• Who Are Solo Females?
• Market Definition

• Distribution of Solo Female Households by Income Bracket, 1997 vs. 2000
• Solo Female Income on the Rise
• Net Worth?

• Solo Female Households Increasing in Number
• Solo Female Population Growth Expected to Continue
• Figure 2-1: Number of U.S. Single Female Households, 1990-2006 (Census Bureau)
• Solo Females Earn ??% of Nation's Income
• Table 2-1: Single Female Share of U.S. Aggregate Household Income by Quintile

• Table 2-2: U.S. Solo Female Market by Age Bracket, 20000
• Solo Female Market is Segmented
• Table 2-3: Share of U.S. Solo Female Market by Racial/Ethnic Origin, 2000
• Table 2-4: U.S. Solo Female Market by Census Region, 2000
• Where Solo Females Live
• Most Solo Females Opt to Live in or near Major Cities
• Increasingly Solo Females Own Their Own Homes
• Table 2-5: Share of U.S. Solo Female Market by Kind of Residence, 2000
• Table 2-6: Share of U.S. Solo Female Market by Type of Residence, 2000
• Table 2-7: Share of U.S. Solo Female Market by Educational Level Attained, 2000
• Solo Females are Educated
• Table 2-8: Share of U.S. Solo Female Market by Employment Status: Selected Classifications, 2000
• Table 2-9: Share of U.S. Solo Female Market by Occupation, 2000
• Figure 2-2: Estimated U.S. Solo Female Income, 1997-2001 (dollars)
• [this is a figure Csaba generates from tables below]

• 2001 Solo Female Income Nears $???
• Table 2-10: Estimated U.S. Aggregate Solo Female Household Income, 1997-2001 (number of households and dollar income) [old Table 3-1]
• Solo Females Earn x% of Nation's Total Income
• Table 2-11: Solo Female Share of U.S. Aggregate Household Income 1990-1996X [old 3-2] (Census Bureau)

• Pay Gap Narrows Slightly
• More Women Break Through Glass Ceiling
• More and More Women Are Solo by Choice, Not Necessity
• Table 2-12: Median Income, Single Females vs. Single Males by Age Group
• Table 2-13: Average Annual Expenditures, Single Females vs. Single Males by Age Group
• Figure 2-3 Projected U.S. Solo Female Income, 2000-2005 (dollars)

• Table 2-14: Projected U.S. Aggregate Solo Female Income, 2001-2006 (number of households and dollar income) [old 3-4]
• Solo Female Market to Reach $428 Billion in 2006

• Table 2-15: Share of Income by Household Expenditure: Solo Females vs. Overall U.S. and Overall Women (dollars and percent) [old 4-1]
• Solo Females Spend ?? the National Average

• Table 3-1: Annual Food and Beverage Expenditures by Type Solo Females vs. All Women and All U.S. Households [old 4-2]
• Trend Analysis: Food and Beverage
• Solo Females Dine Out Frequently
• Purchases of Alcoholic Beverages Increase
• Alcoholic Beverage Marketers Target New Products to Solo Females

• Table 3-2: Annual Health Care Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Trend Analysis: Health Care
• Women Live Longer, Incur More Health Care Costs
• Table 3-3: Annual Beauty Care Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Trend Analysis: Beauty Care

• Table 3-4: Annual Household Product Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Trend Analysis: Household Products
  [Note: This chapter will also include Simmons-based discussion, to be woven throughout chapter, per tables (to come).]

• Table 4-1: Annual Apparel Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Trend Analysis: Apparel
• Table 4-2: Annual Accessory Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Trend Analysis: Accessories
• Solo Females Don't Wait for Prince Charming, Buy Jewelry Themselves
  [Note: This chapter will also include Simmons-based discussion, to be woven throughout chapter, per tables (to come).]

• Table 5-1: Annual Housing Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Table 5-2: Home Value, Age, and Monthly Cost: Solo Females vs. All Women and All U.S. Households
• Trend Analysis: Housing
• Solo Females Prefer Condos and Single-Family Homes
• Solo Females Drawn to Newer Homes Requiring Fewer Repairs
• Trend Toward Less Square Footage and More Amenities
• Table 5-3: Annual Household Furnishing Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Solo Females Increasingly Take on "Do-It-Yourself" Projects

• Table 5-4: Annual Automobile Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Trend Analysis: Auto
• Car Repair Chains Strive to Be Female-Friendly

• Table 5-5: Annual Household Electronics Expenditures by Type: Solo Females vs. All Women and All U.S. Households
• Trend Analysis: Electronics
• Solo Females Rely on Personal Recommendations when Shopping for Electronics
  [Note: This chapter will also include Simmons-based discussion, to be woven throughout chapter, per tables (to come).]

• Table 6-1: Favorite Vacation Spots for Solo Females
• Table 6-2: Number of Airline Seats and Hotel Room Nights
• Solo Females Account for x% of All Travel Dollars
• Trend Analysis: Travel

• Table 6-3: Annual Entertainment Expenditures by Type [old 4-12]
• Trend Analysis: Entertainment and Leisure Products
• Solo Females Spend $x on Entertainment
  [Note: This chapter will also include Simmons-based discussion, to be woven throughout chapter, per tables (to come).]

• Financial Services "Discover" the Solo Female Consumer
• Trend analysis plus selected Simmons data on banking & investments, IRAs, securities, brokerage accounts, & mutual fund accounts; life, home, automotive, & medical insurance; credit, ATM, & telephone cards.
  [Note: This chapter will also include Simmons-based discussion, to be woven throughout chapter, per tables (to come).]

• Simmons-based tables and discussion and trend analysis for Computer usage, Internet usage, email usage, Internet shopping patterns.
  [Note: This chapter will also include Simmons-based discussion, to be woven throughout chapter, per tables (to come).]

Appendix I: Examples Of Consumer Advertising