: Retail Price Comparison by Brand: Meat Alternatives (package size): 7 Products
- Table 5-3: Retail Price Comparison by Brand: Soymilk (package size): 8 Products
- Table 5-4: Retail Price Comparison by Brand: Soy Cheese (package size): 5 Products
At the Retail Level: Mass Market
- Conventional Grocer Margins
- Store Placement of Meat Alternatives
- Dairy Alternatives Either on Shelf or Refrigerated
- Integration, Separate "Health" Sets, and Store-Within-a-Store
- Majority of Mass Merchandisers Offer Few Soy Foods
- Targeting the Soy Consumer Through Organic Alliance
At the Retail Level: Health and Natural Product Stores
- Soy-Based Products the Heart and Soul of Natural Product Store
- Soy Products Sold in Several Locations
- Health and Natural Product Store Margins
- In-Store Demos Are Top Promotional Activity
- An Increase in Store Advertising
- The Consumer
Consumer Attitudes
- Nutrition Important in Food Choices
- Americans Trying Harder to Eat Healthfully
- Consumers Increasingly Seek Information on Soy
- Table 6-1: Health Information Sought by Food Shoppers in Past Month, 2000 and 1999 (percent): 8 Health Concerns
- Sources of Soy Information
- Whole Foods Survey Finds Motivator Is Health Improvement
- Low Impact on Environment Important to Shoppers
- USB: Nutritional Content of Food Remains Important to Consumers
- Eating Healthy for Specific Reasons
- Consumer Awareness of Soy on the Increase
- Awareness of Tofu Highest
- Majority Deem Soy Products "Healthy"
- Table 6-2: Consumer Perception of Healthfulness of Soy, 1997-2000 (Percent)
- Consumer Awareness of Soy's Benefits
- Consumers Hear More About Soy
Consumer Use
- An Estimated 40 Million Use Soyfoods
- Soy Protein Consumption Increases
- Table 6-3: Consumer Use of Soy on a Weekly Basis, 1998-2000 (Percent)
- Top Soy Products Tried by Consumers
- Soy Products Purchased in Health and Natural Product Stores
- Table 6-4: Soyfoods Purchased in Independent Health and Natural
- Food Stores, 1998-2000 (percent): 6 Types of Food
- More Than One in Three Have Tried Meat Substitutes
- Soy Protein Added to Existing Foods Is Another Choice
- Traditional Soyfood Customers
The Vegetarian Consumer
- Types of Vegetarians
- 4.8 Million Vegetarians
- Teenagers Choosing Vegetarianism
- Market for Vegetarian Products Broader
Appendix I: Examples Of Consumer Advertising
Appendix II: Examples Of Consumer Promotions
Appendix III: Examples Trade Advertising And Promotions
Appendix IV: Addresses Of Selected Marketers
Appendix V: Addresses Of Selected Associations
NOTE: Appendices I-III are not included in the digital version of the report
|
800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >
Most Popular Research
Omega 3 Fatty Acids and the U.S. Food and Beverage Market
Sandwiches in the U.S.: Foodservice and Retail Market and Trends
Kids Food and Beverage in the U.S.
Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items
Functional, Fortified and Inherently Healthy Foods and Beverages: The U.S. Phood Market
Food Flavors and Ingredients Outlook 2007
|
