The U.S. Market for Skincare Products
May 1, 2005
302 Pages - Pub ID: LA1073650
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Chapter 1 Executive Summary
  • Scope of the Report
  • The Market
    • A $4.6 Billion Market
    • Table 1-1 U.S. Retail Sales of Skincare Products,
    • 2000-2004 (in billion $)
    • Table 1-2 IRI-Tracked U.S. Mass-Market Sales of Skincare Products,
    • 2000-2004 (in million $)
    • Major Mass-Marketers
    • Table 1-3 IRI-Tracked U.S. Mass-Market Sales of Top 10 Skincare Marketers, (in million $)
    • Prestige Marketers

  • Marketing Trends
    • Advertising Expenditures
    • New Product Trends
    • Consumer Profile
    • Outlook

Chapter 2 The Products

  • Anatomy of The Skin
    • A Highly Complex Organ
    • The Social Function of Skin
    • What Skin Anatomy Means for the Skincare Market
    • Epidermis, Dermis, and Subcutis
      • Epidermis
      • The Dermis
      • The Subcutis

    • The Skin Resists Penetration by Drugs and
    • Topically Applied Nutrients
    • Oil Glands Protect the Skin
    • Four Skin Types: Oily, Dry, Balanced, Combination
    • Common Skin Problems
    • Proper Skincare: Protection against UV Light Is Essential
    • Photosensitivity
    • Skin Changes throughout Life
    • Intrinsic Aging
    • Extrinsic Aging

  • Other Environmental Causes of Skin Problems
  • Product Classifications
    • Anti-aging
    • Facial Cleansers
    • Facial Moisturizers
    • Hand and Body Lotion
    • Therapeutic vs. Cosmetic Products

  • Product Ingredients
    • Moisturizing Ingredients
    • Cleansing Ingredients
    • Toning Ingredients
    • Specialty Ingredients

  • Regulatory Environment
    • Skincare Products under FDA Jurisdiction
    • Drug or Cosmetic?
    • Labeling Guidelines for Products with AHAs
    • Skincare Marketers’ Self-Regulation

Chapter 3 The Market

  • Scope of the Report
  • Methodology
  • Certain Retail Sales Difficult to Quantify
  • The Market
    • A $4.6 Billion Market
    • Table 3-1 U.S. Retail Sales of Skincare Products, 2000-2004 (in million $)
    • Figure 3-1 Percentage Change in Sales of Skincare Products, 2001-2004

  • Market Composition
    • Mass-market and Prestige Share
    • Figure 3-2 Prestige and Mass-market Market Composition of Skincare Products, 2004 (%)
    • Hand and Body Lotion Share on a Decline
    • Figure 3-3 Market Composition of Mass-market Skincare Products, 2000-2004 (in %)

  • Facial Cleansers
    • Market Size & Growth
    • Figure 3-4 IRI-Tracked Sales of Facial Cleansers, 2000-2004 (in million $)
    • Cannibalization of Sales Reduces Market Growth
    • Facial Cleansers for Men Take Off
    • Table 3-2 IRI-Tracked Sales of Selected Men’s Cleansers, 2001-2004
    • New Products for Specific Markets

  • Facial Moisturizers
    • Market Size & Growth
    • Figure 3-5 IRI-Tracked Mass-market Sales of Facial Moisturizers, 2000-2004
    • Top Brands Decline; Private Label Sales Plummet
    • Sales Shifting to Anti-aging Products
    • Moisturizers for Men Hold Potential
    • Table 3-3 IRI-Tracked Sales of Selected Men’s Moisturizers

  • Anti-aging Products
    • Market Size & Growth
    • Figure 3-6 U.S. Market Composition of Anti-aging Products (%), 2004
    • Figure 3-7 IRI-Tracked Sales of Anti-aging products, 2000-2004
    • Baby Boomers, Gen X’ers Drive Growth
    • Product Innovation Keeps Market Booming

  • Hand and Body Lotion
    • Market Size & Growth
    • Figure 3-8 IRI-Tracked Sales of Hand and Body Lotion, 2000-2004
    • Private Labels Decline in 2004
    • Therapeutic Positioning Works in Body Lotions
    • Marketers Go For New Introductions

  • Factors to Market Growth
    • Demographic Factors
    • Aging Baby Boomers Drive the Market
    • Figure 3-9 Use of Anti-aging Facial Products, By Age Group, 2004
    • Figure 3-10 Popular Non-surgical Cosmetic Procedures, 2003
    • Figure 3-11 U.S. Adults’ Preference for Botox Injection, by Age Group, 2004 (%)
    • Table 3-4 Baby Boomer Population, by Age Group, 2004
    • Women Power
    • Table 3-5 Demographic Profile of Baby Boomer Women
    • Table 3-6 Attitude/Opinion on Personal Care, by Sex, 2004
    • Table 3-7 Usage Rate of Skincare Products Among Women (%)
    • Men’s Grooming: A Key Growth Area
    • Table 3-8 Impact of the Male Shopper on Skincare
    • Young Adults and Teens
    • Ethnic Preferences
    • Table 3-9 Ethnic Purchasing Power 2000-2009 (in $billion)
    • Table 3-10 Personal Care Product Expenditure, by Ethnic Groups (2002) Share of total expenditure (%)
    • Figure 3-12 U.S. Retail Dollar Sales of Ethnic-Specific Skin Care Products, 1999-2008 (In Millions)
    • Environmental and Social Factors
    • Pollution
    • Changing Lifestyle
    • Table 3-11 Stress Levels Based on Ethnic Group and Age
    • Natural Products
    • Scientific and Technological Innovations
    • Table 3-12 Technological Initiatives by Major Players

  • Market Factors
    • Spreading Distribution Reach into Mass Channels
    • Growth in Spas and Professional Skincare

  • Outlook
    • Market to Reach $5 Billion in 2009
    • Figure 3-13 Projected Sales of Skincare Products, 2004-2009

Chapter 4 The Marketers

  • Mass-Market Overview
    • A Market for Major Players
    • Figure 4-1 U.S. Skincare Mass-market Composition 2004 Vs 2000 (%)
    • J&J, P&G and L’Oreal on a Roll
    • Table 4-1 IRI-Tracked Sales of Major Skincare Marketers, (in million $)
    • Olay, Aveeno, Dove: Growth Drivers
    • Table 4-2 IRI-Tracked Sales of Top 20 Skincare Brand Lines, 2000-2004, (in million $)
    • Table 4-3 U.S. Skincare Products: Selected Marketers, Brands and Products

  • Anti-aging Products
    • Facial Anti-aging Products
    • Figure 4-2 Share of U.S. Retail Sales by Top Marketers of
    • Facial Anti-aging Products, 2004 vs. 2003 (%)
    • Marketer and Brand Shares
    • Table 4-4 IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product Marketers, 2000-2004 (in million $)
    • Table 4-5 IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product Brands, 2000-2004, (in million $)
    • Olay Regenerist Boosts P&G sales by 46%
    • L’Oreal Catching Up With the Leader
    • J&J Comeback: RoC Retinol Correxion, Neutrogena
    • Advanced Solutions
    • Restaged Nivea Visage Fails Beiersdorf
    • Unilever Sees 40% Decline in 2004
    • Woodridge Labs Retains Niche with Vita-K Solution
    • Facial Anti-aging: Winners Versus Losers
    • Table 4-6 Top Facial Anti-aging Brands by Sales Increase, 2003-2004
    • Table 4-7 Major Facial Anti-aging Brands by Sales Decrease, 2003-2004

  • Body Anti-aging
    • Marketer and Brand Shares
    • Figure 4-3 Share of U.S. Retail Sales by Top Marketers of
    • Body Anti-aging Products, 2004 Vs 2003 (%)
    • L’Oreal Outruns J&J for the Top Spot
    • Breast Care Product Marketers See Growth
    • New Products: Coty’s Healing Garden
    • Table 4-8 IRI-Tracked Sales of Top 10 Body Anti-aging Product Marketers, 2000-2004, (in million $)
    • Table 4-9 IRI-Tracked Sales of Top 10 Body Anti-aging Product Brands, 2000-2004, (in million $)
    • Body Anti-aging: Winners Versus Losers
    • Table 4-10 Top Body Anti-aging Brands by Sales Increase, 2003-2004
    • Table 4-11 Major Body Anti-aging Brands by Sales Decrease, 2003-2004

  • Facial Cleansers
    • Figure 4-4 Share of U.S. Retail Sales by Top Marketers of Facial Cleanser Products, 2004 vs 2003 (%)
    • Marketer and Brand Shares
    • Olay Daily Facials Upstages Pond’s
    • Dove Line Extensions Staves Off Unilever’s Slide
    • J&J
    • L’Oreal Grows 8.3% in 2004
    • Andrew Jergens on an Overhaul of Biore
    • Table 4-12 IRI-Tracked Sales of Top 10 Facial Cleanser Marketers, 2000-2004, (in million $)
    • Table 4-13 IRI-Tracked Sales of Top 10 Facial Cleanser Brands, 2000-2004, (in million $)
    • Facial Cleansers: Winners vs. Losers
    • Table 4-14 Top Facial Cleanser Brands by Sales Increase, 2003-2004
    • Table 4-15 Major Facial Cleanser Brands by Sales Decrease, 2003-2004

  • Facial Moisturizers
    • Figure 4-5 Share of U.S. Retail Sales by Top Marketers of Facial Moisturizers, 2004 Vs 2003
    • Marketer and Brand Shares
    • P&G Slows Down
    • Neutrogena Pulls Down J&J Sales
    • Dove Line Extensions Prop Up Unilever
    • L’Oreal
    • Beiersdorf
    • Table 4-16| IRI-Tracked Sales of Top 10 Facial Moisturizer Marketers, 2000-2004, (in million $)
    • Table 4-17 IRI-Tracked Sales of Top 10 Facial Moisturizer Brands, 2000-2004, (in million $)
    • Facial Moisturizers: Winners vs Losers
    • Table 4-18 Top Facial Moisturizer Brands by Sales Increase, 2003-2004
    • Table 4-19 Major Facial Moisturizer Brands by Sales Decrease, 2003-2004

  • Hand and Body Lotion
    • Figure 4-6 Share of U.S. Retail Sales by Top Marketers of Hand and Body Lotion, 2004 Vs 2003
    • P&G Increases Presence with Olay Moisturinse
    • Unilever’s Sales Drop by $22.7 million
    • J&J on High with Aveeno Natural’s Performance
    • New Products Prop Up Beiersdorf
    • Andrew Jergens, Pfizer Sales on a Decline
    • Table 4-20 IRI-Tracked Sales of Top 10 Hand and Body Lotion Brands, 2000-2004, (in million $)
    • Table 4-21 IRI-Tracked Sales of Top 10 Hand and Body Lotion Marketers, 2000-2004, (in million $)
    • Hand and Body Lotions Winners vs Losers
    • Table 4-22 Top Hand and Body Lotion Brands by Sales Increase, 2003-2004
    • Table 4-23 Major Hand and Body Lotion Brands by Sales Decrease, 2003-2004

  • Prestige Skincare Marketers
    • Shiseido Targets Men’s Skincare, Anti-aging
    • Chanel Focuses On Skincare for Spring 2005
    • Clarins Expands Retail Presence
    • Beiersdorf May Stir Up Market with ‘Juvedical’
    • L’Oreal’s Lancome Sets Eyes on Dermabrasion
    • LVMH Lines Up Growth Strategy
    • Estee Lauder Leads With New Introductions
    • Elizabeth Arden Takes Prestige Skincare to Wal-Mart
    • The Lumene and CVS Relationship
    • Klein-Becker Makes a Mark with StriVectin-SD
    • Mainstream Players Play the Prestige Game

Chapter 5 Competitive Profiles

  • Johnson & Johnson
  • Overview
  • Market Composition
  • Figure 5-1 J&J Mass-market Sales Composition, 2004 (%)
  • Category Standings
  • Table 5-1 J&J Skincare Performance Ranking Within Top 10 Players
  • Performance
  • Figure 5-2 IRI-Tracked J&J Skincare Sales, 2000-2004, (in million $)
  • Company Snapshot

  • The Procter & Gamble Company
    • Overview
    • Market Composition
    • Figure 5-3 P&G Mass-market Sales Composition, 2004 (%)
    • Category Standings
    • Table 5-2 P&G Skincare Performance Ranking Within Top 10 Players
    • Performance
    • Figure 5-4 IRI-Tracked P&G Skincare Sales, 2000-2004, (in million $)
    • Company Snapshot

  • Unilever NV
    • Overview
    • Market Composition
    • Figure 5-5 Unilever Mass-market Sales Composition, 2004 (%)
    • Category Standings
    • Table 5-3 Unilever Skincare Performance Ranking Within Top 10 Players
    • Performance
    • Figure 5-6 IRI-Tracked Unilever Skincare Sales, 2000-2004, (in million $)
    • Company Snapshot

  • L’Oreal SA
    • Overview
    • Market Composition
    • Figure 5-7 L’Oreal Mass-market Sales Composition, 2004 (%)
    • Category Standings
    • Table 5-4 L’Oreal Skincare Performance Ranking Within Top 10 Players
    • Performance
    • Figure 5-8 IRI-Tracked L’Oreal Skincare Sales, 2000-2004, (in million $)
    • Company Snapshot

  • Beiersdorf Inc.
    • Overview
    • Market Composition
    • Figure 5-9 Beiersdorf Mass-market Sales Composition, 2004 (%)
    • Category Standings
    • Table 5-5 Beiersdorf Skincare Performance Ranking Within Top 10 Players
    • Performance
    • Figure 5-10 IRI-Tracked Beiersdorf Skincare Sales, 2000-2004, (in million $)
    • Company Snapshot

  • Kao Brands Company
    • Overview
    • Market Composition
    • Figure 5-11 Kao Brands Co. Mass-market Sales Composition, 2004 (%)
    • Performance
    • Figure 5-12 IRI-Tracked Kao Brands Co. Skincare Sales, 2000-2004, (in million $)
    • Company Snapshot

  • Pfizer Inc.
    • Overview
    • Performance
    • Figure 5-13 IRI-Tracked Pfizer Skincare Sales, 2000-2004, (in million $)
    • Company Snapshot

  • Alberto-Culver Company
    • Overview
    • Figure 5-14 Alberto-Culver Mass-market Sales Composition, 2004 (%)
    • Performance
    • Figure 5-15 IRI-Tracked Alberto-Culver Skincare Sales, 2000-2004, (in million $)
    • Company Snapshot

  • Coty Inc.
    • Overview
    • Performance
    • Figure 5-16 IRI-Tracked U.S. Coty Sales, 2000-2004, (in million $)

  • Revlon Inc.
    • Overview
    • Company Snapshot

  • Avon Products Inc.
    • Overview
    • Company Snapshot

  • Estee Lauder Companies Inc.
    • Overview
    • Company Snapshot

  • Elizabeth Arden Inc.
    • Overview
    • Company Snapshot

  • Chanel SA
    • Overview
    • Company Snapshot

  • Shiseido Company, Limited
    • Overview
    • Company Snapshot


  • Moet Hennessy Louis Vuitton (LVMH)
    • Overview
    • Company Snapshot

  • Clarins
    • Overview
    • Company Snapshot

  • Lumene
    • Company Type: Private subsidiary of Orion Corporation
    • Chairman of the Board of Directors: Jussi Länsiö
    • Sales (Fiscal ended December 2004): € 126.7 million.
    • Overview

    Chapter 6 Marketing Dynamics

    • Consumer Advertising Expenditures
      • Total Skincare Ad Spend at $360.7 million
      • J&J and P&G Account for 41.2% of Skincare Ad Spends
      • Table 6-1 Ad Spend Estimates of Major Marketers, February — Dec-04
      • Table 6-2 Ad Spends of Major Brands, February — December 2004
      • Advertising and Positioning Trends
      • Targeting Men Table 6-3 Positioning of Major Men’s Skincare Brands
      • Educating the Male User
      • Overcoming Feminine Image of Brands
      • ‘Not Your Girlfriend’s Moisturizer’
      • Macho or Metrosexual?
      • Positioning to Attract the Opposite Sex
      • Clinique Repositions Men’s Products on Shaving Needs
      • Banking on the Science of Products
      • More Therapeutic than Cosmetic
      • Celebrity Advertising
      • Consumer Balancing Act
      • Promotional Initiatives
      • Table 6-4 New Skincare Product Launches With FSI’s of $1.00 Discount Coupons, 2004

    • Trends in Delivery Systems
      • Table 6-5 New Delivery Systems in New Product Introductions
      • Nanotechnology Based Delivery Systems
      • Polymer Skin Delivery System
      • Collagen Infusion Delivery System
      • Alternate Forms: Tablets and Beverages

    • New Product Introductions
      • Table 6-6 New Product Introductions by Major Marketers, 2004
      • Top Fragrances
      • Table 6-7 Top Fragrances in Skincare Products, February 2004 - January 2005
      • Innovative Introductions in 2004
      • Table 6-8 Innovative Introductions in Skincare, 2004
      • Products for Men
      • Table 6-9 New Skincare Product Launches for Men, 2004
      • Products for Teens
      • Table 6-10 New Skincare Products Targeted at Teens
      • Anti-aging Products
      • Table 6-11 Select New Anti-aging Products
      • Table 6-12 New Skincare Eye Treatment Products
      • Spa Products
      • Table 6-13 Select New Spa Skincare Product Introductions
      • Aromatherapy Products
      • Table 6-14 New Aromatherapy Skincare Introductions
      • Herbal Products
      • Table 6-15 New Herbal Skincare Introductions
      • Trends in Ingredients: Vitamins
      • Trends in Ingredients: Natural Skin Compounds
      • Table 6-16 Products with Natural Skin Extracts/Compounds
      • Trends in Ingredients: Natural Products
      • Table 6-17 New Product Introductions Based On Ingredients, 2004
      • Major Product Introductions in 2004/2005
      • Olay Regenerist
      • Table 6-18 IRI-Tracked Olay Regenerist Products Sales for 2003-2004
      • Dove Sensitive Essentials
      • Table 6-19 IRI-Tracked Dove Essential Nutrients Sales for 2003-2004
      • StriVectin-SD
      • Avon Anew Clinical Line
      • Olay Moisturinse
      • L'Oreal ReFinish Micro-Dermabrasion Kit
      • Estee Lauder Future Perfect Anti-Wrinkle Radiance Crème SPF 15
      • Lancome Resolution Anti Wrinkle Treatment
      • Olay Quench

    • Retail Dynamics
      • Table 6-20 Skincare Sales by Channel
      • Wal-Mart Focuses on HBC and Skincare
      • Innovative Skincare Boosts Mass-market
      • Supermarkets Displays and Promotional Strategies
      • Drugstore Chains Benefit from Exclusives
      • Prestige Skincare

    Chapter 7 The Consumer

    • Note on Simmons Survey Data and Figures
    • Younger Age Group Frequent Users of Skincare Products
    • Figure 7-1 Percentage of U.S. Consumers Favoring Use of Skincare Products, by Age
    • Figure 7-2 Percentage of U.S. Consumers Favoring Use of Moisturizing Products, by Age
    • African Americans, Asians: A Growing Segment
    • Table 7-1 U.S. Skincare Product Usage Among African Americans & Asians
    • Men’s Skincare Set to Grow
    • Figure 7-3 Skincare Product Use Among U.S. Adult Men and Women
    • Consumer Psychographics
    • Figure 7-4 U.S. Consumers’ Attitude Towards Appearance
    • Table 7-2 Consumer Attitudes Concerning Appearance,
    • Facial Cleansing and Medicated Products
      • Facial Cleansers Used by 69 million American Women
      • Table 7-3 Demographic Profile of Adult U.S. Facial Cleanser Users
      • Product Form
      • Figure 7-5 Percentage of U.S. Consumers Favoring Cleansers, by Product Form
      • Table 7-4 Demographic Profile of Cleanser Users, by Product Form (Foaming Face Wash, Cleansing Cloth)
      • Table 7-5 Demographic Profile of Cleanser Users, by Product Form (Astringent Toner, Scrubs & Masks)
      • Table 7-6 Demographic Profile of Cleanser Users, by Product Form (Cream, Lotion, Gel)
      • Table 7-7 Demographic Profile of Cleanser Users, by Product Form (Medicated Pads, Pore Strips, Others)
      • Reasons for Use
      • Figure 7-6 Percentage of U.S. Facial Cleansing & Medicated
      • Product Users, by Type of Use,
      • Table 7-8 Demographic Profile of Facial Cleansing and Medicated
      • Product Users
      • Frequency of Use
      • Table 7-9 Frequency of Usage Comparison Creams/Lotions /Scrubs,
      • Acne Care, Astringents, % of Users
      • Table 7-10 Demographic Profile of Heavy Users of
      • Creams and Lotions*
      • Mass Market Brand Preference for Cleansers
      • Figure 7-7 Percentage Of U.S. Cleanser Users, by Brand
      • Brand Consumer Profile: Olay
      • Brand Consumer Profile: Neutrogena
      • Brand Consumer Profile: Noxzema
      • Brand Consumer Profile: Dove
      • Brand Consumer Profile: Pond’s
      • Brand Consumer Profile: L'Oreal
      • Table 7-11 Demographic Profile of Cleanser Users, by Brand (Olay, Noxzema and Pond’s)
      • Table 7-12 Demographic Characteristics of Adults Favoring Mass-market Cleansers, by Brand (Neutrogena, Dove and L’Oreal)
      • Table 7-13 Demographic Characteristics of Adults Favoring Mass-market Cleansers, by Brand (Aveeno, Clean & Clear and Clearasil)
      • Table 7-14 Demographic Characteristics of Adults Favoring Mass-market Cleansers, by Brand (St. Ives, Sea Breeze and Cetaphil)
      • Brand Consumer Profile: Avon
      • Brand Consumer Profile: Mary Kay
      • Table 7-15 Demographic Profile of Adult Direct Marketing Cleanser Consumers
      • Prestige Brand Preference
      • Figure 7-8 Percentage of U.S. Consumers Favoring Prestige Cleansers, by Brand
      • Table 7-16 Demographic Characteristics of Adults Favoring Prestige Cleansers, by Brand (Clinique, Estee Lauder, Lancome and Elizabeth Arden)

    • Moisturizers
      • Moisturizers used by 86.2% Adult American Women
      • Table 7-17 Demographic Profile of Adult Facial Moisturizer Users
      • Product Form
      • Figure 7-9 Percentage of Consumers Favoring Moisturizers, by Product Form
      • Table 7- 18 Demographic Profile of Adult Facial Moisturizer Users, by Product Form (Cream, Lotion and Oil)
      • Product Type
      • Fig 7-10 Percentage of Consumers Favoring Moisturizers, by Type
      • Table 7- 19 Demographic Profile of Adult Facial Moisturizer Users, by Product Type (Antibacterial, Regular, Sensitive Skin)
      • Table 7- 20 Demographic Profile of Adult Facial Moisturizer Users, by Product Type (With Sunscreen, Without Sunscreen)
      • Frequency of Use
      • Table 7-21 Frequency of Using Moisturizers/Cream/Lotion*
      • Table 7-22 Demographic Profiles of Heavy Users of Moisturizers*
      • Mass-market Brand Preference for Moisturizers
      • Figure 7-11 Brand Preferences for Mass-market Moisturizer Brands
      • Brand Consumer Profile: Olay/Oil of Olay
      • Brand Consumer Profile: Vaseline Intensive Care
      • Brand Consumer Profile: Lubriderm
      • Brand Consumer Profile: Jergens
      • Brand Consumer Profile: Suave
      • Brand Consumer Profile: Neutrogena
      • Brand Consumer Profile: Aveeno
      • Brand Consumer Profile: Johnson & Johnson
      • Brand Consumer Profile: Pond’s
      • Brand Consumer Profile: L'Oreal
      • Brand Consumer Profile: Nivea
      • Brand Consumer Profile: St. Ives Swiss Formula
      • Table 7-23 Demographic Profile of Adult Moisturizer Users, by Brand (Oil of Olay, Jergens and Suave)
      • Table 7-24 Demographic Profile of Adult Moisturizer Users, by Brand (Aveeno, Johnson & Johnson and Neutrogena)
      • Table 7-25 Demographic Profile of Adult Moisturizer Users, by Brand (L’Oreal, Nivea, Pond’s and St. Ives Swiss Formula)
      • Table 7-25 Demographic Profile of Adult Moisturizer Users, by Brand (L’Oreal, Nivea, Pond’s and St. Ives Swiss Formula)[Cont.]
      • Table 7-26 Demographic Profile of Adult Moisturizer Users, by Brand (Vaseline Intensive Care, Vaseline Petroleum Jelly and Lubriderm)
      • Table 7-27 Demographic Profile of Adult Moisturizer Users, by Brand (Caress and Keri)
      • Brand Consumer Profiles: Avon, Mary Kay
      • Table 7-28 Demographic Profile of Adult Moisturizer Users, by Brand (Avon& Mary Kay)

    • Prestige Brands
      • Figure 7-12 Percentage of U.S. Prestige Brand Moisturizer Users
      • Table 7-29 Demographic Profile of Adults Favoring Moisturizers, by Brand (Bath & Body Works, The Body Shop and Chanel)
      • Table 7-30 Demographic Profile of Adults Favoring Moisturizers, by Brand (Clarins, Clinique and Elizabeth Arden)
      • Table 7-31 Demographic Characteristics of Adults Favoring Moisturizers, by Brand (Estee Lauder, Lancome)

    Appendix: Addresses of Selected Marketers

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