Snack Food Trends in the U.S.: Sweet, Salty, Healthy and Kids Snacks
Jul 1, 2006
308 Pages - Pub ID: LA1119533
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Chapter 1: Executive Overview
  • Scope and Methodology
    • Scope of Report
    • Eleven Product Categories
    • Two Classifications: Sweet and Salted
    • Sweet Snacks
    • Salted Snacks
    • Report Methodology

  • Introduction
    • Snacks and the American Diet
    • Snack Time in America
    • Table 1-1: Snacking Patterns: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
    • In a Hurry and on the Run
    • Table 1-2: Food Preparation Patterns: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
    • The Battle Over Better-for-You
    • Table 1-3: Attitudes About Nutrition: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
    • The Nutritional Culprits
    • Fats and Cholesterol
    • Trans-Fatty Acids
    • Sugars and Carbohydrates
    • The Glycemic Index
    • America on a Diet
    • Table 1-4: Percentage Rates for Selected Diet-Related Activities and Attitudes: Overall and By Gender, 2003 (U.S. adults)
    • A National Weight Crisis
    • The Demographics of Obesity
    • The Economic Toll
    • The Food Industry at Fault
    • The International Angle
    • McDonald’s on the Defensive
    • The Role of Portion Control
    • The Government Reaction
    • The New Food Guide Pyramid
    • The Mainstreaming of Natural/Organic Foods

  • Market Overview
    • Total Snack Sales Top $61 Billion in 2005
    • Candy Category at 32% of Market Total
    • IRI-Tracked Snack Sales at $32.5 Billion
    • Salty Snacks Category at 22.5% of IRI-Tracked Sales
    • Yogurt and Food Bars Are Top Growth Categories
    • Share of IRI-Tracked Sales by Market Classification: Sweet vs. Salted
    • Sweet Snacks at 67% of Five-Year Growth
    • Figure 1-1: IRI-Tracked Sales of Snack Foods by Market Classification, 2001 vs. 2005 (in millions of dollars)
    • Figure 1-2: Share of IRI-Tracked Sales of Snack Foods by Market Classification, 2001 vs. 2005 (percent)
    • Sweet Snacks Lead in New Product Introductions
    • Snack Bar SKUs Experience Exceptional Growth
    • Top Package Tags Highlight Top Trends
    • Table 1-5: U.S. Retail Sales of Snack Foods, 2001-2005 (in millions of dollars)
    • Table 1-6: U.S. Retail Sales of Snack Foods: By Product Category, 2005 (in millions of dollars)
    • Table 1-7: IRI-Tracked Sales of Snack Foods, 2001-2005 (in millions of dollars)
    • Table 1-8: Share of IRI-Tracked Sales of Snack Foods by Product Category, 2001 vs. 2005 (percent)
    • Table 1-9: Dollar Growth of IRI-Tracked Sales of Snack Foods by Product Category, 2001-2005 (in millions of dollars)
    • Table 1-10: Compound Annual Growth Rate of IRI-Tracked Snack Food Sales by Product Category, 2001-2005 (percent)
    • Table 1-11: Total Growth in IRI-Tracked Sales of Snack Foods by Classification: Sweet and Salted, 2001-2005 (in millions of dollars)
    • Table 1-12: Number of New Snack Product Reports by Category, 2001-2005
    • Table 1-13: Number of New Snack Product SKUs by Category, 2001-2005
    • Table 1-14: Number of New Snack Products by Package Tag, 2001-2005

  • Sweet Snacks
    • IRI-Tracked Sales of Sweet Snacks at $18.2 Billion
    • Snack Candy at $6.4 Billion and 35% of Sweet Snacks
    • Consumer Usage Reflects Similar Ranking by Product Type
    • Yogurt Snacks Lead in Dollar Gains
    • General Mills Closing in on Kraft
    • Private-Label Cookies Claim Largest Brand Share
    • Looking Ahead

  • Salted Snacks
    • IRI-Tracked Sales of Salted Snacks at $13.2 Billion
    • Salty Snacks the Largest Category by Far
    • Consumer Usage Reflects Similar Ranking by Product Type
    • Nut Snacks the Clear Leader in Dollar Gains
    • Frito-Lay Maintains Wide Market Lead
    • Looking Ahead

  • Trends in Healthy Snacks
    • Health Angle Essential Across All Categories
    • A Three-Pronged Trend

  • Trends in Kids and Teens Snacks
    • Walking the Healthy/Less-Healthy Line
    • Legislated Kids Nutrition Starting at the School Level
    • Good Prospects for Value-Added Yogurt
    • More Natural/Organic Snacks for Kids

Chapter 2: Sweet Snacks

  • Introduction
  • Market Definition
  • Looking Ahead
  • Figure 2-1: Projected Growth Rates in IRI-Tracked Sales of Sweet Snacks by Product Category, 2001-2005 vs. 2005-2010 (percent)
  • Snack Candy: Chocolate, Chocolate, and More Chocolate
  • Cookies & Bakery Snacks
  • Yogurt Snacks
  • Food Bars
  • Fruit Snacks
  • Gelatin/Pudding Cups

  • Category Trends: Retail Sales and Consumer Usage
    • IRI-Tracked Sales of Sweet Snacks at $18.2 Billion
    • Table 2-1: IRI-Tracked Sales of Sweet Snacks, 2001-2005 (in millions of dollars)
    • Snack Candy at $6.4 Billion and 35% of Sweet Snacks
    • Consumer Usage Reflects Similar Ranking by Product Type
    • Yogurt Snacks Lead in Dollar Gains
    • Expanding Household Usage of Drinkable Yogurt
    • General Mills Closing in on Kraft
    • Figure 2-2: Top Marketers of Sweet Snacks, 2001 vs. 2005 (percent)
    • Private-Label Cookies Claim Largest Brand Share
    • Yoplait Posts Highest Rate of Household Usage
    • Yoplait Claims Top Spots in 5-Year Sales Growth
    • Candy Bars Slipping in Household Penetration
    • Table 2-2: Leading Marketers of Sweet Snacks, 2001-2005 (percent)
    • Table 2-3: IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
    • Table 2-4: Share of IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (percent)
    • Table 2-5: Overview of U.S. Household Usage Rates for Selected Sweet Snack Classifications, 2003-2005 (percent)
    • Table 2-6: Dollar Change in IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
    • Table 2-7: Growth Rates in IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001-2005 (percent)
    • Table 2-8: Overall Household Usage Rates for Selected Sweet Snack Classifications, 2003-2005 (percent)
    • Table 2-9: Top Brand Lines by Share of IRI-Tracked Sales of Sweet Snacks, 2001- 2005 (percent)
    • Table 2-10: Top Sweet Snack Brand Lines by Household Usage Rates: By Product Type, 2005 (percent)
    • Table 2-11: Top Brand Lines by 5-Year Growth in IRI-Tracked Sales of Sweet Snacks, 2001-2005 (in millions of dollars)
    • Table 2-12: Change in Household Usage Rates Among Selected Leading Sweet Snack Brand Lines, 2003-2005 (percent)

  • Marketing and New Product Trends
    • Chocolate Candy Moving Upscale, Natural
    • Strong Interest in Flavor Blends
    • Non-Chocolate Candy Targeting Kids, Scaling Up
    • “Blend” Is Top Flavor in Non-Chocolate Candy
    • Cookies Category Going Upscale, Natural, and Trans-Fat-Free
    • New Snack Bars Position on Health and Indulgence
    • Yogurt Products Position on Convenience, Health
    • Table 2-13: Chocolate Candy: Top Package Tags, 2003-2005 (number)
    • Table 2-14: Chocolate Candy: Top Flavors, 2003-2005 (number)
    • Table 2-15: Non-Chocolate Candy: Top Package Tags, 2003-2005 (number)
    • Table 2-16: Non-Chocolate Candy: Top Flavors, 2003-2005 (number)
    • Table 2-17: Cookies: Top Package Tags, 2003-2005 (number)
    • Table 2-18: Cookies: Top Flavors, 2003-2005 (number)
    • Table 2-19: Snack Bars: Top Package Tags, 2003-2005 (number)
    • Table 2-20: Snack Bars: Top Flavors, 2003-2005 (number)
    • Table 2-21: Yogurt: Top Package Tags, 2003-2005 (number)
    • Table 2-22: Yogurt: Top Flavors, 2003-2005 (number)

  • Brand Profile: Del Monte Fruit and Gelatin Snacks
    • Sales Grow $35 Million During 2001-2005 Period
    • Products Position on Health, Convenience, Kids
    • Consumer Demographic Is Generally Lower Scale
    • Looking Ahead: Scaling up with Gourmet, Organic, and Ethnic Products
    • Figure 2-3: Indices for Usage of Del Monte Mixed Fruit Nutritional Snacks and Gelatin Desserts by Race/Ethnicity, 2005
    • Table 2-23: IRI-Tracked Sales of Del Monte Fruit Snacks and Prepared Gelatin Snacks, 2001-2005 (in millions of dollars)
    • Table 2-24: Timeline of Selected Del Monte Fruit Snack New Product Introductions, 2003-2005
    • Table 2-25: Snack Brand Line Demographics: Del Monte Mixed Fruit Nutritional Snacks, 2005 (U.S. households)

  • Brand Profile: Dove Chocolate
  • Dove Chocolate Sales Up 44% in 2005
  • Dove Aims for Indulgence
  • Looking Ahead: Dark Chocolate and the CocoaVia Connection
  • Table 2-26: IRI-Tracked Sales of Dove Snack Products, 2001-2005 (in millions of dollars)
  • Table 2-27: Snack Brand Line Demographics: Dove Chocolate Promises, 2005 (U.S. households)
  • Table 2-28: Timeline of Selected Dove Chocolate New Product Introductions, 2003-2006
  • Brand Profile: Pepperidge Farm Cookies
    • Cookie Sales Top $287 Million in 2005
    • An Upscale, Female Demographic
    • New Indulgence Products Go Smaller, Lighter
    • Looking Ahead: 100 Calorie Packs and New Flavor Mixtures
    • Table 2-29: IRI-Tracked Sales of Pepperidge Farm Snack Products, 2001-2005 (in millions of dollar)
    • Table 2-30: Snack Brand Line Demographics: Pepperidge Farm Cookies, 2005 (U.S. households)
    • Table 2-31: Timeline of Selected Pepperidge Farm Sweet Snack New Product Introductions, 2003-2006

    Chapter 3: Salted Snacks

    • Introduction
      • Market Definition
      • Looking Ahead
      • Figure 3-1: Projected Growth Rates in IRI-Tracked Sales of Salted Snacks by Product Category, 2001-2005 vs. 2005-2010 (percent)
      • Salty Snacks
      • Crackers
      • Nut Snacks
      • Popcorn and Rice/Popcorn Cakes
      • Dried Meat Snacks

    • Category Trends: Retail Sales and Consumer Usage
      • IRI-Tracked Sales of Salted Snacks at $13.2 Billion
      • Table 3-1: IRI-Tracked Sales of Salted Snacks, 2001-2005 (in millions of dollars)
      • Salty Snacks the Largest Category by Far
      • Consumer Usage Reflects Similar Ranking by Product Type
      • Nut Snacks the Clear Leader in Dollar Gains
      • Expanding Household Usage of Meat Snacks/Beef Jerky
      • Frito-Lay Maintains Wide Market Lead
      • Figure 3-2: Top Marketers of Salted Snacks, 2001 vs. 2005 (percent)
      • Brand Fragmentation, Marketer Concentration
      • Lay’s, Planter’s, and Doritos Lead in Consumer Usage
      • Private-Label Snack Nuts Lead by 2001-2005 Dollar Gain
      • Smaller, Healthier Brands Chart Gains in Household Usage
      • Table 3-2: IRI-Tracked Sales of Salted Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
      • Table 3-3: Share of IRI-Tracked Sales of Salted Snacks by Product Category and Segment, 2001 vs. 2005 (percent)
      • Table 3-4: Overview of U.S. Household Usage Rates for Selected Salted Snack Classifications, 2005 (percent)
      • Table 3-5: Dollar Change in IRI-Tracked Sales of Salted Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
      • Table 3-6: Growth Rates in IRI-Tracked Sales of Salted Snacks by Product Category and Segment, 2001-2005 (percent)
      • Table 3-7: Change in Household Purchasing Rates for Selected Salted Snack Classifications, 2003-2005 (percent)
      • Table 3-8: Leading Marketers of Salted Snacks, 2001-2005 (percent)
      • Table 3-9: Top Snack Brand Varieties by Share of IRI-Tracked Sales of Salted Snacks, 2001-2005 (percent)
      • Table 3-10: Top Salted Snack Brand Lines by Household Usage Rates: By Product Type, 2005 (percent)
      • Table 3-11: Top Salted Brand Varieties by 5-Year Growth in IRI-Tracked Sales, 2001-2005 (in millions of dollars)
      • Table 3-12: Change in Household Usage Rates Among Selected Leading Salted Snack Brand Lines, 2003-2005 (percent)

    • New Product Trends
      • Potato Chips trend Toward Natural, Lower-Fat Varieties
      • Crackers Also Trending Healthier, More Upscale
      • Nuts and Seeds Go Gourmet
      • Popcorn Also Trending Healthier
      • Table 3-13: Potato Chips: Top Package Tags, 2003-2005 (number)
      • Table 3-14: Potato Chips: Top Flavors by Package Tag, 2003-2005 (number)
      • Table 3-15: Crackers: Top Package Tags (number)
      • Table 3-16: Crackers: Top Flavors by Package Tag (number)
      • Table 3-17: Nuts and Seeds: Top Package Tags (number)
      • Table 3-18: Nuts and Seeds: Top Flavors by Package Tag (number)
      • Table 3-19: Popcorn: Top Package Tags (number)
      • Table 3-20: Popcorn: Top Flavors by Package Tag (number)

    • Brand Profile: Lay’s Chips
      • Growth in Newer Varieties Including Stax and Kettle Cooked
      • Table 3-21: IRI-Tracked Sales of Lay’s Potato Chips, 2001-2005 (in millions of dollars)
      • Trending Healthy
      • Younger, Wealthier Consumers Prefer Healthier Chips
      • Looking Ahead: Building on Healthy
      • Table 3-22: Timeline of Selected Lay’s Potato Chip New Product Introductions, 2003-2006
      • Table 3-23: Snack Brand Line Demographics: Lay’s Potato Chips (Regular), 2005 (U.S. households)
      • Table 3-24: Snack Brand Line Demographics: Baked! Lay’s Potato Chips, 2005 (U.S. households)
      • Table 3-25: Snack Brand Line Demographics: Lay’s Light Potato Chips, 2005 (U.S. households)

    • Brand Profile: Planters Nuts
      • Planters: King of Snack Nuts
      • Table 3-26: IRI-Tracked Sales of Planters Snack Products, 2001-2005 (in millions of dollars)
      • Cashing in on Health Value of Nuts
      • Planters Nuts Have Universal Appeal
      • Looking Ahead: Maintaining a Focus on Health
      • Table 3-27: Timeline of Selected Planters Nut Snack New Product Introductions, 2003-2006
      • Table 3-28: Snack Brand Line Demographics: Planters Nuts, 2005 (U.S. households)

    • Brand Profile: Terra Chips
      • Snacks Sales Grow $35 Million During 2001-2005 Period
      • Table 3-29: IRI-Tracked Sales of Terra Snack Products, 2001-2005 (in millions of dollars)
      • Natural Products with Gourmet Appeal
      • Table 3-30: Timeline of Selected Terra Salted Snack New Product Introductions, 2003-2005

    Chapter 4: Trends in Healthy Snacks

    • Looking Ahead
      • Health Angle Essential Across All Categories
      • Figure 4-1: Dollar Growth of IRI-Tracked Sales of Snacks by Product Category, 2001-2005 (in millions of dollars)
      • Figure 4-2: Compound Annual Growth Rate of IRI-Tracked Sales of Snacks by Product Category, 2001-2005 (percent)
      • A Three-Pronged Trend
      • Natural/Organic: The Top Healthy Snack Trend in 2006-2007
      • Table 4-1: Mass-Market Sales Growth: Top-Selling Natural/Organic Snack Brands vs. Overall Segment, 2005 (in millions of dollars)
      • Figure 4-3: Number of New Snack Products by Package Tag: Natural Tags, 2001-2005
      • Table 4-2: Number of New Snack Products with “Natural” or “Organic” Package Tags, 2003-2005
      • The “No-Allergy” Product Wave
      • Figure 4-4: Number of New Snack Products with Non-Allergenic Package Tags, 2001-2005
      • Diet/Weight: Portion Control Out Front
      • No Trans Fats!
      • Figure 4-5: Number of New Snack Products with “No Trans Fat” Package Tag, 2001-2005
      • The Nos and the Lows: A More Balanced Approach to Healthy Dieting
      • Figure 4-6: IRI-Tracked Sales of Diet Candy, 2001-2005 (in millions of dollars)
      • Table 4-3: Number of New Snack Products by Diet Package Tag, 2001-2005
      • Fortified/Functional Snacks: Antioxidants, Omega-3s, and Probiotics
      • Figure 4-7: Number of New Snack Products with “High Omega-3” or “High Antioxidants” Package Tags: 2001-2005
      • Whole Grain and High Fiber
      • Figure 4-8: Number of New Snack Products with “High Fiber” Package Tags, 2001-2005
      • Table 4-4: Number of New Snack Products by Package Tag: Natural Tags, 2001-2005
      • Table 4-5: New Natural and Organic Snack Product Introductions, 2006
      • Table 4-6: Number of New Snack Products by Package Tag: Diet Tags, 2001-2005
      • Table 4-7: New Snack Product Introductions with Diet-Related Claims, 2006
      • Table 4-8: Number of New Snack Products by Package Tag: Functional Tags, 2001-2005
      • Table 4-9: New Fortified/Functional Snack Product Introductions, 2006

    • Consumer Trends
      • Healthy Snackers Favor Inherently Healthy Snacks
      • Energy Bar Usage Down Among Healthy Snackers
      • Healthy Snackers Go for Yogurt, Low-Salt, Low-Fat
      • Healthy Brands Not Alone as Healthy Snack Choices
      • Table 4-10: Relative Household Usage of Selected Snack Classifications by Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (indices)
      • Table 4-11: Household Usage Rates for Selected Snack Classifications: Overall and by Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (percent)
      • Table 4-12: Relative Household Usage of Selected Snack Classifications Among Respondents Who Agree a Lot with Statement, “I Usually Snack on Healthy Foods,” 2003-2005 (indices)
      • Table 4-13: Relative Household Usage of Selected Snack Classifications Among Respondents Who Agree a Little with Statement, “I Usually Snack on Healthy Foods,” 2003-2005 (indices)
      • Table 4-14: Relative Household Usage of Selected Snack Classifications by Product Types Used Most Often: By Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (indices)
      • Table 4-15: Household Usage Rates for Selected Snack Classifications by Product Types Used Most Often: Overall and by Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (percent)
      • Table 4-16: Relative Household Usage of Selected Snack Brand Lines: By Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (indices)
      • Table 4-17: Household Usage Rates for Selected Snack Brand Lines: Overall and by Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005 (percent)

    • Brand Profile: Nabisco 100 Calorie Packs
      • Sales Up Almost $100 Million in First Two Years
      • Table 4-18: IRI-Tracked Sales of Kraft/Nabisco 100 Calorie Packs, 2001-2005 (in millions of dollars)
      • Calorie Counting the Easy Way
      • Table 4-19: Timeline of Selected Nabisco 100 Calorie Pack New Product Introductions, 2004-2006

    • Brand Profile: Kraft South Beach Diet Bars and Cookies
      • Sales Near $70 Million in First Year
      • Table 4-20: IRI-Tracked Sales of Kraft South Beach Snack Products, 2005 (in millions of dollars) Heavy on Bars, Bullish on the Future Table 4-21: Timeline of Selected Kraft South Beach Diet New Snack Product Introductions, 2005-2006

      Brand Profile: Stonyfield Farm Yogurt
      • Yogurt Sales Double in Five-Year Period
      • Table 4-22: IRI-Tracked Sales of Stonyfield Farm Snack Products, 2001-2005 (in millions of dollars)
      • New Product Initiatives Are Future-Focused
      • Table 4-23: Timeline of Selected Stonyfield Farm Yogurt New Product Introductions, 2003-2005
      • Consumer Demographic Is Generally Upper Scale
      • Looking Ahead: Reaching the Target Audience
      • Table 4-24: Snack Brand Line Demographics: Stonyfield Farm Yogurt, 2005 (U.S. households)

    Chapter 5: Trends in Kids and Teens Snacks

    • Looking Ahead
      • Walking the Healthy/Less-Healthy Line
      • Legislated Kids Nutrition Starting at the School Level
      • Small Dietary Changes Have Big Effect
      • What a Parent Wants/What a Kid Wants
      • Marketing to Kids: Is the Fun Over?
      • Reaching Out to Parents
      • Troubled Waters Ahead for Less Healthy Sweets
      • Table 5-1: Growth Rates in IRI-Tracked Sales of Selected Sweet Snack Categories and Segments Popular Among Kids, 2001-2005 (percent)
      • Focus on Fruit
      • Good Prospects for Value-Added Yogurt
      • More Natural/Organic Snacks for Kids
      • Candy Out Front in New Kids Snacks Introductions
      • Figure 5-1: Number of New Snack Products by Package Tag, 2001-2005
      • Table 5-2: Number of New Snack Products with “Kids” or “Teens” Package Tags, 2003-2005
      • Table 5-3: New Kids and Teens Snack Products Introductions, 2006

    • Consumer Trends
      • Kids of All Ages Big on Snacks of All Kinds
      • Bite-Size, Fudge-Covered Cookies Are Kid-Favorites
      • Kids Brand Preferences Include Adult Snacks, Too
      • Table 5-4: Relative Usage of Selected Snack Classifications by Age Bracket of Child, 2005 (indices)
      • Table 5-5: Usage Rates for Selected Snack Classifications: Overall and by Age Bracket of Child, 2005 (percent)
      • Table 5-6: Relative Usage of Selected Snack Classifications by Product Types Used Most Often: By Age Bracket of Child, 2005 (indices)
      • Table 5-7: Usage Rates for Selected Snack Classifications by Product Types Used Most Often: Overall and by Age Bracket of Child, 2005 (percent)
      • Table 5-8: Relative Usage of Selected Snack Brand Lines by Age of Child, 2005 (indices)
      • Table 5-9: Usage Rates for Selected Snack Brand Lines: Overall and by Age of Child, 2005 (percent)

    • Brand Profile: Betty Crocker Fruit Rolls/Bars/Snacks and Cookies
      • IRI-Tracked Sales Slip in 2005
      • Building on Health
      • Table 5-10: IRI-Tracked Sales of Betty Crocker Snack Products, 2001-2005 (in millions of dollars)
      • Table 5-11: Timeline of Selected Del Monte Fruit Snack New Product Introductions, 2003-2005

    • Brand Profile: Dannon Danimals
      • Drinkable Yogurt Leads in 2005 Sales
      • Table 5-12: IRI-Tracked Sales of Dannon Danimals Snack Products, 2001-2005 (in millions of dollars)
      • Drinkable Yogurt Ideally Suited for Health, Convenience
      • Table 5-13: Timeline of Selected Dannon Danimals Yogurt New Product Introductions, 2003-2006

    • Brand Profile: Pepperidge Farm Goldfish
      • Goldfish Line Posts Growth Despite Segment Losses
      • Table 5-14: IRI-Tracked Sales of Pepperidge Farm Goldfish Salted Snacks, 2001-2005 (in millions of dollars)
      • Products Position on Fun, Health, Convenience
      • Table 5-15: Timeline of Selected Pepperidge Farm Goldfish Snack Product Introductions, 2003-2005

    Appendix: Addresses of Selected Marketers

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