Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition
Sep 1, 2009
198 Pages - Pub ID: LA1939946
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Chapter 1: Executive Summary
Introduction
Scope of Report
Two Categories: Sweet and Salty/Savory
Snack Classifications and IRI Retail Sales Breakouts
Report Methodology
U.S. Market Trends
U.S. Snack Market at $68 Billion
Figure 1-1: U.S. Retail Sales of Snack Foods: 2004, 2008 and 2013 (in billions of dollars)
IRI-Tracked Snack Market Dollar Growth
Consumers Show Gentle Shift Toward Salty/Savory
Salty Snack Segment Shows Greatest Dollar Increase Over 5 Years
Table 1-1: Share of IRI-Tracked Sales of Sweet and Salty/Savory Snacks by Segment, 2004 vs. 2008 (percent)
Value and Traditional Snacks
Austerity Measures May Be Long-Term
Evolving Snack Habits Parallel Consumer Focus on Value, Comfort
Snack Marketers Streamline, Innovate, Invest
Fragmented Lives See More Frequent Snacking
Store Brand Snacks Blaze Ahead on Grocery Shelves
Sales Data Show Better-for-You Trend in Snack Choices
Functional and Fortified Snacks
Willingness to Pay Premium for Nutrient-Rich Foods
Function: Inherent or Added Benefits, Fewer Undesirables
High and Low Health Claims Among Global Snack Launches
Functional Ingredients to Watch
Packaged Facts Poll Tracks Functional Preferences
Yogurt Snacks, Food Bars Dominate in Functional Foods
Yogurt Provides Inherent and Added Benefits
Food Bars: Vast Adaptability to Nutritional Niches
Natural and Organic Snacks
Consumers Call for Authenticity in Natural Claims
From Green Valleys to Planetary Ethics
Backing Up “Natural” with Specific Claims
Dannon’s Natural Yogurt as Brand Leader
Popcorn, Potato Chips Are High in Natural Claims
Frito-Lay: Better-for-You and Natural
Natural/Organic Food Shopper Psychographics
Newman’s Own Organic Snacks Donate Millions to Charities
Premium and Gourmet Snacks
Gourmet Snacks Borrow from Natural and Organic Trends
Gourmet Consumers Difficult to Pin Down
Love of Foreign Foods Correlates with Tastes for Upscale, Exotic
Premium, Gourmet Snacks Emphasize Experience of Eating
Mission-Driven Companies Support Indulgence Through Good Works
Upscale, Artisan Tags Further Define Premium and Gourmet Snacks
Chocolate Dominates in Premium Sweet Snacks
Flavor Crossovers in Salty/Savory Snacks
Creative Blends of Superior Sweet and Savory Ingredients
Funky Monkey Fruit Snacks Make Super Berries Crunchy
Dagoba Chocolates Uses Acai, Ginger, Nuts, Rosehips, Chili


Chapter 2: Snacking Trends Overview
Introduction
Scope of Report
Two Categories: Sweet and Salty/Savory
Snack Classifications and IRI Retail Sales Breakouts
Report Methodology
U.S. Market Trends
U.S. Snack Market at $68 Billion
Table 2-1: U.S. Retail Sales of Snack Foods, 2004-2008 (in billions of dollars)
Supermarkets Account for 42% of Snack Market
Figure 2-1: Share of U.S. Snack Market Sales by Retail Channel, 2008 (percent)
IRI-Tracked Snack Market Dollar Growth Since 2004
Table 2-2: IRI-Tracked Sales of Snack Foods, 2004-2008 (in millions of dollars)
IRI-Tracked Growth in Sweet Snacks
Table 2-3: IRI-Tracked Sales of Sweet Snacks, 2004-2008 (in millions of dollars)
IRI-Tracked Growth in Salty/Savory Snacks
Table 2-4: IRI-Tracked Sales of Salty/Savory Snacks, 2004-2008 (in millions of dollars)
Sweet Snacks Claim 57% of IRI-Tracked Sales
Figure 2-2: Share of IRI-Tracked Snack Sales: Sweet vs. Salty/Savory, 2008 (percent)
Table 2-5: Total Growth in IRI-Tracked Sales of Snack Foods by Category: Sweet vs. Salty/Savory, 2004 Through October 2008 (in millions of dollars)
Consumers Show Gentle Shift Toward Salty/Savory
Figure 2-3: Consumer Preference for Sweet or Salty Snacks, 2004 vs. 2008 (percent of U.S. adults)
Salty Snack Segment Shows Greatest Dollar Increase Over 5 Years
Table 2-6: IRI-Tracked Dollar Sales of Snacks by Product Segment, 2004-2008 (in millions of dollars)
Figure 2-4: Top Five Snack Food Segments by IRI-Tracked Dollar Growth, 2004 Through October 2008 (in millions of dollars)
Table 2-7: Share of IRI-Tracked Sales of Sweet and Salty/Savory Snack Foods by Segment, 2004 vs. 2008 (percent)
Yogurt Gains in Sweet Snacks Market Share
Table 2-8: Share of IRI-Tracked Sales of Sweet Snack Foods by Product Category, 2004 vs. 2008 (percent)
Uptick in Popularity of Less-Processed “Ingredients” as Snacks
Table 2-9: Share of IRI-Tracked Sales of Salty/Savory Snack Foods by Product Category, 2004 vs. 2008 (percent)
Private Label Gives Big Brands a Run for Their Money
Table 2-10: IRI-Tracked Sales of Private Label Snacks, 2004-2008 (in millions of dollars)
Recession Still Looming
Rising Food Costs
Table 2-11: Consumer Price Index for Food at Home and Selected Snack Categories: 1999-2009
But Desire to Simplify, Focus on Health Can Work in Favor of Snacks
U.S. Snack Market Projected at $81.6 Billion in 2013
Table 2-12: Projected U.S. Retail Sales of Snack Foods, 2008-2013 (in billions of dollars)
International Market Outlook
Worldwide Snack Introductions Climb Steadily
Table 2-13: Global Snack Product Introductions by Geographic Region, 2008 (number)
Harried Lifestyles, Globalization Spur Sampling
Multifaceted Snacks Market Juggles Tastes, Agendas, Finances
Environmental, Social Concerns Add Complexity
Yogurt, Food Bars, Fruit Snacks Play Up the Healthy Side of Sweet
Table 2-14: Global Sweet Snack Product Introductions by Geographic Region, 2008 (number)
Table 2-15: Global Salty/Savory Snack Product Introductions by Geographic Region, 2008 (number)
“Upscale” Claims Edge Out “Natural”
Table 2-16: Global Snack Product Introductions by Top Package Tags/Claims, 2008 (number and percent)
Skeptical Consumers Look for More Measurable Claims


Chapter 3: Value and Traditional Snacks
Austerity Measures May Be Long-Term
Evolving Snack Habits Parallel Consumer Focus on Value, Comfort
Snack Marketers Streamline, Innovate, Invest
Consumers Look for Simple, Real, Authentic Across Lifestyle Choices
Fragmented Lives See More Frequent Snacking
Table 3-1: Percentage Who Agree a Lot with Selected Psychographic Statements About Diet and Nutrition, 2004 vs. 2008 (U.S. adults)
Both Men and Women Lack Prep Time for Healthy Meals
Puzzling (Small) Reduction in Women’s Preference for Easyto-Prepare Foods
Cultural, Economic Realities Edge Out Traditional Family Meals
Former “Junk Food” Snacks Must Take Up Nutritional Slack
Table 3-2: Percentage Who Agree a Lot with Selected Psychographic Statements About Diet and Snacking: Overall and by Gender, 2008 (U.S. adults)
Nutrition, Convenience, Comfort Increasingly Driving Choice
Even Low Income Consumers Looking for More Than Just Low Price
Private Label Sheds Grungy Image for High Quality Chic
Store Brand Snacks Blaze Ahead on Grocery Shelves
Table 3-3: IRI-Tracked Sales of Private Label Snacks by Product Segment, 2004 vs. 2008 (in dollars)
Whole Foods, Trader Joe’s, Safeway Labels Target Consumer Values
75% of Bloggers Give Thumbs Up to Whole Foods 365 Brand
7-Eleven Develops Hundreds of “7-Select” Snack Items
Bundling 7-Select Snacks with Foodservice Options Increases Visibility
Consumers Like Snacks That Multi-Task as Meals or Ingredients
Sales Data Show Better-for-You Trend in Snack Choices
Table 3-4: Sweet and Salty/Savory Snacks: IRI-Tracked Dollar Growth: 2007 vs. 2008 (in millions of dollars)
Table 3-5: Sweet Snacks: IRI-Tracked Dollar Sales and Market Share by Segment, 2004 vs. 2008 (in millions of dollars)
Table 3-6: Sweet Snacks: Percentage Change in IRI-Tracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
Household Usage Rates Also Tilt Toward Healthier Snacks
Table 3-7: Percentage Who Use Selected Sweet Snacks, 2004 vs. 2008 (U.S. adults)
Love Affair with Sweets Unlikely to Fizzle Out
Women Feel More Guilt About Indulgence Than Men
Yogurt and Food Bars: The Virtuous Snack (or Breakfast or Lunch)
Yogurt’s Popularity Makes Former “Health Food” an Everyday Snack
Yogurt Cups Command Lion’s Share of Yogurt Segment
Table 3-8: Yogurt and Food Bars: IRI-Tracked Dollar Growth, 2004 Through October 2008 (in millions of dollars)
Portability, Convenience, Fun Ingredients Add to Yogurt Snacks’ Appeal
Food Bars Mix Crunch, Nutrition, Convenience Worldwide
Food Bars Handy for Eating on the Run
Figure 3-1: Meal of Day Considered Most Important: Men vs. Women, 2008 (percent of U.S. adults)
Comfort and Familiarity May Trump Health: M&Ms Mix Sweet Nostalgia with Marketing Savvy
Colorful Candies Adapt to Cultural Needs, Change
New Formulations Key, But Consumer Relationships Make M&Ms Iconic
“My M&Ms” Allow Personalized, Customized Treats for Events, Occasions
Salty/Savory Snacks Trail Sweets in Dollar Value, Growth
Table 3-9: Salty/Savory Snacks: IRI-Tracked Dollar Growth and Market Share by Segment, 2004 vs. 2008 (in millions of dollars)
Table 3-10: Salty/Savory Snacks: Percentage Change in IRITracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
Salty Snacks Account for Majority of Category
All-American Potato Chips Reign as King of Salty Snacks
Table 3-11: Potato Chips: Percentage Change in IRI-Tracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
Table 3-12: Salty Snacks: IRI-Tracked Dollar Growth and Market Share by Subsegment, 2004 vs. 2008 (in millions of dollars and percent)
Comfort and Familiarity Characterize Potato Chip Sales
Table 3-13: Household Usage Rates for Potato Chips by Type, 2004 vs. 2008 (percent of U.S. adults)
Volume, Unit Sales Down in Most Salty/Savory Segments, Despite Dollar Growth
Table 3-14: Percentage Who Use Selected Salty Snacks, 2004 vs. 2008 (U.S. adults)
Frozen Hot Snacks Fill In as Meals, Ingredients, at Home and Work
Frito-Lay Brand Accounts for Majority of Potato Chip Sales
Newest Challenge to Increase Women’s Consumption of Salty Snacks
New Focus on Women’s Values, Relationships
Three-Pronged Strategy Focuses on Design, Health, Relationships
Revamped Packaging in Soothing Tones Begins with Baked Lays
Reorganized Aisle Displays Improve Visibility of “Better for You” Snacks
Informal Poll Sees Mixed Reactions to “Women’s Aisle” Idea
“Only in a Woman’s World” Highlights “Fearlessly Female” Friendships
Campaign Success Too Early to Call


Chapter 4: Functional and Fortified Snacks
Consumers Push for Healthier Snack Options
Willingness to Pay Premium for Nutrient-Rich Foods
Functional Growth Rate Healthy Even in Developing Countries
Functional Foods of All Sorts Defy Global Recession
Function: Inherent or Added Benefits, Fewer Undesirables
High and Low Health Claims Among Global Snack Launches
Table 4-1: Global Snack Product Introductions: Functional/Fortified and Related Claims, 2008 (number and percent)
Functional Ingredients to Watch
Figure 4-1: Key Functional References in Global Snack Food Introductions, 2008 (number)
High Fiber, High Protein Are Top Claims; Probiotics Pique Interest
Table 4-2: U.S. Snack Product Introductions: Functional/Fortified and Related Claims, 2004 vs. 2008 (number and percent)
Packaged Facts Poll Tracks Functional Preferences
Table 4-3: Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and By Gender: Packaged Facts Poll Respondents, February 2009 (percent of U.S. adults)
Table 4-4: Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Packaged Facts Poll Respondents, February 2009 (percent of U.S. adults)
Some Correlation Between Age Bracket and Nutritional Targets
Younger Adults Prize Beauty, Energy, and Immunity
Table 4-5: Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen Y Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 18-29)
Table 4-6: Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen Y Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 18-29)
Table 4-7: Patterns by Age Bracket for Agreeing a Lot with Psychographic Statement, “I Am Usually Quick To Try Out New Nutritional Products, 2008 (percent and index of U.S. adults)
Functional Concerns Relatively Lower, Gender-Neutral for Gen X
Boomers Balance Vanity, Frailty in Nutritional Concerns
Table 4-8: Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen X Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 30-44)
Table 4-9: Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen X Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 18-29)
Table 4-10: Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Baby Boomer Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 45-64)
Table 4-11: Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Baby Boomer Respondents to Packaged Facts Poll, February 2009 (percent of U.S. adults age 18-29)
Seniors Skew to Nutrition
Table 4-12: Demographic Patterns for Agreeing A Lot with Psychographic Statement, “Nutritional Value Is Most Important in the Foods I Eat,” 2008 (number, percent and index of U.S. adults)
CPG Partners with Consumers Toward Healthier Snacking
Consumer Distrust of Packaged Snacks Gradually Wanes
Function Through Inherent Benefits or Fortification
Table 4-13: Demographic Patterns for Agreeing a Lot with Psychographic Statement, “Most Snack Foods Are Not Healthy,” 2008 (number, percent and index of U.S. adults)
Yogurt Snacks, Food Bars Dominate in Functional Foods
Yogurt Provides Inherent and Added Benefits
Table 4-14: Global Yogurt Introductions: Selected Functional/Fortified and Related Claims, 2008 (number and percent)
U.S. Yogurt Sales Top $3.7 Billion; Unit Sales Up Despite Price Increase
Table 4-15: Yogurt and Yogurt Drinks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
Table 4-16: Top Yogurt Brands by IRI-Tracked Dollar Sales, 52 Weeks Ending October 5, 2008 (in millions of dollars)
Dannon’s Probiotic Activia Yogurt Snack Maintains High Profile
Danone Advertising Continues Despite Recession
“100% Healthy” Portfolio Produces Billions Worldwide
“Activia Challenge” Promises Better Digestion in Two Weeks
New Activia Fiber Snacks and Dairy Drinks Round Out Selection
Dissatisfied Consumers File Lawsuit
Tuberz Yogurt Snacks for Kids Ride Functional Wave
Stonyfield and Fage Get High Marks, Too
Food Bars: Vast Adaptability to Nutritional Niches
Table 4-17: Global Food Bar Introductions: Selected Functional Claims. 2008 (number and percent)
Food Bars Top $2 Billion in IRI-Tracked Sales
Table 4-18: Food Bars: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
Table 4-19: Demographic Indices for Purchasing of Food Bars: By Type, 2008 (U.S. adults)
Clif, Power Bars Top Energy/Sports Function
Table 4-20: Top Three Food Bar Brands by IRI-Tracked Dollar Sales, 52 Weeks Ending October 5, 2008 (in millions of dollars)
Sports Snacks Big on Protein, Portability
Bringing Taste Up to Par
ProSource’s Supreme Protein Bar: Tastes Like “Gourmet Candy”
“Team Supreme” Endorsements Hype Great Taste, Muscle-Building Power
Average Joes Take to the Candy Part
Breakfast and Snack Bars Foreground All-Around Nutrition
Probiotics Hit Cereal Bar Market, Including Max Crunch
Attune Foods Pushes Digestive Wellness
Wellness and Gut Health Growing Nearly Synonymous
Savory, Bakery Snacks Play “Wholeness” Card With Grains, Fiber
Steer Clear of Simply Fortifying Junk Food: Retool Recipes Instead
Especially in Kids’ Snacks, Keep It Real
Nabisco’s Wheat Thins Fiber Up the Crunch
Food Should Taste Good Combines Fibrous Function with Refreshing Lack of Coyness
Functionality Through Natural or Organic Claims
Kudos for Kashi Cookies
Table 4-21: Kashi TLC Cookies: IRI-Tracked Dollar Sales, 2006 Through October 2008 (in millions of dollars)
Don’t Discount Candy: Gummy Candies Enter Functional Fray
Japanese on Anti-Aging Collagen Kick
Meiji “100% Pure Fruit Juice” Series Leads Fortified Gummy Market
Better-for-You Through Subtraction: “Low” and “No” Claims Prominent
Nearly Half of U.S. Adults Purchase Low- or No-Fat Products
Table 4-22: Demographic Patterns for Purchasing of Low-Fat or Fat-Free Products, 2008 (percent and index of U.S. adults)
Salt Reduction Likely the Next Less-Is-Better Snack Trend
Portion Control: 100-Calorie Club Is a Great Idea, No?
“Eat Less! It’s Better for You!”
Drop in Sales on Some 100-Calorie Products Suggests a Re-Think
Table 4-23: Selected 100-Calorie/Low Calorie Snacks: IRITracked Dollar Sales, 2006 Through October 2008 (in millions of dollars)
Function in Snacks Should Play Up “Natural” Food Goodness
Changing Unhealthy Habits Will Require Consumer Effort, Too


Chapter 5: Natural and Organic Snacks
Consumers Call for Authenticity in Natural Claims
From Green Valleys to Planetary Ethics
“Natural” Credibility Requires Serious Commitment
Backing Up “Natural” with Specific Claims
Table 5-1: U.S. and Global Snack Product Introductions: Natural and Related Claims, 2008 (number and percent)
Cereal Bars Lead in Sweet Snack Natural Claims
Table 5-2: Global Sweet Snack Product Introductions: Natural and Related Claims by Product Segment, 2008 (number)
Dannon’s Natural Yogurt as Brand Leader
Table 5-3: Selected Natural Sweet Snacks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
Popcorn, Potato Chips Are High in Natural Claims
Table 5-4: Global Salty Snack Product Introductions: Natural and Related Claims by Product Segment, 2008 (number)
Lesser Evil Snacks: More Nice, Less Naughty
“Snackcident Prevention” Establishes a Healthy Niche
Figure 5-1: Lesser Evil Brand Popcorn Products: 2005 Through October 2008 (in dollars)
Frito-Lay: Better-for-You and Natural
Table 5-5: Selected Natural Salty/Savory Snacks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
Sun Chips Pushing Green Agenda with Solar Power, Biodegradable Packaging
Compostable Packaging for Sun Chips
Will Consumers Resist “Natural” Versions of Old Favorites?
Table 5-6: Selected Natural Frito-Lay Snacks: IRI-Tracked Sales, 2007 Through October 2008 (in millions of dollars)
Tostitos Naturals: “Three Ingredients Is Good.”
Sometimes It’s Simpler Not to Think About the Details
Organic/Natural Shoppers Hard to Pin Down
Just Looking for High Quality
Consumers Focus on Taste and Experience
Natural/Organic Food Shopper Psychographics
Table 5-7: High Indexing “Agree A Lot” Attitudes Among U.S. Adults Who “Agree a Lot” That They Look for Organic/Natural Foods When They Shop, 2008 (percent and index)
Preferences for Healthy Snacks
Natural/Organic Food Shopper Demographics
Table 5-8: Selected Demographics for U.S. Adults Who “Agree a Lot” That They Look for Organic/Natural When They Shop for Food, 2008 (percent and index)
Don’t Discount Organic Leanings of Lower Educational, Income Brackets
Organic Snack Claims Jump Higher Than Natural Thanks to Verifiable Standards
Organic Claims Require Fulfillment of USDA-Certified Green Practices
Three Levels of Organic
Level 1: “100% Organic” on Principal Label
Explorer’s Bounty: 100% Organic Fruit and Chocolate Snacks
Level 2: Made with Organic Ingredients on Principal Label
Safeway’s O Organic for Toddler Marries Organic with Functional
Level 3: Organic Ingredients on Ingredients Statement
Frito-Lay’s Natural Blue and Yellow Corn Tostitos Include Organic Ingredients
New Administration Endorses Natural, Local, Organic Foods
Organic Snack Ingredients Gain in Snack Launches Worldwide
Tenfold Gain in Organic Claims in Snack Launches from 2004 to 2008
Canadian, European Brands Use Organics in Wide Variety of Snack Launches
Newman’s Own Organic Snacks Donate Millions to Charities
Table 5-9: Selected Organic Sweet Snacks: IRI-Tracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
Table 5-10: Selected Organic Salty/Savory Snacks: IRITracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
Private Label Organics Ease the Pain of Premium Pricing
Trader Joe’s: Wallet-Friendly and Hip
Authenticity Adds to Value in Economic Downtimes
Wegmans Grocery Chain Offers Organic Yogurt Snacks
Support of Locally Grown Produce Includes Wegmans Organic Research Farm
Private Label Natural and Organic Snacks Offer Variety, Value
Fair Trade Agreements Support Equitable Labor Practices
Producers, Workers, Trade Terms and Pricing All Fall Under Fairtrade Standards
Chocolate Production Sees Increased Fair Trade Commitment
French Ethiquable Makes Chocolate a Responsible Indulgence
Chocolates, Fruit Chips and Cookies Round Out Ethiquable’s Snacks
Organic Claims Cluster in Fair Trade Chocolates
Major Chocolate Producers and Marketers Adopt Fair Trade
Labor, Green Organizations Pushing Hershey, Mars, Nestle
Save The Planet Through Snacking?


Chapter 6: Premium and Gourmet Snacks
Gourmet Snacks Borrow from Natural and Organic Trends
Gourmet Consumers Difficult to Pin Down
Asians, Grad Degree Holders, High Income Consumers Most Likely Foodies
Table 6-1: Percentage of Adults Who Agree a Lot with the Psychographic Statement, “I Try To Eat Gourmet Food Whenever I Can”: By Demographic, 2008 (percent and index of U.S. adults)
Figure 6-1: Highest Indexing Demographic Groups for Agreeing a Lot with the Psychographic Statement, “I Try To Eat Gourmet Food Whenever I Can,” 2008 (U.S. adults)
But Appetite for Gourmet Treats Spans Demographic Boundaries
Love of Foreign Foods Correlates with Tastes for Upscale, Exotic
Asians, Grad Degree Holders, High Income Consumers Favor Global Cuisines
Table 6-2: Percentage of Adults Who Agree a Lot with the Psychographic Statement, “I Enjoy Eating Foreign Foods”: By Demographic, 2008 (percent and index of U.S. adults)
Figure 6-2: Highest Indexing Demographic Groups for Agreeing a Lot with the Psychographic Statement, “I Enjoy Eating Foreign Foods,” 2008 (index and percent of U.S. adults)
Gourmet Is More Occasion Than Lifestyle
Table 6-3: Psychographic Patterns for Consumers Who Agree a Lot with the Psychographic Statement, “I Try To Eat Gourmet Food Whenever I Can,” 2008 (percent and index of U.S. adults)
Strong Affinities for Organic, Nutritious Foods Parallel Gourmet Tastes
Even Gung-Ho Gourmets Show Wide Variation in Attitudes, Habits
Fast Food is Fabulous! No, It’s Junk! Spicy is Good! No, It’s Yucky!
Hurray for Sugar and Fat!—Now We Feel Guilty
Premium, Gourmet Snacks Emphasize Experience of Eating
Mission-Driven Companies Support Indulgence Through Good Works
Upscale, Artisan Tags Further Define Premium and Gourmet Snacks
Table 6-4: Global Snack Product Introductions: Upscale, Gourmet and Related Claims, 2008 (number and percent)
Chocolate Dominates in Premium Sweet Snacks
Table 6-5a: Global Sweet Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (number)
Table 6-5b: U.S. Sweet Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (number)
Flavor Crossovers in Salty/Savory Snacks
Table 6-6a: Global Salty/Savory Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (number)
Table 6-6b: U.S. Salty/Savory Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (number)
Creative Blends of Superior Sweet and Savory Ingredients
Dried Fruits and Berries Mix It Up with Strong Cheeses, Nuts and Herbs
Classic Cuisines Lend Gourmet Flavor to Salty/Savory Snacks
International Flavors Maintain Strong Influence: Wasabi, Chai, Ginger Pump Up Tastebuds
Other Little Known Ingredients to Watch: Baobab, Noni, Et Al
Acai, Gogi: Exotic Super-Foods Up the Ante
Brazilian Acai Berries a Purple Miracle for Discerning Palates
Funky Monkey Fruit Snacks Make Super Berries Crunchy
Innovative Use of Acai Bodes Well for Trail Mixes, Snack Bars, Chocolate
Artisan Snacks a Nexus of Luxury, Gourmet, Function, Stewardship
Hershey’s Purchase Boosts Dagoba’s Bottom Line
Table 6-7: Selected Premium Chocolate Snacks in Box, Bag or Bar Under 3.5 Oz: IRI-Tracked Dollar Sales, 2004
Through October 2008 (in millions of dollars)
Table 6-8: Selected Premium Chocolate Snacks in Box, Bag or Bar Under 3.5 Oz.: IRI-Tracked Unit Sales, Volume Sales and Price per Pound, 52 Weeks Ending October 2008
Tibetan Goji Berries: Bright Red, Tangy, Sweet and Sour
Bissinger Introduces Goji Gummies
Quinoa, Amaranth: Little Grains, Big Nutrition
Mixes Well with Sweet and Savory Ingredients
Contributes to Whole Grain, Multigrain, Gluten-Free Trends
Aztecs and Amaranth’s Powers
These Days, It’s Gluten-Free, High Protein Versatility
African Fonio is Highly Nutritious But Labor-Intensive to Harvest
Higher Dollar Sales for Premium Mass-Market Popcorn
Newman’s Own, Orville Redenbacher Dollar Sales Up, Unit Sales Down
Table 6-9: Selected Premium Kernel Popcorn Brands: IRITracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
Table 6-10: Selected Premium Kernel Popcorn Brands: IRITracked Unit Sales, Volume Sales and Price per Pound, 52
Weeks Ending October 2008
Frito-Lay Smart Food Introduces Sweet and Savory Popcorn Clusters
Artisan Popcorns Emphasize Small Batches, Hands-On Attention
French Truffles Grace Susan Rice Popcorn
479 Popcorn: So Gourmet It Merits a Wine Pairing
Sweet and Savory Combinations, International Flavors
Premium Nut Snacks Mix Up Fruits, Spices, Seeds
Sahale Nut Snacks: International Cuisines Inspire “Culinary Magic”
Creative, Edgy Mixtures of Sweet and Salty, Fruits and Nuts
Sales Stumble in Mass Market
Table 6-11: Selected Premium Sweet/Savory Snacks: IRITracked Dollar Sales, 2004 Through October 2008 (in millions of dollars)
Table 6-12: Selected Premium Sweet/Savory Snacks: IRITracked Unit Sales, Volume Sales and Price per Pound, 52
Weeks Ending October 2008
Mission-Driven Upscale: The Sweet Taste of Stewardship
Endangered Species Chocolate: Savor Chocolate, Save Our Planet
Corporate Streamlining Increases Sales and Thus Donations
Concern from ILRF
Long-Term Partnerships Promote Species, Habitat, Humanity
Berries, Citrus Dress Up High Cacao Contents
Dancing Deer Bakery Founded on Philanthropy, Eco-Friendliness
35% of Sweet Home Retail Prices Donated to Homeless Advocacies
Premium Ingredients Impart Rich, Whimsical Recipes in Green Packaging
Redneck Gourmet Rubs Shoulders with The Best


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