• Scope and Methodology
  
  • Scope of Report
  • Report Methodology
  
  
• Introduction
  
  • Two Broad Forces Shaping Market
  • Snack Time in America
  • The Market Is Out There
  
  
• The Market
  
  • Snack Food Sales at $47 Billion in 2003
  • IRI-Tracked Snack Sales at $32.5 Billion
  • Table 1-1: IRI-Tracked Sales of Snack Foods, 1999-2003 (in millions of dollars)
  • Sweet vs. Salty Snacks: Sales and Sales Growth
  • Growth Up for Grabs in Healthy Snacks
  • $10 Billion in Market Growth from 2003 to 2008
  
  
• Marketer and Brand Competition
  
  • PepsiCo Leads in 5-Year Sales Growth
  • Figure 1-1: Top Snack Marketers: 1999-2003 Market Growth vs. 2003 Market Share (percent)
  • Kraft at 14% of Sweet Snack Market
  • PepsiCo at 36% in Salted Snacks
  
  
• Consumer Patterns: Adult Households
  
  • Adult Usage Rates Skew Lower
  • Exceptions to the Rule
  • Demographic Targets
  • 22% Often Snack Between Meals
  
  
• Consumer Patterns: Households With Children
  
  • Penetration Rates in Households With Children
  • Table 1-2: Usage Rates for Selected Snack Product Classifications: U.S. Households Overall vs. U.S. Households With Children, 2003 (percent)
  • Kids and Consumer Power
  • 12% “Agree a Lot” That Kids Impact Brand Choices
  • 7% Find Non-Essential Kids’ Requests Difficult to Resist
  
  
• Marketing and New Product Trends
  
  • New Product Overview
  • Adspend Overview
  • Brand Flexing
  • The Health Front
  • Cashing In On Low Carb
  • Packaging Trends
  
  Looking Ahead: Trends and Opportunities
  
  • The Message
  • The Response
  • Product Periscope

Chapter 2: Introduction

• Snacks and the American Diet
  
  • Scope of Report
  • Introduction to the Snack Market
  • Snack Time in America
  • Table 2-1: Snacking Patterns: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
  • In a Hurry and on the Run
  • Table 2-2: Food Preparation Patterns: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
  • The Battle Over Better-for-You
  • Table 2-3: Attitudes About Nutrition: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
  • The Nutritional Culprits
    • Fats and Cholesterol
    • Trans-Fatty Acids
    • Sugars and Carbohydrates
    
    
  • The Low-Carb Revolution
  • America on a Diet
  • Table 2-4: Percentage Rates for Selected Diet-Related Activities and Attitudes: Overall and By Gender, 2003 (U.S. adults)
  • A National Weight Crisis
  • The Demographics of Obesity
  • The Economic Toll
  • The Food Industry at Fault
  • The International Angle
  • McDonald’s on the Defensive
  • The Role of Portion Control
  • The Government Reaction
  • The Future of the Food Guide Pyramid

Chapter 3: The Market

• Market Size and Growth
  • Snack Food Sales at $47 Billion in 2003
  • Table 3-1: U.S. Retail Sales of Snack Foods, 1999-2003 (in millions of dollars)
  • Salty Chips/Crunchy Snacks, Rice Cakes, and Popcorn at 25% of Sales
  • Table 3-2: U.S. Retail Sales of Snack Foods: By Product Grouping, 2003 (in millions of dollars)
  • Figure 3-1: Top Snack Food Product Groupings by Share of Retail Sales, 2003 (percent)
  • Figure 3-2: U.S. Retail Sales of Snack Foods, 1999-2003 (in millions of dollars)
  • IRI-Tracked Snack Sales at $32.5 Billion
  • Table 3-3: IRI-Tracked Sales of Snack Foods, 1999-2003 (in millions of dollars)
  • IRI-Tracked Sweet Snack Sales at $18.7 Billion
  • Table 3-4: IRI-Tracked Sales of Snack Foods by Category: Sweet, Salted, and Mixed, 1999-2003 (in millions of dollars)
  • Figure 3-3: Share of IRI-Tracked Snack Food Sales by Category: Sweet, Salted, and Mixed, 1999-2003 (percent)
  • Sweet Snacks at 63% of 5-Year Growth
  • Table 3-5: Total Growth in IRI-Tracked Sales of Snack Foods by Category: Sweet, Salted, Mixed, 1999-2003 (in millions of dollars)
  • Figure 3-4: Share of Total Growth in IRI-Tracked Sales of Snack Foods by Category: Sweet, Salted, Mixed, 1999-2003 (percent)
  • Candy at 24% of Sweet Snacks
  • Figure 3-5: Top Sweet Snack Segments by Share of IRI-Tracked Sales, 2003 (percent)
  • Figure 3-6: Top Salted Snack Segments by Share of IRI-Tracked Sales, 2003 (percent)
  • Growth in Low Carb/Healthy Segments
  • Table 3-6: IRI-Tracked Sales of Snack Foods: By Segment, 1999-2003 (in millions of dollars)
  • Table 3-7: Annual Growth/Decline in IRI-Tracked Sales of Snack Foods: By Segment, 1999-2003 (in millions of dollars)
  • Snack Cups Are Dollar Growth Leaders
  • Table 3-8: Total Growth/Decline in IRI-Tracked Sales of Snack Foods: By Segment, 1999-2003 (in millions of dollars)
  • Salty Chips/Crunchy Snacks Share Dips to 22%
  • Figure 3-7: Top Snack Food Segments by Share of IRI-Tracked Sales, 2003 (percent)
  • Table 3-9: Snack Food Segment Shares of IRI-Tracked Sales, 1999-2003 (percent)
  • Supermarkets at 46% Retail Share
  • Figure 3-8: Share of U.S. Snack Food Sales by Retail Outlet Type, 2003 (percent)
  • Figure 3-9: Projected U.S. Retail Sales of Snack Foods, 2003-2008 (in millions of dollars)
  
  
• Market Forecasts
  • Growth Up for Grabs in Healthy Snacks Target Marketing
  • Table 3-10: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
  • Table 3-11: Population Projections for Selected U.S. Racial/Ethnic Populations, 2000-2020 (in thousands)
  • $10 Billion in Market Growth from 2003 to 2008
  • Table 3-12: Projected U.S. Retail Sales of Snack Foods, 2003-2008 (in millions of dollars)

Chapter 4: Marketer and Brand Competition

• Methodology for Estimates
• PepsiCo Leads in 5-Year Sales Growth
• Sales Growth in Healthy Snacks
• Figure 4-1: Top Snack Marketers: 1999-2003 Market Growth vs. 2003 Market Share (percent)
• PepsiCo at 16% Share of Overall Snack Market
• Kraft at 14% of Sweet Snack Market
• PepsiCo at 36% in Salted Snacks
• Quakers Oats Corners 23% of Mixed Snack Niche
• Table 4-1: Selected Snack Marketers by 5-Year Growth in IRI-Tracked Sales, 1999-2003 (in millions of dollars)
• Table 4-2: Top Snack Brand Lines by 5-Year Growth in IRI-Tracked Sales, 1999-2003 (in millions of dollars)
• Table 4-3: Top Marketers of Snack Foods by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-4: Top Brand Lines of Snack Foods by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-5: Top Marketers of Sweet Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-6: Top Brand Lines of Sweet Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-7: Top Marketers of Snack Candy by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-8: Top Marketers of Cookies by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-9: Top Marketers of Snack Cups by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-10: Top Marketers of Frozen Novelties by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-11: Top Marketers of Food Bars by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-12: Top Marketers of Snack Cakes by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-13: Top Marketers of Fruit Rolls/Bars/Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-14: Top Marketers of Dried Fruit by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-15: Top Marketers of Graham Crackers by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-16: Top Marketers of Salted Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-17: Top Brand Lines of Salted Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-18: Top Marketers of Salty Chips/Crunchy Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-19: Top Marketers of Snack Crackers by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-20: Top Marketers of Snacks Nuts by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-21: Top Marketers of Frozen Appetizers/Snack Rolls by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-22: Top Marketers of Popcorn by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-23: Top Marketers of Dried Meat Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-24: Top Marketers of Refrigerated Appetizers/Snack Rolls by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-25: Top Marketers of Mixed (Sweet/Salted) Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
• Table 4-26: Top Brand Lines of Mixed (Sweet/Salted) Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)

Chapter 5: Competitive Profiles

• Atkins Nutritionals, Inc.
  
  • Company Overview
  • 100+ Food Products
  • Keeping Atkins King of the Low-Carb Mountain

• ConAgra Foods, Inc
  .
  • Company Overview
  • No. 1 in Popcorn and Dried Meat Snacks
  • New Portability for Pudding Snacks

• General Mills, Inc.
  
  • Company Overview
  • In and Out of the Cup
  • Everything But the Bowl
  
  
• H.J. Heinz Co
  .
  • Company Overview
  • Bulking Up in Frozen Appetizer/Snacks
  • Success with Smart Ones
  
  
• Hershey Foods Corp.
  
  • Company Overview
  • #1 U.S. Candy Marketer
  • Hershey’s To Go
  • For Her
  • For Health
  • For Hispanics
  • A Future in Snacks
  
  
• Kellogg Co.
  
  • Company Overview
  • Kellogg as Snack Competitor
  • Beyond the Bowl
  • Back to the Future
  • Adspends on Wholesome Snacks
  
  
• Kraft Foods, Inc.
  
  • Company Overview
  • Sweet and Salty
  • Portable Paradise
  • New Directions
  
  
• Mars, Inc.
  
  • Company Overview
  • At Home and Abroad
  • M&M’s: Better in Color
  • Targeting Women
  • Targeting Hispanics
  
  
• PepsiCo, Inc.
  
  • Company Overview
  • The Frito-Lay Powerhouse
  • Smart and Natural
  • The Quaker Acquisition
  • Competing in Food Bars
  
  
• Unilever
  
  • Company Overview
  • Yin and Yang in Snacks
  • Slim-Fast Promotes Snack Options
  • Carb Strategies

Chapter 6: Consumer Patterns: Adult Households

• Introduction to Simmons Survey
• Sweet Snacks: It’s the Frequency
• Adult Usage Rates Skew Lower
• Two General Exceptions: Nuts and Energy/Diet Bars
• "Low-" Lines as Specific Exceptions
• Seniors and Healthy Snacking
• Health Not Wasted on the Young
• 32% Think Most Snack Foods Aren’t Healthy
• Women and Healthy Snacking
• 16% Feel Guilty About Eating Sweets
• 16% Feel Guilty About Eating Fattening Foods
• Hispanics and Healthy Snacking
• 22% Often Snack Between Meals
• 14% Opt for Several Smaller Meals
• 18% Frequently Eat Sweets
• Snack Cups for Seniors?
• 10% Prefer Salty Snacks
• 27% Eat What They Like, Regardless
• 20% See Nothing Wrong with Indulging
• Table 6-1: Usage Rates for Selected Snack Product Classifications: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-2: Demographic Characteristics Favoring Use of Crackers, 2003 (U.S. households without children)
• Table 6-3: Usage Rates for Crackers: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-4: Demographic Characteristics Favoring Use of Potato Chips, 2003 (U.S. households without children)
• Table 6-5: Usage Rates for Potato Chips: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-6: Usage Rates for Candy: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-7: Demographic Characteristics Favoring Use of Popcorn, 2003 (U.S. households without children)
• Table 6-8: Usage Rates for Popcorn: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-9: Demographic Characteristics Favoring Use of Nuts, 2003 (U.S. households without children)
• Table 6-10: Usage Rates for Nuts: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-11: Demographic Characteristics Favoring Use of Cookies, 2003 (U.S. households without children)
• Table 6-12: Usage Rates for Cookies: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-13: Demographic Characteristics Favoring Use of Corn/Tortilla Chips or Cheese Snacks, 2003 (U.S. households without children)
• Table 6-14: Usage Rates for Corn/Tortilla Chips and Cheese Snacks: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-15: Demographic Characteristics Favoring Use of Pudding, 2003 (U.S. households without children)
• Table 6-16: Usage Rates for Pudding: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-17: Demographic Characteristics Favoring Use of Flavored Gelatin, 2003 (U.S. households without children)
• Table 6-18: Usage Rates for Flavored Gelatin: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-19: Demographic Characteristics Favoring Use of Pretzels, 2003 (U.S. households without children)
• Table 6-20: Usage Rates for Pretzels: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-21: Demographic Characteristics Favoring Use of Frozen Novelty Treats, 2003 (U.S. households without children)
• Table 6-22: Usage Rates for Frozen Novelty Treats: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-23: Demographic Characteristics Favoring Use of Yogurt, 2003 (U.S. households without children)
• Table 6-24: Usage Rates for Yogurt: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-25: Demographic Characteristics Favoring Use of Snack Cakes, 2003 (U.S. households without children)
• Table 6-26: Usage Rates for Snack Cakes: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-27: Demographic Characteristics Favoring Use of Nutritional Snacks, 2003 (U.S. households without children)
• Table 6-28: Usage Rates for Nutritional Snacks: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-29: Demographic Characteristics Favoring Use of Frozen Hot Snacks, 2003 (U.S. households without children)
• Table 6-30: Usage Rates for Frozen Hot Snacks: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-31: Demographic Characteristics Favoring Use of Meat Snacks and Beef Jerky, 2003 (U.S. households without children)
• Table 6-32: Usage Rates for Meat Snacks and Beef Jerky: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
• Table 6-33: Demographic Characteristics Favoring Use of Energy/Diet Snacks & Bars, 2003 (U.S. households without children)
• Table 6-34: Usage Rates for Energy/Diet Snacks & Bars: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)

Chapter 7: Consumer Patterns: Households With Children

• Introduction to Simmons Survey
• Potato Chips at 92% Penetration
• Usage Rates Skew Higher
• Shortfall in Nutritional Snacks
• Baked, Not Low-Fat, for Potato Chips
• Comfort Flavors in Crackers for Kids
• Further Fragmentation in Cookies
• Teen Spirit and Popcorn Consumption
• Teenagers and Candy Orthodoxy
• Younger Kids for Chips and Cheese Snacks
• Distinctive Demographics for Nutritional Snacks
• Kids and Consumer Power
• 12% “Agree a Lot” That Kids Impact Brand Choices
• 7% Find Non-Essential Kids’ Requests Difficult to Resist
• Table 7-1: Usage Rates for Selected Snack Product Classifications: U.S. Households Overall vs. U.S. Households With Children, 2003 (percent)
• Table 7-2: Usage Rates for Potato Chips: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-3: Demographic Characteristics Favoring Use of Crackers, 2003 (U.S. households with children)
• Table 7-4: Usage Rates for Crackers: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-5: Usage Rates for Cookies: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-6: Usage Rates for Popcorn: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-7: Demographic Characteristics Favoring Use of Candy, 2003 (U.S. households with children)
• Table 7-8: Usage Rates for Candy: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-9: Usage Rates for Corn/Tortilla Chips and Cheese Snacks: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-10: Demographic Characteristics Favoring Use of Pudding, 2003 (U.S. households with children)
• Table 7-11: Usage Rates for Pudding: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-12: Demographic Characteristics Favoring Use of Frozen Novelty Treats, 2003 (U.S. households with children)
• Table 7-13: Usage Rates for Frozen Novelty Treats: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-14: Demographic Characteristics Favoring Use of Flavored Gelatin, 2003 (U.S. households with children)
• Table 7-15: Usage Rates for Flavored Gelatin: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-16: Demographic Characteristics Favoring Use of Snack Cakes, 2003 (U.S. households with children)
• Table 7-17: Usage Rates for Snack Cakes: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-18: Demographic Characteristics Favoring Use of Nuts, 2003 (U.S. households with children)
• Table 7-19: Usage Rates for Nuts: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-20: Demographic Characteristics Favoring Use of Pretzels, 2003 (U.S. households with children)
• Table 7-21: Usage Rates for Pretzels: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-22: Demographic Characteristics Favoring Use of Frozen Hot Snacks, 2003 (U.S. households with children)
• Table 7-23: Usage Rates for Frozen Hot Snacks: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-24: Demographic Characteristics Favoring Use of Yogurt, 2003 (U.S. households with children)
• Table 7-25: Usage Rates for Yogurt: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-26: Demographic Characteristics Favoring Use of Meat Snacks and & Jerky, 2003 (U.S. households with children)
• Table 7-27: Usage Rates for Meat Snacks & Beef Jerky: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
• Table 7-28: Demographic Characteristics Favoring Use of Nutritional Snacks, 2003 (U.S. households with children)
• Table 7-29: Usage Rates for Nutritional Snacks: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)

Chapter 8: Marketing and New Product Trends

• Competitive Overview
• Brand Flexing
• Health and Natural
• Fortified and Nutraceutical
• Cashing In On Low Carb
• Other Lows
• The Trans-Fat Front
• Nutrition Plus Taste
• Portable Packaging
• Rigid Packaging
• Mini Mania
• Indulgence and Decadence
• Caramel Mania