• Scope of the Report
• Methodology
• Market/Category/Segment
• Size and Growth of Market
  • 2006 Retail Sales Reach $5.8 Billion
  • Table 1-1 U.S. Retail Sales of Skincare Products, 2001-2006 (in billion $) (e)
  • Figure 1-1 Prestige and Mass-market Market Composition of Skincare Products, 2005 (%)
  • IRI-Tracked Market Sales and Share by Product Category
  • Figure 1-2 Market Composition of Mass-market Skincare Products, 2001-2005 (%)
  • Table 1-2 IRI-Tracked Sales of Skincare Products, 2001-2005
  • J&J, P&G and L’Oreal Lead the Pack
  • Table 1-3 IRI-Tracked Sales of Top 10 Skincare Marketers, 2001-2005 (in million $)
  • Top 3 Marketers Have Top 3 Brands
  • Table 1-4 IRI-Tracked Sales of Top 10 Skincare Brand Lines, 2001-2005 (in million $)
  
  
• Trends and Factors to Growth
  • What Is Important to Women
  • In-Office Procedures Lead to More Mass-Market Quasi Medical Products
  • Health and Beauty Merge in Cosmeceuticals
  • Natural/Organic Continue To Influence Skincare Market
  • The Merger of Functional, Emotional and Experiential
  • Meet My Need, Not My Demographic
  • Boomers, Ethnic Consumers and Men…
  
  
• Outlook
  • Table 1-5 Projected Tracked Sales of Mass-Market by Skincare Category, 2006-2010 (in million $)
  
  
• Marketing Dynamics
  • Major Skincare Brand Ad Spend
  • Table 1-6 Marketer Ad Spends on Major Brands, December 2005
  • Selected Advertising and Positioning Activity
  • Ads Focus on Boomers
  • Rebranding to a Fault
  • Just Get on Oprah
  • Reaching Out Online
  • Beauty Isn’t Perfect
  • Highlighting Technology
  • Retail Highlights
  • Retail Shape Shifts
  • Retail Consolidation
  • Online Retail Keeps Clicking
  • Health & Beauty Care Margins
  • Table 1-7 Supermarket Retailers' Average Gross Profit Margins on Health and Beauty Care (HBC) Products, by Category and Product
  • Selected New Product Trends
  • Anti-Aging Skincare Assortment Mushrooming
  • OTC Versions of Clinical Services and Procedures
  • Men Still Care
  • A Recipe for Skincare
  
  
• The Consumer
  • Table 1-8 Usage Rates of Skincare Products among Women (%), 2006

Chapter 2 The Overall Market

• Scope of the Report
• Methodology
• Market/Category/Segment
• Skin and Skin Product Considerations
  • Skin: A Touchy Subject
  • Skin Structure: Epidermis, Dermis, and Subcutis
  • Types of Skin: Oily, Dry, Balanced, Combination
  • Types of Skin Problems
  • UV Light Damage
  • Photosensitivity
  • Intrinsic and Extrinsic Skin Aging
  • Environmental Causes
  • Types of Products/Ingredients: Therapeutic vs. Cosmetic
  • Moisturizing Ingredients
  • Cleansing Ingredients
  • Toning Ingredients
  • Specialty Ingredients
  • Regulatory Environment
  • Cosmeceutical Guidelines
  • AHA Guidelines
  • Other Key Regulatory Points
  • Industry Representation
  
  
• The Overall Skincare Market
  • Total Skincare Tops $5.5 Billion
  • Table 2-1 U.S. Retail Sales of Skincare Products, 2001-2005 (in million $)
  • Figure 2-1 Percentage Change in Sales of Skincare Products, 2001-2005 (%)
  
  
  • Market Composition
    • Mass-market and Prestige Share
    • Figure 2-2 Prestige and Mass-market Market Composition of Skincare Products, 2005 (%)
    • Segment Share of Mass-Market Skincare
    • Figure 2-3 Market Composition of Mass-market Skincare Products, 2001-2005 (%)
    
    
  • Hand and Body Lotion
    • Figure 2-4 IRI-Tracked Sales of Hand and Body Lotion, 2001-2005, (in million $)
    
    
  • Facial Cleansers Market Size and Growth
    • Figure 2-5 IRI-Tracked Sales of Facial Cleansers, 2001-2005 (in million $)
    
    
  • Anti-Aging Products Market Size and Growth
    • Figure 2-6 U.S. Market Composition of Anti-aging Products (%), 2005
    • Figure 2-7 IRI-Tracked Sales of Facial Anti-aging products, 2001-2005, (in million $)
    • Figure 2-8 IRI-Tracked Sales of Body Anti-aging products, 2001-2005, (in million $)
    
    
  • Facial Moisturizers
    • Figure 2-9 IRI-Tracked Mass-market Sales of Facial Moisturizers, 2001-2005 (in million $)
    
    
  • Prestige Market
    • Figure 2-10 Estimated Prestige Market, 2001-2005 (in million $)
    
    
  • Outlook
    • Figure 2-11 Projected Skincare Product Market Sales, 2006-2010 (in billion $)

Chapter 3 The Marketers

• Mass-Market Shares and Growth Rates of Top Marketers
• Figure 3-1 U.S. Skincare Mass-market Composition 2001 Vs 2005 (%)
• Table 3-1 IRI-Tracked Sales of Major Skincare Marketers, 2001-2005 (in million $)
• Top Skincare Brands
• Table 3-2 IRI-Tracked Sales of Top 20 Skincare Brand Lines, 2001-2005 (in million $)
• Hand and Body Lotion
  • Top Hand & Body Lotion Marketers
  • Figure 3-2 Share of U.S. Retail Sales by Top Marketers of Hand and Body Lotion, 2004 vs 2005
  • Sales of Top Ten Hand & Body Lotion Marketers
  • Table 3-3 IRI-Tracked Sales of Top 10 Hand and Body Lotion Marketers, 2001-2005 (in million $)
  • Sales of Top Ten Hand & Body Lotion Brands
  • Table 3-4 IRI-Tracked Sales of Top 10 Hand and Body Lotion Brands, 2001-2005 (in million $)
  • Table 3-5 Hand & Body Lotion Brands by Greatest Sales Increase and Decrease, 2004-2005 (in million $)
  
  
• Facial Cleansers
  • Top Facial Cleanser Marketers
  • Figure 3-4 Share of U.S. Retail Sales by Top Marketers of Facial Cleanser Products, 2004 Vs 2005 (%)
  • Sales of Top Ten Facial Cleanser Marketers
  • Table 3-6 IRI-Tracked Sales of Top 10 Facial Cleanser Marketers, 2001-2005
  • (in million $)
  • Sales of Top Ten Facial Cleanser Brands
  • Table 3-7 IRI-Tracked Sales of Top 10 Facial Cleanser Brands, 2001-2005
  • (in million $)
  • Table 3-8 Facial Cleanser Brands by Highest Sales Increase and Decrease, 2004-2005 (in million $)
  
  
• Anti-Aging Products
  • Top Facial Anti-Aging Marketers
  • Figure 3-5 Share of U.S. Retail Sales by Top Marketers of Facial Anti-aging Products, 2005 vs 2004 (%)
  • Sales of Top Ten Facial Anti-Aging Marketers
  • Table 3-9 IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product Marketers, 2001-2005 (in million $)
  • Sales of Top Ten Facial Anti-Aging Brands
  • Table 3-10 IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product Brands, 2001-2005 (in million $)
  • Table 3-11 Facial Anti-aging Brands by Greatest Sales Increase and Decrease, 2004-2005 (in million $)
  • Top Body Anti-Aging Marketers
  • Figure 3-6 Share of U.S. Retail Sales by Top Marketers of Body Anti-aging Products, 2004 vs 2005 (%)
  • Table 3-12 IRI-Tracked Sales of Top 10 Body Anti-aging Product Marketers, 2001-2005 (in million $)
  • Table 3-13 IRI-Tracked Sales of Top 10 Body Anti-aging Product Brands, 2001-2005 (in million $)
  • Table 3-14 Body Anti-aging Brands by Greatest Sales Increase and Decrease, 2004-2005 (in million $)
  
  
• Facial Moisturizers
  • Top Facial Moisturizer Marketers
  • Figure 3-7 Share of U.S. Retail Sales by Top Marketers of Facial Moisturizers, 2004 Vs 2005
  • Sales of Top Ten Facial Moisturizer Marketers
  • Table 3-15 IRI-Tracked Sales of Top 10 Facial Moisturizer Marketers, 2001-2005 (in million $)
  • Sales of Top Ten Facial Moisturizer Brands
  • Table 3-16 IRI-Tracked Sales of Top 10 Facial Moisturizer Brands, 2001-2005 (in million $)
  • Table 3-17 Top Facial Moisturizer Brands by Sales Increase and Decrease, 2004-2005 (in million $)

Chapter 4 Corporate Profiles of Top Marketers

• Johnson & Johnson
  • Overview
  • Neutrogena
  • Aveeno
  • Product Mix
  • Figure 4-1 J&J Mass-market Sales Composition, 2005 (%)
  • Performance
  • Figure 4-2 IRI-Tracked J&J Skincare Sales, 2001-2005, (in million $)
  • Significant Events
  • Pfizer Consumer Healthcare Acquisition
  • Aveeno Sun Protection
  
  
• Procter & Gamble
  • Overview
  • Product Mix
  • Figure 4-3 P&G Mass-market Sales Composition, 2005(%)
  • Performance
  • Figure 4-4 IRI-Tracked P&G Skincare Sales, 2001-2005, (in million $)
  • Significant Events
  • Selected New Olay Products
  
  
• Unilever Group
  • Overview
  • Product Mix
  • Figure 4-5 Unilever Mass-market Sales Composition, 2005 (%)
  • Performance
  • Figure 4-6 IRI-Tracked Unilever Skincare Sales, 2001-2005, (in million $)
  • Significant Events
  • Unilever’s New R&D Center
  
  
• L’Oreal USA (L’Oreal Group)
  • Overview
  • Product Mix
  • Figure 4-7 L’Oreal Mass-market Sales Composition, 2005 (%)
  • Performance
  • Figure 4-8 IRI-Tracked L’Oreal Skincare Sales, 2001-2005, (in million $)
  • Significant Events
  • L’Oreal Acquires The Body Shop
  • Garnier Gets Ready To Land
  • Overview
  • Product Mix
  • Figure 4-9 Beiersdorf Mass-market Sales Composition, 2005 (%)
  • Performance
  • Figure 4-10 IRI-Tracked Beiersdorf Skincare Sales, 2001-2005, (in million $)
  • Significant Events
  • American Packaging for New Product
  • What is Touch?
  
  
  • Kao Brands Company (Kao Corporation)
    • Overview
    • Product Mix
    • Figure 4-11 Kao Brands Co. Mass-market Sales Composition, 2005 (%)
    • Performance
    • Figure 4-12 IRI-Tracked Kao Brands Co. Skincare Sales, 2001-2005, (in million $)
    • Significant Events
    • Natural Glow
    • Curél Restaged in 2005
    
    
  • Pfizer
    • Overview
    • Performance
    • Figure 4-13 IRI-Tracked Pfizer Skincare Sales, 2001-2005, (in million $)
    • Significant Events
    
    
  • Alberto-Culver Company
    • Overview
    • Product Mix
    • Figure 4-14 Alberto-Culver Mass-market Sales Composition, 2005 (%)
    • Performance
    • Figure 4-15 IRI-Tracked Alberto-Culver Skincare Sales (St. Ives), 2001-2005, (in million $)
    • Significant Events
    • Sally Beauty Spin-Off
    
    
  • Coty
    • Overview
    • Performance
    • Figure 4-16 IRI-Tracked U.S. Coty Sales, 2001-2005, (in million $)
    
    
  • Revlon, Inc.
    • Overview
    • Performance
    
    
  • Avon Products Inc.
    • Overview
    • Performance
    
    
  • Chattem
    • Overview
    • Performance
    
    
  • E.T. Browne Drug Co. Inc.
    • Overview
    • Performance
    
    
  • Select Prestige Marketers
  • Estée Lauder Companies, Inc.
    • Overview
    • Figure 4-17 Estee Lauder Worldwide Distribution Channels, All Products, 2006 (%)
    • Performance
    
    
  • Elizabeth Arden Inc.
    • Overview
    • Performance
    
    
  • Shiseido Cosmetics America, Ltd. (Shiseido Company, Ltd.)
    • Overview
    • Overview
    
    
  • Clarins USA (Clarins)
    • Overview
    • Performance

Chapter 5 Marketing Dynamics

• Consumer Advertising Expenditures
  • Television Ad Spending, CPG Down, Skincare Up
  • Major Skincare Marketer Ad Spend Estimates
  • Table 5-1 Ad Spend Estimates of Major Marketers, December 2005
  • Major Skincare Brand Ad Spend
  • Table 5-2 Marketer Ad Spends on Major Brands, December 2005
  
  
• Selected Advertising and Positioning Activity
  • Ads Focus on Boomers
  • Retail Advertising Outreach
  • Scents and Samples
  • Value in Co-Branding
  • Rebranding to a Fault
  • The Ultimate Word of Mouth
  • Online Activity
  • Neutrogena's Uses Branded Video Blog To Reach Girls
  • P&G’s Online Anti-aging Diary
  • littlebrownbottle.com
  • Beautiful People and/or Beautiful Products
  • Highlighting Technology
  • Doctor, Doctor…
  • Age Uncertain in Anti-aging Ads
  • For Men Only
  
  
• Distribution and Retail
  • Distribution Overview
  • Prestige and Mass-Market Distribution
  • Direct-to-Consumer Distribution
  • More Distribution Opportunities for Cosmeceuticals Marketers
  • Retail Overview
  • The Gray Market Creates a New Retail Landscape
  • Prestige Moving Towards Mass-Market Outlets
  • Retail Consolidation
  • Drugstore Consolidation
  • Online Retail Keeps Clicking
  • Women’s Retail Shopping Preferences
  • Table 5-3 Where Women Buy Cosmetic Products, 2006 (%)
  • L'Oreal’s Beauty Lounge Stores
  • Health & Beauty Care Margins
  • Table 5-4 Supermarket Retailers' Average Gross Profit Margins on Health and Beauty Care (HBC) Products, by Category and Product
  • Retail Profile: Ulta
  • Retail Profile: CVS
  
  
• New Product Introductions
  • Anti-Aging Skincare Assortment Mushrooming
  • Table 5-5 Select New Anti-aging Products, 2006
  • OTC Versions of Clinical Services and Procedures
  • Table 5-6 Select New Kits and MD Products, 2006
  • Active Ingredient Innovations
  • Spa Services Inspire Product Development
  • Table 5-7 Select New Spa Skincare Product Introductions, 2006
  • Men’s Care
  • Table 5-8 New Skincare Product Launches for Men, 2006*
  • Target Treatments
  • Table 5-9 Skin Toners Introductions in Skincare, 2006*
  • Table 5-10 New Skincare Eye Treatment Products 2006*
  • The Nature of Skincare Products
  • Table 5-11 Natural/Organic/Botanic Products, 2006
  • Table 5-11 [cont.] Natural/Organic/Botanic Products, 2006
  • A Recipe for Skincare
  • Table 5-12 Selected New Product Introductions Based on Food Ingredients, 2006
  • Table 5-12 Selected New Product Introductions Based on Food Ingredients, 2006

Chapter 6 Consumer

• Note on Simmons Survey Data and Figures
• Overview
  • Figure 6-1 Percentage of U.S. Adult Men and Women Using Skincare Products, 2006 (%)
  • Figure 6-2 Percentage of U.S. Consumers Using Facial Cleansing/Medicated Products, by Age, 2006 (%)
  • Figure 6-3 Percentage of U.S. Consumers Using Moisturizing Products, by Age, 2006 (%)
  • Table 6-1 Usage Rates of Skincare Products among Women (%), 2006
  
  
• Facial Cleansing and Medicated Products Usage
• Demographics
  • Table 6-2 Demographic Profile of Adult U.S. Facial Cleansing/Medicated Product Users, 2006
  • Consumer Usage by Facial Cleansing/Medicated Product Form
  • Figure 6-4 Percentage of U.S. Consumers Using Facial Cleansing/Medicated Product, by Form, 2006
  • Selected Demographic Profiles of Top Facial Cleansing/Medicated Product Forms
  • Demographic Highlights of Foaming Face Wash User
  • Table 6-3 Demographic Profile of Foaming Face Wash Users, 2006
  • Demographic Highlights of Cream User
  • Table 6-4 Demographic Profile of Cream Users, 2006
  • Demographic Highlights of Astringent/Toner User
  • Table 6-5 Demographic Profile of Astringent/Toner Users, 2006
  • Demographic Highlights of Lotion User
  • Table 6-6 Demographic Profile of Lotion Users, 2006
  • Demographic Highlights of Scrubs User
  • Table 6-7 Demographic Profile of Scrubs Users, 2006
  • Consumer Usage by Facial Cleansing/Medicated Product Type
  • Figure 6-5 Percentage of U.S. Facial Cleansing & Medicated Product Users, by Type, 2006 (in %)
  • Selected Demographic Profiles of Top Facial Cleansing/Medicated Product Types
  • Demographic Highlights of Facial Cleanser Users
  • Table 6-8 Demographic Profile of Facial Cleansing Users, 2006
  • Demographic Highlights of Acne Care Users
  • Table 6-9 Demographic Profile of Acne Care Users, 2006
  • Demographic Highlights of Anti-aging Users
  • Table 6-10 Demographic Profile of Anti-aging Users, 2006
  • Consumer Usage by Facial Cleansing/Medicated Product Type
  • Figure 6-6 Percentage of U.S. Facial Cleansing/Medicated Product Users, by Brand, 2006 (in %)
  • Selected Profiles of Top Skin Cleanser/Medicated Product Brands
  • Demographic Highlights of Olay Users
  • Table 6-11 Demographic Profile of Olay Users, 2006
  • Demographic Highlights of Neutrogena Users
  • Table 6-12 Demographic Profile of Neutrogena Users, 2006
  • Demographic Highlights of Noxzema Users
  • Table 6-13 Demographic Profile of Noxzema Users, 2006
  • Demographic Highlights of Clean & Clear Users
  • Table 6-14 Demographic Profile of Clean & Clear Users, 2006
  • Demographic Highlights of Dove Users
  • Table 6-15 Demographic Profile of Dove Users, 2006
  • A Look at Prestige Brand Clinique Users
  • Table 6-16 Demographic Profile of Clinique User, 2006
  
  
• Moisturizer Products Usage Demographics
  • Table 6-17 Demographic Profile of Adult Moisturizer Users, 2006
  • Consumer Usage by Moisturizing Product Form
  • Figure 6-7 Percentage of Consumers Favoring Moisturizers, by Product Form, 2006 (%)
  • Selected Demographic Profiles of Top Moisturizing Product Forms
  • Demographic Highlights of Lotion Users
  • Table 6-18 Demographic Profile of Lotion Users, 2006
  • Demographic Highlights of Cream Users
  • Table 6-19 Demographic Profile of Cream Users, 2006
  • Demographic Highlights of Oil Users
  • Table 6-20 Demographic Profile of Oil Users, 2006
  • Consumer Usage by Moisturizing Product Type
  • Figure 6-8 Percentage of Consumers Favoring Moisturizers, by Type, (in %), 2006
  • Demographic Profiles of Top Three Moisturizing Product Types
  • Demographic Highlights of Regular Moisturizer Users
  • Table 6-21 Demographic Profile of Regular Moisturizer Users, 2006
  • Demographic Highlights of Sensitive Skin Moisturizer Users
  • Table 6-22 Demographic Profile of Sensitive Skin Moisturizer Users, 2006
  • Demographic Highlights of Moisturizer with Sunscreen Users
  • Table 6-23 Demographic Profile of Moisturizer with Sunscreen Users, 2006
  • Consumer Usage by Moisturizing Product Brand
  • Figure 6-9 Percentage of U.S. Moisturizer Product Users, by Brand, 2006 (%)
  • Selected Demographic Profiles of Top Moisturizing Product Brands
  • Demographic Highlights of Olay Moisturizer Users
  • Table 6-24 Demographic Profile of Olay Moisturizer Users, 2006
  • Demographic Highlights of Vaseline Intensive Care Moisturizer Users
  • Table 6-25 Demographic Profile of Vaseline Intensive Care Moisturizer Users, 2006
  • Demographic Highlights of Jergen’s Moisturizer Users
  • Table 6-26 Demographic Profile of Jergen’s Moisturizer Users, 2006
  • Demographic Highlights of Aveeno Moisturizer Users
  • Table 6-27 Demographic Profile of Aveeno Moisturizer Users, 2006
  • Demographic Highlights of Lubriderm Moisturizer Users
  • Table 6-28 Demographic Profile of Lubriderm Moisturizer Users, 2006
  • Demographic Highlights of Suave Moisturizer Users
  • Table 6-29 Demographic Profile of Suave Moisturizer Users, 2006
  • Demographic Highlights of Neutrogena Moisturizer Users
  • Table 6-30 Demographic Profile of Neutrogena Moisturizer Users, 2006
  • Demographic Highlights of Prestige Brand Clinique Moisturizer Users
  • Table 6-31 Demographic Profile of Clinique Moisturizer Users, 2006
  • Demographic Highlights of Prestige Brand Estee Lauder Moisturizer Users
  • Table 6-32 Demographic Profile of Estee Lauder Moisturizer Users, 2006
  • Demographic Highlights of Prestige Brand Lancome Moisturizer Users
  • Table 6-33 Demographic Profiles of Lancome Moisturizer Users, 2006
  
  
• Frequency of Use Comparison
  • Table 6-34 Frequency of Use Product Category Comparison, 2006 (% of Users)
  • Table 6-35 Health and Beauty Products Used By Women At Least Three
  • Times A Week

Selected Addresses